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AbstractWith the development of the society and technology and the popularization of computer, peoples living standard gradually increase, the network communication platform continues to expand, daily entertainment and communication gradually networked, derived from the network catchword also will continue to update. The network catchword is a new kind of language which is different from the traditional plane and media with the development of the network. It is fashionable, simple, easy to understand, on behalf of personalized fashion and highlights the current trends. In recent years, the network popular language play an important role in peoples daily communication, which has become the language of many popular media and has also been paid attention to both at home and abroad. It is a kind of stimulation and challenge of the traditional language, but also is a new generation . With the social development, the network catchword is also constantly updated, but the constant is that it has become increasingly common in peoples lives. As a product of network communication, it is necessary to be used frequently in many network terms. This paper mainly from the following aspects of the network buzzword. Firstly, it summarizes the theoretical basis of network popular language as well as the purpose and significance of the study; secondly, describes and analyzes the characteristics of network language and network buzzwords; thirdly analyzes the spread factors and development of network catchword.Key words: internet language; network catchword ; spread ;development 摘 要随着科学技术的不断发展以及计算机的普及，人们的生活水平逐步提高，网络交际平台不断拓展，日常娱乐和交流方式逐步网络化，由互联网衍生的网络用语也随之不断更新换代。网络流行语是伴随着网络的发展而新起的一种有别于传统平面、媒介的语言。它时尚、简便、通俗易懂，代表个性时尚创新彰显着当下流行趋势。近年来网络流行语在人们日常交际中产生了很大的影响，已成为很多大众媒体的语言表达内容，同时也受到国内外的关注。它的出现是对传统语言的一种刺激和挑战，也是对其的一种推陈代新。随着社会的发展网络用语也不断更新，但不变的是它在人们生活中日益普遍的趋势。它作为网络交际的产物，在众多网络用语中频繁使用必有其独特之处。本文主要从以下方面来看网络流行语。第一概述网络流行语的理论基础以及研究其意义；第二对网络语言及网络流行语进行描述并分析其特点；第三分析网络流行语的传播因素及发展。关键词：网络语言；网络流行语；发展；传播 ContentsAbstract2摘 要31. Introduction51.1 Research Background51.2 Purpose of Research51.3 Research Significance52 Literature Review63 The Network Catchword and The Network Language63.1 The Network Language63.1.1What is the network language63.1.2 Different Views on Network Language73.2 The Network Catchword83.2.1 What is the network catchword?83.2.2 Development Reason93.2.3 The Types of Network Catchwords103.2.4 Characteristics of Network Catchword123.2.5 Examples of Network Buzzwords143.3 The Research Status of Network Language and Network Catchword164The Spread of Network Catchword164.1 The Main Body of Network Catchword164.1.1 Individual Communicator164.1.2 Professional Communicator174.1.3 Institutional Communicator174.2 The media of Network Catchword174.2.1 Newspaper174.2.2 Radio184.2.3 Network185. The Trend of Network Catchwords185.1 Existence and Innovation185.2 Integration and Merger195.3 Conform to the Times196Conclusion20Acknowledgements21Bibliography221. Introduction1.1 Research BackgroundLanguage is like a mirror, reflecting all the social phenomenon, and the popular language is more prominent in the nature of society. In any period of social life will be the popular language, especially in the rapid development of Chinas comprehensive national strength, the buzzards more prominent social content and condense social phenomenon. With the deepening of reform and opening up, the social thought has become unprecedentedly active, the rapid development of the media technology, especially the gradual improvement of the network, making the development trend of the network catchword. As a combination of network language and catchword, witch is the most direct reflection of society.At present, the network catchword as well as the network language has caused the widespread attention at home and abroad, also involved in peoples daily life each level. In this case, it is also the purpose of this paper to explore the development of network popular language.1.2 Purpose of Research Network is one of the greatest inventions of mankind in twentieth Century, it can not match to the traditional media by the large amount of information, the spread of fast, wide influence. Since 1990s, the network media has been recognized by people, and gradually become the mainstream of contemporary society. But science and technology is always a double-edged sword, when we enjoy the convenience and fast, it is also quietly changing us, affecting our lives, communication and expression. Network catchword also continues to expand and extend.The purpose of this study: the essence of the network catchword is popular language, caught up with the development of the times, collected on the popular Internet language corpus, analyzed the spread of network buzzwords and influence, summarized its development. The study of network catchword will help us to understand and grasp the development of social history, insight into the focus of peoples lives and values, but also help to improve the spread of the Internet.1.3 Research SignificanceThe network catchword is a branch of the network language, broadly speaking, it refers to the rapid spread of the word on the Internet. In a certain sense, the popular language is accompanied by the active communication in various media, and spread in peoples daily life. In this paper, we study the generation and development of the network catchword, so as to facilitate people to understand and realize the network buzzwords.2Literature ReviewPopular language is a part of the language, with the continuous development of society, buzzwords have gradually stabilized. In recent years, the research of network catchword is multifarious, and the scholars have analyzed the network popular language from different angles. Through the culture angle: Such as Meng Suis Cultural Strategy of Network Buzzwords as well as Gan Linglong On the Latest Network of Popular Culture of Language Thinking. All the network catchword as the breakthrough point, the former mainly analyzes the cultural strategy of the network buzzwords, the latter focuses on the analysis of the generation of network catchwords. From the angle of variation: Gao yangs Network Catchwords in the Variation of Words, he proposed four variants. From the analysis of the impact on college students and young people. Liu Shou jun, Fang Huan hai The Influence of Internet Catchwords on College Students Mother-tongue Learning described the basic types of network catchwords. Yang Huanhuans From the Network Popular Language to See the Social Life and the Young Peoples Psychological Change summarized the characteristic of the network catchwords. To sum up, the study of network buzzwords is very extensive, but there is still a lot of research space. The development of modern technology has brought the prosperity of network culture, the resulting network buzzwords are also constantly evolving. So this article mainly understands the development of network catchwords.3The Network Catchword and The Network LanguageThe network catchword is a branch of the network language, broadly speaking, it refers to the rapid spread of the word on the Internet.3.1 The Network Language3.1.1What is the network languageSo far, the definition of the network language, is still different opinions, there is no definitive authorityDichotomyThe network language is defined in a broad sense and narrow sense. Network language researchers generally believe that the network language has a broad and narrow sense of the two kinds of meaning. In a broad sense, it refers to the specialized terminology relating to the computer network, in the narrow sense, it refers to the common words and symbols used in the chat rooms by Internet users . 张玥。网络语言的符号系统研究D武汉大学，2004年5月 Yu Genyuans classification is more representative it , he believes that the network catchword refers to the language of the Internet, it is a kind of new style, it originally refers to the network computer language, also refers to the natural language with the Internet has its own characteristics, now generally refers to the latter. In addition, the scholar Shen Xiaojuan argues that a broad sense of the network language refers to all the language related to network and electronic technology in the era of network language; narrow network language refers to the language used in the new online communication, and it is not only for the network communication.” 沈晓娟. 探析网络语言的生命力J. 现代语文语言研究，2009年第9期Tripartite Theory:Zhou Hongbo, Xie Xinzhou and other scholars will be divided into three kinds: one is network related terminology, such as mouse, virus and so on ; two refers to people or things related to network communication words, such as users, hackers, Internet cafes and other; the three is in the chat room often used the network spoken language” and symbols such as crush, prawns, rookie and so on.In conclusion, the author is more inclined to tripartite theory of view, the network language can be divided into three forms: First, according to the traditional rules of modern Chinese, formed on the basis of the existing language network ; the two refers to the technical terms in the field of IT, is associated with the electronic computer or network activity terms; third refers to the Internet users to create a number of special information symbols.3.1.2 Different Views on Network LanguageAt present, the scholars summed up three points of the network language.Totally repudiate : the network language is not pure language, is the garbage of Chinese culture, is the destruction of traditional Chinese, it should be to eliminate these non-standard language. The influx of foreign language and the development of network language have seriously polluted the health and purity of the mother tongue.Chinese Academy of Social Sciences, former vice president of Liu Ji , he believes that the current Chinese text is very confusing, resulting in panic in Chinese, that the Chinese have a crisis .Completely accept : The network language, as a new language revolution, is closely related with the development of the times. In the early twentieth Century, the vernacular language, which was produced by the popularization of radio, television and other traditional media, was the most revolutionary movement in the history of language. Now, under the influence of the network communication, the vernacular language derives a novel network language. Gu Xiaoming, a professor at Fudan University, believes that the network language is closely related to everyday communication, but also affects the daily life of young people, will become the language of the future.Wise use : Scholar Shen Xiaolong believes that the network language is one of the many kinds of language expression of modern people, the existence of network language has a certain rationality. Network language is the use of language, but the use of the environment is different. In modern society, Internet users use the network language to chat, the main purpose is to increase the entertainment, but also the pressure of modern people in the network to face a way of catharsis. As long as people to make reasonable choices on the network language, not only will enrich the expression of modern Chinese, but also improve the communication activities.On the whole, the existence of network language still has a certain period of time, and some of its characteristics determine the preference of the majority of users from its emergence to the development. Network language is the basis of network catchwords, and it is also the main content of network media communication.3.2 The Network Catchword 3.2.1 What is the network catchword?Network catchwords, literally, is the popular language on the network, its form of expression is the Internet users have agreed to communicate. The network buzzwords rooted in the network language of the soil, with modern network technology as a communication medium. The network catchword is not only the branch of the popular language, but also the branch of the network language. The definition of the network language is mainly based on the definition of the network language. In this paper, the network catchwords mainly refers to the words and symbols which are commonly used by Internet users on the Internet chat platform, and in a certain period of time, the words and symbols which are frequently used and popular. Theoretically, it is a kind of narrowly defined with strong communication.3.2.2 Development Reason(1) technology provided by the carrier equipment Since the Internet entered our country in 1989, it has been from desktop computer to notebook computer to the portable Tablet PC as well as smart phones, these vectors are constantly updated, coupled with the Internet, so that between the exchange and communicate have become particularly convenient and fast. And in the network communication process, different people have different thinking and language model, so it will be a shock and friction, in this process, it is bound to produce that comes with the Internet. network buzzwords is a typical representative. In peoples daily conversation, it is accepted by most people, and widely used. The spread of the network language, it has become a network catchword. So it seems, if there is no civilians Internet and the upgraded technology, not to say that in a country so the scope of theIs in a city, it is difficult to form such a scale and scope. So, science and technology up to and progress, to provide the most basic tool carrier for the generation of network popular language.(2) The Material Basis For the Economic Marxism mentioned that the economic basis determines the superstructure, then as superstructure, the cultural level of network popular language is also affected by the economic base. Since reform and open policy, both economic, political and cultural, have been greatly changed, especially economic development, the peoples living standards rising.According to Maslows theory of hierarchy of needs, when peoples physiological needs are met, people will pursue self-realization. The development of the economy to provide protection for peoples physical needs, people will be further in life to seek self-realization. and the rich cultural life just filled the blank, so the popularity of the Internet, the network catchword is very good for people to broaden their horizons and enrich the best flavoring of life.(3) Social and Cultural FactorsDifferent nations have different cultures, and language is a carrier of culture. Therefore, the network catchword and culture are closely related, on the one hand, as a carrier of culture, on the other hand, it shows a kind of special cultural form. Under the profound and long standing cultural background of our country, it is natural to produce this kind of language phenomenon. Therefore, its necessary to understand, grasp and develop the network catchword.3.2.3 The Types of Network CatchwordsThe formation and development of any kind of language can not be separated from the accumulation of social and cultural, the network popular language is no exception. The network popular language mainly has the following several kinds.(1) Homophonic Homophony is a common rhetoric in Chinese words, one of the most active ways of coinage in network catchwords.Digital homophonicThis kind of network popular language refers to the language unit which uses a group of Arabia digit pronunciation and pronunciation of some Chinese characters similar, to realize the expression of Chinese meaning and function. It is generally based on the premise of pronunciation, according to the figures and words to guess the meaning of language. The simple operation and the expression of humor, so attracted a lot of young peoples favor. The following figure 3.1数字汉语义数字汉语义数字汉语义数字汉语义135要想你098你走吧356上网啦230爱死你147一世情88拜拜456是我啦687对不起165原谅我246饿死了48是吧706起来吧1314一生一世520我爱你886拜拜了740气死你0437你是神经0487你是白痴7998去走走吧8006不理你啦0837你别生气1920依旧爱你7086七零八落8384不三不四02746你恶心死了25184爱我一辈子54086我是你爸了9494就是就是Dialect HomophonicThis kind of network catchword use the dialect and Mandarin, in order to achieve the kind of communication effect and the formation of the words. In order to achieve the sound effects of dialects, Internet users will use homophonic to make words 黎昌友.网络谐音流行语的生成渠道及特点J 广西社会科学，2009年第2期. Therefore, it becomes a more active network catchwords. Picture 3.2方言谐音汉语意义方言谐音汉语意义方言谐音汉语意义表不要酱紫这样子虾米什么偶我菇凉姑娘唔系不是泥你灰常非常穷银穷人（2） AbbreviationsInternet users based on the economic considerations, chatting with friends or posting often use abbreviations.Chinese abbreviationsThis kind of network catchword usually has two kinds, one is to retain the first letter of the Chinese phonetic alphabet, the other is to convert the meaning of the word. Picture 3.3汉语缩词（拼音）汉语缩词（词义）人民币RMB天才天生的蠢材变态BT神童神经病儿童色狼SL可爱可怜没人爱神经病SJB蛋白质笨蛋+白痴+神经质English abbreviationsSuch a network catchwords refers to English phrases and some of the professional terminology simplification . Picture 3.4词组缩略专业名词缩略Girl friendGFBusiness InternetBI (商业网络）Bye ByeBBInternet ExplorerIE (浏览器）Follow meFMCertificate AuthorityCA(权威认证）Mixed typeThis kind of network popular language is mainly to combine Chinese and English to express the meaning that what to say. For example: “卡拉OK” “小case(事情)” ”（正在）吃饭ing” ”你真in (入时)” and so on. 3.2.4 Characteristics of Network CatchwordNetwork catchword comes from the real life, and according to the special needs of network communication has been created, evolved and