Business Corresponding商务信函.doc

Business CorrespondingContents：Inquiries and RepliesOffers and Counter-offersOrders and ContractsBusiness Negotiation1. Establishing Business Relations(建立业务关系)The Methods for Establishing Business Relations：communication in writing;函电的交流 attendance at the export commodities fairs;出口商品交易会contact at the exhibitions held at home or abroad;国内外展销会mutual visits by trade delegations and groups.,贸易代表团Of all the above methods, the first one is widely used in business activities.The Main Contents of a Letter for Establishing Business Relations：A. Opening: telling the prospective customers how and where their names and addresses are known B.Body: self-introducing, indicating your desire to enter into business relations, or sometimes making general inquiries C. Closing: expressing your expectation for cooperation or early replyPractice: 1. Put the following English into Chinese. (1) We look forward to your favorable and prompt reply.(2) We are a state-operated corporation, handling the export of animal by products and we are willing to enter into business relations with your firm. (3) As the items fall within the scope of our business activities, we shall be pleased to enter into direct business relations with you. (4) On the recommendation of Messrs. Harvey & Co. we have learned with pleasure the name of your firm. (5) Through the courtesy of Mr. Bush, we are given to understand that you are one of the leading importers of electric goods in your area and wish to enter into business relations with us. 1.我们期待收到贵方及时的好消息。2.我们是国营公司，经营土畜产品出口业务。我们愿与贵公司建立业务关系。3.由于这些产品正好属于我们的经营范围，我们会很高兴于贵公司建立直接业务关系。4.由于哈维公司的推荐，我们高兴的得知贵公司的名称。5.承蒙布什先生介绍，我得知贵公司是当地主要的电子产品进口商之一，且希望与我们建立业务关系。 2. Read the following letters and choose the best one from the given answers for the missing prepositions. to; at; of; with; in; on; for; from; onto; into; by Dear Sirs,We have come(1)know the name of your firm and take the pleasure(2) addressing this letter to you (3) the hope of establishing business relations with you.We specialize(4) the exportation of Chinese light industrial products that have enjoyed great popularity in world markets.We enclose a copy of our catalogue(5) your reference and hope that you would contact us if any item is of interest to you.Yours faithfully,Tomas 3. Compose a letter on behalf of Mr. Liu Ming, sales manager of Export Department, according to the given information and message. Then arrange the necessary parts in proper form as they should be set out in a business letter. (1)Senders Name: Guangdong Foreign Trade Development Corp.(exporter)(2) Senders Address: 779 East Dongfeng Road, Guangzhou, China(3) Senders Cable Address: 5527 GFTDC(4) Senders Telex: 44388 GFTDC CN(5) Senders Fax Number: 86-20-83328156(6) Date: September 15, 2006(7) Receivers Name: H. J. Wilkinson & Co. Ltd. (importer)(8) Receivers Address: 245 Lombart Street, Lagos, Nigeria ANSWER: Guangdong Foreign Trade Development Corp.779 East Dongfeng Road, Guangzhou, ChinaCable Address: 5527 GFTDC Telex: 44388 GFTDC CNFax Number: 86-20-83328156 September 15, 2006 H. J. Wilkinson & Co. Ltd. (importer) Address: 245 Lombart Street, Lagos, NigeriaDear Madam or Sir,We have your name and address from Bank of China, Guangzhou. By this letter, we are contacting you with interest to enter into business relationship with your company.We are a joint-venture corporation specializing in the export of Chinese light industrial products, which have enjoyed a good reputation in world market. In order to let you acquaint with our products, we enclose a copy of catalog for your reference. If youre interested in any items of our products, please let us know. We are looking forward to your early reply!Yours sincerely,Guangdong Foreign Trade Development Corp.Liu Ming 2. Letter for Inquires(询盘信)Sample:485 California Str.San FranciscoCA 94104, U.S.ASept. 12, 2009Dear Sir or Madam,Your name and address have been given to us from the San Francisco Chamber of Commerce as a large exporter of Cashmere products. As there is a demand here for high-grade computer jacquard cashmere garments, we will appreciate your sending us a copy of your illustrated catalogue, with details of your latest prices and terms of payment. Your immediate reply would be appreciated. Yours faithfullySteven GregorySteven Gregory Purchasing Manager QUESTIONS:1)What are the standard format and structure of a business correspondence? There are six components: heading, inside address, salutation, body, complimentary closing, and signature which are made into the standard format and structure of a business correspondence. Additional parts may be listed in, such as an enclosure etc.2) What do people usually write an inquiry for? People make an inquiry to search the information or service of the products which they are interested in. 3) What are included in the above inquiry? The above inquiry includes the source of information, the intentions and the demands.4) What are the requirements on the language used? The language should be simple, accurate and guileless, and the tone should be cordial, sincere and courteous. The definition of inquiry An inquiry is a business letter of seeking or offering the information of products or service. In the letter, the inquirer should state what he wants and provide the necessary details to enable the receiver to answer the questions completely. The content of an inquiry:The main points of an inquiry usually include: the source of information that you use as the basis of the inquiry, the writing purpose which is related to ask for the product information, the detailed demands, such as appreciating to receive the illustrated catalogues and price list by airmail or express mail from the addressee the desires which show your willingness to establish the business relationship.Practices : 1. Match the English words and phrases with their proper Chinese Meaning. a.价目单b.商会 c.专营 d. 以供参考 e. 国营企业 f. 在基础上 g. 平等互利 h. 产品目录 i. 报价 j.可供现货 ( f ) on the basis of( h ) catalogue( d ) for your reference( i ) quotation( e ) state-operated enterprise ( j ) available from stock( g ) equality and mutual benefit( a ) price list( b ) Chamber of Commerce( c ) be specialized in2. Translating1) We have obtained your name and address from your local Chamber of Commerce. 我们从你当地商会得知你们公司的地址和名称。2) It will be appreciated if you will send us a copy of your catalogue and current price list by airmail. 请航空邮寄现行价格单和产品目录。3) We are specialized in the importation and exportation of agriculture products with over 30-year experience. 我们专营农产品的进出口贸易，已有30多年经验。 4) We are looking for competitively priced raw materials.我们在寻找具有竞争性价格的原材料。 5) The illustrations will also give you information about other items we are operating.在产品介绍中也会提供目前我们经营的其它产品信息。 6) 收到2008年7月21日函，很高兴获悉你们对我们的羊绒制品感兴趣。 We have received your letter of July 21, 2008 with thanks and are glad to know that you are interested in our cashmere products. 7) 随信附寄我公司经营范围的小册子一份，以供参考。 We enclose a pamphlet illustrated the scope of our business for your reference. 8) 我们是国营公司，希望在平等互利的基础上同你方建立业务关系。 We are a state-operated enterprise, and wish to enter into business with you on the basis of equality and mutual benefit.9) 如果有任何问题，请尽快与我们联系。 If you have any questions, please dont hesitate to contact us as soon as possible.10) 盼望收到您的回信。We are looking forward to hearing from you. 3. Rearranging【Directions】 Here is a reply to an inquiry which is in disorder. Please rearrange them into a proper one. a. Please see the catalogue enclosed. b. Best wishes for a happy holiday season.c. Thank you for inquiring about our car toy No. 200003.d. Dear Mr. Moore,e. But we can deliver you 500 pieces by the end of January and give you a special discount of 3%. f. We are always glad to be of service to you. g. If you have any further questions, dont hesitate to contact us. h. Yours sincerely,i. Unfortunately this model is temporarily out of stock because of the Christmas rush. j. Jane Leek. We have also other models which can be delivered immediately. 1) d 2) c 3) i 4) e 5) k 6) a 7) g 8) f 9)b 10) h 11) j4. Writing【Directions】 Suppose you are from Broadway Textile Machine Company listed below. You want to establish business relationship with Sunshine Cashmere Co., Ltd. Please write an inquiry. You can use the information mentioned.Hints:Specialized in the full-automatic weaving machine Intend to enter into business Be willing to keep the further contactNot more than 150 words法国百德威纺织机械公司 Broadway develops, produces and markets high-tech weaving machines. Broadway weaving machines are a synthesis of technological know-how and experience built up over more than half a century. Today, about 2,000 weaving mills around the world use Broadway weaving machines. Address: 34 rue du Professeur Nicolsa, 38009 C