联合利华企业分析.doc

A Brief Overview of the CompanyIntroduction to UnileverLife partnersWith more than 400 brands focused on health and wellbeing, no company touches so many peoples lives in so many different ways.Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmanns and Omo, alongside trusted local names such as Blue Band, Pureit and Suave.Responsible businessSince Unilever was established in the 1890s, brands with a social mission have been at the core of our business, and now corporate responsibility underpins our strategy.In 2010 we launched the Unilever Sustainable Living Plan a set of targets designed to help us deliver our objective of growing our business while minimising our impact on the environment. To embed sustainability into every stage of the life cycle of our products, were working with our suppliers to support responsible approaches to agriculture. Were also learning from NGOs and other organisations, recognising that building a truly sustainable business is not something we can do without expert advice. We believe that as a business we have a responsibility to our consumers and to the communities in which we have a presence. Around the world we invest in local economies and develop peoples skills inside and outside of Unilever. And through our business and brands, we run a range of programmes to promote hygiene, nutrition, empowerment and environmental awareness.Impact& innovationWe realise innovation is key toour progress, and through cutting-edge science were constantly enhancing our brands, improving their nutritional properties, taste, fragrance, or functionality.We invest nearly 1 billion every year in research and development, and have established laboratories around the world where our scientists explore new thinking and techniques, applying their expertise to our products.Consumer research plays a vital role in this process. Our unrivalled global reach allows us to get closer to consumers in local markets, ensuring we understand their diverse needs and priorities.About our brandsFrom long-established names like Lifebuoy, Sunlight and Ponds to new innovations such as the Pureit affordable water purifier, our range of brands is as diverse as our worldwide consumer base. Unilever has more than 400 brands, 12 of which generate sales in excess of 1 billion a year. Many of these brands have long-standing, strong social missions, including Lifebuoys drive to promote hygiene through handwashing with soap, and Doves campaign for real beauty. Weve also won a wealth of advertising industry honours at the prestigious Cannes Advertising Awards, including being named 2010s Advertiser of the Year.The Business Strategies of the CompanySupplier partner codeThe CodeUnilevers Supplier Code states that: There shall be compliance with all applicable laws and regulations of the country where operations are undertaken. There shall be respect for human rights, and no employee shall suffer harassment, physical or mental punishment, or other forms of abuse. Wages and working hours will, as a minimum, comply with all applicable wage and hour laws, and rules and regulations, including minimum wage, overtime and maximum hours in the country concerned. There shall be no use of forced or compulsory labour, and employees shall be free to leave employment after reasonable notice. There shall be no use of child labour, and specifically there will be compliance with relevant International Labour Organization (ILO)standards. There shall be respect for the right of employees to freedom of association and recognition of employees rights to collective bargaining, where allowable by law. Safe and healthy working conditions will be provided for all employees. Operations will be carried out with care for the environment and will include compliance with all relevant legislation in the country concerned. All products and services will be delivered to meet the quality and safety criteria specified in relevant contract elements, and will be safe for their intended use. Business will be conducted with integrity. There will be no payments, services, gifts, entertainment or other advantages offered or given to any Unilever employee or third party which are intended to influence the way in which the Unilever employee or third party goes about his or her duties. Similarly, Unilever will not offer or give such payments, services, gifts, entertainment or other advantages to any supplier which are intended to influence the way in which the supplier goes about his or her duties. There will be no actual or attempted money laundering. Unilevers direct suppliers will take responsibility to require adherence to the principals of this Supplier Code from their direct suppliers and exercise diligence in verifying that these principles are being adhered to in their supply chains. The Company and China Unilevers global R & D Center ( Shanghai)As the Unilever six global R & D centers, Unilever Research Centre ( Shanghai) covers an area of about 30000 square meters, investment amounted to 50000000 euros, appointment from 15 countries around the world more than 450 R & D personnel.Unilevers global R & D Center ( Shanghai) was incorporated into the Unilever global consumption system, so that its food and personal care product development can supplement each other, promote China R & D results in the global focus of strategic market application. The R & D center falls to become China to become Unilevers global R & D base and regional management center to lay a solid foundation, but also fully illustrated Unilever to China to become its innovation center of confidence.Unilever Shanghai R & D center broadens the Unilever in food, household and personal care products in the field of business scope. By identifying the direction ( Define ), ingredients found (Discover), formula design ( Design ) and product development ( Deploy ) 4D mode of research and development to complete the entire process. To establish the molecular structure of the material, organic chemistry and traditional Chinese medicine mainly to the research direction, focus on the development of Chinese herbal medicine and natural activity of basic research, the goal is to natural active matter into the Unilever production of food, beverages, condiments and personal care products, in order to enhance their health care functions, and in product innovation at the same time ensure its security and stability.Benefit from different scientific culture, Unilever research centers around the world to establish a wide range of scientific research network. As Unilevers global R & D system six only have basic research development center, Unilever Shanghai R & D center s goal is for China and the world, to create a better, more people can really improve the life of the product.Unilever Shanghai R & D center is a vibrant innovation center. Here, brought together the worlds talent and the latest, most advanced technology research and development, have great originality open study mode, China R & D products to people all over the world take life vitality The Prospect of the CompanyOur principlesCode of business principlesStandard of conductWe conduct our operations with honesty, integrity and openness, and with respect for the human rights and interests of our employees. We shall similarly respect the legitimate interests of those with whom we have relationships.Obeying the lawUnilever companies and our employees are required to comply with the laws and regulations of the countries in which we operate.EmployeesUnilever is committed to diversity in a working environment where there is mutual trust and respect and where everyone feels responsible for the performance and reputation of our company. We will recruit, employ and promote employees on the sole basis of the qualifications and abilities needed for the work to be performed. We are committed to safe and healthy working conditions for all employees. We will not use any form of forced, compulsory or child labour. We are committed to working with employees to develop and enhance each individuals skills and capabilities. We respect the dignity of the individual and the right of employees to freedom of association. We will maintain good communications with employees through company based information and consultation procedures.ConsumersUnilever is committed to providing branded products and services which consistently offer value in terms of price and quality, and which are safe for their intended use. Products and services will be accurately and properly labelled, advertised and communicated.ShareholdersUnilever will conduct its operations in accordance with internationally accepted principles of good corporate governance. We will provide timely, regular and reliable information on our activities, structure, financial situation and performance to all shareholders.Business partnersUnilever is committed to establishing mutually beneficial relations with our suppliers, customers and business partners. In our business dealings we expect our partners to adhere to business principles consistent with our own.Community involvementUnilever strives to be a trusted corporate citizen and, as an integral part of society, to fulfil our responsibilities to the societies and communities in which we operate.Public activitiesUnilever companies are encouraged to promote and defend their legitimate business interests. Unilever will co-operate with governments and other organisations, both directly and through bodies such as trade associations, in the development of proposed legislation and other regulations which may affect legitimate business interests. Unilever neither supports political parties nor contributes to the funds of groups whose activities are calculated to promote party interests.The environmentUnilever is committed to making continuous improvements in the management of our environmental impact and to the longer-term goal of developing a sustainable business. Unilever will work in partnership with others to promote environmental care, increase understanding of environmental issues and disseminate good practice.InnovationIn our scientific innovation to meet consumer needs we will respect the concerns of our consumers and of society. We will work on the basis of sound science, applying rigorous standards of product safety.CompetitionUnilever believes in vigorous yet fair competition and supports the development of appropriate competition laws. Unilever companies and employees will conduct their operations in accordance with the principles of fair competition and all applicable regulations.Business integrityUnilever does not give or receive, whether directly or indirectly, bribes or other improper advantages for business or financial gain. No employee may offer, give or receive any gift or payment which is, or may be construed as being, a bribe. Any demand for, or offer of, a bribe must be rejected immediately and reported to management. Unilever accounting records and supporting documents must accurately describe and reflect the nature of the underlying transactions. No undisclosed or unrecorded account, fund or asset will be established or maintained.Conflicts of interestsAll Unilever employees are expected to avoid personal activities and financial interests which could conflict with their responsibilities to the company. Unilever employees must not seek gain for themselves or others through misuse of their positions.Compliance - monitoring - reportingCompliance with these principles is an essential element in our business success. The Unilever Board is responsible for ensuring these principles are applied throughout Unilever. The Chief Executive Officer is responsible for implementing these principles and is supported in this by the Corporate Code Committee chaired by the Chief Legal Officer. Members of the Committee are the Group Secretary, the Chief Auditor, the SVP HR and the SVP Communications. The Global Code Officer is Secretary to the Committee. The Committee presents quarterly updates to the Corporate Responsibility and Reputation and the Audit Committee, half-yearly reports to the Unilever Executive and an annual report to the Board.Day to day responsibility is delegated to all senior management of the regions, categories, functions, and operating companies. They are responsible for implementing these principles, if necessary through more detailed guidance tailored to local needs, and are supported in this by Regional Code Committees comprising the Regional General Counsel together with representatives from all relevant functions and categories. Assurance of compliance is given and monitored each year. Compliance with the Code is subject to review by the Board supported by the Corporate Responsibility and Reputation Committee and for financial and accounting issues the Audit Committee.Any breaches of the Code must be report