安徽省铜都双语学校高中英语 Unit1 Project How do you build an ad campaign导学案 牛津译林版必修1(1).doc

安徽省铜都双语学校2014年高中英语 unit1 project how do you build an ad campaign导学案 牛津译林版必修1【课堂用语】(大声朗读三遍)： you can gather this information from your research. 你可以通过自己的调查研究来进行搜集。【自研课导学】（时段：晚自习）预习内容及目标：预习课本p18内容，借助字典，扫清单词障碍。 【晨读课】 熟读p18-19的单词及课文。【展示课导学】(一)学习内容：m4 unit 1 project: how do you build an ad campaign 第十课时 (二)学习主题：通过这篇文章的学习，了解怎样去策划广告活动。 (三) 定向导学互动展示 self-study & self-explorationcooperation & explorationshow & improvementconclusion & summarization自学指导内容学法时间 15互动策略内容形式时间 23展示方案内容形式时间 22 随堂笔记成果记录知识生成同步演练热身活动：导生导学： 现在全世界的人们都在使用广告提高公众利益。你们曾经想过发起一项有关社会关注问题的广告活动吗？那么应该怎样去做呢？请组长带本组同学讨论一下。step1：初读，揣测文章大意同学们，请带着step1的5个问题浏览课本p18文章，尝试了解本文的大意，并将答案录在随堂笔记处。step2：再读，理解全文1.同学们请再次细细研读这篇文章，联系上下文学习一下新词：media(line 6) poster (line 6) target (line 10) determine (line10) analysis（line 11） 2.同学们研读完这篇短文之后，请同学们提炼出每段的段落大意，请用一句话在随堂笔记处写出段落大意。step3：品读，品出好词佳句同学们请精心挑选出你想和同学们一起分享的单词、短语和句子（不得少于5个），并说明你为什么挑选出这些单词，请将其记录在随堂笔记处。step4：诵读，读出语感文意请用你们最喜欢最擅长的方式高声朗读课文一遍， 注意语音语调，注意有感情的朗读。pair work：(10)1. 与你的合作对子交流讨论你不会的生难单词，扫清单词障碍；abcd2. 选择四人相互间一人讨论step1的问题，并从原文中找出有关的依据；group work of five:（3）组长主持，带领组员挑选最喜欢的段落进行有感情的大声朗读，注意语音语调，争取人人会读。team work of ten:(10)组长主持全员参与a.十人共同体讨论带领组员讨论广告活动策划的方案；b. 交流你们找到的好词好句，并把你们认为好的词句板书在黑板上。展示主题一“好词佳句我来说” 请晒出你想和同学们分享的好词佳句（不得少于5个），注意板书丰满工整，讲解详细到位。【要求：分工明确，展示紧凑详细，声音洪亮，非展示成员检查其他小组的倾听认真度】展示主题二“文章我来读”请有感情的朗读这篇文章，并采用不同的竞读方式，注意语音语调。【要求：分工明确，展示紧凑详细，声音洪亮，非展示成员检查其他小组的倾听认真度】step1：1. what do you know about an ad campaign? 2. what must you keep in mind when you start a successful advertising campaign? 3. why do you need to research your audience? 4. what is important when you are planning an ad campaign? 5. what should your advertising campaign be based on? step2:paragraph1： paragraph2： paragraph3： paragraph4： step3: 等级评定： 【训练课导学】1.时段： 晚自习 2.时间： 20 3.训练方式： 独立 ，自主完成 “日日清过关”巩固提升三级达标训练题 姓名 自评： 师评： 批阅日期： 一、基础题 英汉互译1. ad campaigns 2.target audience 3.in advance 4. gather information 5. get sth. across 6.吸引；呼吁 7.弄清楚；计算出 8.个别地；亲自 9.回应；做出反应 二、提高题 根据汉语提示，完成下列句子。1.你知道她对那消息是如何反应的吗？do you know she the news?2.我到现在都没搞明白她那天到底是什么意思。i what she really meant that day.3.春节期间旅游一定要提前买票。you have to buy the tickets if you plan to travel during the spring festival.4.请记住这些校规。please these school rules .5. 他不善于清楚地表达自己的思想。he is not good at his idea .三、发展题 阅读理解people are so busy these days that many people have no time to cook. this becomes a problem, because most families love home cooking! the food tastes good and warm, and a family meal brings everyone together. in some families, meals are often the only times everyone sees one another at the same time.another reason people enjoy home cooking is that it is often a way of showing love. a parent who makes some cookies is not just satisfying a childs sweet tooth. she or he is sending a message. the message says, “i care about you enough to spend an hour making cookies that you will eat up in 15 minutes if i let you.”there is also something about the smell of home cooking. the smell of home cooking pleases people of all ages. it makes most of us feel good and loved, even if we are the ones doing the cooking! next time you smell a cake making, stop for a moment and pay attention to your mood(心情).1. why do fewer people cook now?a. they are lazy. b. they are too busy.c. many people dont like cooking.d. they dont like family meals.2. a parent spends an hour making cookies _. a. just to satisfy her or his childs sweet toothb. only to send a messagec. to let a child eat up in 15 minutesd. often to show her or his love3. the writer thinks the smell of home cooking _. a. makes us happyb. makes us be interested in cookingc. makes us pay attention to our mood d. makes us love others4. whats the main idea of this passage?a. family meals are important. b. how to make cookies.c. people are too busy to cook.d. homemade cookies taste better【学生自主反思】（精题选编, 错题纠正, 今日一得等）今日心得： 今日不足： 【培辅课】（时段： 附培辅单）疑惑告知： 效果描述： 【答案与解析】本文讲述了人们很喜欢家常饭菜的原因。因为家里做的饭菜代表着美味、温暖、爱心，同时给家人带来心情的愉悦。1. b。文章第1句people are so busy.(人们太忙了，所以很多人没时