01《物流专业英语》_PPT_Unit_1_What_is_logistics_qq.ppt

Module1物流基本概念及行业概述01Unit1Whatislogistics 什么是物流 lo gis tics 物流 单词学习 manufacturemanufacturerex factorypricewholesaleprice三种价格retailpriceminimal最小的maximal最大的prohibitiveexpensiveretail加后缀retailerconsumeconsumerconsuming 单词学习 movev movementn distributedistributorwholesalewholesalerstorev storagen authoritativeadj 权威的authorityn 权力professionn professionaladj 专业的 n 专业人士sourcen 来源 v 找出来源sourcingn warehousev warehousingn financen 资金 财务v 为 提供资金 ingfinancingn 融资 提供资金consuming 单词学习 tionintegrateintegralintegratedintegrationn 整合 一体化optimizeoptimizationn 使最优化reducereductioncostreductioninnovateinnovativeinnovation 1 课文翻译TextTranslation 句子成份标记方法 主语 画横线 谓语 画波状线 后面若跟宾语则加箭头 状语 画虚线 定语 不画线或画双线 例句 AllroadsleadtoRome 本单元需要解决的几个问题 1 广州的专业批发市场很多 那里的东西肯定比外面的商店便宜 你会经常去吗 为什么 2 为什么商品的零售价格会高于出厂价 3 物流的定义是什么 4 物流包括哪些范围 Questions 1 Whatisthedefinitionoflogistics 2 Willanindividualconsumerchoosetogostraighttoamanufacturerandbuytheitemsbyhimself Whynot 3 Whydomostindividualconsumersgotoaretailoutletinsteadofgoingtothemanufactureriftheywanttobuysomething 4 Whyistheretailpricehigherthantheex factoryprice 5 Whatarethescopesoflogisticsactivities HowabottleofCocaColacokemovestoanendconsumer一瓶可乐是如何到达最终消费者手中的IfaconsumerwantstohaveabottleofCocaColacoke hecanchooseto 如果客户想买一瓶可口可乐 他可能选择 gostraighttothemanufacturer buyitatex factoryprice e g 1 50Yuan bottle butpayextracostsforbusfare e g 5Yuanormore totaling6 50Yuanplustimecost hoursofbustravel or直接到厂家以出厂价 如1 50元 瓶 购买 但要支付额外的公共汽车费 如5元或更多 总计6 50元 还要另加时间成本 数小时的巴士乘坐 或者gotoasupermarketandbuyitatretailprice e g 2 50Yuan withminimaltimecost去超市以零售价购买 如2 50元 瓶 时间成本最低 ChoiceAisrarelythecasebecausethetotallogisticscostofdirectpurchasefromthemanufacturerisprohibitiveforanyindividual 2 6timesasmuchastheretailpriceintheabovecase thoughitspurchasepriceismuchlowerthantheretailprice A选择是极少出现的情况 因为从厂家直接购买的总物流成本对于个人而言是极其昂贵的 在上述的情况中 达到了零售价的2 6倍 虽然其采购价要比零售价低得多 ChoiceBisthemostpopularforindividualconsumers inwhichthecustomerpaysahigherretailpriceinexchangeforeaseofshoppingandexemptionofthetime consumingtraveltothemanufacturer inadditiontoalowertotalcost B选择是个人零散客户最常用的选择 在此种方式下 客户支付较高的零售价 在享有较低的总成本的同时 还可以换取购物的轻松并免除到厂家取货的耗时旅程 Generallyspeaking movementsofgoods productobservethetypicalsupplychainmodel SeeFigure1 一般来说 商品 产品的流转需遵循典型的供应链模式 见图1 TheCocaColasoftdrinkproductmovesbythetypicalsupplychain Theretailpriceishigherbecausevalueisaddedtotheproductasitpassesthrougheachnodeinthesupplychain Figure2 可口可乐软饮料产品就是依照典型的供应链来移动的 其零售价更高 是因为当产品经过供应链的每个节点时增加了价值 图2 Whatislogistics 什么是物流 Logistics inanarrowsense istheflowandstorageofgoods 狭义上讲 物流是商品的高效流动与存储 However theCouncilofLogisticsManagementofUSAhasgivenanauthoritativedefinitionwhichiswidelyacceptedbythelogisticsprofessionals 然而 美国物流管理协会给出了一个权威的定义 该定义受到物流专业人士的广泛接受 定语从句 修饰definition Logisticsisthatpartofthesupplychainprocessthatplans implementsandcontrolstheefficient effectiveflowandstorageofgoods serviceandrelatedinformationfromthepointoforigintothepointofconsumptiontomeetcustomers requirements 物流是供应链的一部分 它对产品 服务和相关信息从原产地到消费地的高效率和高效力的流动及存储进行规划 实施和控制 以满足客户的要求 Whatarethescopesoflogisticsactivities物流活动的范围是什么 AsshownintheFigure3 logisticsactivitiesareextensiveandconsistofvariouscomponents 如图3所示 物流活动是广泛的并且包括了多种构成成份 Allfacetsoflogistics物流面面观Fromawiderperspective wecanconcludethatlogisticsisorisabout 从更加广泛的视角来看 我们可以得出结论 物流是或者是关于 theflowandstorageofgoods people finance servicesandrelatedinformationphysicaldistributionordistributionofphysicalgoodsanintegralpartofthesupplychain商品 人员 资金 服务和相关信息的流动与存储实体配送或实体物资的配送供应链的整体部分 integrationandoptimizationofresourcesavalue addedprocessefficiencyincreaseandcostreductionInnovation资源的整合与优化一个增值过程提高效率与降低成本创新 Itisworthnotingthatthereisawide spreadmisleadingconceptaboutlogistics especiallyamongamateurs thatlogisticsistransport True transportisthecorecomponentoflogisticsandwithoutitnothingcanmove Neverthelesslogisticsmeansfarmorethantransportalonecanconvey 值得注意的是 人们 尤其是非专业人士 对物流有一种广泛的误导性概念 即认为物流就是运输 的确 运输是物流的核心构成部分 没有运输什么也动不起来 即使如此 物流仍然比单独的运输所能传达的意义要深远得多 It做形式主语 it在句中代替一个由不定式 动名词短语或是从句表示的主语 使原来的这些主语可以放在句子后部 免得句子显得头重脚轻 这种句中 it称为形式主语 it做形式主语的例句 Itisourdutytoattendtothismatter 处理这件事是我们的责任 It snousetalkingtohimaboutit 和他谈这事没有用 7 Keytotheexercises练习答案 1 AnswerthefollowingquestionsinEnglish Whatisthedefinitionoflogistics Logistics inanarrowsense istheflowandstorageofgoods AccordingtotheCouncilofLogisticsManagementofUSA Logisticsisthatpartofthesupplychainprocessthatplans implementsandcontrolstheefficient effectiveflowandstorageofgoods serviceandrelatedinformationfromthepointoforigintothepointofconsumptiontomeetcustomers requirements 2 Willanindividualconsumerchoosetogostraighttoamanufacturerandbuytheitemsbyhimself Whynot Anindividualconsumerrarelygostraighttothemanufacturerbecausethetotallogisticscostofdirectpurchasefromthemanufacturerisprohibitiveforanyindividual 2 6timesasmuchastheretailpriceintheabovecase thoughitspurchasepriceismuchlowerthantheretailprice 3 Whydomostindividualconsumersgotoaretailoutletinsteadofgoingtothemanufactureriftheywanttobuysomething Thereasonthatmostindividualconsumersgotoaretailoutletinsteadofgoingtothemanufactureristhatthecustomerpaysahigherretailpriceinexchangeforeaseofshoppingandexemptionofthetime consumingtraveltothemanufacturer inadditiontoalowertotalcost 4 Whyistheretailpricehigherthantheex factoryprice TheCocaColasoftdrinkproductmovesbythetypicalsupplychain Theretailpriceishigherbecausevalueisaddedtotheproductasitpassesthrougheachnodeinthesupplychain 5 Whatarethescopeoflogisticsactivities Logisticsactivitiesareextensiveandconsistofvariouscomponentssuchastransport inventorymanagement customersupport purchasing warehousing financingsupportandsoon 课后作业 1 完成课后2 3题要求 抄题目 字迹工整 独立完成2 阅读货代英语Unit1 完成课后练习3 预习 物流专业英语 Unit2 2 PutthefollowingwordsorphrasesintoChinese Manufacturerex factorypriceretailpricedirectpurchaseeaseofshoppingexemptionofthetime consumingtravelmovementsofgoods productsupplychaineachnodeinthesupplychainflowandstorageofgoodslogisticsprofessionalsplan implementandcontrolpointoforiginpointofconsumptiontomeetcustomers requirements 生产厂家出厂价零售价直接采购轻松购物免除耗时的旅行商品 产品的流转供应链供应链中的每个节点商品的流动及储存物流专业人士规划 实施及控制原产地消费地满足客户要求 3 PutthefollowingwordsorphrasesintoEnglish 运输库存管理客户支持融资支持仓储采购实体配送实体物资的配送资源的整合与优化提高效率降低成本增值过程 transportinventorymanagementcustomersupportfinancingsupportwarehousingpurchasingphysicaldistributiondistributionofphysicalgoodsintegrationandoptimizationofresourcesefficiencyincreasecostreductionavalue addedprocess 4 Subjectforself study Alogisticsfunctionchart物流功能图 分析发展服务及整合 物流分析所提议的选择方案系统设计运输配送仓储行政服务跟踪 报告 Readingmaterials阅读材料 Productionvsdistribution生产vs流通 Therearetwotypesofprimaryactivitiesconcerningtheproductionofproducts productionanddistribution 关于产品的生产 有两类基本的活动 生产与流通 Productionistheactorprocessofconvertingrawmaterialsintosemi finishedgoodsorfinishedgoodsreadyforsale delivery Forinstance aflourmillbuyswheat rawmaterials fromfarmers processesitintoflour semi finishedproducts andsellsittoabakery whothenturnsitintobread finishedproducts readyforsaletoendconsumers Figure4 生产是把原材料转换成半成品或成品供销售或交货的行为或过程 譬如 一家面粉厂从农民处购买小麦 原材料 加工成面粉 半成品 并将面粉出售给面包店 面包店用面粉做成面包 成品 用于出售给最终消费者 图4 Distributionistheactorprocessofmovinggoods