任务型.doc

请认真阅读下列短文，并根据所读内容在文后表格中的空格里填入最恰当的词。注意：每空只填1个单词。Email marketing(营销) has become a popular means of modern advertisement. The receivers must have expressed their agreement to the sender for address use. Communication by email offers certainly a set of advantages.Small costs: A big part of the costs is caused in classical marketing by the organization and production by means of advertising (postal Mailings, brochures, etc.). These costs dont exist with the employment of email marketing. Naturally costs here are fees for the organization, for services of answering emails, and at last email lists provider fees. According to expert opinion this method can reduce the costs on the average 20 percent in relation to what the classical marketing methods spend.Interactive(互动的) room: Different from classical information media or mail, email marketing offers direct feedback possibilities: Customers can give orders up immediately or send demands to email information. Thus it presents itself for example, to customers, who were informed by e-mail about new products to ask whether this kind of the advertisement is accepted by them - thus some losses can be avoided.Convenient Response(回复): How it is simple and quick to click on a link in an email and the Response rates usually lie clearly over those classical mailing campaigns.Exact marketing Control: With the classical Mailing the success measurement is frequently difficult. The collection of data(数据) is often different and puzzling. However, with email marketing measuring the result is not as difficult as classical mailing advertisement, for example the number of emails, and clicks on links in the email. Up to date data over market and customer behavior make it so possible to have a good understanding of the information and the product offers, so the company can more exactly meet the needs of the target groups.However, an effective email marketing message means that you should put some personality(个性) into your messages to show you are honest and polite, which can be done by writing friendly messages, including full names and pictures of who you are and who is doing the writing and so forth. Second, the messages you send out have to be directly connected to the people receiving them, and provide information that people will care about, be interested in and find useful. Third, youll have an easier time providing email messages if your list has been carefully targeted. Theres no sense in buying a list full of names that dont know you and wish nothing to do with you. However if youve built a permission based list filled with people that may actually be interested and open to what you have to say, youll have much more success.TitleEmail marketingIntroductionEmail marketing is popular if the receivers (1)_ the sender to use their Email address. (2)_of email marketingWith only some necessary fees, it can (3)_the cost on advertising such as postal Mailings, brochures and so on.The interactive room makes it (4)_for direct feedback and some avoidable losses.Its (5)_makes the response rates lie over those classical mailing campaigns.The (6)_data collected by email marketing help understand the information and the product offers.The company can meet the needs of the target groups in a more (7)_way.What you should doYour friendly message should be the mirror of your personality to show your politeness and (8)_.Speak to the (9)_and provide interesting and useful information that people care about.You can provide email messages (10)_if your list has been carefully targeted. 任务型阅读：Real policemen hardly recognize any resemblance between their lives and what they see on TV.The first difference is that a policemans real life circle round criminal law. He has to know exactly what actions are crimes and what evidence can be used to prove them in court. He has to know nearly as much law as a professional lawyer, and what is more, he has to apply it on his feet, in the dark and rain, running down a street after someone he wants to talk to.Little of his time is spent in chatting. He will spend most of his working life typing millions of words on thousands of forms about hundreds of sad, unimportant people who are guilty of stupid crimes.Most television crime drama is about finding the criminal: as soon as hes arrested, the story is over. In real life, finding criminal is seldom much of a problem. Except in very serious cases like murders and terrorist attacks, little effort is spent on searching.Having made an arrest, a detective really starts to work. He has to prove his case in court and to do that he often has to gather a lot of different evidence.A third big difference between the drama detective and the real one is the unpleasant pressures: first, as members of a police force, they always have to behave absolutely in accordance with the law. Secondly, as expensive public servants, they have to get results. They can hardly ever do both. Most of the time some of them have to break the rules in small ways.If the detective has to deceive the world, the world often deceives him. Hardly anyone he meets tells him the truth. And this separation the detective feels between himself and the rest of the world is deepened by the simple-minded as he see it of citizens, social workers, doctors, law-makers, and judges, who, instead of eliminating crime, punish the criminals less severely in the hope that this will make them reform. The result, detective feel, is that nine-tenths of their work is re-catching people who should have stayed behind bars. This makes them rather cynical(愤世嫉俗的).Main items ContextsPolice in 1._ worldPolice on TVKnowledge of 2._ lawHe has to know as much as a professional lawyer and applies it to their 3._ work.There is no 4._ for them to know about it.Different 5._ time spentHe 6._ most of his working life to collecting and providing evidence needed to prove his case in court.Time is spent finding criminals. Once the criminal is found, the story 7._.Different pressures8._ and the public put much pressure on detectives and policemen.They got no pressure from the public.Relationship with the societyHe feels 9._ from citizens, as they hold different 10._ toward punishment of the criminals.No contact with the public.Title: Scientists develop non-stick chewing gumScientists have developed a non-stick chewing gum(口香糖) that can be easily removed from pavements, shoes and clothes.The new gum, the result of polymer research at the University of Bristol, could be on the market in 2008, its developers said on Friday. If it catches on, the product will solve a major headache for local officers around the world.The advantage of our Clean Gum is that it has a great taste, it is easy to remove and has the possibility to be environmentally degradable (可降解性), said Terence Cosgrove, a professor of chemistry who helped found a company called Revolymer to commercialize the technology.Todays chewing gums are made from synthetic latex(合成胶乳), which is strongly sticky. The new gum adds a special polymer to make it far less sticky. In two street trials, leading gums remained stuck to the pavement three out or four times, while Clean Gum came away naturally in all cases, Revolymer said.