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SummaryWriting,Lead-in,Classicrulesfor_:Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.,Activity1&2,Whatsthetopic?Underlinethetopicsentenceofeachparagraph.,Paragraph1,Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.Thosearetheclassicrulesfortheeveningbroadcastsandthemorningpapers.Butnowthatinformationisbeingspreadandmonitored(监控)indifferentways,researchersarediscoveringnewrules.Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.,Topic?Topicsentence?Isthefirstsentencethetopicsentence?,Paragraph1,Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.Thosearetheclassicrulesfortheeveningbroadcastsandthemorningpapers.Butnowthatinformationisbeingspreadandmonitored(监控)indifferentways,researchersarediscoveringnewrules.Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.,Topic?Topicsentence?Isthefirstsentencethetopicsentence?,Paragraph1,Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.Thosearetheclassicrulesfortheeveningbroadcastsandthemorningpapers.Butnowthatinformationisbeingspreadandmonitored(监控)indifferentways,researchersarediscoveringnewrules.Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.,Thenewfindingisthat_spreadfasterandfartherin_.(Whilemassmediausuallytendtoshare_news.)Predict:Whatsgoingtobetalkedaboutinthefollowingtext?,Paragraph2,Theifitbleedsruleworksformassmedia,saysJonahBerger,ascholarattheUniversityofPennsylvania.Theywantyoureyeballsanddontcarehowyourefeeling.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.YoudontwantthemtothinkofyouasaDebbieDowner.,Topicsentence?,Paragraph2,Theifitbleedsruleworksformassmedia,saysJonahBerger,ascholarattheUniversityofPennsylvania.Theywantyoureyeballsanddontcarehowyourefeeling.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.YoudontwantthemtothinkofyouasaDebbieDowner.,Topicsentenceis.Unlikemassmedia,youtendtoshare_()youdontwanttobea/an_friend.,Pagagraph3,Researchersanalyzingword-of-mouthcommunicatione-mails,Webpostsandreviews,face-to-faceconversationsfoundthatittendedtobemorepositivethannegative(消极的),butthatdidntnecessarilymeanpeoplepreferredpositivenews.Waspositivenewssharedmoreoftensimplybecausepeopleexperiencedmoregoodthingsthanbadthings?Totestforthatpossibility,Dr.Bergerlookedathowpeoplespreadaparticularsetofnewsstories:thousandsofarticlesonTheNewYorkTimeswebsite.HeandaPenncolleagueanalyzedthemoste-mailedlistforsixmonths.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.,Topicsentenceis.?,Pagagraph3,Researchersanalyzingword-of-mouthcommunicatione-mails,Webpostsandreviews,face-to-faceconversationsfoundthatittendedtobemorepositivethannegative(消极的),butthatdidntnecessarilymeanpeoplepreferredpositivenews.Waspositivenewssharedmoreoftensimplybecausepeopleexperiencedmoregoodthingsthanbadthings?Totestforthatpossibility,Dr.Bergerlookedathowpeoplespreadaparticularsetofnewsstories:thousandsofarticlesonTheNewYorkTimeswebsite.HeandaPenncolleagueanalyzedthemoste-mailedlistforsixmonths.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.,Topicsentenceis.?,Pagagraph3,Researchersanalyzingword-of-mouthcommunicatione-mails,Webpostsandreviews,face-to-faceconversationsfoundthatittendedtobemorepositivethannegative(消极的),butthatdidntnecessarilymeanpeoplepreferredpositivenews.Waspositivenewssharedmoreoftensimplybecausepeopleexperiencedmoregoodthingsthanbadthings?Totestforthatpossibility,Dr.Bergerlookedathowpeoplespreadaparticularsetofnewsstories:thousandsofarticlesonTheNewYorkTimeswebsite.HeandaPenncolleagueanalyzedthemoste-mailedlistforsixmonths.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.,Topicsentenceis.?Tip:Sometimesonetopicsentencedoesntconcludethemainideaofaparagraph.,Pagagraph3,Researchersanalyzingword-of-mouthcommunicatione-mails,Webpostsandreviews,face-to-faceconversationsfoundthatittendedtobemorepositivethannegative(消极的),butthatdidntnecessarilymeanpeoplepreferredpositivenews.Waspositivenewssharedmoreoftensimplybecausepeopleexperiencedmoregoodthingsthanbadthings?Totestforthatpossibility,Dr.Bergerlookedathowpeoplespreadaparticularsetofnewsstories:thousandsofarticlesonTheNewYorkTimeswebsite.HeandaPenncolleagueanalyzedthemoste-mailedlistforsixmonths.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.,Topicsentenceis.Peopletendtoshare_articles()thesearticles_,Paragraph4,Readersalsotendedtosharearticlesthatwereexcitingorfunny,orthatinspirednegativefeelingslikeangeroranxiety,butnotarticlesthatleftthemmerelysad.Theyneededtobearoused(激发)onewayortheother,andtheypreferredgoodnewstobad.Themorepositiveanarticle,themorelikelyitwastobeshared,asDr.Bergerexplainsinhisnewbook,Contagious:WhyThingsCatchOn.,Topicsentenceis.?,Paragraph4,Readersalsotendedtosharearticlesthatwereexcitingorfunny,orthatinspirednegativefeelingslikeangeroranxiety,butnotarticlesthatleftthemmerelysad.Theyneededtobearoused(激发)onewayortheother,andtheypreferredgoodnewstobad.Themorepositiveanarticle,themorelikelyitwastobeshared,asDr.Bergerexplainsinhisnewbook,Contagious:WhyThingsCatchOn.,Topicsentenceis.?Isitadetailoraconclusion?Peopletendtoshare_articles.,Activity3Figureoutthestructureofthetext/summary.,Topicsentences.Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.Themorepositiveanarticle,themorelikelyitwastobeshared,Finding,?,?,?,Activity3Figureoutthestructureofthetext/summary.,Topicsentences.Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.Themorepositiveanarticle,themorelikelyitwastobeshared,Finding,Reason1,Reason2,Conclusion,Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.Themorepositiveanarticle,themorelikelyitwastobeshared,contrast(对照)goodnews-badnewsclassicrules-newrulesmassmedia-peoplesharingnewspositive-negativeSimilarstatements(inthetext)ofthefindingspread-sharebelikelyto-tendtogoodnews-positivearticles,Reason2,Conclusion,Finding,Reason1,Activity4Writingasummary,Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisaste
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