教育技术专业英语-传播理论.ppt

教育技术专业英语 制作人：李进辉,Pre-reading activity,Why do we need to learn theories of communication? To study the theory of communication media and the teaching process, and explore the medias role in the process of teaching mechanism is the traditional research approach of educational technology, and thus was born the dissemination of education. 用传播理论来研究媒体与教学过程，探索媒体在教学过程中的作用机理，是教育技术学的传统研究途径，并由此诞生了教育传播学。,Chapter Five Communication Theories,Homework,Section A Defining Communication,Section B What Is Communication Theory?,Section C Process of Communication: A Basic Linear Model,Section D Models Of Communication,Section A Defining Communication,Read it as quickly as possible.,Three dimensions of communication,Observation Intention Normative judgment (success or accuracy).,Reading,Discussing,Answer,Section B What is CommunicationTheory,Levels of communication,Interpersonal communication,Group communication,Organizational communication,Mass communication,A,B,C,D,Section B What is CommunicationTheory,Elements included in core communication theories,Development of messages,Interpretation and generation of meaning,Message structure consisting of the elements of messages in writings, the spoken words, and nonverbal forms,Interactional dynamics,Institutional and societal dynamics and the interaction among segments of society,Section C Process of Communication: A Basic Linear Model,A basic linear model of human communication,The sender decides to initiate a message with a specific set of intended meanings,The sender encodes the intended meanings by selecting specific words and gestures that the receiver will presumably understand,The message is transmitted (spoken or written) so as to cross the space between sender and receiver,The receiver attends to and perceives the incoming message,The receiver decodes the message,The receiver is influenced in some way (The communication has some effect),Section D Models of Communication,The Shannon-Weaver Model.,Modls,Berlos SMCR Model,The Osgood-Schramm Circular Model,Models of communication,Section D Models of Communication,transmitter,Receiver,Destination,The Shannon-Weaver Model,Informamtion Source,Information Channels,Noise Source,Section D Models of Communication,Description of the contents,编码器、翻译员、破码器,Encoder Interpreter Decoder,信息,Message,信息,Message,破码器、翻译员、编码器,Decoder Interpreter Encoder,The Osgood-Schramm Circular Model,Section D Models