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UNIT 11、 公益广告中的口号和形象不仅令人难忘,而且能引起广泛关注,激励人们采取行动。The slogans and characters in the public service messages are more than memorable-they raise awareness,inspire individuals to take action.2、 大学教育的最终结果应该由学生在课堂上的种种表现来衡量,他们是否精于知识的应用,是否接受了扎实的基础教育,是否在某一特殊领域称职。The outcomes of collegiate education should be measured by the students performance in classroom as they become proficient in the use of knowledge,acquire a solid basic education and become competent in a specific field.3、 美丽校园为我们提供了一个理想空间,让我们沉思找到灵感,以助我们更好地旅行。The beautiful campus provide an ideal space for comtemplation and inspiration to aid us in that journey.4、 在知识之旅上,你们不是独行者。我们有出色的师资和员工。他们致力于求知和理解,将会在旅途中支持和鼓励你们。It is vital to develop an action plan and timetable early in the process in order to allow for an orderly transition of responsibilities.youll not be expected to undertake this intellectual journey on your own.we have an exceptional faculty and staff,dedicated to the search for knowledge and understanding,who will support and encourage you in your journey.5、 人们的生活离不开自然,这是自然资源保护论者的第一原则。然而,人们不能再自然中生活而不对其加以改造。People cannot live apart from nature:that is the first principle of the conservationists.and yet,people cannot live in nature without changing it.6、 世界经济飞速发展以及经济和科技领域的激烈竞争,对教育提出了强有力的挑战。Flying development of science and technology worldwide, as well as intensity competition in economic and technological fields have addressed a tough challenge to education.7、 由于欧盟设定了严格标准以减少垃圾填埋并提倡包装的循环利用,包装行业目前受到了从未有过的严格监督。The packing industry now finds itself under scrutiny as never before, as rough EU target are set to reduce landfilling and increase recycling.8、 中国与发达国家在科技领域存在着差距,因此必须依赖科技和教育的发展来推行可持续发展战略。 There is a gap between china and advanced countries in the area of science and technology,so it must depend on science,technology and education to carry out a sustainable development strategy.UNIT 3有人说这世界是男人的天下,然而,根据市场调查公司NPD的研究,大多数购物和娱乐消费都是由女人做主的。人们早就知道,家人衣着和家庭装饰大多由女人做主,但这次对美国5.1万个家庭所做的调查却表明,其他一些购买决策行为中也存在着令人惊异的性别分野。根据调查结果,在挑选电影、餐馆和电视节目的时候,男人也会听从女人的意见。此外,调查数据还表明,由女人说了算的事情还包括在电影院里坐什么位置、上哪儿去买食品以及请哪些客人到家里来。实际上,男人只在选购上人电子产品、买家用轿车以及制订家庭预算等事情上有些许发言权。主持此次调查的NPD公司首席分析师马歇尔.科恩说,购买行为中的性别差异对广告业、传媒业及培训行业来说意义重大。他说:“管理品牌、推销产品或是从事广告工作的人必须密切注意消费者动态的变化。”Some say its a man world, but women actually make most purchasing and entertainment decisions,according to a study by market research firm NPD . itslong been accepted that women pick out most of the clothes for the family and decide on home furnishings,but this study of 51,000 U.S. house gender. Men defer to women when it comes to choosing movies, rdstaurants and television shows, according to the survey. The data indicated that women also decide where to sit in a movie theatre, where to shop for food and which guests come to the family home. In fact,the only area where men had anyclout involved personal electronics purchases, the family car and setting household budgets. The gender differences in purchasing could have implications for advertising,media and education companies.said NPD chief analyst MarshalCohen,who spearheaded the research. “Anyone whos managing a brand,marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics, Cohen said.UNIT 51、 我对这不影片里的任何角色都难以认同。I found it hard to identify with any of the characters in the film.2、 数月来他历经挫折而不断努力,终于有了收获。After months of disappointment,his perseverance was finally rewarded. 3、 她把她的意思解释得清清楚楚。She made her meaning crystal clear.4、 像大多数的夫妻一样,他俩的婚姻波折迭起,但生活就是这样。Like most married couples theyve had their ups and downs, but life is like that.5、 经过寒冷的冬天,大家都渴望天气有所好转。Everyone is yearning for the weather to change,after this cold winter.6、 这个广告是针对儿童设计的。This advertisement is calculated to appeal to children.7、 这种骚乱仅仅是人们不满的一种表露而已。This riot is only one manifestation of peoples discontent.8、 原始人用尖石块和兽骨为自己制作原始的工具。Primitive man made himself primitive tools from sharp stones and animal bones.UNIT 71、 汽车诞生后发展很快,不久就代替了了马。The automobile was improved very rapidly after it was invented and soon displaced horses.2、 由于汽车污染环境并严重伤害人体,甚至杀人,我们可能不得不削减私人拥有汽车的数量而更多地依赖公共交通系统。We may have to cut down on the number of privately owned cars and depend more on public mass transit systems because cars pollute and maim or even kill people.3、 汽车轮子给我们带来了更好、更为便利的交通时,它也应对诸如空气污染、交通事故、交通拥挤之类的许多问题负责。While wheels have brought with them better or more convenient transportation,they are guilty of many sins,such as air pollution ,traffic accidents and traffic congestion.4、 美国人对汽车的热爱以及他们较大的工作流动性是出了名的。Americans are noted for their love for cars and great job mobility.5、 要是燃料质量和效率打的提高和技术的进步能大大减少汽车的排放量,那该多好啊。If only advances in fuel quality and efficiency and in technology would radically redude the emissions from automobiles.6、 在美国,高度发达的公路网使在各地之间来来往往成为可能。A highly developed highway network has made possible the easy movement from coast to coast in the United States.7、 一想到这条林荫大道的建设速度,参观者都感到很惊讶:这条路不久前还在开挖及铺设排水管。The very thought of the speed at whicl,the beautiful avenue was constructed electrified every visitor;the road had only recently been torn up to lay drain-pipes not long ago.8、 环境保护主义者严厉谴责了汽车,认为汽车是产生空气污染的主要因素。Environmentalists have denounced automobiles,believing they are a major factor in the production of dirty air.9、 由于有便利的公共交通,在大都市的市郊,许多新建的住宅群拔地而起。Many new residential complexes have risen up in the suburbs of metropolitan cities because of the availability of convenient public transportation.10、 尽管非常喜欢汽车,许多人还是相信广泛地使用公共交通系统能缓解交通拥挤。Despite their love for cars,many people lend credence to the extensive use of the public transport system,which can cut down on traffic congestion.UNIT 91、 维也纳是历史和现代的独特融合,城市面貌显示出它弥漫着传统文化,但它的前瞻态度又让游客惊诧。Vienna is a unique blend of the historic and the modern,so full of tradition that it can be read on the face of the city,yet with a forward-looking approach that will surprise the visitor.2、 在很多国家,夏季是传统的度假季节。以美国为例,人们在炎热的月份外出前往山区或海边的度假胜地。In many countries,summer is the traditional vacation season.In the United States,for example,people go off to a resort in mountains or at seashores during the hot months.3、 鲁菜由济南菜和胶东菜组成,味道清爽、纯正、不油腻,以注重香、鲜、脆、嫩为主要特点。Consisting of Jinan and Jiaodong cuisines,Shandong cuisine,clean,pure and not greasy,is characterized by its emphasis on aroma,freshness,crispness and tenderness.4、 杭州四季气候宜人,风景如画,素有“人间天堂”之称。Known as Paradise on Earth,Hangzhou enjoy
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