亚马逊公司背景资料(英文版).doc

a. Company BackgroundA, Inc.was founded in 1994 and is headquartered in Seattle, Washington.NASDAQErnst & Young LLP, Independent Registered Public Accounting Firm, In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of A, Inc. at December31, 2010 and 2009, and the consolidated results of its operations and its cash flows for each of the three years in the period ended December31, 2010, in conformity with U.S. generally accepted accounting principles. Also, in our opinion, the related financial statement schedule, when considered in relation to the basic financial statements taken as a whole, we expressed an unqualified opinion. Own words: the auditors conducted the conclusion not only in accordance with the standards of the Public Company Accounting Oversight Board (United States), but also based on criteria established in Internal Control, so we agree with the opinion of unqualified. Barnes & Noble, Inc eBay Inc.224.74 by OCT 7The company serves consumers through its retail Web sites and focuses on selection, price, and convenience. It also offers programs that enable sellers to sell their products on its Web sites, and their own branded Web sites. Beginning with its expansion into the UK and Germany in 1998, and subsequently to France (2000), Japan (2000), Canada (2002), and China (2004), Amazon has expanded its geographic footprint into the worlds major e-commerce marketsB Financial Statements SummaryProfitability Ratios Trend AnalysisGross profit margin: the Gross profit margin for Amazon over the last three years was 22.28 in 2008, 22.57 in 2009, and 22.35 in 2010. The variance is less than 0.29 which means the Gross profit margin remains at a stable level.Return on assets: For Amazon, the Return on Assets was 8.69 in 2008 and 8.15 in 2009. The number downs to 7.07 in 2010. The ROA ratio was decreasing in a row during the three successive years, which is not a good sign because the company is not using its effectively to turn the money it has invested into net income. Return on common equity:The return on equity of Amazon was 33.25% in 2008, while the figure saw a huge drop in 2010, which is only 22.75%. In 2010, the figure decreased to only 19.01%. This figures show that Amazon is not fully utilizing its money that the stockholders invested to generate profit. EPS (Basic)The EPS basic for Amazon has increased to 2.58 in 2010; down from 2.08 in 2009 and 1.52 in 2008. The figures show a steady increase about 0.5 per year. This increase reflects that Amazons per common share is yielding more money Liquidity ratios trend analysisCurrent ratioThe current ratio of Amazon is 1.30 in 2008, 1.33 in 2009 and 1.33 in 2010. The figures were all over 1.0, which means that Amazon was able to meet its current liabilities and the ability to cover its liabilities remained stable during the past three years.Quick RatioThe Quick Ratio for Amazon over the last three years was 1 in 2008, 1 in 2009, and 0,96 in 2010. The stability of the ratios indicates that Amazon has a great amount of liquid funds to meet its liabilities.Gross profit margin ratio Eff