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Unit 1 Passage oneInterviewer: Can you tell mehow do you think you have changed as you have matured?What things have had a major influence on you?Speaker 1 : Well, let me thinkI suppose going to university had a big impact on my life. It made me much more open-minded. I met so many different types of people there with weird and wonderful ideas and it changed the way I see the world. Im much more tolerant now It made me a more rounded person.Interviewer: Great, and had any particular person had a central role in forming your character?Speaker 1: I guess thatd have to be my grandfather. I was very close to him, and he taught me to stand up for my beliefs. He was always telling me about thisInterviewer: So what people or events have had an impact on your life?Speaker 2: I think that traveling my gap year made me grow up and see both the beauty of the world and, welljust the generosity of ordinary people. I traveled a lot around Asia and you know, I found that in some of the poorest countries, like Cambodia and Laos, people share whatever little they have, and they possess a real joy for life. Its probably made me a less selfish person.Interviewer: Interestingso you would recommend that young people take a gap year to discover themselves and the world?Speaker 2: Definitely. It gives you an opportunity o learn about the world beyond the one you grew up in and I found it reallyInterviewer: Could you tell me what things in your life have had the greatest influence in forming your personality?Speaker 3: Wella couple of years ago I was on a reality TV show where a group of young people all lived in a house together. Each week some one was voted off by the audience. I got down to the final three! I suppose being on the show and seeing how the other contestants behaved made me realize how selfish and spiteful some people can be just to get what they want. I also realized its best to just be yourself in life. If you pretend to be someone different people will eventually see through the lies.Interviewer: RightAnd how did you feel when you were eventually voted off?Speaker 3: Relieved, to be honest with you. But you know, a slight regret that I didnt win because I kind ofInterviewer: So you can tell me, what one thing do you think that has had the biggest impact on your life?Speaker 4: Hmm, thats a difficult question. But I think helping victims of the tsunami in 2004 had a very great impact on me. Im half Thai and Id just arrived in Thailand for a family Christmas holiday. When I heard the news I knew I had to help-you couldnt not. I ended up acting as an interpreter for a group of volunteer doctors. It was an incredibly difficult time but you know, even in the middle of such a horrific tragedy there is still a huge amount of g kindness.Interviewer: Thats amazing! And has it changed the way you view your futurePassage twoTony: Talking to us today in our Life Choices series is Joan Robinson, an academic counselor at Manchester University. She gives advice to school students on choosing the right subject to study at university. Joan, welcome to the show.Joan: Thanks Tony.Tony: So Joan, what do our listeners need to think about when choosing a course? Its a huge, potentially life-changing decision, isnt it? Joan: Yes. I generally give students advice in two areas. Firstly, know yourself, and secondly, think to the future.Tony: When you say “know yourself” what do you mean?Joan: Basically, I mean evaluate your own personal strengths and weaknesses, your personality traits and the things you like.Tony: I seeSo how can our listeners do this?Joan: Well, start by asking yourself questions to help reflect on your life so far. For example, what subjects are you good at? Are you an organized and self-disciplined person? Are you confident and outgoing? Do you like working with others in a team or do you prefer working alone? These kinds of questions will help you discover more about yourself. Tony: Sounds like good advice. How about your second point regarding the future?Joan: Well, your choice of major subject is likely to have a significant impact on your future career so its important to look into this carefully. I recommend you check not only which academic subjects will help you get into a particular area of work, but also look carefully at what universities offer. Each university has its strengths so try to choose one that is the best in your chosen field. Find out what links the department has to related industries and leading companies in it.Tony: Good point. Now Id like to take some calls from our listeners. First up we have James on the line. Hi, James! How can we help?James: Hi. Im interested in career in IT and Id like to ask Joan whether she thinks its better to go to a highly respected university, like Oxford, or to study somewhere that has more of a vocational focus?Joan: Well, James, you know it really depends on what you expect to get out of a university and how you see your future. Basically a handful of the brightest graduates are picked from the top universities around the world to join the leading IT companies. So Id say if youre a high-flyer then this is the route that might be for you. But if you are looking for a more mainstream career then you should consider a course that helps you acquire practical, transferable skills that you can use in the workplaceand look at which universities have the best levels of graduate recruitment for the kind of job you are aiming for.James: I see! Thanks a lot. That really helps me outUnit 2 Passage1One of the strangest feelings Ive ever had was when I returned by chance to a place where Id been happy as a child. My husband and I were visiting some friends for the weekend-they lived about 200 kilometers away. We were driving along when I suddenly saw a church in the distance that I recognized. My favorite aunt had lived very near it on a farm that my brother and I used to visit once a year with our parents.We were city kids, brought up in the middle of London, and this was a working farm-the real thing-with cows in cowsheds, fields with ponds and a muddy yard full of smelly pigs-we had the run of the whole place-it was just paradise for us.And then-there was the food-home-made jam and bread and cakes, milk fresh from the cow. And my aunt Lottie-a farmers wife-and her husband, uncle George and their kids, Katie and Ben, our two cousins who my brother and I really got on with. It was heaven that week we used to spend there. They moved from the farm when I was how old? - about 14. So Id never been back or seen it again.Anyway, there we were, and Id just seen the church-, so we turned off and drove down this really narrow lane. And before I knew it we were in front of Aunt Lotties farm. The extraordinary thing was that it hadnt changed- not one tiny bit.It was a lovely old place with a typical country cottage garden, full of flowers. There were lots of barns and sheds-they were next to-next to the farm. And you know, I cant even begin to describe the feeling I had standing there. It was-oh, what was it? an incredibly powerful feeling of longing-nostalgia for the past-for times Id been very very happy. But it was the past. I hadnt been there for 20 years and I couldnt go back, so also I had a feeling of huge sadness, that I couldnt have those times again. And-at the same time-great sweetness, because those times had been so happy, so innocent-because I was a child. So there was this extraordinary mix-of longing, sadness and sweetness, all at the same time. It was the strangest feeling Ive ever had.Passage2ScriptInterviewer: So whats your first memory of school, Kevin?Kevin: I was really looking forward to school, I remember that, I just couldnt wait. Yeah, Johnny, my brother, was a year older than me and he seemed so grown-up, with his red blazer and smart shoes. And I wanted to go to school and be grown-up too. I dont remember much of the first day actually, apart from this little boy lying on the floor and screaming and screaming and me thinking what a baby he was.Interviewer: Right! What about you, Eva?Eva: I just have this one memory of this coat rack with all our coats. And I was looking for my peg which had a little picture of an elephant next to it. I remember I was crying because I wanted to go home and I couldnt get my coat on. I was crying so much and then the teacher came and helped me.Interviewer: OK, so what about your first best friend at school?Kevin: Oh, yeah, well, Steve, I remember him, because hes still my best friend!Interviewer: Still your best friend!Eva: Thats so great!Kevin: Yeah, we didnt know each other before we started school but we became really good friends and so did our mums. Our families ended up going on holiday together and that kind of thing. But we used to fight a lot, Steve and I, and the teachers used to get very cross with us. But we were just having fun.Interviewer: Cool! And what about you, Eva?Eva: My best friend was a girl called Robina. She had short blond hair, I remember I thought she looks like an angel. We sat next to each other and held hands and played fairies in the playground. She left in Year 3 and I cried for days.Interviewer: Oh, how sad! So what about the day you left school? How was that?Eva: I had a lot of mixed feelings, I remember walking home with this amazing feeling of freedom, you know, no more rules, no more bossy teachers. But I also felt pretty sad, because Id had some good times. I was in a group of girls who were so supportive of each other.Kevin: I couldnt wait to leave, I was counting the days.I just wanted to get a job, get a life, earn some cash. The day I left, I went out to celebrate with a couple of my mates and-had a very good time!Unit 6Passage1A US Airways jet landed in the icy Hudson River in New York this afternoon after apparently hitting a flock of geese.Miraculously,no one was killed and there were few injuries.James Moore,our correspondent at the scene,has more. An Airbus 330 took off from La Guardia Airport.New York,at 3:26pm this afternoon,bound for Charlotte Airport in North Carolina.It had 155 people aboard.Thirty to 45 seconds after take-off,a flock of geese apparently flew into the plane,causing it to lose power in both engines and one engine to catch fire.Without power the plane was unable to return to La Guardia Airport and the pilot decided to land in the Hudson River in order to avoid crashing in a populated area. Two minutes later the plane made a successful landing in the Hudson and passengers were able to climb out through the emergency exits. The plane immediately started taking in water but fortunately water taxis and boats that had seen the crash were waiting by the aircraft. Passengers and crew stood on the wings of the plane in the icy cold water and were helped into the boats.Over the next hour,as New York watched the event on television,everyone on the plane,including a baby,were taken to hospitals for treatment,mostly because of the extreme cold,Their injuries are not reported to be serious.One of the passengers,Alberto Panero,said people had bugun praying as the plane approached the river but that everyone had stayed clam. The pilot of the plane has been named as Chesley Sullenberger.Aged 57,he has 29 years experience of flying and at one time had been a US fighter pilot.Sullenberger was the last to leave the plane and walked up and down it twice to make sure it was empty before climbing out.He has already been described as a hero.The Governer of New York,David patersm,said at a news conference this afternoon,“I believe now weve had a miracle on the Hudson.This pilot,somehow without any engines,was somehaw able to land this plane and perhaps without any injuris to the passengers.” It is thought that the survival of all on board is because the plane did not break up when it hit water and because of the immediately arrival of the water taxis and boats. Passage 2Streets Full of HeroesA:Hi,we are asking people who their personal hero is. Someone they really admire and whos inspired them in some way.B:Oh,right.Interesting.A:Can you tell us a bit about yourself?B:Sure.My name is Paul Smith. I worked at London zoo.A:London zoo? Really?B:Yes,Im a zoo keeper. I look after the elephants.A:Elephants?what a great job! So who is your hero, Paul?B:Ive got quite a few heroes. But I guess my biggest hero is Al Gore.A:The American politician. So why him?B:Well,he is the guy who made people take climate change seriously.A:You are referring to the film An Inconvenient Truth, I take it?B:Thats right. That film proved to people with statistics and graphs, that kind of thing-that climate change was happening and that its man-made. Before that ,most people believed it was just a few crazy scientists who thought it was happening.A:You work with animals. Do you worry about the effect of the climate on animals? B:Sure,I do. All these species are going to become extinct. Its terrible.A:It is. Would you say Al Gores been an inspiration to you?B:Yes,I would. Hes taught me about importance of taking action when you see something that needs to be done. I do volunteer work for Greenpeace-quite a lot actually. Thats the way I do my bit.A:Greenpeace?Excellent.Thanks,Paul.Hi,whats your name?C:Clare hope.A:What do you do?C:Well,Im a mum with two young kids and I work part-time as an accountant for the Red Cross.A:Were asking people who their personal hero is and if theyve inspired them in any way. C:Thats an easy one. Melinda Gates, shes my hero.A:Why is that?C:Well,she is Bill Gates wife, one of the richest people in the world. You know ,she could so easily do nothing, just enjoy her money. And instead she co-founded the um Bill and Melinda Gates Foundation and I think that its called-and it is one of the biggest private charity organization in the world. Its donated more than 280 million dollars to various good causes.A:More than 280 million dollars? Now thats a lot of money. She is very active in it, isnt she?C:Oh yeah, she is a director. Flies all over the world.A:Do you do any work for charity?C:I make phone calls for Save the Children, asking people to donate. She is a real inspiration, Melinda gates。Uint 9Part 1 OK,so a little test .Coca-Cola.Nike.ferrari.Think!What image did you get as I said these very famous brand names?Wait a moment.Theres no real need to answer,is there,because we know,more or less,dont we?Coca-Colathat delicious fizzy drink,ice cold,on a summers day. Nike, running shoes for strong,beautiful bodies.Ferrarian attractive,powerful car for attractive,powerful people.The fact, the names, the brand names say it all.whats in a brand name?Ideally,everything!Everything the manufacturer wants you to think of when you hear the name.thats certainly what both customersexeprience and research tells us.its the reasons why manufacturers attach such importance to choosing the right name for their products.Lets have a look at some of the qualities a good brand name should have.Firstly ,it should be simple and easy to remember.Imagine if Coca-Cola had been namd “Cocafantaslicola”.Its just too long!Or,take other namestarbucks,the name of a famous coffee shop.now,thats an easy name to remember,starbucks.Second point,the brand name should be different,unique,something you cant confuse with anything else.Like Coca-Cola.Orlets take another famous brand nameMicrosoft.It combines two words,micro,meaning very small,and the word soft.Two words that together make a unique nameMicrosoft.Thirdly,if the word is a real word,it should be strong,positive associations.Take the name Alfa Romeo,Alfa is the first letter of the Greek alphabet and has the association of the best or the strongest.Romeo is the name of the most romantic lovers of all in a famous Shakespeare play.Alfa Romeostrong,romantic.The words have great association,dont they?Forth point,the sound of the name is very important.take Ferrari.The word has a long vowel sound“aaari”that makes it sound luxurious.So Ferrari must be a luxurious car.How about Coca-Cola?Its got a sharp,fizzy sound,just like the drink.Soall these things are what you should be looking for when choosing a brand namesomething simple,memorable,unique,with positive association and a great sound.whew!Its not easy,is it,to choose a name that does all those things?But the very best brand names do exactly that.Part 2Interviewer: Clare, tell me about the names in your family. You say some of them have quite an interesting history.Clare: Yes, they do. Well, ok, Ill begin with my own name. My maiden name was Habibis, but Im married and my names Clare Thompson.Interviewer: Thompson. Clare: Yes. I don

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