Questionnaire.doc

v Questionnaire When picking up an international university, what will influence your choice? (You can have more than one choice.)A. Location B. RankingC. ReputationD. PublicitiesE. Advertisement Will printing work of a university change your impression of it?A. Yes, of courseB. Not at allC. Im not sure To what extend will a universitys printing work affect your choice when choosing an international university?A. 30%B. 50%C. 70%D. 80% or more Did you read the universitys manual carefully when picking up university?A. Carefully readingB. ScanningC. GlancingD. Not even a look How much percentage do you believe in what university advertisement said?A. 30%B. 50%C. 70%D. 80% or more In which way did you first get to know the Newcastle University?A. University Presswork B. TV CommercialC. Radio CommercialD. TV ProgrammeE. Radio ProgrammeF. InternetG. AgencyH. BillboardI. Email AdvertisingJ. University Ranking ListK. Event SponsorshipsL. Family and FriendsM. School adviceN. Others_ Have you read school materials carefully after you got into Newcastle University?A. Most of themB. Some of themC. One or two of themD. None of them Which part of the Newcastle Universitys marketing items do you know? (You can have more than one choice.)A. Different kinds of handbooks and handoutsB. Print mediaC. TV CommercialD. Radio CommercialE. TV ProgrammeF. Radio ProgrammeG. Propaganda short filmH. BillboardI. The internet and interactive mediaJ. Public Relation ActivitiesK. Corporate advertisingL. Event SponsorshipsM. Others_ Which part of the Newcastle Universitys marketing items gives you the deepest impression?A. Different kinds of handbooks and handoutsB. Print mediaC. TV CommercialD. Radio CommercialE. TV ProgrammeF. Radio ProgrammeG. Propaganda short filmH. BillboardI. The internet and interactive mediaJ. Public Relation ActivitiesK. Corporate advertisingL. Event SponsorshipsM. Others_ Do these marketing methods help you get a clearer idea about every part and every sources of the Newcastle University? A. Most of themB. Some of themC. One or two of themD. None of them Can you name the universitys current relevant products or souvenirs? (ie. University uniform)_ Are you willing to buy some of the universitys current relevant products or souvenirs?_Interviewv To Marketing Department: Do you think its important for a university to conduct itself in marketing as a business brand? What do you usually do to promote the brand of the Newcastle University, such as Broadcast media, print media, support media, direct marketing, the internet and interactive media, sales promotion, pr, publicity and corporate advertising, personal selling? Which part do you think is the most important part and the