新视野商务英语综合教程 Unit 1.ppt

UnitOverviewBystudyingthisunit youareexpectedto understandthedescriptionofacompany sprofile knowhowtotalkaboutacompany scurrentsituationandfuturedevelopment knowhowtointroduceacompany knowhowtowriteamemo Unit1CompanyProfile Unit1CompanyProfile Task1 Task2 Unit1CompanyProfile Youmaytalkabout Whatdoesthecompanyproduceorprovide Whereisthecompanyheadquartered Whoareitsmaincompetitors Task1 Workingroups Herearefivecompanies logosinthefirstcolumnofTask2 Chooseoneofthemandtellwhatyouknowaboutit Unit1CompanyProfile Nestl isaSwiss basedmultinationalnutritional snackfood andhealth relatedconsumergoodscompany HeadquarteredinVevey Switzerland itisthelargestfoodcompanyintheworldmeasuredbyrevenues ItsmajorcompetitorsincludeMaxwellHouse KraftFoods UnileverFoodSolutions etc Unit1CompanyProfile FederalExpress FedEx isanAmericanglobalcourierdeliveryservicescompanyheadquarteredinMemphis Tennessee Itwasfoundedin1971andafteryearsofdevelopment hasgrownintotheglobalumbrellabrandforglobalmail express freight forwardingandsupplychainsolutions ItsmajorcompetitorsinthemarketareDHL UPS etc Unit1CompanyProfile AirbusisanaircraftmanufacturingsubsidiaryofEADS aEuropeanaerospacecompanybasedinFrance Thecompanyproducedthefirstcommerciallyviableflyby wireairliner theAirbusA320 andtheworld slargestairlinerA380 ItsprincipalcompetitorisBoeing Unit1CompanyProfile HSBCisaLondon basedmultinationalbankingandfinancialservicesorganizationwithcompetitioncomesnotonlyfromdomesticbankrivalslikeBarclaysandRoyalBankofScotland butalsofromothergloballeadersinthesameindustry suchasCitigroup BankofAmerica JPMorganChase etc Unit1CompanyProfile SiemensisaGermanmultinationalengineeringandelectronicsconglomeratecompanyheadquarteredinMunich Germany ItisthelargestEurope basedelectronicsandelectricalengineeringcompany Siemens principalactivitiesareinthefieldsofindustry energy transportationandhealthcare ItsmajorcompetitioncomesfromGE PhilipsElectronics etc Unit1CompanyProfile Unit1CompanyProfile Task2 Matchtheinformationwiththefivecompanies Unit1CompanyProfile StartingPoint Activity1 DealingwithLanguage FocusingOnGrammar Text UnderstandingtheText Activity2 Setting Setting Throughyearsofdevelopment Walmarthasbecomeoneofthemostwell knownbrandsaroundtheworld AnyonewhohasorhopestoestablishabusinessrelationshipwithitshouldlearnsomebasicknowledgeofWalmart Unit1CompanyProfile StartingPoint Task1 Workinpairs HaveyouevershoppedinWalmart Ifyes tellyourpartnerhowyoufeelaboutit likethegoods prices theserviceandtheenvironment Ifnot talkaboutthesupermarketwhereyouoftengoshopping Unit1CompanyProfile WalmartandChina WhenSamWalton thefounderofWalmartopenedhisfirststorein1962 hepromisedtoprovidecustomerswiththelowestprices In1988 thecompanybuiltitsfirstSupercenterforone stopshopping andbytheendofthedecade Walmartwasoperatingin29states Then in1991 thecompanyopeneditsfirstinternationalstoreinMexico Sincethen Walmarthascontinuedtoexpandabroad Fortyyearsafteritsfoundation Walmarthasbecomeoneofthemostrecognizedglobalbrands Unit1CompanyProfile In2010and2011 WalmartwasplacedonthetopoftheFortune500list Now its10 130storesin27countries suppliedbyanetworkofmorethan100 000sourcesin60countries arestaffedbysome2 2millionemployeesserving200millioncustomersaweek Unit1CompanyProfile WalmartenteredtheChinamarketandopeneditsfirstSupercenterandSam sClubinShenzhenin1996 Currently WalmartoperatesanumberofstoreformatsinChinaincludingSupercenters Sam sClubs andNeighborhoodMarkets ByMarch1 2012 Walmarthad370unitsin140cities andhadcreatedover106 500jobopportunitiesacrossChina Unit1CompanyProfile Walmart ssalesinChinahaverisensubstantiallyoverthepastdecade AsChina sretailmarket theworld sfastest growingmarket expands Walmart sexecutivesarelookingforwardtomoregrowthtocome Stickingtolocalsourcing Walmarthasestablishedpartnershipswithnearly20 000suppliersinChina Unit1CompanyProfile Over95 ofthemerchandiseinitsstoresinChinaissourcedlocally ChinahasbecomesocrucialtoWalmart ssupplychainthatin2002 theretailgiantmoveditsglobalsourcingheadquartersfromHongKongtoShenzhen Over20 000ChinesesuppliersreportedlyprovideWalmartwithabout70 ofthegoodsthatitsellsgloballyeachyear Unit1CompanyProfile Upholdingawin winphilosophy WalmartChinaiscommittedtoprovidingassistancetolocalcommunitiesforsustainabledevelopment GrowingtogetherwiththeburgeoningChineseeconomy WalmartisoncoursetoachieveevengreatersuccessinChina Unit1CompanyProfile UnderstandingtheText Task2 Answerthequestionswiththeinformationyoufindinthetext 1 WhatwasSamWalton spricingstrategywhenheopenedhisfirststore 2 HowmanyjobopportunitieshadbeencreatedbyWalmartinChinabyMarch1 2012 3 WhatisWalmart spolicywhileestablishingpartnershipswithsuppliersinChina 4 TowhatpercentageisthemerchandiseinWalmartChinasourcedlocally 5 WhatareWalmart sstoreformatsinChina providingcustomerswiththelowestprices over106 500 localsourcing over95 Supercenters Sam sClubs andNeighborhoodMarkets Unit1CompanyProfile UnderstandingtheText Task3 Rearrangetheeventsaccordingtothetimeorder a WalmartmoveditsglobalsourcingheadquartersfromHongKongtoShenzhen b WalmartenteredChina smarket c WalmartbuiltitsfirstSupercenter d WalmartopeneditsfirstinternationalstoreinMexico e WalmarttookthefirstplaceontheFortune500list f SamWaltonopenedhisfirststore f c d b a e Unit1CompanyProfile 2002 1996 1988 1991 2010 2011 1962 1 Workinpairs MakeaconversationonWalmart scompanyprofile Oneasksquestionsandtheotheranswersthem Unit1CompanyProfile DealingwithLanguage Task4 Completethewordsthatmatchthemeaningsontheright Thefirstlettersarealreadygiven 1 s tofindoutwhereaproductorbasicmaterialcanbeobtained2 e apersongiventheresponsibilitytomanagetheaffairsofanorganizationandtherighttomakeimportantdecisions3 b atypeofproductmadebyaparticularcompany thathasaparticularnameordesign4 m goodsthatarebeingsold5 r thesaleofgoodsinshopstocustomersfortheirownuse6 h themainbuildingorofficesusedbyalargecompanyororganization7 p arelationshipbetweentwopeople organizationsorcountriesworkingtogetherinoneormoreprojects8 s toprovidepeoplewithsomethingthattheyneedorwant ource xecutive rand erchandise etail eadquarters artnership upply Unit1CompanyProfile 1 Ournational arenoworsethanthoseforeignones 2 Ourlaunchofthenewcellphonewasasuccess Wealreadyhaveordersfromseven stores 3 Several oftheschoolhavevoicedtheiropinionsonthenewproject 4 Heisnotsurewhetheritisrighttomovethecompany s toThailand DealingwithLanguage Task5 CompletethesentenceswiththecorrectformofthewordsinTask4 brands retail executives headquarters Unit1CompanyProfile 5 Theunsold willberemovedfromtheshelvesinthesupermarketbytheendofthisseason 6 Hehas ourrestaurantwithavarietyoffruitsandvegetablesforfiveyears 7 Ourpathtosuccessistokeepaclose withotherfactories 8 Thecompanyistryingto thematerialfrommanufacturersoutsideJapan DealingwithLanguage Task5 CompletethesentenceswiththecorrectformofthewordsinTask4 merchandise supplied partnership source Unit1CompanyProfile 1 Todealwiththechangingenvironment 供应链的设计已得到很大的改进 supplychain 2 Thisdevelopmentarea 致力于创造一个完美的投资环境 becommittedto 3 这个新政策创造了一个双赢的机会 forthelocalgovernmentandforeigninvestors win win 4 ThenewCEOsaidhewould 坚持本土采购政策 stickto localsourcing 5 不少公司建立了合作伙伴关系 sincethetradefair anumberof partnership DealingwithLanguage Task6 Translatethesentences Keywordsandphrasesareinbrackets thesupplychaindesignhas beengreatlyimproved Anumberofcompanieshaveestablishedpartnerships Thisnewpolicyhascreatedawin winopportunity sticktothelocalsourcingpolicy environment iscommittedtocreatingaperfectinvestment Unit1CompanyProfile 现在分词作状语和定语现在分词由 动词原形 ing 构成 具有双重性 一方面 它具有动词的性质 可以用作状语 修饰句子中由谓语表示的主要动作 这个状语可以表示动作发生的时间 原因 结果 条件 方式 或表示主要动作发生时的伴随情况 通常相当于一个状语从句或并列分句 如 Walkingalongthesandstowardshisboat Crusoesawinthesandthemarkofaman sfoot Theywouldbeabletoreplytooursignals usingsimilarmethods 另一方面 它具有形容词性质 可充当定语 它作为定语时经常后置 相当于一个定语从句 如 ThemanspeakingtoustheotherdayhasgonetoJapan FocusingonGrammar Unit1CompanyProfile Tip 使用现在分词作状语和定语时 它的逻辑主语应和主句的主语保持一致 Samplesfromthetext Now its10 130storesin27countries arestaffedbysome2 2millionemployeesserving200millioncustomersaweek Upholdingawin winphilosophy WalmartChinaiscommittedtoprovidingassistancetolocalcommunitiesforsustainabledevelopment FocusingonGrammar Unit1CompanyProfile weardoknowstandplaymove FocusingonGrammar Task7 Completethesentencesbyusingthe v ing formofwordsinthebox Changesmaybeneededinsomesentences 1 hercurrentaddress Ican tsendhertheChristmascardthisyear 2 Thepoliceareseekingaman ahoodedtopwhorobbedthestoreyesterday 3 allthatwork Timnowgoestotheboss officetomakeabriefreport 4 Didyoutellthechildren therenottomakeanynoise 5 Asthelightturnedgreen Istoodforamoment andaskedmyselfwhatIwasgoingtodo 6 Thetemple ontopofthehillwasbuiltintheMingDynasty Notknowing standing notmoving playing Havingdone wearing Unit1CompanyProfile 1 inthequeueforhalfanhour Tomsuddenlyrealizedthathehadlefthiswalletathome A TowaitB HavewaitedC HavingwaitedD waiting2 Havingbeenattackedbyterrorists A doctorscametotheirrescueB thetallbuildingcollapsedC anemergencymeasurewastakenD warningsweregiventotourists FocusingonGrammar Task8 Choosethebestanswertocompleteeachofthesentences c B Unit1CompanyProfile 3 Themanager itclearthathedidn tagreewithus leftthemeetingroom A whohasmadeB havingmadeC madeD making4 Havingfoundhercarstolen A apolicemanwasaskedtohelpB theareawassearchedthoroughlyC itwaslookedforeverywhereD shehurriedtoapolicemanforhelp FocusingonGrammar Task8 Choosethebestanswertocompleteeachofthesentences B D Unit1CompanyProfile 5 Oilpriceshaverisenby32 sincethestartoftheyear arecordof100dollarsabarrel A havereachedB reachingC toreachD tobereaching6 fromothercontinentsformillionsofyears Australiahasmanyplantsandanimalsnotfoundinanyothercountryintheworld A BeingseparatedB HavingseparatedC HavingbeenseparatedD Tobeseparated7 hisletter Idecidedtowritetomyfatheragain A NothavingreceivedB NotreceivingC HavingnotreceivedD Receivingnot FocusingonGrammar Task8 Choosethebestanswertocompleteeachofthesentences B c A Unit1CompanyProfile 过去分词作状语和定语和现在分词类似 过去分词既可作状语 修饰主句的谓语动词 也可作后置定语 发挥形容词的功能 需要注意的是 无论是作为状语还是定语 过去分词的逻辑主语和它所修饰的名词 代词 都是该动词表达动作的受动者 如 Thedisc digitallyrecordedinthestudio soundedfantasticatthepartythatnight 充当定语 Bornintoapeasantfamily hehadonlytwoyearsofschooling 充当状语 FocusingonGrammar Unit1CompanyProfile Samplefromthetext Now its10 130storesin27countries suppliedbyanetworkofmorethan100 000sourcesin60countries arestaffedbysome2 2millionemployeesserving200millioncustomersaweek 1 网上购买的商品价格一般比商店里的低 buy Pricesofgoodsboughtonlineareusuallylowerthanthoseofgoodsboughtinstores 2 昨天会议上讨论的问题很难解决 discuss Theproblemdiscussedyesterdayatthemeetingwasverydifficulttodealwith FocusingonGrammar Task9 Translatethesentencesbyusingthe v ed formofthewordsinbrackets Unit1CompanyProfile 3 大多数受邀参加聚会的艺术家都来自南非 invite MostoftheartistsinvitedtothepartyarefromSouthAfrica 4 再给我几分钟时间 我就可以把它完成 give Givenafewmoreminutes Icanfinishit 5 在夜里 高楼顶上的灯光看起来像天上的星星 see Seeninthedarknight lightsontopoftallbuildingslooklikestarsinthesky FocusingonGrammar Task9 Translatethesentencesbyusingthe v ed formofthewordsinbrackets Unit1CompanyProfile Thefollowingarelogosofthreefamoussupermarketbrands Doyouknowthem Chooseoneofthemandmakeabriefintroductiontoit Unit1CompanyProfile 2 Thethingsthatallthethreecompanieshaveincommon Theyaresupermarketchains Theyarehypermarkets supermarket departmentstore TheyareEuropeancompanies Theyaretheworldslargestandmostinternationalretailers TheyhavealargepresenceinChina Theyexpandgloballythroughstoresaswellasonlinesales Task3 Task4 Task5 Text Task2 Activity3 Task1 Unit1CompanyProfile Setting Unit1CompanyProfile Task1 Workingroupsanddiscussthequestion WhatwillyouvaluethemostifyouaretofindalocalsupplierforWalmart Listthethingsthatyoumention Productfeature providingfeatureproductswhilefittingwithWalmart scurrentproductlines Qualitycontrolsystem ahighlyprofessionalqualitycontrolsystemtoensurethequalityoftheproducts Capacity beingabletomeettheretailer slargedemand capableofbigorders Competitiveprice alwayslowprice Asolidtrackrecord havingotherretailaccountsthatprovethequalityofyourproductsandyourcompany Sincerity showingyourdeterminationtoovercomeobstacles Whetherit supgradingpackagingorchangingpricing youhavetoshowthatyouarewillingtoworkwiththeretailer Otherrequirements havingUniversalProductCode UPC forproductsandworkers compensationinsurance 工伤补偿保险 劳工保险 forstaff Warlmartalsovaluesthesocialresponsibilityofitspartners Setting PeterJohansson thePurchasingManagerofWalmart islookingforsomenewceramictablewaresuppliersinChina HeisnowquiteinterestedinacompanynamedJoyye Unit1CompanyProfile Foundedin2001 JoyyeArts CraftsCo Ltd hasovertenyears experienceinmanufacturingandexportingceramictableware Withstylishdesignsandhighquality ourproductshavebeensuccessfullyexportedtoover60countries withEuropeandtheUnitedStatesasthetwolargestmarketsaccountingfor90 ofthetotalsalesvolume Unit1CompanyProfile OurArtCenteristhekeywhichensuresthestylishdesignsofourproducts Itplacesstrongemphasisonproducingnewdesignsthatarealwaysontrendsothatourceramicsenhancethemostmodernofhomesandgraceanytable TheArtCenteralsofeaturesapersonalizedservice Itcanmakeanexclusivedesignforindividualcustomersbasedontheirspecialinterestsorrequirements Unit1CompanyProfile HighqualityisensuredbyourQualityControlTeam Sampleinspectionandconstantmonitoringareconductedbyagroupofexperiencedemployeesandallthematerialsthatweuseareofthehighestquality Ourwell developedtechniquesensurethatallourproductsaredishwasher andmicrowave safe Joyyeisdedicatedtoenrichingyourlifewiththefinestcraftsmanshipbothforpracticaluseandartisticappreciation EnjoyJoyyeandenjoylife Unit1CompanyProfile Assistant Mr Johansson doyouhaveaminute I dliketotalktoyouabouttheJoyyecompanythatyouaskedmetomakearesearchon Mr Johansson Yes Whatdoyouknowofit Assistant Well Joyyewasfounded1 quiteyoung Mr Johansson Whataboutitsmarketing Assistant Itfocusesonoverseasmarket 2 arethetwolargestmarkets whichtake3 ofitstotalsalesvolume Task2 AfterreviewingthewebsiteofJoyye Mr Johansson sassistantisreportingtohimthebasicinformationofthiscompany CompletetheconversationbetweenMr Johanssonandhisassistantaccordingtothetext in2001 EuropeandtheUnited States 90 Unit1CompanyProfile Mr Johansson Er howmuchdoyouknowaboutitsproducts Assistant Itsproductsfeature4 and5 whichisexactlywhatwecarethemost Joyyehasa n 6 whichisresponsiblefortheproducts design Italsooffers7 tomakeexclusivedesignforindividualcustomers Mr Johansson Howaboutthequalitycontrol Assistant The8 conductssampleinspectionandconstantmonitoringtoensurethehighquality Andalltheproductsare9 safe Mr Johansson Well Itseemswemaytrytocontactthem Couldyoue mailmethecontactinformationofthiscompany Assistant Sure stylishdesign highquality ArtCenter personalizedservice QualityControlTeam dishwasher andmicrowave Unit1CompanyProfile manufactureexportenhancegraceconductaccountfor Task3 Replacetheunderlinedwordswiththecorrectformofthewordsandphrasesinthebox 1 Howmuchistheservicetipaspartofthebillforthedinner 2 Thecompanyisgoingtopublicizeitscorporatecultureandimprovethequalityofitsemployees 3 TheproductsofthiscompanyaresoldtoEuropeinlargequantityeveryyear 4 Dishwashersproducedbythisfactoryareofhighquality 5 Duringthesummervacation theymadeaseriesofsurveysoncampus 6 Thestylishdesignhasmadethewinebottlesandchocolatebarsmoreattractiveofferedatthereception does accountfor enhance exported manufactured conducted hasgraced Unit1CompanyProfile 1 istobeconductedeveryhalfhourbyourQualityControlTeam 2 ThereportinMayrevealedthatthefallin wasduetoaseriesofmistakesinthemarketplan 3 WearetryingtoknowtheinterestsoftheVIPguestsinordertoprovidethemwith Task4 Completethesentenceswiththecorrectformofthephrasesinthebox stylishdesignwell developedtechniquesalesvolumepersonalizedservicesampleinspectionexperiencedemployees Sampleinspection salesvolume personalizedservices Unit1CompanyProfile 4 Nowthecompanystartstotakemeasurestoavoidlosinghighly whomayalsofindopportunitiesinothercompanies 5 Thenewcarmodesoonbecamequitepopularamongyoungpeopleforitslightweightand 6 The canhelptoensurethesafetyofthedriverandpassengerswhenthecarisbadlyhit Task4 Completethesentenceswiththecorrectformofthephrasesinthebox stylishdesignwell developedtechniquesalesvolumepersonalizedservicesampleinspectionexperiencedemployees experiencedemployees stylishdesign well developedtechnique Unit1CompanyProfile 1 这位化学家多年致力于他的研究 andfinallygottheNobelPrize bededicatedto 2 这家店的陶瓷餐具以时尚的设计为特色 andsoonbecomesfamousamongyoungtourists ceramictableware feature 3 Sorry Madam Thisroomisunavailablenow 它已经被预订 仅供我们的贵宾客户使用 exclusive VIPguest 4 Accordingtothereport 第二季度售出的产品占今年全年总销售量的三分之二 accountfor salesvolume Task5 Translatethesentences Keywordsandphrasesareinbrackets Thechemisthasbeendedicatedtohisresearchforyears Theceramictablewareinthisstorefeaturesstylishdesign Ithasbeenbookedforthe exclusiveuseofourVIPguests theproductssoldinthesecondquarter accountfortwothirdsofthetotalsalesvolumethisyear Unit1CompanyProfile Searchonlineforacompany sprofileandcompletethefollowinginformationcard Thenintroducethecompanytotheclass CompanyProfileName Establishedtime Theplaceofheadquarters Thenumberofemployees Mainproductsorservices Otherrelatedinformation 3 Unit1CompanyProfile 1 GoldstarElectric2 AmericanExpress3 Alcatel Lucent Task1 Listentothreeshortconversations Dothematchworkaccordingtowhatyouhear a headquarteredinSeoulb aFrenchcompanyc withbranchesinmorethan60countriesd inthefinancialservicesbusinesse hasanofficeinHongKong MakeaconversationaboutthecompanyinActivity3 Unit1CompanyProfile Setting Mr JohanssoncallsSusan theheadofJoyye inordertoknowmoreaboutitsproducts Task2 Listentotheconversation Completethenoteaccordingtowhatyouhear NoteMessagefor1 2 JohanssonfromWalmartcalled HeisparticularlyinterestedintheJapanesesushi3 andwouldliketosee4 His5 number 0755 Susan ssecretary whogotthecallfromMr Johansson isnowcallingSusantotellheraboutthiscall MakeaconversationbetweenthesecretaryandSusan Susan Zheng Peter tableware thelatestsamples office Unit1CompanyProfile Interviewer Goodmorning andwelcom