BEC中级词汇(一).doc

BEC中级词汇（一）单词音标释义logo标志instant【n./adj.】瞬间，立刻sponsor logo 赞助商标志It is a graphic mark or emblem commonly used by commercial enterprises , organizations and even individuals to aid and promote instant public recognition.指商业公司、组织甚至个人使用的，用来帮助提升公众认可度的图形或徽章。brand awareness 品牌意识；品牌认知度at the aggregate brand level从总体水平来看cultivate brand awareness树立品牌意识high brand awareness高品牌认知度The Dilemma in Human Resource confronting the private-owned enterprises is mainly caused by the reasons like: the system barrier of family mode or management, the unconsummated operation; lack of innovation and brand awareness and insufficient enterprises culture.民营企业在发展过程中遇到的人力资源困境，是由家族式管理方式的制度障碍、公司治理结构不完善、缺乏创新和品牌意识、企业文化氛围不浓等原因造成的。 Dilemma困境，进退两难Sufficient足够的，充分的private-owned enterprises民营企业brand engagement品牌参与度promote brand engagement提升品牌参与度brand image品牌形象brand-new brand image全新的品牌形象brand implementation品牌打造perform brand implementation进行品牌打造Encompasses围绕，涉及brand linkage品牌连锁Category种类，类别brand loyalty 品牌忠诚度Otherwise 否则，在不同方面，不同的brand manager品牌经理Intensify增强，加剧brand orientation品牌定位deliberate 【adj./v.】研讨，深思熟虑的，故意的，从容的CBOChief brand officer首席品牌官Propagate传播，增殖classical brand 经典品牌luxury brand 奢侈品牌predictive analytics预测分析product screeningperform（进行）产品筛选Deflation通货紧缩massive deflation大规模通货紧缩Surge汹涌，猛增Demography人口统计学Depression经济大萧条Emulous毫升的，竞争心强的be emulous of 渴望Monopoly垄断，专利权monopoly capitalist垄断资本家I think even more concerning is that 我认为更令人担心的是Inflation通货膨胀repressed inflation抑制性通货膨胀Oligopoly寡头垄断，求过于供Recession衰退（期）in line with 按照，与一致competitive environment竞争环境External 【adj./n.】外来的，表面的，外部Extent广度，宽度，扣押But for him the main reason the school was successful was the competitive environment.但是对于他来说，学校成功的主要因素就是周遭的竞争环境。cultural environment文化环境Penetration 突破，渗透（率），洞察力be compartmentalized划分（分类）为wage 【n.】工资【v.】开展，从事，进行（战争、运动）economic environment经济环境market economy市场经济monopolistic competition垄断竞争Setup装备，安装，计划perfect competition完全竞争Ultimately最终地，最后planned economy计划经济The central government controls industry such that it makes major decisions regarding the production and distribution of goods and services.中央政府控制行业来制定有关产品服务生产的决策political environment政治环境Constraint约束，强制，虚情假意Corruption贪污，腐败social environment社会环境Tackle处理，阻截technological environment技术环境Turbulent狂暴的，动荡的，汹涌Classification分类，类别，等级rigging操纵，准备，索具Orientation定方位，方向，倾向Positioning定位accurate准确的，精确的precondition前提，先决条件Repositioning重新定位consolidate合并，同一，巩固have the advantage of doingbehavioral segmentation行为细分The benefit segmentation approach is of particular interest because it never fails to provide fresh insight into markets.利益细分方法让人们倍感兴趣，因为它总会可以提供洞察市场的新视角。benefit segmentation利益细分be defined as被划分为demographic segmentation人口统计细分psychographic segmentation消费心态细分loyalty status忠诚度user status用户身份by-product副产品，副作用substance 实质，物质，重要性，财产，内容cargo货物commodity商品，货物deliverable可交付的，可交付使用的in a deliverable state处于交付状态diversification变化，多样化freight运费，运输，goods商品contraband goods走私货recall回忆起，回想recall an order撤销订货单beyond recall回忆不起来，不能取消的service服务，任职initiative 自发的，主动权，倡议，项目gridlock僵局，使交通阻塞GDP国内生产总值maturity成熟，（金融）到期payment at maturity到期付款The interest on term deposit only due at maturity.定期存款利息必须到期支付。product mix产品组合saturation浸透，饱和refugees流民，难民semi-manufactured半制成的semi-manufactured material半制成品kickback佣金，回扣transaction交易，办理，事务induce引起，促使，劝告，引诱vender商贩markdown减价optimum最适宜的，最有利的emerging新兴的demand-based pricing需求导向定价法retailer零售商employee discount员工折扣或优待incentive刺激的，鼓励的，动机employee turnover员工离职率financial modeling财务模型，金融建模draft a number of financial models 运用了一些财务模型significant重要的，显著的，有意义associate联想，联合，有联系的manufacturing cost制造成本，生产成本multidimensional pricing多维定价monetary货币的，金融的parallel pricing平行定价法premium pricing溢价标价exploit 【v.】剥削，开拓，利用【n.】功绩exceptional 杰出的perception观念，洞察力，认识能力price discrimination价格歧视，差别定价identical同一的，相同的discrimination歧视，鉴赏力，辨别racial discrimination 种族歧视gender discrimination性别歧视pricing objectives定价目标give direction to指示，说明sustainable可持续的，合理利用的price penetration价格渗透pricing skimming撇脂定价法obtain the most profit获得最大利润psychological pricing心理定价法denote表示，象征quantity discount数量折扣，大批量折扣distribution分发，分配，分布It will use the crash not only to buy farms, but also to expend its marketing and distribution from the 7 cities it currently occupies to more than 15bring tier 2 and tier 3 cities within the network.它不仅将使用现金购买市场，还将会把它的营销与分销从目前的7个城市扩展到15个，这个网络中也将包括2级和3级城市。tier 【n.】行，层，等级【v.】层层排列involve 【vt.】包含，使忙于，牵涉distributor分销商，批发商make up编造，弥补，和解，整理deficit赤字，亏损empower授权，许可hypermarket超大型自助市场margin利润intermediary中介人，调解人He has since gone on to greater business successes, acting as an intermediary in some of the countrys largest privatizations.从那时起，他通过在一些国家最大的私有化企业之间充当中介人走向了巨大的成功。retail零售auction拍卖vendor 小贩，自动售货机，推销员residential住宅的，居住的scheme设计，计划，方案wholesale批发proposal求婚，建议，提议volatility挥发性，轻快，反复无常repo （非正式）回购协议，取回exclusive distribution总经销，独家经销，报销designated指定的alliance联盟respective分别的，各自的intensive distribution密集型分销moderate 【v.】节制，使稳定，使缓和【adj.】适度的，中等的，稳健的 【n.】稳健的人selective distribution选择性分销concentrated全神贯注的，全力以赴的showing determination to do投入很大决心做某事coupon优惠券，配给票，订单remain【v.】依然，保持，剩余，留下【n.】残骸hard-sell硬性推销的initially【adv.】最初concept观念，概念，想法launch（新产品）投产launch a career开创一项事业motion【n.】移动，提议，打手势，示意，大便 【v.】运动，示意，向打手势line-expansion产品线拓展promotion提升，促销，晋升thus to （因此）来lobby【v.】游说，【n.】游说团体legislation法律，法规，立法trigger【v.】使发生，使运行【n.】扳机，起因stimulusexcite刺激，刺激品telemarketing电话销售temporary暂时的suspension【n.】暂停，悬挂，中止party marketing营销活动testimonial【adj.】表扬的，纪念的 【n】证明书，推荐书，表扬信testimony证词，证据above-the-line promotion线上推广direct marketing直销demonstration示范，表达，示威游戏illustrated song画报歌曲relationship