天猫2014年度各类目技术服务费年费一览表.doc

天猫2014年度各类目技术服务费年费一览表备注：1）涉及跨类目问题费用缴纳及返还，全部参照相对高的类目的标准，即入驻时缴纳年费的金额参照商户选择经营的类目中对应年费金额的最高档；结算时参照有效月份内销售额占比最大类目对应的返还标准；2）由于类目划分较细，二级类目、三级类目仅列出与一级类目扣点或固定年费不同的类目，各一级类目下完整的二级类目、三级类目列表以商品发布页面为准。天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）服饰服饰配件/皮带/帽子/围巾5%30,000180,000600,000女装/女士精品5%60,000360,0001,200,000男装5%60,000360,0001,200,000女士内衣/男士内衣/家居服5%60,000180,000600,000鞋类箱包箱包皮具/热销女包/男包5%60,000180,000600,000女鞋5%60,000180,000600,000流行男鞋5%60,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）运动户外运动鞋new5%60,000360,0001,200,000运动服/休闲服装5%60,000360,0001,200,000运动/瑜伽/健身/球迷用品5%电动车/电动车配件2%60,000180,000600,000其他二级类目5%60,000180,000600,000自行车/骑行装备/零配件2%60,000180,000600,000户外/登山/野营/旅行用品5%60,000180,000600,000运动包/户外包/配件5%60,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）珠宝配饰ZIPPO/瑞士军刀/眼镜5%60,000180,000600,000手表5%60,000180,000600,000饰品/流行首饰/时尚饰品新5%60,000180,000600,000珠宝/钻石/翡翠/黄金5%黄金饰品（新）0.50%60,000180,000600,000铂金/PT2%60,000180,000600,000其他二级类目5%60,000180,000600,000化妆品(含美容工具)彩妆/香水/美发/工具4%30,000360,0001,200,000美发护发/假发4%30,000360,0001,200,000美容护肤/美体/精油4%30,000360,0001,200,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）家装家具家纺基础建材2%油漆2%30,000180,000600,000涂料（乳胶漆）2%30,000180,000600,000其他二级类目2%30,000180,000360,000家居饰品5%60,000180,000600,000五金/工具5%30,000180,000360,000电子/电工5%电线2%30,000180,000600,000其他二级类目5%30,000180,000600,000特色手工艺5%60,000180,000600,000家装主材5%浴霸2%30,000180,000600,000其他二级类目5%30,000180,000600,000商业/办公家具5%60,000180,000600,000住宅家具5%60,000180,000600,000床上用品5%60,000180,000600,000居家布艺5%60,000180,000600,000鲜花速递/花卉仿真/绿植园艺5%60,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）图书音像书籍/杂志/报纸2%30,000180,000600,000音乐/影视/明星/音像2%30,000180,000600,000乐器乐器/吉他/钢琴/配件2%30,000180,000600,000服务大类餐饮美食0.50%30,000180,000600,000休闲娱乐0.50%30,000180,000600,000电影/演出/体育赛事0.50%30,000180,000600,000本地化生活服务0.50%30,000180,000600,000教育培训0.50%30,000180,000600,000摄影/摄像服务0.50%30,000180,000600,000购物提货券/蛋糕面包0.50%30,000180,000600,000超市卡/商场购物卡0.50%30,000180,000600,000个性定制/设计服务/DIY2%30,000180,000600,000网店/网络服务/软件2%30,000180,000600,000装修设计/施工/监理2%30,000180,000360,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）汽车及配件汽车/用品/配件/改装3%汽车美容/保养/维修2%30,000180,000600,000汽车零配件2%30,000180,000600,000汽车影音/车用电子/电器2%30,000180,000600,000汽车GPS导航仪及配件2%30,000180,000600,000实体服务2%30,000180,000600,000加油卡0.50%30,000180,000600,000其他二级类目3%30,000180,000600,000摩托车/配件/骑士装备2%30,000180,000600,000新车/二手车0%旗舰店：70万不返还不返还专卖店：6万专营店：30万天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）电子票务凭证电子凭证0.50%30,000180,000600,000居家日用居家日用5%60,000180,000360,000节庆用品/礼品5%60,000180,000360,000收纳整理5%60,000180,000360,000家庭/个人清洁工具5%60,000180,000360,000洗护清洁剂/卫生巾/纸/香薰2.50%60,000180,000360,000厨房/烹饪用具5%60,000180,000360,000餐饮具5%60,000180,000360,000宠物/宠物食品及用品5%犬主粮2.50%30,000180,000360,000狗零食2.50%30,000180,000360,000猫主粮2.50%30,000180,000360,000猫零食2.50%30,000180,000360,000其他二级类目5%30,000180,000360,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）母婴奶粉/辅食/营养品2%30,000180,000600,000童装/亲子装5%60,000180,000600,000童鞋/亲子鞋5%60,000180,000600,000孕妇装/孕产妇用品/营养5%孕产妇营养品2%60,000180,000600,000孕产妇护肤/洗护/祛纹2%60,000180,000600,000妈妈产前产后用品2%60,000180,000600,000孕产妇奶粉2%60,000180,000600,000其他二级类目5%60,000180,000600,000玩具/模型/动漫/早教/益智5%早教/音乐/智能玩具5%点读学习2%60,000180,000600,000早教书籍2%60,000180,000600,000其他三级类目5%60,000180,000600,000学习/绘画文具2%60,000180,000600,000儿童包/背包/箱包5%60,000180,000600,000尿片/洗护/喂哺/推车床2%背带/学步带/出行用品5%汽车安全座椅/安全背带3%30,000180,000600,000其他三级类目5%30,000180,000600,000童床/婴儿床/摇篮/餐椅5%30,000180,000600,000婴儿手推车/学步车5%30,000180,000600,000其他二级类目2%30,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）食品零食/坚果/特产2%30,000180,000600,000酒类2%30,000180,000600,000茶/咖啡/冲饮2%30,000180,000600,000粮油米面/南北干货/调味品2%米/面粉/杂粮1%30,000180,000600,000食用油/调味油1%30,000180,000600,000其他二级类目2%30,000180,000600,000水产肉类/新鲜蔬果/熟食2%30,000180,000600,000保健品及医药传统滋补营养品3%30,000180,000600,000保健品/膳食营养补充剂3%30,000180,000600,000OTC药品/医疗器械/隐形眼镜/计生用品3%30,000180,000600,000医疗服务3%30,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）3C数码网络设备/网络相关2%30,000360,0001,200,000台式机/一体机/服务器2%30,000360,0001,200,000数码相机/单反相机/摄像机2%30,000360,0001,200,000MP3/MP4/iPod/录音笔2%30,000360,0001,200,000手机2%30,000360,0001,200,000电脑硬件/显示器/电脑周边2%30,000360,0001,200,000笔记本电脑2%30,000360,0001,200,0003C数码配件市场2%30,000360,0001,200,000闪存卡/U盘/存储/移动硬盘2%30,000360,0001,200,000电玩/配件/游戏/攻略2%30,000360,0001,200,000平板电脑/MID2%30,000360,0001,200,000办公设备/耗材/相关服务2%30,000360,0001,200,000电子词典/电纸书/文化用品2%30,000360,0001,200,000包装2%30,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）家用电器影音电器2%30,000360,0001,200,000厨房电器2%30,000360,0001,200,000生活电器2%30,000360,0001,200,000大家电2%30,000360,0001,200,000个人护理/保健/按摩器材5%剃须刀2%30,000360,0001,200,000其他二级类目5%30,000360,0001,200,000网游及QQ网络游戏点卡0.50%10,000360,0001,200,000腾讯QQ专区10,000360,0001,200,000话费通信移动/联通/电信充值中心0.30%10,000360,0001,200,000手机号码/套餐/增值业务0.50%手机号码3%10,000180,000600,0003G无线上网资费卡1%10,000180,000600,000新入网手机号套餐3%10,000180,000600,000其他二级类目0.50%10,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费