CRM论文：CRM-学生管理系统.doc

CRM论文：CRM 学生管理系统【中文摘要】随着高等教育的发展,高校在校学生群体不断壮大,相关的数据量越来越庞大,提供和使用学生数据信息的部门和用户群体越来越多,传统的学生管理方法已经明显无法适应现今的管理需求,利用基于网络的管理信息系统(MIS)对学生管理进行系统整合已成为必然趋势。随着高校管理体制的改革与发展,面向学生的管理理念逐步向服务理念靠拢,越来越多的CRM(客户关系管理)思想已经应用于学生管理实际工作当中,如“以客户为中心”,“注重客户满意度与忠诚度”,“延长客户生命周期”,“充分利用客户信息进行数据分析与数据挖掘”等。而现行的学生管理系统大部分还只有纯粹的“管理”功能,急需新的理念融入其中。因此许多高校需要建立一套与原有学生管理系统不同的,基于客户服务理念的拥有统一网络平台的学生管理系统。该系统的建立,可以提升高校学生管理的水平,适应学生管理工作改革的各项要求,同时也符合高校建立信息化、数字化校园的发展方向。文章对高校学生管理系统做了基础调研后,综合分析,对实现基于CRM的学生管理系统进行了需求分析,技术可行性分析。在这些前期工作的基础上,进行的系统的网络结构设计、逻辑结构设计、详细结构设计、以及数据库结构设计等。在系统的实现部分,我们有针对性的选择学生基本信息管理、选课信息管理、以及学生成绩管理模块作为实现对象,融入CRM思想,让系统能够实现学生与管理人员互动沟通,在相应的模块进行数据挖掘、分析教学成果对学生实施个性化教学等。在系统实现的基础上我们在windows环境下进行了系统的功能测试、压力测试、安全测试等,对系统的实现进行了评价,初步达到了预期。高校学生管理系统融入CRM思想是一个较新的研究领域,还有很多需要做的工作,由于时间仓促,限于个人能力,系统还有很多不完善的地方,需要进一步研究。【英文摘要】With the development of higher education, college studentspopulation has grown increasingly in the school. And students of the relevant data quantity become large, department provide and use student information which becomes more and more. The traditional student management method has obvious cant adapt to todays management requirements; Use of web-based management information system (MIS) to integrate student management system has become an inevitable trend.As college management system reform and development, facing the student management idea gradually moving to service concept, more and more CRM (customer relationship management) thought has been used in the student management practical work. Such as “take the customer as the center”, “pay attention to customer satisfaction and loyalty”, “customer lifecycle extension”, and “make full use of customer information data analysis and data mining” etc. The majority of the existing student management system has only a pure “management” function, need new ideas into one.Therefore, many colleges and universities need to establish a difference with the existing student management system, based on the concept of customer service for students with a unified network platform management system. The set up of this system, can promote the college student management level, adapt the student management work requirements of reform, also with the establishment of the informationized, digital campus development direction.The paper has analyzed university student management system of basic research, to achieve the comprehensive analysis, the student management system based on CRM the requirement analysis, technical feasibility analysis.?In the previous work, based on the network structure of the system design, logic design, detailed design, and database structure design.?Implementation part of the system, we have targeted to select basic information management of the students, information management elective, and student performance management module as to achieve the object, Thinking into the CRM so that the system can achieve interactive communication with management and students, in the appropriate module for data mining, analysis of the results of teaching, and then to implement individualized teaching for students.Based on system realization, we in Windows environment the system function test, pressure testing, safety testing, the system implementation evaluation, preliminary reach the expected purpose.? Student Management system into the CRM idea is a relatively new area of research, there are a lot of work needs to be done, due to time constraints, limited personal ability, there are many inadequacies in the system, needs further study.【关键词】CRM 学生管理系统 ASP.NET【英文关键词】CRM student management system ASP.NET【目录】基于CRM的高校学生管理系统研究与实现摘要4-5ABSTRACT5-6第一章 绪论12-161.1 选题来源和依据12-131.2 国内外研究现状131.3 本文的内容和意义13-141.4 论文结构安排14-16第二章 研究和开发的关键技术16-292.1 CRM 简介16-222.1.1 CRM 的概念及理论16-182.1.2 CRM 的发展历程18-202.1.3 CRM 的分类20-222.2 B/S 模式三层体系结构22-232.3 ASP.NET 技术23-262.3.1 ASP.NET 技术简介23-242.3.2 ASP.NET 的优点24-262.4 ADO.NET 技术26-282.5 本章小结28-29第三章 系统的分析和设计29-483.1 系统可行性分析29-303.2 系统安全性分析30-313.3 系统的总体设计31-373.3.1 系统网络架构31-323.3.2 系统功能模块设计32-373.4 系统的详细设计37-473.4.1 数据库概念设计E-R 图37-393.4.2 数据库逻辑表结构设计39-413.4.3 程序流程图设计41-473.5 本章小结47-48第四章 系统的具体实现48-684.1 系统登录48-504.2 学生基本信息管理50-564.2.1 添加学生信息50-524.2.2 显示所有学生信息52-544.2.3 查询学生信息54-564.3 课程信息管理56-574.3.1 修改课程信息56-574.4 学生成绩管理57-604.4.1 录入学生成绩57-584.4.2 学生成绩统计58-604.5 功能模块管理60-614.6 组权限管理61-634.7 数据挖掘的实现63-674.8 本章小结67-68第五章 系统的测试和评价68-715.1 系统的测试68-705.1.1 系统测试环境685.1.2 系统测试方法68-69