江苏省姜堰市张甸中学高三英语一轮复习 M4U1 Advertising学案.doc

江苏省姜堰市张甸中学高三英语一轮复习学案：m4u1 advertising词形转换advertise ( )_ n._广告 n._广告商persuasive ( )_ v._image ( )_ imagine ( )_ n._想象力product ( )_ v._ n.生产，产量service ( )_ v._ n._仆人promote ( v. )_；_ n._推销，晋级intended ( )_ v._ n._educate ( )_ n._complete ( v./adj. )_ adv._lie (n./v.)谎言，说谎；位于 p._ pp._ (v. ) 躺p._ pp._ lay ( )_；_ p._ pp._untrue ( )_ 反义词_ n._ adv._aware ( )_ n._breath ( )_ v._ (相似词)_n.洗澡 _v._ original ( )_ adv._ n._creative ( )_ n._创造力 v._lead ( )_ n._领导 social ( )_ n._live (v.)_ (adj.)_；_satisfied ( )_ adj._ v._ n._ publisher ( )_ v._choice ( )_ v._ recommend ( )_ n._ sales ( )_ v._company ( n. )_；_ design ( )_n._设计师 unforgettable ( )_v._忘记fashionable ( )_n._convenient ( )_ (反义词)_ n._ 方便 continuously ( )_ adj._ v._ functional ( )_ n/v._ bored ( )_ adj._ v./n. bore 厌烦 ；厌烦的事 various ( )_ n._determine ( )_ n._ adj._extremely ( )_ adj._ react ( )_ n._ (同义词)_核心知识1.sharevt.& vi.共用；分享；分担；平均分配n一份；股份(回归课本p2)i did some research on advertisements，and have some very important information to share with you.我对广告做了一些研究并且有很重要的信息与你分享。归纳拓展share sth. with sb.与某人分享某物，共用某物 share the joy and hardships同甘共苦share in分享，分担；参与 share an interest兴趣相同(1)the teacher suggested that they _ _ _(分担费用)among them.(2)the little girl likes to _ _ _ _(和分享玩具)the other kids at the kindergarten.(3)we are good friends，so we should _(分享)happiness and motevt.宣传，推广；促销，推销(产品)；提升，晋升 (常用于被动语态)；促进(回归课本p2)a commercial advertisement is one which someone has paid for to promote a product or service.商业广告是一种人们为了推销产品或服务而花钱做的广告。归纳拓展promote a new product 促销新产品 promote world peace 促进世界和平be promoted to manager被提升为经理) promotion n.推销，晋级 (1)该组织旨在促进各国之间的友谊。the organization works to _between nations. (2)这家公司在尽力促销一种新产品。the company is trying_ _ _ _ _. (3)她工作努力，很快便获得提升she worked hard and_ _ _. (4)该足球队晋级成了甲级队。the football team_ _ _the first division.3.lien谎话；谎言v说谎；躺；处于(某种状态)(回归课本p2)china has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.中国有强有力的法律来禁止说谎或对产品与服务介绍失真的广告来保护人们。the cat _ _fast asleep by the fire. 猫卧在炉火旁睡得很熟。the town _on the coast. 这个小镇位于海滨。i wish you wouldnt _to me. 我希望你不要对我说谎。tina got into trouble for _ _. 蒂娜因说谎陷入了麻烦。 (1)许多歌星对自己的真实年龄撒谎。many pop stars_ about their real ages. (2)你在说谎，但谎言掩盖不了事实。you are _and _can not cover up facts. (3)由于昨晚太热了，因此他躺在地板上睡觉。it was very hot last night，so he _on the floor to sleep. (4)别对我撒谎！dont_ _ _/_ _ _ _！4.curevt.治愈；治疗；改正，纠正(坏习惯) n治疗；疗程；疗法(回归课本p2)the advertisers want you to read the wordfightsand think that the toothpaste cures bad breath.广告想要你看到“挑战”这个词，并且认为这种牙膏可治愈口臭归纳拓展this simple solution _ me _biting my nails.这个简单的办法帮我改掉了咬指甲的习惯。will you be able to_ him，doctor?医生，你能把他治好吗？易混辨析cure，heal，treat(1)cure意为“治愈”，常指治疗疾病，消除痛苦，或革除恶习，消除弊害等，侧重结果，常用于cure sb. of sth.结构中。(2)heal指治愈伤口，尤其是灼伤，使愈合或恢复正常。(3)treat意为“治疗”，强调动作，常用在treat sb. for sth.结构中。i am sure the poor girls illness will be _.it took three months for the cut to _properly.which doctor is going to _ her for her illness?5.recommend vt.推荐；建议；劝告(回归课本p9)i recommend that we purchase 10 copies for the library.我建议我们为图书馆购买10本书。归纳拓展recommend doing sth.建议做某事 recommend sb. to do sth. 建议某人做某事recommend sth. to sb.(recommend sb. sth.)向某人推荐某物recommend that主语(should)do.建议 recommend sb. for/as.推荐某人担任make a recommendation提出建议(1)it was recommended that passengers (_)_ _ _(not smoke)during the flight.(2)the manufacturer recommended_(change)the oil after 500km.(3)i recommend you _get down to work as soon as possible.6.determinevt.决定；确定；(使)下定决心(回归课本p18)in order to determine your audience，you will need to do a little research.你需要做一些调查以确定你的广告群体。归纳拓展determine to do sth.决定做某事 be determined to do sth. 下定决心做某事determine on sth. 决定某事 determine sb. to do sth. 使某人下定决心做某事 (1)我们决定“五一”前完成这项工作。we _ _get the work done before may day.(2)什么使你决定接受他们的邀请？what_ _ _ _their invitation?(3)我们决定早些出发。we_ _an early start/(that)wed make an early start. (4)我决心要弄清楚谁该对此事负责。i _ _ _ _ _who is responsible for this.7.appealvi.迎合，有吸引力；恳求，呼吁；上诉 n恳求，呼吁；感染力；上诉(回归课本p18)it is important to always try to appeal to the way the audience will react.要始终迎合观众的反应，这很重要。appeal to投合.的心意，吸引某人； appeal to sb. to do sth. 向.呼吁请求；诉诸(武力)appeal to sb. for/against 赞同/反对.向某人呼吁 (1)政府呼吁每个人都不要浪费水。the government is_ _ everyone_ _ _water.(2)娱乐节目必须雅俗共赏，老少皆宜。entertaining programmers have to_ _all ages and social groups.(3)警方呼吁公众提供有关这种犯罪活动的信息。the police are_ _the public _information about the crime.(4)她不服判决向高等法院上诉。she_ _the high court _her sentence.8.be used to对习以为常；习惯于；适应= _ 习惯于不做某事_(回归课本p2)we are so used to them that we often do not even realize how many we see and hear in a day.我们对此是如此熟悉以至于我们根本意识不到我们一天看到、听到多少(广告)。归纳拓展请同学们回忆相关短语填空 (1)你以前常在星期天去钓鱼。you _ _ _ _on sundays. (2)从前这里有一家餐厅。_ _ _ _a restaurant here. (3)竹子可以用来建造房屋。bamboo_ _ _ _ _houses. (4)战争期间城堡被用来做监狱。during the war the castle_ _ _prison.9.play tricks on.玩把戏，戏弄(回归课本p3)not all ads play tricks on us though. 然而并不是所有的广告都玩把戏。用介词填空(1)playing tricks _others is something we should never do.(2)she tricked him _marrying her.(3)she has a trick _raising her eyebrows at the end of a question.10.up to(数量、程度等)达到；一直到；胜任；正在干，从事着(尤指坏事)；是(某人的)责任；由(某人)决定(回归课本p16)it allows you to take photographs continuously for up to 6 hours.这台相机可以连续拍照长达6小时。(1)我的汽车最多能带四个人。i can take_ _four people in my car.(2)到目前为止，顾客们购物时已经习惯了使用布口袋而不用塑料袋。customers have been used to cloth bags instead of plastic bags when going shopping_ _ _.(3)欧文有强烈的责任感，因此他能胜任这个职位。owen has a strong sense of responsibility，so he_ _ _the post.(4)我敢说他在打坏主意。im sure he_ _ _ _ _.11. get sth. across (to sb.)将(想法、信息等)传达(给某人)；使理解(回归课本p18)there are lots of different ways to get your message across when you are putting together an ad campaign.当你组织一项广告活动时，有许多不同的方法能传达你的信息。 (1)这个办法很巧妙，能够让人理解他的意思。this is a clever way of_ _ _ _.(2)我总是设法让你理解知识将会怎样改变你的生活。i am always trying to_ _ _to you how knowledge will change your life. (3)你的演讲听众理解了吗？did your speech_ _ _the crowd?句型解析1【教材原句】if they want to become the market leader，the company must ensure that their product is of high quality.(p7)如果他们想成为市场的主宰者，公司就必须确保他们产品的高质量。【句法分析】of high quality属于“ofn.”结构。这一结构相当于_词，在句中可以作表语、定语或宾语补足语。(1)当“ofn.”结构中的名词是抽象名词时，相当于其名词所对应的形容词的意思，说明被修饰词具有某种特征或属性。常用的名词有：use/importance/help/value/interest/benefit等。这些名词前可用great，no，little，等修饰，以表示不同程度。the came_ _ _ _ _ the arab.the camel_ _ _ _ the arab. 骆驼对阿拉伯人有很大的帮助。(2)当“ofn.”结构中的名词表种类、数量、度量等时，表示不同的人或物的共同特征，此时名词前通常有冠词。常用的名词有：size/type/kind/price/height/depth/length/weight/age/shape/colour等。the two are of an age，but are of different height.这两个人年龄相同，但身高不同。(1)睡眠对恢复精力很有帮助。sleep is_ _ _for refreshment.(2)这是一件重要的事。this is an _ _ matter.this is a matter_ _ _.2【教材原句】we must update our packaging in order to attract more young customers.(p13)我们必须更新包装以吸引更多年轻顾客。【句法分析】in order to“目的是，为了”，作_状语，可以置于句首，又可置于句后。(1)so as to引导的不定式短语一般置于句中，不可放于句首。(2)只用to do也可作目的状语，句首，句后皆可。(3)in order to和so as to的否定形式分别是_和_。(4)in order to和so as to后只能接动词原形，如果后接目的状语从句可用in order that或so that。 (1)在中国为了举办北京奥运会，工人们建造了许多新的体育场馆，比如鸟巢。workers built many new stadiums_ _ _/ (_ _) _hold the beijing olympic games in china，for example，birds nest.(2)讲清楚些，以便他们能理解你。speak clearly_ _/_ _they may understand you.(3)演讲人提高了嗓门，以便别人能听到。the speaker raised his voice_ he could be heard by others.3. 【教材原句】it is time to decide what you want the audience toknow or think about. (p18)是你决定你想让观众知道什么或考虑什么的时候了。【句法分析】it is time to do sth _it is time (for sb) to do it is time (that) +从句 it is time +从句，从句的谓语动词应用过去式或should + 动词原形, 且should 不能省。it is the first/second/third time (that) +从句，从句的谓语动词应用现在完成时。it/ this/ that was the first/second/third time(that)+ 从句，从句的谓语动词应用过去完成时it is time we _ _school.该是上学校的时候了it is t