江苏省邳州市高流中学高一英语 period 2 Unit1 Reading (1)导学案 译林牛津版.doc

课题名称unit1 reading (1)课型新授课课时no.2【学习目标】1.to help ss get a general idea about the text.2.to make ss become familiar with the detailed information about the text.3.to help ss master reading strategy.【学习重点】1.how to make the students understand the passage better.2.how to help the ss develop their creative, comprehensive and consolidating abilities.【学习难点】to master the reading strategy of unit1 and understand reading text better.【学法指导】skimming and scanning 【导学过程】（学习方式，学习内容，学习程序，问题）个案补充课前自主学习预习导学（15分钟）一、read reading strategy on p3 and answer：(a级)1. what is expository writing? 2. what kind of format does it usually follow? 二、read the passage carefully and find the answers to the following questions.(b级)1.what is an advertisement? 2.how many main types of advertisements are there? what are they? 3.where are advertisements most commonly found? 4.what is a commercial advertisement? 5.why are some of the advertisements clever according to the text? 6.why should we follow the advice in psas? 课中合作探究展示导思（15分钟）三、finish part c1 on p4 and try to correct the mistakes.(b级) 1. 2. 3. 4. 5. 6. 四、according to the text , choose the best answer. (b级)( )1.in the sentence “a commercial ad is one which someone has paid for to promote a product or service”, the word “promote” means _a. to sell a product or service at a higher priceb. to sell a product or service for freec. to help sell a product or service or make it more popular( )2.what does the advertiser mean by saying “you are proud of your cooking, so shouldnt you buy the very freshest food?” a. since you are good at cooking, you neednt buy the very freshest food.b. because you are a nice cook, the freshest food is your favorite choices.c. if you are satisfied with your cooking, you shouldnt buy the very freshest food.( )3.which of the following advertisements is different from the others?a. bright-teeth fights bad breathb. project hope schooling every childc. knowledge changes life( )4. what is the authors attitude towards ads?a. all ads tell the complete truth and we should believe them.b. ads dont tell the truth and we mustnt believe them.c. some advertisements offer inaccurate information and we should be careful about them.课堂自主检测 检测导练（15分钟）五、根据短文内容,填出恰当的单词形式. (b级)advertisements have become a part of our life. there are two main t_ of advertisements. one is called c_ _ advertisements, which are m_ to p _ _ a product or s _ _ .but they dont tell people the c _ _truth. another one is called psas, which are often placed for f_. they d_ _ with many s_ problems, which often affect public w_.六、compare cas with psas and finish the following table.(c级)typesof adssimilaritiesdifferencesexamplesplacesfoundmethodsusedpurposecaspsas课后自主巩固七、阅读理解。(c级)advertising gives useful information about which products to buy. but modern advertising does more than gives news about products and services. todays advertisements , or ads, try to get consumers(消费者) to buy certain brands(品牌) . writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片) , or see a movie. consumers might never even want a product if they did not see or hear advertisements for it.for example, you probab1y do not need the newest cereal in the supermarket. there are probably many cereal brands on your kitchen shelves. you may not have space on a shelf for another. but if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.advertising must get attention. to be effective, it must be exciting, entertaining, or provide some pleasure. the secret of writing good advertising copy is to offer a good idea as well as a product. the idea is what the ad is really selling. one example is an ad that says eating a certain cereal will make a person do well in sports. that cereal brand may sell better if consumers think it offers strength and energy.( )1. what is discussed in this passage?a. the content of modern advertising. b. the skills of modern advertising.c. the results of modern advertising. d. the writing of modern advertising. ( )2. according to the passage, a good advertisement should . a. be both persuasive and effectiveb. give people useful information c. show people a productd. show people a new idea of a product ( )3. from the passage, we know that . a. modern advertising has less effect on customers b. once customers see ads about a new cerea1, they are sure to buy itc. cereal can make people strongd. cereal is a kind of food which is popular among people ( )4. what can we infer from the passage?a. customers can easily be persuaded by advertisements.b. customers should be persuaded by advertisements.c. its impossible for customers to buy a product without advertisements.d. customers buy products according to their demands rather than the advertisements.m4 unit1 period 2课前自主学习一、1.expository writing is meant to introduce you basic information on a topic.2.it usually follows the same basic format: introduction of subject, examples and facts that develop or support the idea, conclusion二、1.an advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.2.two . commercial advertisements and public service advertisements3.newspapers, magazines, the internet, radio and television are the most common places to find them.4.a commercial advertisement is one which someone has paid for to advertise a product or service.5.because even if an ad dose not lie, it doesnt mean it is altogether innocent.6.because psas are meant to benefi