《全的图库模板专用》PPT课件.ppt

,EUROPE,ASIA,S. AMERICA,OCEANIA,AFRICA,Global network,Los Angeles ARTCOMPT(AMERICA), INC. TEL : 1-714-999-8990 FAX : 1-754-999-9901,N. AMERICA,Web Agency Service Domain,Web Building,Web Solution,Web Consulting,Web CI Web Design Web application,e-Business Consulting Market Analysis,e-Marketing,E-CRM,e-Marketplace,SCM,Supplier,Customer,Supplier,Customer, , Order Fulfillment ,e-Business Value Chain,Consulting,Marketing,Contents,Flash,Design,Coding,CTI,UMS,Mailing,Server,D/B,Creative,Interaction,System,ebiz Integration,Strategy,Sopping,eCRM,IRM,VOC/ RMS,e- Learning,Interactive Full Service, ebiz, ,eSolution,eBiz Sector & Solution, eSolution ,LIFE,System,INFORMATION,COMMUNICATION,Techno Village,/,/,/,/, / / ,/,Mail+SMS+Fax+, , , DB, ,/,eBiz Total Service,eBiz Strategy,eBiz Operation,eBiz Consulting,Planning,Contents,Solution,Marketing,eBusiness Integrator,eBiz Building,eBiz total service,eBusiness Transformation,Supplier,Supplier,Supplier,stockholder,Employees,On-line,Off-line,SCM ERP IPS,eCompany,EIP/KMS/GW,IRM/RMS/PRM,WebSite CRM/CP,Partners,eCompany ,SCM/IPS,DW/CRM,Customer,Stockholder,Supplier,eCompany,IRM/RIS,GW/KMS,ERP/EIP, Data Integration,Enterprise CRM,eCRM,Data Warehousing/Integration,Web Log Data,Data Base,Transaction Data,Customer Profile,SM MU,SI MU,NI MU,R&D MU,eBiz Total Service,eBiz Total Service,E-Mail,EDMS,GW,KMS,2( ),ERP,1 ( ),CRM,SCM,E-Planning,Office Management System,Customer A,Customer B,Customer C,Supplier A,Supplier B,Supplier C,eBiz Consulting,eBiz Solutions,eBiz Integration,eBiz Solutions & Service,Internet Area BSP Area SI Area NI Area,eCRM,WCMS,IRM/PRM,Mailing,MES,CTI,PABX,IBS,Network Integration Automation System Enterprise Network,CRM/DW,EIP/EKP,ERP/SCM,GW/KMS,SI consulting SI development SI management,Web consulting Web development Web management,NI Area,SI Area,Web SI Area,eBiz Solutions & Service,Web SI Area SI Area NI Area System Area,DW/E-CRM / CRM,E-Marketplace,SCM,ElS,GW/KMS,ERP,CMS,Management & Business,B2B,Marketplace,IPS,EIP/EKP,PMS,Partner & Supplier,Customer,B2E,B2C,B2M,eBiz Sector & Solutions,2004 , ,Consulting,eSolution,2004,Web Building,Web integration Publishing DB generation,Web Design,Innovation,Operation,Optimization,Business & IT Strategy,Supply Chain Execution,eBiz Enterprise Management,SI Area NI Area Solution Area SM Area Internet Area R&D Area Consulting Area,SI Business Area,SI consulting SI development SI management N/W management New technology,Network Integration - Network Consulting - Network Integration - Network Management,CRM,Forecasting, Opportunity Management, Configuration, Generation ,Forecasting, Customer Care Spare Management ,Forecasting Personalization Campaign Management Marketing Encyclopedia,ERP,CMS,SCM,EIP,eStrategy,Solution & Service - SI Development & Solutions,Marketing,Sales,Services,One-Stop Service,10%,10%,5%,5%,BSP,IT consulting IT development IT management N/W management New technology,Wireless Internet,Web Contents,Web Mailing,Web SI,eBiz Solutions & Service,BSP Area Internet Area SI Area NI Area Consulting Area,BSP MU : (Business Service Provider Management Unit),锐普PPT论坛chinakui收集,,Internet Area BSP Area SI Area NI Area,55%,15%,20%,10%,eBiz Solutions & Service,Consulting for eBiz eStrategy Consulting. eManagement Consulting eBusiness Restructure Consulting e-CRM,e-Marketing Consulting,e-Solution/ e-Infra/ e-Infra,SI consulting & management,Network Integration / Automation System,IT development & management,SCM,CRM,e-Supply chain Management,e-Customer Relationship Management,E-biz transformation,System,- , - ,- - Supply Chain ,ERP/EIP,e-Business Perspective,eBiz Consulting,e-Marketing & Promotion,eCreative & Contents,eBiz SI & Solutions,eBiz Service Domain,eBiz Total Service,e-CRM function,e-Customer Relationship Management,e-CRM,e-CRM,Adaptation,Analysis,Data Gathering,eBiz Solution analysis _e-CRM, / , ,46%,22%,19%,Source: Executive Issues Survey CEO Global Business Study,The Alexander Group, Incorporated, , , , ,7%,6%,Summary, ?,CEO , ,1 2 3 4 / 5 Restructuring 6 7 (Globalization) 8 9 (Geopolitical) , ,1 2 3 4 5 6 7 Restructuring 8 (Globalization) 9 (Value-Added Supplier Relationships), ,1. ,5. , , ,4. ,3. ,2. ,1. , ( ) ? ?, Site ?, Site Site ( , ) ?, / ? ?, ? ?, ,eCRM,e-CRM , 2, , 2,3. ,2. ,4. ,5. ,6. ,1. , 2, , (), / , : 100 / : 10, / (), , , , ,- , , ,: ,5 ,Strategy,Contents,Solution,Brand A,Brand B,() ,Ebiz , , ,Brand C,Summary,- ,Integration Branding & Identity,Off-line On-line Business WCMS e-CRM ,1. 7 ( ) 2. Web Solution ,Off line Business On line Business ,Vision,Mission,Planning,1. Summary,- ,Supplier,Customer,eCompany,Partner,Stockholder,Employee,IPS SCM,IRM PRM,e-Marketing,GW+KMS EDMS,Buy Side,Sell Side,ERP EIP,e-Business Sector & Solutions,Customer,Partner,Shareholder,Employee,e-Business Solutions,Sales Team,System Team,Consulting Team,SI MU,Network Team,Automation System Team,Enterprise Network Team,NI MU,eBiz,CRM,EIP,R&D,eBiz Collaboration Network,Website Strategy,Site E,Site B,Site H,Site F,Site A,Site G,E-biz Transformation,AS IS,TO BE,Site C,Site D,Strategy and Implementation,e-Shopping,Information,eBusiness,Business Function & Strategy,Himart,2. ., , , , ?,Publish,Interact,Transact,Integrate,Customer Information Access HSE Communication,Customer and Technical Support Supplier Relationship Management,Electronic Order to Cash Electronic Procurement Supplier Bidding & Selection,Integrated Planning and Forecasting Integrated Plant Management,: ,e-Business _Fulfill Demand,Proposal,- Web Site System ,Value,2003,2004,2005,2006, / ,e-Branding B2B / B2E Web (EIP) personalization(e-CRM / DM ), ,E-Biz , ,1,2,3, Branding & Identity (Web CI) Business / (Site Concept) System & Solutions,Web Site, 2003, 2004,EIP,e-Biz SI,Web SI,Web, 2005,eBiz Planning eBiz Integration e-Package/Solution e-learning Solution e-Total Marketing,Web Identity Web Contents Web Promotion Web Applications,Web SI Planning Web System Integration SMS / eFax / Mailing eCRM / IRM / CMS e-Marketing(PRM),Web SI & eSolution,e-biz Total Solution,eBiz Value,eBiz Transformation,锐普PPT论坛chinakui收集,,e-Business ,Convergence,Industry Transformation,Value Chain Integration,Channel Enhancement, : PwC,eBiz Transformation,Solution Development,30%,60%,30%,60%,Customer,Customer,Supplier,Supplier,Loyalty,System Integration,eCRM IRM PRM,Solution Development,eOffice,eConsulting,eVenture,eSolution,eCompany,Business Domain,eBiz Strategy Consulting. eBiz Management Consulting eBiz Restructure Consulting,eCRM(Web call center) eCommunity eFAX(Dial Fax) eIRM WCMS,Real estate portal Network swap service Internet Fax Tour portal Internet broadcasting Community portal,EDMS GroupWare Enterprise Knowledge Internet Purchasing System,Application,Web DB Integration Mobile Application Customer Integrated,Home Page,System,Solution,e-branding Web Style Guide On-line Marketing,DB/Web Server Multimedia Server Wireless/Security,e-CRM e-Marketing WCMS .,e-Business Transformation,Marketing Innovation,Channel Innovation, , ,eOffice Solution Planning, , , ,() / ., , ,45%,15%,5%,35%, .,KMS,EIS,EDMS,SCM,CRM,Non-formal Information,Enterprise Knowledge/Information Portal,EKP-EIP,Solution & Service - SI Development & Solutions,GW,ERP,How convenient would it be, if we can view all the numerous information scattered on the internet, such as Intranet, GroupWare,(ERP),(CRM),(SCM) gathered in single screen?,eBiz Solution,eCRM,2003,2004,2002,SMS,CMS,PMS,EIP,ERP,SCM,Electronic Decision Making,E-mail,E-board,Schedule Management,MIS,Name Card Management,Career Management,Human Relationship Management,Survey,messenger,GW eagleOffice,Solution & Service - eagleOffice,Defense Defense, the Agency for national security institution etc.,Finance Bank, Insurance, Security, Credit Card, Investment Trust etc.,Chemistry Petrochemical, heavy chemical/ explosive/energy etc.,Service Distribution /service/leisure/ educational institution etc.,Public sector Government organization/ government investment institution etc.,Industry Machine, construction, assembling, equipment etc.,SI MU Business Fields,Business Fields : SI MU, _ ,:,800 700 600 500 400 300 200 100 0 -100 -200 -300 -400,1999,2000,2001,2002,2003,2004,2005,2006,2007,182,475,730,-34,-192,-305,-343,-385,-289,:924 :742,(: ),2001,2002,2003,400,700,1,500,250,Value Profit,350,500,Solution ,2,000,(:),2004,700,CMS,GW/KMS,ERP,CRM/DW,UMS,EIP,SCM,PMS,CMS,2003,IT ,IT,100 90 80 70 60 50 40 30 20 10 0,240 200 160 120 80 40 0,143,1,2,3,4,5,6,7,8,9,10,11,133,154,157,147,157,154,153,171,190,186,IT,(:),: ,34.7,27.7,20.8,12.9,16.2,10.0,18.2,27.4,26.7,31.3,24.7,2004 ,(:),2003,2004,2005,1,000,500, ,1,500,20%,12%,600,400,300,500,1,000,15%, IT ,228,24,20,41,59,67,40,52,134,174,73,137,228,310,162,2,6,10,117,166, , , :16%, :16.6%,: KISDI,400,1,000,9 IT , , ,S/W, SoC, ,TV,Post-PC,S/W,2002,2007,2002,2007,:,1,300 1,200 1,100 1,000 900 800 700 600 500 400 300 200 100,1999,2000,2001,2002,2003,2004,2005,2006,2007,(: ),:924 :742,61,166,195,238,369,611,924,1337,350,551,538,543,561,645,742,862,1,007, _ ,44.9%,2.3%,9.4%,15.9%,15.4%,12.3%, , , ,: ,eBiz Service & Solutions,10%,15%,20%,55%,2004,Web Service & Solution,eBiz Consulting,SI Service & Solution,Network Integration,50%,15%,10%,10%,15%,30%,20%,30%,7%,10%,5%,SCM CMS ERM ERP KMS HRM,SCM (Supply Chain Management),2004,2003,ERM (Enterprise Resource Management),SI Development & Solutions,锐普PPT论坛chinakui收集,, IT. , : , IT , IT ,10 20 50 100 100 ,100 (845 ),10 (4,159 ),5 10 100 200 200 , ,30%,30%,40%,50%,( : %),100 80 60 40 20 0,1,2,3,4,Solution ,CMS,GW/KMS,PMS,SCM, ,946,973,989,1,078,1,110,1,195,1997,1998,1999,2000,2001,2002,4,000 3,000 2,000 1,000,(),(/),: , ,450 400 350 300 250 200 150 100 50 0,(:),: ,2004 1 ,10,000,20,000,Solution,(21,626),(18,122),(9,807),(7,984),(7,467),(10,266),(14,073),(7,810),ERP CRM/DW KMS/GW EDMS WCMS Mailing Community B2B FAX,(: ),50%,100%,Solution,ERP CRM/DW KMS/GW EDMS WCMS Mailing Community B2B FAX,97%,87%,75%,52%,55%,75%,65%,100%, ,2002,2003,2004,2005,2006,Product,( : ),5,000,6,800,5,500,8,000,6,500,5,500,Extension,Front end,Back end,B2C / e-Community / Cyber IR Web Business / e-Marketing,System (HW) / Network(LAN,WAN) Solutions / Applications, ,9,000,5,000,4,500,7,500,2004 ,目录,【媒体报道不断】,媒体选择,报刊,短信,电视,广播,户外广告,在船未到达城市前，即展开充分的舆论攻势，形成民众期盼的氛围。,首开先河、气 势磅礴、政企 合作、群众参 与、舟山特色 等。,烘托和渲染氛围，增加参与性和娱乐性。,制造诉求,先期宣传,持续报道,宣传策略,Case 001,Advertising Strategy,Corporate image AD,Product AD,Director,AE / PI,Director,Animator,designer,CEO,R&D Team,Design Team,Chief Executive Officer,Investing in research Development,Investing in research Development,Hong Kong,Taiwan,Singapore,Philippines,Seoul,store,store,Pusan,Anyang,Gwacheon,Domestic,International,Oracle,FastForward,Oracle,FF + ProMade,ProMade,Solidworks,SolidMate,ERP,PDM,Business Solution,ASP Business, 5 4 , 36% . 70% . , . , . , .,Applications, & ,Financial Module,DATABASE,Benefit,Emotion,Insight,Target approach,MEDIA TOOL, ,/ * ,Big 3 ,4 ,锐普PPT论坛chinakui收集,,PR (public relations),outsourcing,outsourcing,Promotion (exhibition),Promotion (event),DM (direct mail),Banner AD,Advertising,Marketing,Promotion,Product,Price,Place,sales promotion public relations advertising,Materiality formless,Case 011,- TV-CM(30”,15”) - Radio-CM - Print - Banner,- 4 (TV/) - / - / - /DM/,product,media,creative,idea,plan,concept,Market Share, 11% A 15% B 30% C 32%,Core Value = price, 40% A 13% B 26% C 50%,Core Value = Benefit,2005,2006, 1 2, 4 3, 33% A 6% B 27% C 25%, 20% A 15% B 39% C 50%,USP Discipline