（产业经济学专业论文）网络购物的经济效应研究.pdf

? ? ? ? ? ? ? !?#$%?2a?bcde?fg$h?ijklm? no?pqrdfg?stuvwxy?noz?t?_.a?bcde ?de?fgfg$h?kh?i12?$jk?=lmno?pq?r sdetuv?wx?tyz|pq? : iw?m?v? rs|?.?7? ?kh?=?!?12?f ?z?z?%8?lm?$?d? ?lm0de?m?“?%8?fi fl ?k?k?lm”? p?.?qp?%8?“?r?k? ? p? ? ?tu? r? ?56?$j?.?r?m?m? ?x? ? ?)? ? fl s?y?7?no ?pq?pq?pq?-?pq?56?“? ?789i?pqrs?u?|.?: w? v?.?$jk?7? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ,q?$jk?nopq?|.? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? with the rapid development of the computer, information and network technology, a new shopping mode - online shopping emerged and has become a new type of industry. it will no doubt have far-reaching impact. in this paper, from the prospects of the advantages, present conditions and future outlook of online shopping, the author, according to their own practical experience and study of some enterprises, use hands-on, access to the relevant domestic and foreign research reports, refer to the government websites and other methods, combined their own theories with practical teaching experience to analyze the economic effects what online shopping has brought and the existing problems which causes. therefore, the author put forward their constructive suggestions to solve the problemsand proposes solutions to the development of the sustainability of chinas online shopping industry. the analysis shows that online shopping has changed the lives of people and shopping patterns, brought many benefits to consumers, free from any interference with the lowest cost to maximize revenue; it has changed the mode of operation and management of enterprises. enterprises, whether major, medium or small have moved their business online, saving costs and expenses. with the continuous expansion of network, marginal revenue is increased ascendingly, and thus gained reputation of scale and network effects, consequently enterprises become bigger and stronger; it has changed the way of government procurement. the use of e-procurement not only reduces costs, saves money, increases efficiency, and ensures the quality of government procurement of goods, but also makes government administrative affairs go public, promotes the clean government, improves the credibility of the government; online shopping also influences all aspects of economy and society. it provides business a platform, creating jobs, enhancing social harmony, while stimulating domestic demand, accelerating the growth of gdp, reducing the urban-rural gap to speed up the process of information technology in rural areas, and expanding exports and boosting foreign trade growth. however, the development of online shopping is not perfect, there are many problems, such as integrity, security, logistics lag -these all seriously affect and constrain the rapid and healthy development of online shopping. of the above questions in the appropriate solutions to chinas internet shopping along healthy direction, the play a bigger economic effect. key words: online shopping economic effects existing problems solutions ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? !#$%?1(ab/c defghijklmn+opqb./crstuvw?xyz +:=7?b_rstabc?def?zug?hi j+?kzlm(nop+qr? ? ? ? ? ? ? ? ? ? ? ? ? !?setbc?def?uvwxyno?k./+uvz b|?uwx?*./+?b?./?y?z? ?i?./+s?z?b?i?;?y?z ug?w?./? ?w?+./3t?z? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?ows=?o?x#$?%?zw? a9 ?vmfl ?v?7 ? c89fi “ ?e-:9“?=9 8?a99; 7 ?98afi #; 7?89?q-no?i2kh?n o?pq?i?no?pq?d?$?rsde?| .a7? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?r?-%8de?89no?u? o$?nopq?| .?q?$jg?de ?w?l$jg!“”? #rs2?,|?01de?$jyde701de ? ?;? “;?#?f?no? ?|?ii?!?a$jk?i$j? ?”t?q7m?de8? 7?c899;789;a? ?.c?lmilm!i!? ?a ?8?a ?aa? ?.? lmi!i? ?a ?8?8?898?8?;?9? c.? ?i?i?da? c.c7o?x?-.?lmilm ?.?l mi? ?.c?i? c.c7? ?.? ?lm?lm?9?34?f=?-?7m?- .? ?.ywo?x%-? :?n?j?!? ?e? ?-?7?.? lm?9?-?)?9s?d ?q?lm?$?%87?v?vfl ?lm?m?lm ? ? ? ? ? ? ? ?w?.?%8?7? ?.c ?=f!?fl 1?fl ? 7!q? ?rs?1? ?th?_?r?ec?qi? ?!0?a 7m?:? =?8;a ?ecgh?w? ?)l*?k? ./? ?w?l ?/.? *+? j ./? ?r? .,-? ?z ,/ *+?.?/0?1?o %(-2(/-?9? ?01?quv?44u?w!? ?l“3?01? )/-45 ?7o?x#$?%?zwk? ?w?7o ./% ?zm?-?-? .?a?w?b?cd7./% ?w?01? ?#$%?/?z?;?s?z?gh?./% ?qi? ,?/ ?./( ?qi? %,/ ?./? ?qi? ?)?z?x?w? ?e?o?2?y?t?7?x?2?ghiq?d ? fl j?#$%;?4444aaaa?bbbbccccddddeeeeffff3333? ? ? ? bc.mw?qie?o?/0?m? w!uj?e7c c=dc zgh?r ./? ? ? *?w?/0/ ?#$%:;:? aa? ?(:?t.4(:;?s?z?gh?./% ?w?-? ? ?/ ?*+? ?q .?!?f?2?ghi q?d? fl j?#$%:? aa? ? (:?t. 4 (:;?it. 28 ?#$%bcde krj?jl?n 29 “#$%?llw m q?r t? 30 ?#$%:;:? aa? ?(:?t.4(:;?it .? ? ? ? ? ? ? ? ?!?%:? aa?(:;?it.? 32 “#$%:;:? aa?(:?t.? ? ? ? ? ? ? ? #$?34? 2?b=s?_?7lc? ?mkl|9?|m?|?2? mnu?wo?o9? w)?)p?7? w?44q?rs?%g?t? ?e?/yu?26yv7w34?b c=dc ?w34? ?5sz?gh?.m?no?,|?pq?no?nw? ?q?-ui?7pqsoxy?|?pq?bio? zr?_?|.a?w?v?.?/tmw? ?6y?o=oz ?.?7? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?jjjjkkkkllllmmmm4444nnnnooooppppqqqq3333? ? ? ? ?zwxy? tt ?v?de?e? ?z?8tt?7? o?zfl ?j$!? ? fl ?j?!? ?fl ?j?!? 7 ?z q?de?|?z? ?!dei|?s?!mde4?7ors?fe ?9t?iy?e?f?t?7 ?h?/|t? ?zd?h?z?it?jyo? ?z? ?aodd?)?9?t? ?7? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?rrrrssssccccttttuuuu4444)*? ? ? ? ?j ., y?v?tt?9?/ |qio|?9?_?z?dde|?7 ors? ?f|?m9?o?9y?|?0? ? ? ? ? ? ? ? ?bc=o?s=?m?o?e?0 ?|?e?9?.7? =x?!?f?9i?2?f?kxy?d?1 ?!b?q?ys?927 ?-?i? 9?)?s? ?#tt9?fl ?j?!? ?|? ?.?.?7 ?q_?m?n? ?qs?-? ?“?q9?o-?o!y?z1?m?a?oe? 9x?zx%? ? ?z?de|? m“?9?7? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?vvvvjjjjwwwwxxxx?yyyy? ? ? ? :?l2?#?t? /?fi ?|?7?izt!b?|? ?#fl ?7 ? ? ? ?q?m?!?.?de? ?t?e?o?x?*+%?7?y?z? ?-?7? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?xxxxyyyyzzzz|pppp5555|? ? ? ? ? ? ? ? ? ? ui?rslm?lm?)?ao?|?v_?t iv?r?v)?7,?./? ?i?#x?v)i4? ?z|?!0de!?xx?o?i4?:? ?u?f?z?de?a2u?mn?w?gv?ors?o ye?vk?v)?7? ?!?z?os?y? 9tt$?3?7 ?s=fl ?i? ?=? ?m?,?q?m 7o?n?_?!w?2 ?s=a?|?e?f7? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?()*? ? ? ? ? ? ? rs?1?i?s=pq?ftq?pg? ?zbcw!fl ?7?o?fl ?i? ? !?w?t?y?fl ? ?e 36 !#$%? 37 !#$%? 38 !#$%? 39 !#$%? 40 !#$%? 41 !#$%? 42 !#$%? ? ? ? ?w ? ? ? ?fde?fl h? ?,|?|?pfo?7? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?w?z?w? fl voi? ? fl jk? ?l?_lo? ? 43 ?#$%c?(2009 m:;?”?t. 44 ?#$%:;:? cnnic 45 “#$%c(2009 m:;?qi?0?s? 2?m6?zde?_?x?k?q?de? 2?lm?_?”7? ? ? ? ? ? ? ? ? ? ? ? ? ? # # # #? ? ? ? ? ? ?$%? !? ? ? ? ?;?00001111aaaabbbbccccddddeeeeffff? ? ? ? ?o!?si12?7 rs? !?lm?!?fl ?b=?y? i?34?lm? %8?fl b=?y?7?lm?%8,|t ?jk%?tu?%8?r%8?|?d? ?%87?z?q?tu%8?r%8m?efv?t ? ? ? ? ? ? ? ?%8?r?%8?$jg?k?=d7? o?no?k?7lm?!?x?lm? ?p? ?_? ?%?v?s7?zw?-?lm ?q?7qi?_?2_?2?7 ? ,?#x: ./) ?h=o?)z?*?7 ?z l?#3? ?/ *?7$?:? aa? ? ? ? ? ? ? ? ?pq?1?ef?lm?|?c c=dc?./( ?s?t ?.)?_u? :? aa? ? ? ? ? ? ? ? 2g?u?rs.?=f?/c?de7?o=oz?.?7? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?rrrr?!4444?!=? ? ? ? rs?p?it?p?f|$?x? ?cd?ke?7?d)p?th)p?/?s? p?/f=)?)?yw?yw?p?|p? ?.|?2?fds?|p?%?p?f=?$jk?m ?p?%8?p?q?“?pz17op?s”? ?f=p?.?a?p?ywf=s ?d?s?f?0?z?j?f=?vvp?z ?th?v?wv?p?01?f=?$v?|p?0 ?tkq|p?;?%|p?k? yp?p?q?z ?p?%8?.?7? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?4444?)vvvvjjjj?vvvv? ? ? ? rs?p?,|?ma?/2x%? p?wn s?no?n? ?i?lm2?ip?m?fo01?lmf?t? ?fi r?m?y?|p?;?f=? k?7?th?vv?wv?v?p?01? f=?z?p?%8?vk?|p?;? k?7bcwp?wy?bc0?p?f?:“ ?l?inp?1l?p?.?os?01x?f?| p?p?6xdp?zvk?p?;: f=? k?7? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?“|?)? ?fi fififi ? ? ? ? ?d)p?i|rz?stp?.?0z?ekh?p?9? ?p?zf?p?c?k?d?p?z1?b?zz p?irz?p?x!?.?z? ?tu?a?g?s?d?mmrs ?p?u8u? mnu?y?f|mp?_?s2 f=7 ? o?d?p? ?)p?s?tu? o?s?thu?y?y?q7l c?)p?tu?s?s?s?kd? ?s?k?fq?v?-?v?yv?f?vv?!?a pq?56?“?w?w!? th?aa7? ?aa?p?,|? p?fa?ag“2|s?)7?dop?010 ?fe?oqi?o?1lft?t? ?;?01f7? ?iw$j?56?o=oz?.?7? k k k k? ? ? ? ? ? ? ? ? ? ? ? ?_aaaa=bbbbccccddddeeee_=ffffggggddddffffhhhhiiiijjjj?kkkk? ? ? ? ?rs$j?m?m2?g!?m?%? ? ? ? ? ? ? 52 ?#$%:mt?aabcddeeefefnopdjhdnoiajiad?llwl d?wdnoiajia l?w?wwfap 53 “#$%bcde4?(?ll? m?t.? ? ? ? u ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? $ w?%+ (=?(?;? ? ? w!?1ev?mpq?12?m? s?.v?a?.?01?o?56?01? ?o?$?ao?g!?m?m7? f? ./? ? ? *?v?fl ?g?m!:? dd,?m? ? ?m!d,?m:? ? $? ?c?qk ?/ k?_? ?(-z?*? l?z?:? ?$? ) *z?m!8? , ?;? ? ? ? ?9)rs7?o?a$jtu? 60?“#$%:;:? aa?(?llw m:?t.? ? ? ? ul ? ? ? 9p?9p?tu?ay?q?q1?f9? ;?7?f?z?f?f?7j?3)f? w?f?rw?5?w?v?it ?%fd?2?:?)?q? ?ua?7? ?”aq7?-?aqpqrz?.?7+? ?-?-?a2?zq?+?-? ma?d?7 =?wv?-?uva?tt ?%x?i?-?aa?x7?-? uul?b7 j ./% ? ?v?-?wx? ? r?-? oq?-?m|?y?|i.?rf?wn-)?/| ?z?tvd?6s?7./? ?w?a? ?!dmpe?6?s?_-?d?ox? co?-?h?98?x?-?uv7bc? s?e?f?-?uvaae?x?v?uvj ?9uuv?a7? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?vcvs?tt?-?y ?yf=?ydtk?y?!?k?q? :? aa?(?llw m:?t.? ? ? ? uu ? ? ? ?e? w!? )?!7?k?-?|?u?4? 56?w?7 +? .mw?-d?s?x? ?%?-?f? ?s=?-?ttt?dei? ?m?3e?7?m?6”?-? ?w?%?e?567? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?*?hhhh? ? ? ? ?-?f=?56?-?) ?)?z.?-%8?rlm?y7.mw ?-?pq?“?7? ?ouvu?tu?u?x?-01?nuvv? ?,?q7o?z1i?-uvu?tu?g? ?tu?gk?-uvu?o?“?h?p?. ?z1?%ij?-?q?7 ?th?ws?5?z?6?-dm?q? ?tu7y?|?”i?d?dm?m?d?-z ?;)m?sc7? ?th?-)?7f=wx?-)?w?-? uvj?zdmz|?cf?dm?#k#$?fi o?- d?d.?.?d?*?6?s? ?=x?-?7? y?s?dd?f=?-=x)7pq?u?-? ?|c=x)?d7?oaopqd?)?=x)?u ?h?l?d?km?s7?odpq= x)?dd?d?dao?th?g?d?7?yq? ?)?nu?f=?-?)7? ? ?”?-:m? ? ?g?-? d?l? ?.?y? ,? z?)7?|?wy? $h?|?uv?01?|?r