旅游管理论文引言 中英文.doc

内容摘要近年来，随着中国经济的不断发展，旅游产业作为第三产业中的支柱产业也飞速发展起来。在旅游业的诸多因素中，景区是吸引旅游者出游的主要因素，也是旅游业的核心因素。旅游景区服务质量的优劣直接影响旅游目的地的形象，关系着景区的生存和发展。在国内外旅游迅速发展的今天，服务质量问题已成为许多景区管理问题的焦点。优质的服务是游客在景区得到高质量旅游体验的一个重要因素。然而高体验质量的游客是景区树立市场形象和获取游客口碑的根本，是景区保证稳定的游客流获得可持续发展的源泉。但是如果服务质量较差，将会使一个景区走向衰落。可见景区服务质量对一个景区的发展起着一定成分的主导作用。目前中国的许多旅游景区的服务质量都在不断下降，导致游客的旅游满意度不断降低，抱怨的声音也在不断加大。本文主要以天津市古文化街景区为主，调查景区的服务质量，通过比较分析法、实证分析法以及文献分析法来研究景区的服务存在的问题，并提出一系列的方法来提升景区的服务质量，提高景区的吸引力，塑造景区的良好形象。关键词：景区；服务质量；古文化街； ABSTRACTChinas economy develops rapidly in recent years,especially tourism as the tertiary industry. Many factors can affect tourist industry. Scenic spots is the main factor to attract tourists and is also the core of tourism. Service quality has a great influence on the image of tour destination and also is related closely to its survival and development. Traveling at home and abroad is booming, and service quality has been the focus of management of scenic spots. High service quality can provide travelers a descent experience. On the contrary, low service quality can destroy a scenic spot. In conclusion, service quality is essential for the development of scenic spots. Nowadays service quality of many tourist attractions is deteriorating so that tourists are not satisfied and complain a lot.This discourse is based on Tianjin Ancient Culture Street to research service quality of scenic spots and study the existing issues by using comparative analysis, empirical research and literature method together. More importantly, some measures will be provided to improve service quality of scenic spots, make it more at