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1 / 21 外贸英语函电道歉信 【发函】发挥自己想象,写一封和外国公司建立业务关系的函电,要求: 1.说明从何渠道得知对方公司名称和信息 2.对自己的公司做简单介绍 3.表示希望和对方建立业务关系 Dear Sirs We have your name and address from the Commercial Counselor s Office of the Japan Embassy in China. We have the pleasure of write this letter to you in the hope of establishing business relations with you. To give you a general introduce of our company. Our company is one of the leading importers of mobile phones and enjoy a wide range of communication field .We have many years experience in this particular line of business and have concluded some satisfactory business all over the world. We look forward to your early news in this connection and wish we could develop further business relations. Yours sincerely ZTE Communication Company 2 / 21 【回复】针对以上信件,以外国公司身份写一封回复函电,要求: 1.感谢对方想要和自己建立业务关系 2.表示愿意建立业务关系 3.表示随信件附上自己公司的价目表和产品目录单 4.表示希望及早收到对方回复 Dear Sirs We are glad to receive your letter and thanks for your desire to establish business relations with us. We would like to enclose a complete set of leaflets and price list showing various products with detail information for that you can have an overall idea of our products. We shall be only too glad to answer your requires at any time. We look forward to your reply as soon as possible. Yours sincerely US National import & export Corp 【询盘】 1自拟一个中国公司,写一封询盘给外国某公司,想要采购对方某种产品。要求: 直接说明想要采购的产品 请求对方寄送目录价格表和样品 强调报价应该合理并有竞争力 3 / 21 Dear Sirs From our private resources of business information, we have known that you are one of the largest manufacturers of we would like you to send us detail of your products of mp5. We should be grateful if you would kindly send us some samples of the mp5 which you can supply together with a comprehensive price list. I hope the price that you offered should be reasonable and competitive. Your early reply will be appreciated. Yours sincerely China Import & Export Corp. 【发盘】 2以外国公司身份写一份发盘给中国公司作为回复,要求: 感谢对方的询价 介绍本公司的产品并给出报价 说明能接受的付款条件和可能的交货期 希望对方接受此发盘并长期建立业务关系 Dear Sirs We have received your enquiry of 8th May and thank you for your interest in our products. 4 / 21 A copy of our product catalogue is being sent to you today, with samples that you need. The price of our mp3 is USD each. We welcome your order and can assure you that shipment will be made within 30days after receipt of your L/C. We look forward to hearing good news from you and hope that we can make long time cooperation. Yours sincerely USA Import & Export Corp. 【还盘】 3以中国公司名义写一封还盘给外国公司,要求: 对对方报价表示感谢 表示经过了解,价格高于同类产品 做出降价要求 希望对方接受自己的要求,如果不接受,表示将无法做成生意 Dear Sirs Thank you for your letter of August 16 offering us your mp3 To be honest with you, we like your products, but your prices too high and are higher than those of other makes. It is understood that to accept the prices 5 / 21 you quoted would leave us little or no margin of profit on our sales. As you know China is a developing country; its principal demand is for articles in the medium price range. We would, therefore, suggest that you make some allowance, say 10% on your quoted prices so as to enable us to introduce your products to our customers. If, however, you cannot do so, then we shall have no alternative but to leave the business as it is We hope you will consider our counter-offer favorably and let us have your acceptance by telex. Yours sincerely China Import & Export Corp. 【接受】 4以外国公司名义写一封接受给中国公司,要求: 收到对方还盘 接受对方还盘,前提是订货量不少于。 表示自己已经没有多少利润,希望能长期合作。 外贸英语函电 单元教学设计 任课教师: $ 1 6 / 21 2 单元教学设计基本框架 第一部分:组织教学 因为本单元是该门课程的第一次课,因此本单元两节课中,第一节课我们安排是课程的概述。通过同学都比较关心的国际贸易现状导出我们的课程教学。 第二部分:学习新内容 【步骤一】说明课程教学目的 首先向学生呈现一 份从网上截获的商机,要求大家仔细阅读后翻译,问学生在处理这样的信函时什么方面存在问题。引导学生了解外贸英语函电课程教学的学习目的。 【步骤二】说明课程教学内容 引导学生一起回顾上学期国际贸易实务当中学到的知识,回答问题:一宗出口业务一般可以分成哪几个主要的阶段。 第一阶段:寻找贸易伙伴,建立销售渠道 第二阶段:对外进行洽谈 第三阶段:合同的履行 结合书本的目录介绍本课程授课的内容。 【步骤三】学习新知识 1、新知识导入 向学生 呈现两份不同格式的英语信函,请同学结合书上的内容回答问题, 从而导出我们接下来要介绍的内容:7 / 21 信函的格式。 2、新知识的介绍 分别介绍书信常见的几种格式和每种格式的特点。 通过范文,分别介绍一封商务信函的结构。 【步骤四】 总结 我们回顾前面所学的重要知识点:信函的格式、信函的组成部分等。 3 4 单元教学设计基本框架 第一部分:组织教学和复习上次课主要内容 回顾了上堂课的内容,在我们上堂课讲的例文中设计几个典型的错误让学生找出并修改,从而复习上堂课讲到的信函的构成等内容。 第二部分:学习新内容 2、写信的原则 【步骤一】提出问题 向学生展示两份信函: 信函1: Dear John, Very many thanks to you, my dear friend, of the splendid present that you have sent me, and I feel deeply moved by this token of your affection. It is a 8 / 21 great consolation for me, in my confinement to hospital by illness. I am glad to tell you, I am making rapid progress toward health every day. Looking forward to joining you at school as soon as possible. Yours affectionately, 信函 2: Dear Mr. Hunter, We hope that everything at your end is fine. We haven t heard from you for a long time since the war broke out. We hope we could renew the business cooperation as quickly as confirm with thanks receipt of your first enquiry and look forward to your first order. Best regards, Yours faithfully, Hey 让学生通过比较,发现外贸英语信函与一般信函不同点。从而引出下面的内容:写信的原则。 【步骤二】具体讲解写信的原则 Courtesy 礼貌 书信中应尽量避免使用那些过激、冒犯和轻蔑的语言。同时,及时回复来信也是礼貌 5 外贸函电答案 Keys to the exercises 9 / 21 Unit 2 3. We are one of the leading importers dealing in electronic products in the area, and take this opportunity to approach you in the hope of establishing business relations. We have been engaged in handling importing and exporting of machinery and equipment for many years, and our products have enjoyed great popularity in many countries. We owe your name and address to the Commercial Counselor s office of our Embassy in Beijing. We are given to understand that you are a manufacturer of daily chemicals. One of our clients intends to buy cosmetics from your country. We will appreciate it highly if you can airmail the catalogue and the price list of your products available at present. For our credit standing, please refer to the Bank of China, Shanghai Branch. Unit 3 2. 1. Pease quote us your best price CIF Shanghai, 10 / 21 inclusive of our 3% commission. 2. Should your price be found competitive, we intend to place with you an order for 300,000 yards of Cotton Cloth. 3. One of our customers is now interested in the Qingdao Haier Refrigerator made in your country. Please offer CIF London for 400 sets to be delivered in April. 4. To enable you to have a better understanding of our products, we are sending you by air 5 copies of our catalogue and 2 sample books. 5. In reply to your enquiry dated April 28, we are now sending you our latest price list for your reference. 3 Dear Sirs, We learn from a friend in Shenzhen that you are exporting light industrial products, especially electric appliances. There is a steady demand here for the above-mentioned commodities of high quality at moderate prices. Will you please send us a copy of your catalogue, with details of your prices and terms of payment. We should find it most helpful if you could also supply 11 / 21 samples of these goods. Yours faithfully, 4. Dear Sirs, RE: Haier Refrigerator We are in the market for refrigerators. Please send us your latest catalogue and details of your specifications, informing us of your price CIF Guangzhou, please also state your earliest possible delivery date, your terms of payment, and discount for regular purchase. If your prices prove reasonable and satisfactory, we shall soon place a large order with you. Yours faithfully, 5. Dear Sirs, We welcome you for your enquiry of May 5 and thank you for your interest in our products. We are enclosing some copies of our illustrated catalogues and a price list giving the details you ask for. Also under separate cover, we are sending you some samples. Please note that payment should be made by irrevocable L/C payable at sight against presentation of shipping documents. We allow a proper discount in 12 / 21 view of this first business between us. We await your acceptance by fax. Yours faithfully, Unit 4 2 .We are studying the offer and hope that it will keep open till the end of the month. . We believe that you will place a large order with us owing to the high quality and reasonable price of our products. . We will allow you 10% discount if you purchase 5000 dozens or more. . As to terms of payment, we often require a confirmed, irrevocable letter of credit payable by draft at sight. . You are cordially invited to take advantage of this attractive offer. We are anticipating a large order from the United States, and that will cause a sharp rise in price. . We will send you a firm offer with shipment available in the early May if you order reaches us before March 10. 13 / 21 . Because there is a brisk demand for the goods, the offer will be open only for 5 days. . We are giving you a firm offer, subject to your reply here by 5 our time, Tuesday, July 10. 3. Dear sirs, In reply to your letter of May 5, we are giving you a firm offer, subject to your reply here by 5 our time, Thursday, October 15, XX, as follows: Commodity: Boots for ladies Specifications: more than 20 assortments with new designs of brown or red colors Quality: the leather used is of superior quality Price: CIF Guangzhou US$ 95 to 300 according to various designs Payment: Confirmed, irrevocable letter of credit payable by draft at sight to be opened 30 days before the time of shipment. Packing: at the buyer s option Shipment: September. Unit 5 3. 14 / 21 1). We shall place a trial order with you for 500 sets if you will give us a 5% commission. 2). We are working on your Order No. 678 at present and please believe that we will effect the shipment within the time you stipulated. 3) Owing to heavy commitments, many orders haven t been made, we can only accept orders for October shipment. 4) Our stock is exhausted and we are not in a position to accept fresh orders. However, we will contact you as soon as new supplies are available. 5) Shipment should be made during August to October in three lots, with 100 tons each. 4. Dear Sirs: We are pleased by your prompt reply to our inquiry of July 10, XX and now wish to order from you as our Order No. 321 enclosed. Yours faithfully, XI AN INTERNATIONAL COMMERCE CORPORATION Tel:2365474 Fax: 654789321 15 / 21 ORDER FORM Order No. 321July 20, XX Messrs. JB SIMPSON &CO. LTD. 18 Deansgate Blackpool Please supply the following items Description: A: SA-135 Video Recorder B: VT-462 Video Tape C: RC-A43 Mini Radio Cassette Recorder Quantity: A: 1000 B: 1000 C: 5000 Unit Price: FOB Xin Gang inclusive of our 5% commission A: US$ 600 each B: US$ 10 each C: US$ 20 each Payment: L/C at 90 days sight to be opened 30 days before shipment Package: By standard export cases Delivery Date: Before the end of August in one/two lots. 6. 16 / 21 Dear Sirs: We are pleased to have received your Order by fax dated March 10 for 500 sets of knitting machinery. Thanks. We have immediately contacted the manufacturer. But they refused our request politely since the machines sell well, and there is a great shortage of raw materials and still a large number of orders. After our repeated negotiations, they finally promised to accept the order and to make delivery of 100 sets each month, beginning from next January. We are aware that you are in urgent need of the products, but uncertain whether you will agree on the above delivery date. We are making contact with manufacturers elsewhere and will let you know as soon as there are any favourable news. Meanwhile, we are enclosing our catalogue covering all the articles available at present. If you are interested in any of the items, please inform us. We will surely give prompt attention to your requirement. Yours faithfully 17 / 21 Unit 8 2. We refer to Contract NO. CT 345 signed on December 1, XX, under which we decided 5000 M/Ts cotton will be delivered in March, XX. Up till now we have not heard any news about delivery from you. Our clients are in urgent need for the goods, please see to it that you should deliver the goods within the time stipulated in the contract, or we will have to lodge a claim and reserve the right to cancel the contract. 3. We refer to our Purchase Confirmation No. 345 for 5000 pieces of “ White Rabit” Blanket. We are notifying that we have opened through * Bank a confirmed, irrevocable Letter of Credit No. 789, totaling US $., the L/C shall remain in force till 31st August. Please see to it that the above mentioned articles should be shipped before the end of August and the goods should be covered insurance for 130% of the invoice value against all risks. We know that according to your usual practice, you insure the goods only at invoice value plus 10%, 18 / 21 therefore, the extra premium will be for our account. Please arrange insurance as per our requirements and we await your advice of shipment. Unit 9 1. The survey report indicates that the damage to the carton and goods was due to rough handling in transit, rather than poor packing as you stated. 2. The damage was caused by improper packing, such a big and heavy machine should have been fixed and stuffed in export wooden case. 3. Upon examination, we found that there was no sign of poor quality and bad handicraft, and that the dye used is excellent. 4. Thank you for your acceptance of the wrongly delivered goods. We will give you a discount of 8% on invoice price. Please agree. 5. Please let us know by fax whether you may ship the goods before September 15. If not we shall be compelled to cancel the order. 补充: Unit 7 答案 1.包装:用能够很好抵御潮湿和震动的适合于长途海运 /包裹邮递 /空运和多变天气的坚固的新木箱包装。卖方应承担任何因不当包装引起的货物损19 / 21 失和费用,以及因卖方采取不当的保护措施而造成的任何生锈。应在箱中附寄一整套有关的维护和使用说明书。 装运条件: A 在 FOB 交货条件下: a 应由卖方预定舱位。卖方应在合同中规定装船日期的 45 天前,用传真或电子邮件的方式通知买方合同的编号、货品、数量、金额、件数、毛重、尺寸和在装运港的待运日期。 b 买方或买方 的船运代理商应在货轮到达转运港的预期时间的 12 天前,通知卖方货轮的名称、合同编号、船运代理商的名称。卖方应与船运代理商联系,并安排 货物待运。在有必要更换货轮或发生货轮的提前到达或延迟到达,买方或船运代理商应及时通知卖方。 c 如果卖方在货轮按时到达装运港的情况下未能备好货物待运,那么卖方应承担一切空仓费和逾期费。 d 在货物越过船舷并由装车写下前,卖方承担一切费用和风险。 B 在 CFR 交货条件下 卖方应在合同规定的交货期内将货物由装运港运抵目的港并按合同 第 12 条规定通知装船日期以便买方及时办理保险。

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