苹果公司发展总结英语

1 / 38 苹果公司发展总结英语 Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its online services include iCloud, iTunes Store, and App Store. Apples consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, XX, to reflect its shifted focus towards consumer electronics. 2 / 38 Apple is the worlds second-largest information technology company by revenue after Samsung Electronics, and the worlds second-largest mobile phone maker after 4Samsung. Fortune magazine named Apple the most admired company in the United States 56789in XX, and in the world from XX to 2016. On September 30, 2016, Apple surpassed Coca-Cola to become the worlds most valuable brand in the Omnicom Groups 10Best Global Brands report. However, the company has received criticism for its contractors labor practices, as well as for its own environmental and business practices. As of June 2016, Apple maintains 425 retail stores in fourteen countries, as 3 / 38 13well as the online Apple Store and iTunes Store, the latter of which is the worlds 14largest music retailer. Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated market capitalization of $446 15billion by January 2016. As of September 29, 2016, the company had 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide. Its 16worldwide annual revenue in 2016 totaled $170 billion. As of Q1 2016, Apples five-year growth average is 39% for top line growth and 45% for bottom line growth. In May 2016, Apple entered the top ten of the Fortune 500 list of companies for the 4 / 38 17first time, rising 11 places above its 2016 ranking to take the sixth position. According to the 2016 edition of the Interbrand Best Global Brands report, Apple 18is the worlds most valuable brand, with a valuation of US$ billion. According to the Boston Consulting Group 50 Most Innovative Companies ranking, Apple is also the worlds most innovative brand in 2016. Apple occupies this rank since XX. 1112 Unit 1 良好的心理素质 乔布斯的成功哲学 心理素质是一个人成功的基础，更是一个人富有一生的资本。 5 / 38 在相似的环境下，为什么有的人成功了，有的人却失败了。终究其因，就是由人的心理素质所决定的。一个人心理素质的外在表现包括他的性格品质，如勇敢与懦弱、沉稳与急躁、自信与自卑等，特别是在面对巨大压力、挫折或者失败时，自身的承受能力至关重要。 良好的心理素质是乔布斯成功的一个重要因素。试想，一位“ 掌舵 ” 着世界上最大最有创新力的公司，乔布斯身上的压力和重担可想而知。而且，作为苹果公司的灵魂人物，乔布斯的工作异常繁重，市场开发、技术创新、人际交往 ?要知道任何一个成功的企业，所面临的风险都是长期的、巨大的和复杂的。企业由小到大的过程，是斗智斗勇的过程，是风险与机会共存的过程，随时都有可能触礁沉船。而企业领导者必须无条件的承担这些风险，所以他们必须要有坚韧不拔、百折不回的心理承受 能力。更何况，乔布斯领导的是苹果公司。如果没有良好的心理素质，又怎么会有乔布斯以及苹果公司如今的辉煌。 实际上，乔布斯的心理素质超乎常人。从 1975 年树立了改变世界，让每个人手里都有一台个人电脑的梦想后，就一直坚持着，在中实现这个梦想的过程中，他遭遇的挫折、失败、6 / 38 痛苦、挑战太多了，想想如果没有 Mac、 NeXT、牛顿、摩托罗拉 /iTune的音乐手机 ?的失败，如果没有这些累累伤痕，也许乔布斯还会在 “ 少年天才 ” 的称号中自我迷幻。再想想，自己呕心沥血一手创建的公司，竟然被 “ 外人 ” 无情的驱逐，这对乔布斯是多大的打击。但是，乔布斯没有被打倒，在被赶出苹果后，他重振旗鼓成立了新的公司 NeXT ，希望打败苹果，证明自己。虽然目的没有达到，但最终他重返苹果，依靠的也还是 NeXT 公司的软件。一次次摔倒了，再爬起来，乔布斯成了 “ 乔不死 ” 。如此，一个不畏失败执着于成功的人，他的心理素质必然十分坚强。 正是 这份执着，这种不怕失败、挫折的精神，使世人为之疯狂。乔布斯用自己的经历告诉年轻人，做任何事都要有必胜的信念和百战不挠的精神，坚持到最后的。千万不要被自己的消极心理打垮。 人的心理素质包括很多方面，最主要的就是对挫折、失败、压力的承受能力。因为很多问题都源于挫折。而具有良好心理素质的人，他的行为理智而又不缺乏激情；他有着强烈的自信，不会被失败所击倒；他敢于冒险但绝不鲁莽；他勇于承担责任，绝不逃避 ?就像乔布斯一样，他总是积极乐观的接受一切挑战，与挫折斗争。 7 / 38 随着社会的发展，年轻人在面临的社会环境和成长过程中遇到的问题更加复杂、多样，这更需要年轻人有良好的心理素质。例如拥有积极乐观的人生态度、艰苦奋斗的精神，适应环境及社会生活、自我调节控制情绪的能力、人际交往的能力等，这是这个时代对年轻人的基本要求。 Psychological quality is the foundation of a successful person, it is a person full of life in the capital. Under similar circumstances, why some people are successful, some people have failed. Because after all it is the psychological quality of peoples decision. An outward manifestation of psychological qualities, including his character traits, such as courage and cowardice, calm and impatience, self-confidence and self-esteem, etc., especially in the face of enormous pressure, frustration or failure, it is essential their affordability. Good psychological quality is an important factor in the success of Steve steeled process is the process of wits, is the process of risks and opportunities coexist, at any time are likely to 8 / 38 wreck the rocks. And business leaders must assume unconditional these risks, so they must have a gritty, tough and focused mental capacity. Moreover, the leadership of Steve Jobs is Apple. If no good psychological quality, how would Steve Jobs and Apples brilliant now. Psychological quality of people, including many aspects, the most important is to frustration, failure, stress tolerance. Because many problems stem from frustration. And people have good mental qualities, his behavior and not a lack of passion rational; he has a strong self-confidence and will not be failed by knockout; he was adventurous but not reckless; his courage to take responsibility, not shirk . like Jobs, he is always positive and optimistic to accept all challenges, struggles and setbacks. With the development of society, the problem of young people in the social environment and facing growing encountered more 9 / 38 complex and diverse, which requires the young have good mental qualities. For example, have a positive and optimistic attitude towards life, the spirit of hard work, adapt to the environment and social life, self-regulating ability to control emotions, interpersonal communication ability, which is the basic requirement of this era of young people. UNIT 2 舍与得的处世哲学 人生之道，贵在舍得。 “ 得 ” 并是不要求我们事事精通，无所不能； “ 舍 ” 也并不是要求我们去愤世嫉俗远离尘土，做一个拿得起放得下的人，追求自己想要的生活，不被一些事情所牵绊。只要做到了这一点，你才会成为一个快乐而且充满魅力的人；只有做到了这一点，你才会拥有一个成功而幸福的人。 失去了太阳，你会得到星光的照耀；失去了金钱，你也许会得到友情的滋润；当生命也离开你的时候，你却拥有了大地的亲吻。舍弃虚伪，就会获得真实；舍弃无聊，就会获得充10 / 38 实；舍弃功利，就会回归平淡。 “ 舍得 ” 既是一门生活的哲学，更是为人处世的艺术。 舍得是一种豁达的胸怀，是一种人生的境界，人要有所得就必然有所失，只有学会放弃才能登上人生的巅峰。 学会放弃，本身就是一种淘汰，一种选择，淘汰自己的弱项，选择自己的强项，放弃不是不思进取，恰到好处的放弃，是为了更好的进取，常言道 “ 退一步，海阔天空。 ” 如果你不放弃眼前的热烈，就无法享受花前月下的温馨，生活给予我们每一个人的都是一座丰富的宝库，但你必须学会放弃，选择适合你自己的。否则，生命将难以承受。 放弃是一种智慧，一种豪气，更深层面的进取。我们有时候之所以举步维艰，是因为我们背负太重，之所以背负太重，是因为不会放弃。 贪婪，是人的恶习，贪得无厌者，终毁自己。贪婪往往会造成精神上的无休无止的压力，最终导致无谓的伤害。损人不利己。 11 / 38 生命如舟，生命之舟载不动太多的物欲和虚荣，要想使之在到达彼岸时不在中途搁浅或沉没，就必须轻载，把应该放下的果断地放下 “ 清心寡欲，无所需求 ” 人生才会变得无比轻松。 学会放弃，是放弃那些不切实际的幻想和无法实现的目标，而不是放弃为之奋斗的过程与努力。是放弃那种毫无意义的争斗与索取，而不是丧失奋斗的动力和生 命的活力。是放弃那种金钱和地位的搏杀和奢侈生活的追求，而不是放弃对美好生活的向往。 学会放弃，再要落泪以前转身离开，留下简单的背影；学会放弃，将昨天埋在心底，留下美好的回忆；学会放弃让彼此都能够有一个更轻松的开始。遍体鳞伤的爱不一定就 刻骨铭心，曾经说过爱你的，今天仍然爱你，只是爱你却不能和你在一起，一如那原野中的火百合，爱它，却不能携它归去。 放弃并不等于向失败投降，相反是为了养精蓄锐。放弃一切不属于你的东西，不要犹豫或者迟疑，潇洒一点，痛苦一点。如果你能够做到这一点，那么你今后的将会充满光明。学会放弃，你才能够拥有更多。 12 / 38 当你紧握双手，里面什么都没有。当你打开双手，世界就在你手中。 De and we are not required to be proficient in everything, omnipotent; homes are not asking us to stay away from dust cynical, do a take afford to put people to pursue the life you want, not by some what is tie him down. Just do this, you will be a happy and charming people; only do this, you will have a successful and happy person. Give up a kind of wisdom A pride, deeper level of progress. The reason why we sometimes difficult, because we are too heavy to bear, the reason is too heavy to bear, because they can not give up. Learn to give up, it is to give up the illusion and the target can not be achieved, rather than give up the fight for the process and efforts. It is to abandon the kind of pointless battle with request, rather than the loss of power and vitality of life struggle. It is to 13 / 38 abandon the pursuit of money and status that fight and extravagant life rather than abandon yearning for a better life. Learn to give up, and then to turn away tears before, leaving a simple back; learn to give up, will be buried in the bottom of my heart yesterday, leaving memories; learn to give up so that each can have a more relaxed start. Black and blue love does not necessarily memorable, once said that love you, today, still love you, but you can not love you, as that wilderness fire lily, love it, but can not carry it go back. Abandonment does not mean surrender to failure, contrary to recharge your batteries. To give up all things that do not belong to you, do not hesitate or hesitation, a little cool, a little pain. If you can do that, then your future will be full of light. Learn to give up, you will be able to have more. 14 / 38 Unit 3 体育精神 体育精神是体育的整体面貌、水平、公正、公开、特色及凝聚力、感染力和号召力的反映，是体育的理想、信念、情操及体育知识、体育道德、体育审美水平的标志，是体育的支柱和灵魂。 体育精神对体育实践活动起着导向作用，并规定着体育文化模式的选择。体育精神作为一种具有能动作用的意 识，是体育行为的动力源泉，是一种心理资源。作为一种规范力量，它又具体表现为体育面貌、体育风范、体育心态、体育期望等。体育精神就是 “ 健康向上 ” 的精神。体育运动往往能反映出一个人不懈奋斗的精神，改变个人的命运。 体育作为人类的一种社会活动，是在人们的社会生产和生活中产 1. What will be the effect of the alliance between IBM and Apple? 若 IBM 公司和苹果公司联合将会有什么效果呢？ 15 / 38 来自柯林斯例句 3837 2. He decided on roast chicken and vegetables, with apple pie to follow. 他决定点烤鸡配蔬菜，然后是苹果派。 来自柯林斯例句 1313 3. Daniel leaned back on the sofa, still chewing on his apple. 丹尼尔倚在沙发上，嘴里还在嚼着苹果。 来自柯林斯例句 64 4. Stew the apple and blackberries to make a thick pulp. 将苹果和黑莓炖成稠浆。 来自柯林斯例句 31 16 / 38 5. The main attractions of the Big Apple are well documented. 对纽约的主要旅游胜地有详细的记载。 来自柯林斯例句 23 6. The patient can have apples, apple juice, apple sauce, and so forth. 病人可以食用苹果、苹果汁、苹果酱等。 来自柯林斯例句 426 7. Sweeten dishes sparingly with honey, or con-centrated apple or pear juice. 加一点蜂蜜或浓缩苹果汁或梨汁，让菜带点甜味。 来自柯林斯例句 1313 8. Pennys only son was the apple of her eye. 彭妮的独子是她的心肝宝贝。 17 / 38 来自柯林斯例句 9. Primrose was given an apple, left over from our picnic lunch. 我们中午野餐剩下的一个苹果给了普丽姆罗丝。 来自柯林斯例句 21 10. Poach the pears in apple juice for perhaps ten minutes at most. 把梨放入苹果汁中，最多煮 10分钟左右。 来自柯林斯例句 31 11. He took another bite of apple. 他又咬了一口苹果。 来自柯林斯例句 12 12. Rhys offered him an apple. 18 / 38 里斯给他一个苹果。 来自柯林斯例句 13. My grans given us some apple jam. 我奶奶送给我们一些苹果酱。 来自柯林斯例句 14. Jeans are as American as apple pie. 牛仔裤极具美国特色。 来自柯林斯例句 15. I want an apple. 我想要一个苹果。 来自柯林斯例句 11 19 / 38 16. Richard crunched into the apple. 理查德咬了一口苹果。 来自柯林斯例句 17. He started eating an apple. 他开始吃苹果。 来自柯林斯例句 18. They found everything in apple-pie order. 他们发现一切都整整齐齐。 来自柯林斯例句 19. Someone threw an apple core. 有人扔了一个苹果核。 20 / 38 来自柯林斯例句 20. You want an apple with your cheese? Please. “ 要不要加个苹果和奶酪一起吃？ ” “ 行啊。 ” 来自柯林斯例句 21. a garden with three apple trees 有 3 棵苹果树的花园 来自权威词典 853 22. a slice of apple pie 一片苹果馅饼 来自权威词典 692 23. Everything was in apple-pie order. 21 / 38 所有的东西都整整齐齐。 来自权威词典 93 24. blackberry and apple pie 黑莓苹果馅饼 来自权威词典 21 25. apple pie and custard 苹果馅饼加蛋奶沙司 来自权威词典 575 26. She munched on an apple. 她在大口啃苹果。 来自权威词典 38 22 / 38 27. a slice of apple pie 一块苹果派 来自权威词典 692 28. When should you prune apple trees? 苹果树应该什么时候剪枝？ 来自权威词典 402 29. Tom gave Helen an apple in exchange for a piece of cake. 汤姆用一个苹果与海伦换一块蛋糕 . 来自 简明英汉词典 621 30. For me, baseball is as American as apple pie. 对我来说 , 棒球同苹果馅饼一样是地道的美国玩意儿 . 23 / 38 来自简明英汉词典 16 31. These fruit knives are very good for stripping apple skins off. 这种水果刀削苹果皮很好用 . 来自简明英汉词典 133 32. Some of the new planted apple orchards have also begun to bear. 有些新开的苹果园也开始结苹果了 . 来自简明英汉词典 8 33. I brought her up like the apple of my eyes. 我养育她 ,如掌上明珠 . 来自简明英汉词典 9 34. It is gravitation that causes the apple to fall. 是地心吸引力使苹果下落 . 24 / 38 来自简明英汉词典 5 35. The apple tree was bowed down with the weight of its fruit. 那棵苹果树果实累累 ,压弯了树枝 . 来自简明英汉词典 10 36. He was caught sneaking an apple from a shop. 他在商店里偷苹果时被抓住了 . 来自简明英汉词典 2 37. Can you reach that apple down in the tree? 你能把树上那个苹果摘下来 吗 ? 来自简明英汉词典 38. Around here apple trees began to be planted extensively in 1953. 1953 年这一带开始大规模种植苹25 / 38 果树 . 来自简明英汉词典 152 39. She hired out to the owner of an apple orchard. 她受雇于一个苹果园主 . 来自简明英汉词典 41 40. That child is the apple of his fathers eyes. 那孩子是他爸爸的掌上明珠 . 新诺行动英语 -学术相关内容总结 Slogan 英文： SINO Action English - Active learning， Active learners 中文：新诺行动英语 让英语行动起来！ 26 / 38 Project Intro. 整体框架：对应欧洲标准语言框架的行动英语课程语标准 教育资源：采用全套培生集团的教育产品及资源 教研团队： 资深外教 +中教 +研发团队 教学产品：培生集团产品 +新诺英语北京 中心教研成果 =行动英语学习产品 完善的学习 +应用 +测评整体教学产品 学习规划：新诺英语完整的从幼儿到留学国际课程一站式整体学习规划 Philosophy & Pedagogy 我们的理念：在行动中学习英语，让英语行动起来！ Learn it and do it. Make English learning an active 27 / 38 experience for all kids! A:Active Learning 令人兴奋的学习体验和积极的学习方 式 C: Content & Cross-Curriculum 内容学习和跨学科应用 T:Test &Technology基于科技技术与测评体系的科学学习方式 I:Intelligence (Multiple Intelligence) 多元智能发展 O: Optional Choices 可选择的课程内容平衡发展儿童身心 N: New Notion全新维度的英语学习视角 我们的教学法： CLIL CLIL CLIL的理论基础源于维果斯基的最近发展区原理，以及克拉申的语言习得模型。在应用过程中着重体现了 “ 鹰架理论 ”和布鲁姆认知结构对于语言学习的指导性意义。 28 / 38 CLIL教学法是一种使用外语来学习内容的教学方法，它的基本概念是创立一种 “ 伞架 ” 来作为支撑不同种类的语言应用的媒介。与传统浸入式学习方法不同的是 CLIL 更注重用一种外语来学习内容，而不仅仅是语言本身的环境。学习者在过程中更关注于使用外语来 获取知识，交流沟通，思考表达，而不仅仅是为了学会一门外语而学习语言本身。 Our Action kids ? 跨文化交流与知识理解 ? 未来竞争力和自我发展力 ? 综合学科应用与创新能力 ? 正确价值观与人格魅力 ? 文化素养与合作意识 29 / 38 ? 批判性思维与独立意识 ? 传统文化传承与新形式传播 Learning Stage(学习阶段 ) Stage 1 第一阶段 2 - 6岁 启蒙探索 Self Exploration Start to Explore 2 至 6 岁是幼儿各方面能力性格形成的基础时期，是将英语作为第二母语学习的最佳时期，同时也是孩子各方面发展可能性的播种时期。在这个阶段，我们的课程通过各种探索性的学习体验，让孩子发现自身和周围的世界，在他们的心里种下 “ 一颗颗小种子 ” 。我们用英语来探索文学诗歌，用行动来感受语言的快乐；我们用英语来探索科学艺术，用行动来感受世界的精彩； 我们用英语来探索不同的场景，用行动来感受生活的细节。在以后的成长中，着一颗颗种子会神奇的萌芽，长成强壮的大树或美丽的花朵。 30 / 38 本阶段学习重点： 小小行动家们要来探索小岛上探险啦！欢迎大家，我们的小岛上有很多新奇有趣的地方哦，看看你能发现什么呢？ Wow！我 发现了 Penguin and Zebra! 据说他们最大的梦想是照一张彩色照片，哈哈，那么，你呢？ 小岛上有别的小伙伴吗？当然啦，每个小岛上都有两个小伙伴等着你来一起探索哦！ 还有，悄悄告诉你， Sammy Squirrel是最有趣的小家伙！ 主题内容：学习主题以幼儿的认知规律为基础，从幼儿自身的探索认识到对近身环境，如家庭，教室的探索认识 ; 再到对周围环境，如社区，城镇，农场的探索认识。从 Level1到 level3 的主题内容在知识和语言上呈现螺旋上升模式，帮助幼儿逐层建构。例如， Unit 2，从一级到三级的主题内容分别是 My Class My School At School，认知范围逐渐扩大加深，语言能力逐级递升。 词汇与句型：主题词汇量 300+；动作语块 200+；句型结构 40+；复现率 = 30%。 苹果公司成功的秘诀 31 / 38 Under the leadership of Steve Jobs, Apple has produced products that have changed the way people around the world communicate, obtain information and entertain themselves. Heres a look at Apple s success and what sets the company apart from other computer companies as it prepares for its founder and visionary leader to step down as CEO. 在史蒂夫 乔布斯的领导下，苹果公司推出的一系列产品，从根本上改变了世界各地的人彼此之间通讯联络、获取信息以及娱乐的方式。 Whether it s iPods, iPhones or iPads, they have become a part of daily life for people around the world. Technology analyst Francis Lun in Hong Kong said the man responsible is Apple s chief executive officer, Steve Jobs. 不管是 iPods， iPhones 或 iPads，它们都已经成为世界各地很多人目前生活中不可或缺的一部分。香港的一位科技问题分析人士弗郎西斯说，这些产品的背后，是苹果公司的总32 / 38 裁史蒂夫 乔布斯。 Steve Jobs actually changed the way that we download music, changed the way that we use handsets, and also changed the way that we use computers, said Lun. 弗郎西斯说： “ 乔布斯改变了我们下载音乐的方式，改变了我们使用手提电话的方式，同时也改变了我们使用计算机的方 式。 ” University of California Los Angeles management professor Richard Rumelt said the ideas behind Apples products are not original. 加州大学洛杉矶分校的管理学教授理查德 鲁梅尔特说，苹果公司产品的概念并不是最创新的。 “Apple didn t invent personal computers, it didnt invent the mouse and windows interface,it didnt invent digital music players, it didn t invent the smart phone or the tablet,” he said. 33 / 38 鲁梅尔特教授说： “ 苹果公司并不是个人电脑的发明者，也不是鼠标和窗口界面等产品的发明一方；像 iPods 数码音乐播放器、 SMART PHONE 电话、以及 TABLET平板大脑这些产品，也都不是苹果公司发明的。 ” Ted Rozolis of IEEE Computer Society said there is one thing Apple can do that other computer companies have not achieved. 不过，国际工程师协会下属的计算机协会的一位专家罗佐里斯指出，苹果公司在某一个方面的成绩和能力，超过了其他所有公司。 “They take a lot of concepts and re -purpose them, repackage them, make them beautiful and everybody wants to have them, said Rozolis. They always had a way to take technology and make it again affordable and easy to use and therefore popular.” 罗佐里斯说： “ 苹果公司能够把很多概念拿来，进行转换利用，重新包装，做得非常精美，很抢手。苹果公司总是能够想办法让科技变得实用，而且让普通人能够买得起，因此它34 / 38 们的产品总是广受欢迎。 ” IEEE Computer Society President Sorel Reisman said that s why Apple has succeeded while many other companies have failed. 国际工程师协会的总裁雷斯曼说，这就是为什么苹果公司能够成功，而其他一些公司则以失败告终。 “It s just astounding how many computer companies were in the PC business in the 80s that no longer exist,” Reisman observed. 雷斯曼说： “ 和 80 年代相比，那时候个人电脑行业里面公司云集， 但是现在呢，已经所剩无几。这不得不让人惊叹！ ” Reisman also said the Internet has been key to Apples growth. 雷斯曼同 时表示，对于苹果公司来说，因特网的存在和发展是一个关键。 35 / 38 “When you travel, everybody s got one of these things, an Apple iPad. When I say everybody, I mean little kids, mothers, women who would otherwise be knitting,”Reisman sa id. 他说： “ 旅行的时候，几乎人人手上都有一个苹果公司的iPad，不管大人、孩子，妇女、儿童，原先人们或许在那儿打毛衣，但是现在呢，手上都拿着一个 iPad。 ” Rumelt wrote a book that examines the strategies of businesses such as Apple. He said Apple leaves features out of its products that it cannot implem