《电子商务英语U》PPT课件.ppt

Unit 1,Electronic Commerce Theory,Text A Overview of Electronic Commerce,Questions,What are the main topics of the text? How many definitions do the authors refer to in the text? How do the authors classify the EC field? What is the difference between the traditional view of value chain and the customer-oriented view of value chain?,Sentence Translation,1. 狭义的电子商务是指在技术和经济高度发达的社会，那些掌握信息技术和商务规则及法规的人们系统地利用电子工具，有效地、低成本地参与到各种以交换商品和服务为中心的活动中。 2.电子商务不仅是一项技术，而且是企业开展业务的一种方式，可以潜在地影响到企业价值链的每一个方面。 3.以客户为导向的价值链实际上使得客户在每一个阶段都能够进入公司（供应商）的信息系统，了解订单的处理情况,Vocabulary 1.embark on start or engage in (especial sth. new or difficult) e.g. 1. He embarked on a new enterprise. 他着手创办新企业。 2. Early in the morning they embarked on the ship for Shanghai. 他们一早就登上了开往上海的轮船。 3. 他开始使用一个新办法来连接办公室内的所有机器。 He embarked on a new method to link every machine in an office.,2. engage in,take part in or be occupied in sth. e.g. 1. He has engaged in farming for 20 years. 他从事农业20年。 2 . 我没有时间说闲话。 I have no time to engage in gossip. 3. They are engaged in import and export. 他们做进出口贸易。,3. in that for the reason that ,because. e.g. 1. I like the city, but I like the country better in that I have more friends in the country. 我喜欢城市，但我更喜欢农村，因为在农村我有许多朋友。 2. 批评之所以必要就在于它能够帮助我们纠正错误。 Criticism is necessary in that it helps us correct our mistakes.,4. from perspective from point of view e.g. 1. From our perspective, the NC doesnt make the PC obsolete. 按我们的想法，NC不会使PC过时。 2. 从客观的角度来讲，这个地区的天气太差了。 From an objective perspective, the weather in this region is simply too bad.,5. address deal with e.g. 1. Two major problems have yet to be addressed. 两个主要问题仍有待解决。 2. Most packet-filtering technologies have not addressed all security requirements. 多数包过滤技术没有解决所有安全要求。,6. range from to change or be different within limits e.g. 1. The color ranges from yellow through green to black. 色彩的变化范围从黄色、绿色到黑色。 2. 他的兴趣爱好范围从下国际象棋到跳舞。 His interests ranged from chess to dancing.,7. associate with join (people or things) together; connect (ideas, etc) in ones mind e.g. 1. Whiskey is usually associated with Scotland. 想起维斯基酒就想起苏格兰 2. They are associated with him in business. 他们在工作上与他有关系。,8. delegate to （常与to连用）托付；授权 e.g. 1. The people delegate their power to the Congress. 人民授权予国会。 2. He was delegated to the conference. 他被委派为代表去参加会议。,9. align with 和在一起，和一致 ，和结盟 e.g. 1. 我们应该让课程设计和学生们的兴趣保持一致。 We should align the design of courses with the interest of students. 2. They aligned themselves with the army. 他们与军队密切合作。,难句解析 The customers use of the suppliers information system to help provide better customer service after the sale is complete is another positive use. 句中红字部分为主语，绿字部分为表语，中间是系词is，主语中after the sale is complete 是时间状语， to help provide better customer service 是定语修饰the suppliers information system 。 全句可翻译为： 在销售完成之后客户会使用供应商的信息系统， 这些信息系统是用来提供更好的客户服务的，这是又一个积极利用（电子商务的例子）。,10. integrate 将 (若干要素) 合并, 统一 ,整合 e.g. 1. The theory integrates his research findings. 该理论是他研究结果的综合。 2. 他把顾问的建议纳入他的计划。 He integrated his advisors suggestions into his plan.,Text B Advantages And Disadvantages of Electronic Commerce,Questions,1. Why can e-commerce increase sales? 2. Why can e-commerce decrease costs? 3. What are the problems that e-commerce encounter? 4. What is the key success factor of an online grocery?,Q&A,1. Why can e-commerce increase sales? It helps sellers reach more potential buyers, and helps buyers reach more sellers. 2.Why can e-commerce decrease? It increases the speed and accuracy of information exchange. Moreover, it can deliver some digital products.,1. A firm can use electronic commerce to reach small groups of customers that are geographically scattered. 公司可以利用电子商务获得一小部分在地理上比较分散的客户。 scatter Do not scatter your strength. 不要分散精力。 When the tree falls, the monkeys scatter . 树倒猢狲散。,2. Businesses can use electronic commerce to identify new suppliers and business partners. 公司可以利用电子商务发现新的供应商和合作伙伴 identify They identified the thief. 他们认出了那个小偷。 Callers and call receivers are identified by SIP addresses. 通话呼叫者和通话接收者都由sip地址来识别。,3. It might be impossible to inspect perishable food adequately from a remote location, regardless of any technologies that might be dev