Unit 4 Offer.docx

Unit 4 OfferIStudy AimsTO KNOW1. To know the writing steps of a firm offer. 2. To know the writing steps of a non-firm offer 3. To know the difference between a firm offer and a non-firm one. 4. To know the knowledge of “Lead in” Part. 5. To know the knowledge of “Business Link” Part. TO DO 1. To be able to translate a firm offer. 2. To be able to make a firm offer. 3. To be able to translate a non-firm offer. 4. To be able to make a non-firm offer.II. Key Points & difficult points1. Making an offer2. Writing skills of business letters of offering 3. Useful sentence patterns III. LEAD INSince the potential buyer has made an enquiry, it is the seller that offers him the information he needs. An offer is a promise made by the seller to supply goods on terms stated. There are two types of offers: firm offer and non-firm offer. A firm offer is irrevocable offer with engagement while a non-firm offer is the revocable offer without engagement. General speaking, most offers are non-firm offers with reservation words such as “The offer is subject to”，“The offer holds good until” A firm offer should satisfy the following conditions:1. There should be no ambiguous words such as “about”, “reference price”;2. The terms should be clearly and completely stated, which include the quality, the quantity, packing, price, shipment, payment, validity, etc.;3. There should be no reservation words such as “subject to our final confirmation”, “subject to goods being unsold” IV. WRITING SKILLSStep 1: To express thanks to the reader for the enquiryStep 2: To explain the details of price, discount, and delivery etc. Step 3: To show validity of the offer Step 4: To express the wish that the offer can be accepted V. Main Points of an offerA satisfactory offer will include the following:Opening: a. an expression of thanks for the enquiry, if any;Body: the details of offer, which are: b. names of commodities, quality, quantity and specifications; c. details of prices, discounts and terms of payments; d. a statement or clear indication of what the prices cover(such as packing, freight and insurance)e. packing and date of delivery;f. the period for which the offer is valid(a non-firm offer excludes it);Closing: g. hope of acceptanceVI. Key Sentences Patterns1. Thank you for your letter of May 9.2. In reply to your letter of November 12, we have pleasure in enclosing a detailed quotation for our table cloth.3. Its a pleasure for us to offer you the goods as follows:4. Referring to your E-mail dated July 10 in which you inquired for leather bag, we have pleasure in giving you an offer as follows:5. We regret being unable to quote on FOB basis, as it is our general practice to do business with all our clients on CIF terms.6. We can offer you a quotation based upon the international market. 7. Our offer is RMB300 per set of tea pot, F.O.B. Shanghai.8. My offer was based on reasonable profit, not on wild speculations.9. This offer is based on an expanding market and is competitive.10. Our offers are for 3 days.11. The offer holds good until 4 oclock p.m. 3rd of June, Beijing time. 12. This offer is subject to the goods being unsold.13. The offer is given without engagement.14. We are looking forward to your early reply.15. We are waiting for your order. VII. Sample LettersFrom: (ABC Co., Ltd.) To: (BCD Co., Ltd.) Date: Dec 8, 2008 Subject: an offerAttachment: our catalog Dear Sir or Madam:In reply to your enquiry letter of December 3rd, we have pleasure in making an offer for teapots.Besides those advertised in the The Economist, our illustrated catalogue enclosed shows various types of teapots. Most types can be supplied from stock. 45-60 days should be allowed for delivery of those marked with an asterisk.We can allow a 2% discount on all orders of US$6,000 in value and over, and a 3% on orders exceeding US$20,000. The offer holds good until 4 oclock p.m. 18th of December, Beijing time.Looking forward to receiving your order and any orders you place with us will be processed promptly.Yours sincerely,Jim Sales Manager of ABC Co., LtdVIII. Business link1.经济学家杂志 2. 实盘与虚盘IX. KEY TO PRACTICEI. Translate the following business terms or expressions.1. offer 2. firm offer3. subject to 4. without engagement5. non-firm offer 6. a heavy demand7. owing to 8. for your consideration9. allow a discount 10. result inII. Translate the following sentences into Chinese.1.我们的报盘三天有效。2.我们现在可以报茶叶现货。3.我们可以按国际市场价格给您报价。 4.我的报价以合理利润为依据，不是漫天要价。5.此报盘着眼于扩大销路而且很有竞争性。6.该报盘以你方回复本月底前到达我方为有效。7.我们已按你方要求将报盘延期。8.该报盘以商品未售出为准。 9.该报盘不具约束力。10.我们恕不接受还盘。III. Translate the following sentences into English.1. Thank you for your enquiry in April 5.2. In reply to your enquiry for our products, we have pleasure in offering as following.3. All prices in the price list are subject to our confirmation.4. We are willing to make you a firm offer at this price.5. Our offer is RMB300 per set of teapot, FOB Shanghai.6. We can not accept your offer, unless your reduce your price by 5%.7. We will give you the preference of our offer.8. A growing demand of this product results in increased price.9. We take this opportunity to offer similar goods.10. We are really sorry that we are not in a position to offer you the goods inquired.IV. Writing practice.Dear Mr. Harry:In reply to your enquiry letter of June 14, we have pleasure in making an offer for Transistors.We offer you 5000 sets of “Spring Thunder” Brand Transistors at $20 each, CIF Dares-Sala