阿里巴巴集团的英文简介.ppt

Theintroductionofalibaba,DianJieInternationalbusiness20151201181005,catalogue,1.Thetargetmarketofalibaba,3.Thebrandandbusinessofalibaba,4.Theinternationalstrategyofalibaba,5.Thereasonsforthesuccessofalibaba,2,2.Thedevelopmentofalibaba,Thetargetmarketofalibaba,Productionorganization,productionservices,financialservices,logisticsservices,informationservices,networkmarketing,etc,E-commercemarket,alibaba,E-commerceservicesmarket,Informationplatformservices,third-partypaymentservices,third-partye-commercecreditevaluationservice,partnersguidanceservice,etc,Cross-bordere-commercemarket,Cross-bordercommerce,goodsexhibition,logistics,payment,etc,3,B2B,B2C,Third-partypayment,C2C,Maincompetitors,Isteelnet、globalsources,Jingdongmall,Taobaomarketaccountedfor96.5%oftheabsoluteleadingmarketshare,thereisnocompetitorinthemarket.,UnionPay、Tenpay,Mobileshopping,Alibabawirelessoccupiestheabsolutemajorityofthemarketshare.Thereisnocompetitors.,4,Thetargetmarketofalibaba,In1999,18peopleledbyJackMafoundedAlibabagroup;In2000,Alibabagroupsuccessfullyfinancing$20million;In2001,TheregisteredusersofAlibabaexceeded1million;In2002,Alibababegantomakeprofitsinthefirst;In2003,AlibabasetupTaobaoandopenB2Cbusiness;In2004,AlibabacreateaAlipayplatform;In2005,AlibabaandYahooreachedastrategiccooperation,thesameyearinOctobertotakeovertheChineseYahoo.;In2006,AlibabaopenedtheTaobaouniversitycoursestoprovidee-commercetrainingservicesforplatformusers;,5,Thedevelopmentofalibaba,In2007,AlibabalistedontheHongkongStockExchange;In2008,AlibabasetupTaobaomallthatisnowTmall;In2009,Alibabalaunchedcloudcomputingservices;In2010,AlibabasetupJuhuasuanandAliExpress;In2011,TmallandJuhuasuansplitfromTaobao;In2012,JackMafoundedAlibabaFoundation;In2013,Alibabareleasedamobilesocialnetworkingsoftwareandtodevelopmobilesocialplatformservicesmarket;,6,Thedevelopmentofalibaba,In2014,AlibabalaunchedTmallinternational.Inthisyear,theannualincomeofitisashighas53billionyuan；In2015,AlibabapromotedthedevelopmentofthedigitalmarketingprograminChina,andgraduallyachievebigdatamarketingability.In2016,Alibabagroupplatformturnoverreached3trillion,reach3.092trillionyuan,up27%fromayearearlier.ItsuggeststhatAlibabahasbecomethelargestmobileeconomicentityintheworld.Atthesametime,itmakessuccessbreakthrough100billionyuan,whichbecamethehighestpercapitacapacityofChineseInternetcompanies.,7,Thedevelopmentofalibaba,阿里巴巴国际交易市场,8,Thebrandandbusinessofalibaba,aliTVoperatingsystem,1.Tradingplatformservice,2.Informationservice,SuchasAlimama,cloudcomputingservices,3.Thelocalservicelife,SuchasO2O,ali-health,andali-travel,4.Thecontrolservices,Itcoversthequalitycontrolserviceaboutentireproduction.,5.Terminalplatformservice,Aliphoneoperatingsystem,AliTVoperatingsystem,6.TheInternetfinancialservices,Antsfinancial,Alipay,YuEBao,ZhaoCaiBao,7.Entertainmentservices,Alimusic,Alifilm,9,Thebrandandbusinessofalibaba,B2Bplatformserviceandcross-borderE-commerceservices.,Alibabawillbuildtheintegrationoftheglobale-commerceserviceplatform,sothatitcandevelopallovertheworld.,Marketinternationalization,ServiceobjectInternationalization,Capitalinternationalization,Humancapitalinternationalization,10,Theinternationalstrategyofalibaba,internalstrengths,Organizationstructure,Productstrategy,Equitystructure,Marketpositioning,11,ThebusinessofAlibabaisdividedinto30division.Itcanrespondmorequicklyinthechangeofexternalenvironment.,Alibabahasdiversifiedproducts,whichcanbeeffectivelydispersedmarketrisk.,Alibabasmarketpositioningcanhelpittoobtainthebiggestlivingspace,andcangivealibabagroupprovidesabroadandsolidmarketfoundation.,Alibabasownershipstructurecanguaranteethatthetalentedmanagerscancontroltheenterpriseandimprovetheexecutiveforceandmarketcompetitiveness.,Thereasonsforthesuccessofalibaba,Globalmarket,Marketopportunities,GlobalmarkethelpstoAlibabatopromotetheirownB2C,C2C,O2Oplatformbusiness.,Emergingmarkets,NowAlibabahasalreadystartedtodosomebusinessinBrazilandachievedsomesuccess.ItalsodemonstratedinsimilaremergingcountriessuchasSouthAfrica,