adidas陈列.ppt

,VMGUIDElinear-retailconceptinterimAPedition2007,gettingtoknowyourstore:,plugwallwithcubes,3,segmentingproducts:,linearproduct,5,spaceandlayoutplanning:,option1,splitfloorlengthwisemens/womensEnsurethatasthecustomerwalkspastthefrontofthestoretheycanseebothgendersofproductclearlyStoreswithtwowindowsOnewindowshoulddisplaymensproductonewindowwomensproductStoreswithonewindoweitherDisplaymens&womensmannequinstogetherorUsewindowtopromoteallmenswearorallwomenswearbutalternatewindowseverytwoweeks,7,spaceandlayoutplanning:,option2,splitfloorintomens/womensareadependantontheproductsplitensurethatasthecustomerwalkspastthefrontofthestoretheycanseebothgendersofproductclearlywindowinthewomenszoneshouldpromotemensproduct,windowinmenszoneshouldpromotewomensproduct,8,spaceandlayoutplanning:,option3Groundfloor,spliteachfloorintomens/womensareadependantontheproductsplitonewindowshouldpromotemensproduct,onewindowwomensproduct,9,FirstFloor,coreVMtechniques:folding,Thesearetheonlyfourtypesoffoldtobeused,regularfoldRegulart-shirtsMoreinAppShelf/occasionallyondisplaytable,1/4foldT-shirts&poloshirtsTohighlightlogos&sleevedetailsDisplaytable/Shelf,widefoldSweatshirtsForchunkyitemstohighlightlogos&hoodsMoreonAppshelf/occasionallyondisplaytable,flatstackSweatshirtsTohighlightsleevedetailsUsuallyshowindisplaytable,11,coreVMtechniques:folding,regularfold,step1,step2,step3,step4,step5,step1,step2,step3,step4,step5,step1,step2,step3,step4,step5,step6,step1,step2,step3,step4,fold,widefold,flatstack,12,coreVMtechniques:useofcolour,1stStep:lighttodarkmerchandiseproductsfromlightestitemtodarkestitemasshownhere,lightdark,lightdark,lightdark,13,coreVMtechniques:useofcolour,2ndStep:checkerboardalternatelightanddarkorpatternandplainproductstomakeeachindividualskustandout,dark/light/dark,pattern/plain/pattern,14,Light,Light,Dark,Dark,Dark,light,Light,Light,Dark,light,moredark,dark,coreVMtechniques:,3rdStep:semico-ordinatedmerchandising,Merchandiseallcoloursofonestyletogetheregsametopinthreecoloursthensamepantintwocolours,15,coreVMtechniques:blockedmerchandising,blocklikeproductsinallcolourstogetherinoneareaegfootwear,topsandt-shirts,bags,coats,16,coreVMtechniques:sizemanagement,foldedminimumof3spersku1xsmall1xmedium1xlargemax2xsmall2xmedium2xlargelargestsizeonbottomofpile,smallestontop,hangingminimumof3spersku1xsmall1xmedium1xlargemax2xsmall2xmedium2xlargesmallesttolargest(facingcustomerflow),17,VMprinciplesbyfixture:plugwalls,ensurecollectionsaremerchandisedtogethermerchandiseinasemico-ordinatestylecreatebalancedconfigurationsfrontfacekeyitemsusetheshortfrontfacingarmforsidestylingin3sifpossibleuseshortfrontfacingbarsathighlevelandlongerarmsatlowlevel,19,capacitieslongfrontfacingarm6xonestyleandcolouror3xeachofonestylein3colours(max)or3xeachofonestylein2colours(min),VMprinciplesbyfixture:plugwalls,20,capacitiessidehangingbar3xeachof5styles(average)or6xeachof3styles(max)or6xeachoftwostyles(min)or3xeachoftwostyles(bulkycoats),capacitiesshortfrontfacingarm3xonestyleandcolour,VMprinciplesbyfixture:plugwalls,capacitiesshelf3xonestyleandcolourfolded(min)or2xonestyleandcolourfolded(max)or1xbagoraccessory,21,capacitiescube4xfootwear(min)5Xfootwear6Xfootwear7Xfootwear,VMprinciplesbyfixture:plugwalls,22,shoeshelf9xfootwear(max)3xfootwear(min),VMprinciplesbyfixture:plugwalls,2bays,23,VMprinciplesbyfixture:plugwalls,2bays,23,VMprinciplesbyfixture:plugwalls,3bays,24,VMprinciplesbyfixture:plugwalls,3bays,24,VMprinciplesbyfixture:plugwalls,4bays,25,VMprinciplesbyfixture:plugwalls,4bays,25,VMprinciplesbyfixture:hangingrail,usehangingrailsforsmallcollectionsofproductmerchandiseeithersemico-ordinatedproductorblockedproductcapacity8xskus(3ofeachmin),26,VMprinciplesbyfixture:t-stand,usetomerchandiseeithersmallsemico-ordinatedstoriesorblockedproductdisplayco-ordinatingfootwearonendoffixture,groupfromlighttodarkdonotplaceanyproductontopofthefixtureHangpantsinahalffoldPantsbetternotbedisplayedinthisfixtures,ifneeded,cannotbedisplayedinface-out1SKUin4differentcolor2SKUin2ColorOuterwear/Down-vest/Sweat-shirt/shirt/T-shirt/Poloshirt/,27,VMprinciplesbyfixture:table,merchandiseeitherblockedproduct(thatcanbeworntogether)orsemico-ordinatedstoryaddrelevantfootwearin3sincludeco-ordinatedaccessoriesmannequinsdressedinproductdisplayedonthetableshouldbepositionedadjacenttothefixture,28,folding,shoe,VMprinciplesbyfixture:table,28,folding,shoe,bag,cap,VMprinciplesbyfixture:mensshoewall,usetheleftfootshoeinsize42merchandisefootwearbycollectionverticallyacrossthewallrunthecollectionsheavyweighttolightweightwithinthecollectionmerchandiseverticallyfromlighttodarkcheckerboardcoloursifnecessarypositiongraphicsinthewallasshown,heavyweight,lightweight,organizecollectionsvertically,light,dark,29,Eachshoewallwillhaveatleast5columns,nomorethan15columns,POPallocation,VMprinciplesbyfixture:mensshoebench,usethemensfootwearbenchtodualmerchandiseshoesin3seitherthesameshoein3coloursor3ofthesameshoeinsamecolouralternatethedirectionofthegroupingsensurethatverticalgroupingsarebelowshoesinthecubesandhorizontalgroupingsarebelowshoeplatesusegraphicsunderalternategroupsasahighlight,30,Herewillhaveapedestaltosupportthedisplay,VMprinciplesbyfixture:womensshoebar,ideallyusetheleftfoot(dependantoncustomerflow)usetopandbottomshelftomerchandise10 xshoeseachshoeshouldbeahandwidthapartshoesshouldbepositionedonehandspacefromthefrontoftheshelfmerchandisebycollectionhorizontallyheavyweightshoestolightweightwithinthecollectionmerchandiselightcolourstodarkUsethemiddleshelftohighlightproductbydisplaying6x2sofshoesalternating2forwardand2sidefacing,allpositionedahandwidthapart.,31,VMprinciplesbyfixture:womensshoebar,31,shoesshouldbepositionedonehandspacefromthefrontoftheshelf,VMprinciplesbyfixture:footwearsofa,usethedisplaycabinetinthefootwearsofatopromotesmallerpreciousitemseg.-watches-sweatbands-smallaccessoriesmerchandiseproductin3s,32,VMprinciplesbyfixture:bigsofa,merchandiseonlyfootwearonthedisplayareaatthebigsofaensurefootwearlinkstothegraphicimageandadjacentproductmerchandise2stylesoffootwearin3seithersameshoein3coloursorsameshoeinsamecolour,33,VMprinciplesbyfixture:cashdesk,usethedisplaycabinetinthecashdesktopromotesmallerpreciousitemseg.-watches-sweatbands-smallaccessoriesmerchandiseproductin3sdisplayfootwearindisplaycabinetasshownmerchandisein3s,34,usinggraphicsandPOS:plugwallcubes,usecubestocreatefocalpointsinwallspositiongraphicsintheconfigurationsshownensurethegraphicsconnecttotheadjacentproductdisplayco-ordinatingfootwearincubes,36,usinggraphicsandPOS:plugwallcubes,graphic,graphic,graphic,graphic,graphic,graphic,graphic,graphic,graphic,graphic,graphic,graphic,graphic,36,graphic,graphic,graphic,graphic,graphic,graphic,graphic,graphic,graphic,graphic,graphic,graphic,graphic,POPGuideline,Colourblock,Productdetails,usinggraphicsandPOS:plugwall,usegraphicsinthewalltocreatefocalpointsensurethattheimagesco-ordinatewiththeproduct1MensPOP:size:w1050 xh1050MensAPPwall1WomansPOP:size?WomansAPPWall1PureimagebackdropPOP:backwallofrailsCompleteimagePOP(1man+1Woman)POP:backwallofSofa,Window,SMU,37,usinggraphicsandPOS:largescale,uselargescalegraphicsonthebackofwindowsandbehindfixturesasshownensurethatimageslinktoadjacentproduct,39,usinggraphicsandPOS:shoewall,usegraphicsshowingfootwearproductdetailpositiongraphicsasshowngraphicsquarescanbeusedonfootwearbenchasahighlight,38,Option1,Option2,Option3,graphic,graphic,graphic,graphic,graphic,mannequinsandstyling:,dressmannequinseitherin:sameoutfitsindifferentcoloursorco-ordinatingoutfitsensureproductissteamedensuremannequinsarepositionedadjacenttoproductdisplayedmannequinsshouldalwayshaverelevantfootwearlayerproductandaccessorizewithcare,ensuretheoutfitisrelevantandwearable,42,creatingwindows:mainwindows,usemannequinsontheirowninthemainwindowensuredisplaymannequinsinevenensureproductissteameddressmannequinseitherinsameoutfitsindifferentcoloursorco-ordinatingstoryensurethatproductfeaturedinwindowismerchandisedatthefrontofthestoremanne