补充阅读4The_Legendary_Story_of_Steve_Jobs.doc

/apple/legendary-tale-of-steve-jobs-stay-hungry-stay-foolish/Legendary Tale Of Steve Jobs: Stay Hungry Stay Foolish!求知若饥，虚心若愚The year 1976 brought revolution in the world consumer technology. Many of you out there surely know what was the great thing about the year, right? For all those who dont have even the slightest idea, let me tell you that the brand name that rules the tech world, took the first step in the year 1976. The world renowned company Apple was launched which over the years have risen high.The article here is truly dedicated to the CEO and co-founder of Apple. Steve Jobs (Steven Paul Jobs)! Who doesnt know about the ingenious person who has stolen the hearts of millions with the amazing techie stuff! Just yesterday (24th February) was his 56th birthday that gave me the idea to devote an article to him talking about his success story.Pardon me for coming up with this a day after his birthday. Steve was the child of unwed girl who gave him up for adoption. He dropped out of college, slept on floors of his friends rooms, returned coke bottles for money and bought himself food, was fired from his own company, was diagnosed with cancer and much more. Steve succeeded in his ventures all because of his hardwork, immense dedication and true devotion.In the above paragraph I have jotted down the journey of Steves life in short that indeed doesnt do the real justice. Does it? Well, if youre curious enough to know about Steves life in detail without having to read to an essay like article then here I have jotted down his life stories in points along with the pictures, videos and some cool quotes by him. Steve Jobs is the CEO of Apple Computer and the brain behind the iPods, the iPads and the iPhones; the gadgetsgdt小发明,小机器 that are most loved by geeky freaks today. The creative mind and business brilliance has led to legendary hardware and software achievements over the years and today this genius is loved for all he had offered to let geeky freaks enjoy the best of technology.Steves Personal Life :Steve Jobs was born in San Francisco and was adopted by Paul and Clara Jobs. He grew up in the apricot orchards which later became known as Silicon Valley, where he still lives there with his family. Regular classes never interested Jobs and finally one day he planned to leave. After dropping from college, jobs joined auditing classes at Reed in calligraphy which interested him a lot. On March 18, 1991, Jobs married Laurene Powell. The couple has a son, Reed Paul Jobs, and two other children.Steves professional work experience: Jobs first time in his life was hired by Hewlett-Packard Company in Palo Alto, California where he worked with Steve Wozniak. In 1976, Steve Jobs along with Steve Wozniak and Ronald Wayne founded Apple. At the end of year 1984, major deterioration occurred in Jobss working relationship with Sculley and at the end of May 1985 Sculley relieved Jobs of his duties as head of the Macintosh division. After being fired from the company that was co-founded by him, Jobs founded another computer company, NeXT Computer. In 1986, Jobs bought the Graphics Group which was later named as Pixar from Lucas films computer graphics division. In 1996, Apple bought NeXT for $429 million which led to Jobs rejoining Apple the company he co-founded. He soon became Apples interim CEO. On January 24, 2006, Disney purchased Pixar in an all-stock transaction worth $7.4 billion and Jobs became The Walt Disney Companys largest single shareholder with approximately 7% of the companys stock. Steve Jobs inventions include: The iPod, the iPhone, the iPad, the App Store, iTunes media store, Mac computers and iLife and iWork application suites, the iBookstore. The Macintosh computer with mouse-driven, graphical user interface, OS X operating system and consumer and professional applications software. Steve also co-founded Pixar Animation Studios which produced Toy Story, the first fully-3D-animated feature film, A Bugs Life虫虫特工队, Monsters, Inc.怪兽公司, Finding Nemo, The Incredibles超人特工队, Cars 汽车总动员and Ratatouille料理鼠王or 美食总动员？. On merge up of Pixar with The Walt Disney Company in 2006, Steve became the member of Disneys board of directors. NeXT-The computer platform development company specializing in the higher education and business markets. NeXTSTEP which evolved into Mac OS X. Upcoming iPhone 5 and iPad 2. The list of Jobs inventions is endless. Quite possibly all are not included in the list above. Im sure yall would excuse me for putting the dot to the endless listing.Steves fight with cancer:In 2004, Jobs was diagnosed with a neuroendocrine tumor神经内分泌肿瘤, a form of pancreatic cancer 胰腺癌. He received a liver transplant in 2009. The news came in January 2011 that he would be taking a medical leave of absence, though he would remain CEO of Apple. He is currently on medical leave and is getting his treatment.Change in Steve Jobs (Health issues)Steve Jobs Life In Pictures : Steve Jobs introduced Apple II in 1977Steve Jobs and Steve Wozniak-1975Steve Job with John Sculley-1984Steve Jobs at NeXt Inc 1993Steve Jobs with iBook-1999Steve Jobs with Power Mac G4 computer, the fastest personal computer in history claiming up to 200% faster than the fastest Pentium III-based PCs-1999Steve Jobs with G4 Powerbook-2000Steve Jobs with iMac-2002Steve Jobs unveils the first Apple mini-store, in Palo Alto, Calif.-2004Steve Jobs with 30 inch flat panel display-2004Steve Jobs with new iPod Mini-2004 Macworld Conference and Expo in San Francisco.Steve Jobs with Mac Mini-2005Steve Jobs announcing the selling about one billionth songs on iTune 2006Steve Jobs announcing video downloads-2006Steve Jobs with iPhone-2007Steve Jobs with new iPhone 2010Steve Jobs in videos:Indeed there are innumerable videos of Steve Jobs available but here is his one of the most awesome inspirational speeches. Addressing the Stanford students at the commencement, he shared three stories from his life. Steve is one greatest source of people who wish to follow their heart but fear the society. No doubt the whole speech was inspirational but one ofthebest line was-You have to trust thatall the dots will connect with time. We just need to have faith and follow our hearts.Steve Jobs Selected Quotes :“Its rare that you see an artist in his 30s or 40s able to really contribute something amazing.”“It comes from saying no to 1,000 things to make sure we dont get on the wrong track or try to do too much.”“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”“I didnt see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.” There are innumerable quotes by Steve Jobs but I have listed few that really made me feel good while reading them out”.From personal life to the professional, I have tried to jot down草草记下;匆匆记下the whole lot of this ingenious person but the list is endless and words as they say are always less to describe the great personalities. Recently, Jobs was in news for taking a leave for health reasons and he is undergoing the medical treatment. We wish Steve good luck for his health!作为如今全球动画业界的一线大佬，皮克斯不光带动着动画技术的一次次革新，同时其令人每每叹服的剧情设置与人文关怀都成为皮克斯作品的标签风格。而作为曾经的东家，同时也是PC业界至尊的苹果公司乃至其CEO乔布斯本人，都对皮克斯风格的养成以及作品元素的体现上拥有着无与伦比的影响。 皮克斯、苹果和乔布斯之间有着怎样千丝万缕的关系，本专题将一一探讨。皮克斯动画片与“苹果”的不解之缘（一）机器人瓦力机器人瓦力的一位重要角色御姐机械人伊娃，她通体的白色，简约的流线性以及无缝触感，都让人联想到这简直就是一台变形金刚版的IPOD。皮克斯动画片与“苹果”的不解之缘（二）玩具总动员3玩具总动员3中，主角们正在通过苹果电脑寻找地址。看看这操作界面，苹果迷们会心一笑。 皮克斯动画片与“苹果”的不解之缘（三）飞屋环游记虽然在飞屋环游记中我们并没有看到突兀的苹果系产品，不过你以为就真的跟苹果没关系了吗？ 皮克斯动画片与“苹果”的不解之缘（四）赛车总动员赛车总动员里无数的汽车造型让你眼花缭乱，不过你留意过一辆84号赛车吗？它通体苹果白，且在车身前还有一个大大的苹果LOGO！ 皮克斯动画片与“苹果”的不解之缘（五）超人总动员刚刚推出的IPAD2无疑是苹果公司2011年的开年大事件，而早在2004年的皮克斯动画电影超人总动员里，其实就出现了一款同IPAD颇为相似的电脑终端。-皮克斯动画片与乔布斯：一些不能不说的秘密乔布斯向来以“龟毛难缠”所著称，对于皮克斯的这些怪咖天才们而言，本就已经力求精益求精的风格，或许会受到更高规格的挑战。据当时的皮克斯资深员工在私下爆料称：“乔布斯是个科技天才，不过对于艺术创作，显然他就没那么在行了！”因此，皮克斯员工在一些动画角色的设置上都多少以乔布斯为原型，以期来开这位老板的小玩笑。虫虫危机：暗指乔布斯自作聪明在虫虫危机里，那只经常自作聪明成事不足的小蚂蚁就是根据其形象塑造的，片中这家伙最大的功绩就是制作了一只用来吓唬人的假鸟，皮克斯人暗指乔布斯在苹果开发的IMAC：空有概念般的质感，但其实性能却没有得到多大的提升。 【详细】-玩具总动员2：警示乔布斯要深知自身缺点 1999年玩具总动员2更像是告诫乔布斯的一个寓言，皮克斯的动画师要通过这部动画电影告诉乔布斯：你可以得到一时的热爱，但不可能总是被人们宠信，要深知自己的缺点与问题所在。而这也正是玩2所要阐释的主题。【详细】-怪物&海底总动员：影射乔布斯与其私生女怪物公司曾被指影射乔布斯与其私生女，谣传这个私生女刚出生时，乔布斯为了掩盖真相居然要求医生开具他不具备生育能力的证明！不过最终他还是接受了这个孩子。联想到海底总动员里，父子分离复合的曲折，你还能说什么呢？【详细】-乔布斯、皮克斯和苹果-皮克斯被遗弃的“幸运儿”-皮克斯的历史远比公众认知的长。这家小公司一开始便在软硬件开发上没有明确定位。成为乔治卢卡斯的电影公司旗下电脑动画部门的皮克斯前身始终在电脑绘图应用上进行着创新。因此，尽管2006年乔布斯与皮克斯分道扬镳，乔布斯却在皮克斯最艰难的时候带领皮克斯渡过难关。【详细】-皮克斯是乔布斯的贵妇-无所事事的乔布斯以500万美元的价格买下了皮克斯。乔布斯希望靠皮克斯在电脑绘图软硬平台上的优势重建辉煌，使得皮克斯的动画部门成了一个应用和展示平台，因而得以继续制作电脑动画短片，获得一连串胜利后。【详细】-苹果与皮克斯犹似双生-苹果用艺术创造科学，皮克斯用科学创造艺术。乔布斯的“三步”理论让苹果操作起来非常人性，简洁实用得如马桶般的苹果产品从来不做跟风者。皮克斯则通过电影作品不断向公众证实电脑为艺术提供的无限可能。【详细】-独特的定位和共有的理念-在乔布斯苛刻的管理下，皮克斯如苹果一样有了自己的目标和定位。同时，乔布斯重新打理皮克斯，精简编队，开拓销售渠道，调整结盟力量，推崇精英人才文化。这与他重回苹果公司后的措施和理念完全一致。-皮克斯动画电影创造的四大奇迹皮克斯动画工作室(Pixar Animation Studios)，于1986年正式成立，至今已经出品十一部动画长片和十九部动画短片。虽然作品不多，但是部部经典，给影迷留下非常深刻的印象，对动画电影历史影响也很深远，实现了动画电影票房、技术上的完美飞越，硕果累累。玩具引领动画革新料理鼠王大受欢迎澳大利亚皮克斯动画回顾展-技术：3D的引入 动画技术的第三次飞跃1995年11月22日，皮克斯制作的世界上第一部全电脑制作的动画长片玩具总动员在全美上映(由迪士尼发行)。影片以1.92亿美元的票房刷新了动画电影的纪录，为导演约翰拉塞特赢得了奥斯卡特殊成就奖。这部玩具总动员被称为继米老鼠赋予动画片声音，白雪公主赋予动画片色彩后，动画技术的第三次飞跃赋予动画片3D。 【详细】票房：11部动画片全球票房65亿 总产值四百亿美元虽然皮克斯在二十多年间只推出十部商业动画电影，但因为片片热卖，票房总收入加周边商品的贩售，总产值接近四百亿美元。2001年第四部电脑动画长片怪物公司票房仅次于狮子王，2003年5月30日上映的海底总动员则成为全美最卖座动画片；而如今2010年上映的玩具总动员3则再次刷新自己保持的票房纪录，成为皮克斯最大的摇钱树。【详细】荣誉：奥斯卡奖台上8次获奖，最佳动画长片4连冠皮克斯的经典动画作品除了11部长片外，还有多部短片制作也很精良，这些优秀的作品也成为奥斯卡的常客，玩具总动员3获今年奥斯卡最佳影片、最佳动画长片等共5项提名，成为最受瞩目的动画电影，最终摘得最佳动画长片宝座，可谓实至名归。皮克斯历年来获得奥斯卡最佳动画长片奖的影片分别是玩具总动员3、飞屋环游记、机器人总动员、美食总动员。【详细】风格：创作上的完美表达皮克斯一向坚持创造属于自己的故事和人物，而不是照搬老旧的童话或畅销的书籍。我们也不难发现，皮克斯电影取得成功有三个要素，精彩的故事脚本、逼真的动画场景、及打动人心的角色刻画，这一非常完美组合不但创造出了享誉全球的新现代童话及许多人的童年梦想，更创新电影动画所带来的热情、爱、人性的光辉和永不褪色的未来。【详细】-揭秘皮克斯“七大创意原则”-原则之一：永远不要只抱着一个点子 “全神贯注的研究一个想法，后果就是他们限制了自己的选择的空间”。-原则之二：记住创作过程中的第一次欢笑 “好的点子流失就是因为人们忘了第一次听到这个好点子时的反应。” -原则之三：质量是最大的商业计划 “一旦你有了一个更棒的想法，你就要重做一遍。”-原则之四：团队就是一切 “到底是哪一个个体想出了这个点子并不重要。”-原则之五：快乐激发创意，而不是竞争 “要使有创意的人衷心热爱他们正在做的东西。”-原则之六：创意品的输出永远能反映出公司高层实质 “一个不够格的管理者会阻碍创作过程的进行。”-原则之七：要被你所相信的创意人员所包围 “不安全感是不可能和创造力共存的。-皮克斯和迪斯尼15年恩怨 6部大片明争暗斗迪斯尼和皮克斯一直是一对“欢喜冤家”，他们谁都需要对方，可是总是一直在明争暗斗，都想从合作中捞到更大的好处，而争斗的态势总是随着双方实力的变化发生着戏剧性的转折。今年1月，迪斯尼花74亿美元并购了皮克斯，看上去是一个大团圆的结局，但谁又能说他们之间的争斗从此平息了呢？ 苛刻条件留下病根1991年，迪斯尼公司动画部和皮克斯签订了制作三部全电脑动画长片的合同。后来又扩展到五部。但很快两者的合作就出现了裂痕。1998年在玩具2的制作过程中，迪斯尼想要把这部影片直接投放到录像带市场，但这个命令遭到了皮克斯的坚决阻击，最终迪斯尼同意作为大片投放影院，却不肯把这部影片算作合约5部电影中的一部，这样皮克斯给迪斯尼“打工”的任务表上又平添了一部长片，也就是说要制作6部长片合约再结束。 【详细】-乘胜追击取得战果之后的几年里，迪斯尼公司自己的二维动画片一直在走下坡路，自己搞的三维动画恐龙也和皮克斯的作品完全不在一个水准上，皮克斯知道迪斯尼动画部的一条腿已经瘸了，它们是它剩下的独腿，所以更加理直气壮地找迪斯尼讨“公道”。到了2004年，皮克斯拒绝和迪斯尼续约，表示希望独立发行电影。同年埃斯纳辞职后，两者终于开始重新会谈。皮克斯想要完全控制制作过程，拥有成片的全部版权，而迪斯尼只负责发行。 【详细】-半推半就合为一体作为美国电影市场的后来者，皮克斯自办发行非常困难，它们离开迪斯尼，最大的可能性是再次委身另一个大东家。而迪斯尼也推出了自己独立制作的动画长片四眼天鸡，还宣布要制作四部动画大片，其中包括没有皮克斯参与的玩具3。四眼天鸡获得了成功，表明迪斯尼没有皮克斯也能活，而皮克斯的股票却在下滑。可最后迪斯尼还是说出了皮克斯想听的那句话：花天价买下皮克斯，两者又重新走到了一起。 【详细】-皮克斯和梦工厂磕磕碰碰数十载 竞争中求发展说到动画片，任何人都不会不提起皮克斯和梦工厂，它们带给世界观众太多经典的动画形象，那些幻想出来的人物仿佛已经进入了现实，生活在我们周围，是我们的朋友。市场有限，从迈克尔-埃斯纳对卡岑伯格食言起，似乎就预示着动画王国不会平静。在过去的十几年里，梦工厂和皮克斯在产量、票房、奖项甚至作品取材和内容上一刻都没停止竞争。未来之路，会不会有绝对的赢家？哪方会笑傲江湖？只能拭目以待。“两巨头”领头人之间的恩怨 说到皮克斯与梦工厂动画公司的恩怨，必须提到的一个公司就是迪士尼公司。1984年，迈克尔埃斯纳成为迪士尼执行官后，卡岑伯格成了迪士尼电影部门的主管。在带领团队辛勤劳动并取得一系列好成绩后，埃斯纳并没有兑现他许给卡岑伯格的承诺。经过冷静的思考后，卡岑伯格打了三个电话。第一个打给了刚把自己名下唱片公司以7亿美元价格卖给华纳公司的大卫格芬。第二个电话打给了事业如日中天的斯皮尔伯格。第三个电话打给了当时全球富豪榜上排名第七的保罗艾伦。在这三位娱乐工业领军人物的支持下，卡岑伯格创建了梦工厂。 【详细】-产量、票房和奖项大比拼截止到2010年，梦工厂共发行了近20部动画影片，而皮克斯，从1995年的玩具总动员到玩具3才共制作了11部影片，就产量来说，只是梦工厂的一半。但提到票房，皮克斯就可以笑傲江湖了。虽产量仅有梦工厂的一般，票房却以35亿美元领衔于梦工厂的32亿。也就是说，皮克斯每部作品的平均票房约为3.2亿，而梦工厂的作品平均票房只有1.6亿。票房和产量完全成了反比。而且皮克斯是名副其实的奥斯卡专业户，它从收购“工业光魔”开始就一直致力于创作精美的动画，2008年到2011年更是创造了“四连冠”的骄人成绩。 【详细】-细数皮克斯和梦工厂的PK实战皮克斯和梦工厂从1998年开始就互相较劲。（一）2001年，梦工厂打造了一位长相极丑，却无比温柔的绿色怪物，就是怪物史莱克，在取得票房和口碑的胜利后，死对头皮克斯不甘势弱，收罗了更多的怪兽干脆开起了怪物公司。（二）2004年梦工厂推出的鲨鱼黑帮落后了皮克斯2003年的海底总动员足足一年多。（三）2003年，皮克斯推出一部奇趣、狂想的动画大片海底总动员，其栩栩如生的形象和感人情节轰动了全球。2004年，梦工厂也不甘示弱的推出海洋作品鲨鱼黑帮，用另类的手法将海底世界拟人化。 【详细】-皮克斯动画发展史1986年正式成立1986年2月3日，卢卡斯电影公司旗下工业光魔公司的电脑动画部被史蒂夫-乔布斯收购，正式成为独立制片公司皮克斯。199