江苏省徐州市王杰中学高中英语 Unit 1 Advertising测试 牛津译林版必修4(1).doc

江苏省徐州市王杰中学高中英语 unit 1 advertising测试 牛津译林版必修4class: name: marks: 满分（100）一、单项选择（共15小题；每小题1分，满分15分）请认真阅读下列各题，从题中所给的a、b、c、d四个选项中，选出最佳选项。 1. in the modern world, _ advertising has become _ important and necessary industry, which helps increase the sales of products.a. an;不填 b. the; the c. 不填; an d. an; the 2. learning peking opera in primary schools is intended _ the traditional cultural treasure.a. to preserving b. to preserve c. to have preserved d. preserving 3. the boy who the teachers considered _ was caught _ in the exam, which surprised everybody.a. to be the best; cheating b. as the best student; to cheatc. being the best; cheating d. as a good student; to cheat 4. to expand tourism, hainan province will carry out some special programs to _ tours.a. attractb. spread c. promote d. attempt 5. many of them turned a deaf ear to his advice _ they knew it to be valuable. a. as if b. now that c. even if d. so that 6. internet users made much _ on the phrase “my father is li gang” by li qiming.a. curiosity b. comment c. pressure d. approval 7. if you come across a key new word in your reading comprehension, you can _ the dictionary.a. look up b. consult c. refer d. search for 8. the boy likes to play tricks _ girls, and his parents should cure him _ that bad habit.a. at; of b. on; for c. on; of d. with; for 9. the country life we _. the differences between rural and urban areas are disappearing.a. were used to have changed b. used to changec. used to changing d. were used to has changed10. do you think john is coming to attend the lecture?sure. i have _ him to.a. persisted b. suggested c. persuaded d. supposed11. he promised that he _ some copies of that book for every one of us when he _ there.a. will buy; goesb. would buy; wentc. had bought; wentd. would buy; would go12. from my mothers love, patience and understanding, i understand what a huge responsibility _ is to raise a child. a. it b. one c. that d. what13. he planned to go to janes birthday party. he didnt turn up, _.a. but b. still c. though d. although14. maggie, i lost your bike at school. i suppose i should pay for it. oh, _. it was an old bike anyway.a. all right b. forget it c. no problem d. take it easy15. having a diet which is rich in fruit and vegetables can reduce the incidence of heart disease. i couldnt agree more; _.a. better late than never b. something is better than nothing c. the more, the betterd. prevention is better than cure二、完形填空（共20小题；每小题1分，满分20分）i turned to look at his 24, but all i saw was the back of his head. every night before i fell asleep, i repeated those 25. i would never know that sailors 26. however, i knew that the only reason he knew what i was 27 was because he had been where i was. he had 28 it and wanted me to know that i could as well. i was very 29.then it was my 30. on my graduation day i saw three sailors standing against the wall. they were new and tired, frightened, and hungry. i 31 over to them and whispered, “hang in there.you can do it.” within one second tears filled the eyes of the 32 and the two boys gave me a million 33 with their eyes.as i walked away i knew that my words would help them 34 their goal of graduation whenever they wanted to give up. i hope they passed on the 35 to another sailor before they graduated and i know they did.16. a. trainb. workc. battled. graduate17. a. studyingb. wearingc. carryingd. buying18. a. guideb. friend c. groupd. instructor19. a. passedb. greetedc. stoppedd. showed20. a. postureb. appearancec. behaviord. expression21. a. surprised b. puzzledc. boredd. frightened 22. a. talkb. runc. waved. fight23. a. howeverb. thereforec. besidesd. finally24. a. directionb. facec. gestured. clothes25. a. rules b. comments c. wordsd. warnings26. a. nameb. taskc. reactiond. purpose27. a. seekingb. askingc. feelingd. doing28. a. madeb. avoidedc. refused d. owned29. a. curiousb. depressedc. excitedd. grateful30. a. habitb. turnc. changed. story31. a. lookedb. got c. tookd. walked32. a. soldierb. childc. girld. sailor33. a. doubtsb. thanksc. hopes d. regrets 34. a. look forb. focus onc. build upd. pick out35. a. achievementb. enjoymentc. amusementd. encouragement三、阅读理解（共15小题；每小题2分，满分30分）请认真阅读下列短文，从短文后各题所给的a、b、c、d四个选项中，选出最佳选项。 amany years ago, norman cousins was seriously ill. he was given six months to live. his chance for recovery was 1 in 500. he could see the worry, depression and anger in his life contributed to his disease. he wondered, “if illness can be caused by negativity (消极性), can health be created by positivity (积极性)?” he decided to make an experiment of himself. laughing was one of the most positive activities he knew. he watched all the funny movies he could find. he read funny stories. he asked his friends to call him whenever they said, heard or did something interesting. his pain was so great that he could not sleep. laughing for 10 solid minutes, he found, relieved the pain for several hours so he could sleep. he fully recovered from his illness and lived another 20 happy and healthy years. laughing is necessary to our health. if were not well, laughing helps us get well; if we are well, laughing helps us stay that way. so, if you like laughing, do it as often as you can. use whatever makes you laughmovies, books, jokes or friends. the people around you may think youre strange, but sooner or later theyll join in even if they dont know what youre laughing about. 36. cousins decided to try to laugh a lot _. a. in order to be happy b. in order to cure his disease c. because he could not live for long d. because his disease couldnt be cured 37. the text mainly tells us _. a. how to be happyb. laughing is good for our health c. about cousins miserable life d. funny stories make our life different38. which of the following is true about his illness? a. there was little possibility to cure his disease. b. he had been happy before he was ill.c. his disease resulted from his hard work. d. his disease made him sleepy all the time.39. from cousins story, we can know that _. a. doctors believed that his disease could be cured by laughing b. he was sure that positivity could cure his disease c. laughing regularly contributed to his disease d. his life was changed after he was illblong ago, a king had twin sons. as they grew to young manhood, the king sought a fair way to choose one of them as crown prince. calling them to his room, he said, “my sons, the day will come when one of you must succeed me as king. the burdens of sovereignty (君权) are very heavy. to find out which of you is better able to bear them cheerfully, i am sending you together to a far corner of the kingdom. one of my advisors (顾问) there will place equal burdens onyour shoulders. my crown will one day go to the one who first returns bearing his burden like a king should.” the brothers set out together. soon they came across an aged woman struggling under a burden that seemed too heavy for her weak body. the younger brother suggested that they stop to help her. the elder brother disagreed, “we have a task of our own to worry about. let us be on our way.” the elder brother hurried on while the other stayed behind to help the aged woman. along the road he found others who also needed help, and he stopped to help them.finally he reached his fathers advisor, where he took his own burden and went home. when he arrived at the palace, his brother greeted him in great disappointment. he said, “i dont understand. i told our father the weight was too heavy to carry. how did you do it?” the future king replied thoughtfully, “i suppose when i helped others carry their burdens, i found the strength to carry my own.” 40. the brother who arrived at the palace earlier was disappointed because _. a. he was very tiredb. he didnt get the crown c. the king didnt keep his promise d. he didnt know how to be a king41. which of the following is true about the king? a. he loved his younger son more than the other. b. he told his younger son to help others. c. he thought his younger son acted like a king. d. he thought his elder son was lazy.42. the younger brothers answer suggested that _. a. helping others made him know what his responsibilities were b. his success came to those who helped him c. more exercise made him stronger d. the most important thing was to get strength43. the elder brother didnt stop to help others because _. a. he didnt want to be the future kingb. he wasnt strong enough to do so c. he thought it was not his job d. he was not so clever as his brotherca good brand agency (代理) can create for you a brand identity (身份) of your products. having the best agency to help with your business, no matter how small, can be one of the biggest steps you can take in letting the world know and get familiar with your products and brands. brand agencies work hand in hand with the company in advertising the brand and its products. the company has to tell the agency how they would like the public to see their products. the agency then talks with the company about the progress of the brand in the market.working with brand agencies is a two-way street. when the company is happy and satisfied with how the agency has advertised the brand, the trust the company has in the agency grows. similarly, when the agency does well in its work, the companys brand and products get good ideas from buyers and the market. regarding the identity of the brand, agencies can help a lot in this aspect. for a brand to have a lasting influence on the buyers, an identity of the brand needs to be formed. if the brand is good, then buyers will feel at ease (轻松自在) buying the products of this brand. 44. we can learn from the text that the best agency is necessary for business except for _. a. letting customers know about the productsb. earning money directly from the productsc. helping create brand identities for the products d. helping the brand have a lasting influence on customers45. the text is mainly written for _.a. customersb. salesmenc. researchersd. managers46. whats the writers purpose of writing this text? a. to explain the meaning of teamwork.b. to introduce the importance of a brand agency.c. to tell the roles of the salesmen.d. to describe how to run the company.47. whats the writers attitude towards the brand agency?a. doubtful. b. supportive. c. worried. d. disapproving.din most places children are banned from working. but at a theme park in japan, boys and girls can fight fires, catch thieves and also perform the boring tasks of making hamburgers and delivering parcels. kidzania, in a shopping centre in tokyo, is like a real town where children can act out their dreams of future careers. the streets are lined with shops and even a bank. everything inside is two thirds the normal size to accommodate (容纳) the young workers. after their parents buy the ticket, the children can try several jobs. being a firefighter is a dream for many children. children are being trained in the towns fire station. suddenly an alarm bell rings and they put on firefighter clothes before running to the scene. the scene is created with lighting and fake smoke, but for the children it is real enough. “sometimes its too hard for them,” says the worker ryoko ishikura. “some kids are in tears when they hear the alarm and the fire breaks out. but even with tears in their eyes, they go off and fight the fire.” the idea for kidzania started in mexico. it arrived in japan three years ago and there are also parks in chile, indonesia and portugal. another one is opening soon in dubai. the children are rewarded for their efforts in “kidzos”, the theme park currency. in most countries it is quickly spent in shops and restaurants. but in japan, children form long queues at the theme parks bank. “ill put the money in the bank,” said nine-year-old noa morita, who wants to be a fashion designer. 48. what do children mainly do in kidzania? a. they are trained to be volunteers.b. they play a role in childrens movies. c. they experience their future jobs.d. they learn how to make and save money.49. when children arrive at a fire scene in kidzania, they _. a. are frightened to run away b. call the firefighters quickly c. try to put out the fire bravely d. are trained to fight the fire50.how did noa morita deal with her kidzos? a. she spent it quickly in shops. b. she put it in the parks bank. c. she asked her parents to keep it for her.d. she used it to pay for fashion magazines.四、任务型阅读（共10小题；每小题1分，满分10分）请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填1个单词。many children first learn the value of money by receiving an allowance (pocket money). the purpose is to let children learn from experience at an age when financial mistakes are not very costly.the amount of money that parents give to their children to spend as they wish differs from family to family. timing is another consideration. some children get a weekly allowance. others get a monthly allowance.in any case, parents should make clear what, if anything, the child is expected to pay for with the money.at first, young children may spend all of their allowance soon after they receive it. if they do this, they will learn the hard way that spending must be done within a budget. parents are usually advised not to offer more money until the next allowance.the object is to show young people that a budget demands choices between spending and saving. older children may be responsible enough to save money for larger costs, like clothing or electronics.many people who have written on the subject of allowances say it is not a good idea to pay your child for work around the home. these jobs are a normal part of family life.paying children to do extra work around the house, however, can be useful. it can even provide an understanding of how a business works.allowances give children a chance to experience the three things they can do with money. they can share it in the form of gifts or giving to a good cause. they can spend it by buying things they want. or they can save it.saving helps children understand that costly goals require sacrifice: you have to cut costs and plan for the future.requiring children to save part of their allowance can also open the door to future saving and investing. many banks offer services to help children and teenagers learn about personal finance.a savings account is an excellent way to learn about the powe