高中英语 Advertising课件 牛津版必修4.ppt

unit1advertising totheunit thenewdigitalera 数码新时代 taketimetoindulge thetasteisgreat 味道好极了 goodtothelastdrop intelligenceeverywhere justdoit connectingpeople 科技以人为本 obeyyourthirst 1 whatarethey 2 inwhatwaysaretheyshowntous advertisements pictures flashes words songs films task1 observation observethesixpicturesonpage1 learningsoftware what cheaporexpensive airlineservice ifyoucreateanadaboutairlineservice whatdoyouthinkisthemostimportant safefastcomfortablecheap howdoestheaddescribeshampoo makehairsoft shiny doyouthinkitwillsuccessfullypersuadepeopletobuythisshampoo 1 whatisthepurposeoftheseadvertisements tosellproducts servicestoencouragepeopletobuyproducts services 2 whattypesofadsarethey commercialadvertisements whatdoesitmakeyouthinkabout thinkaboutpeoplewhoneedhelp whatproblemdoestheadtellus whatdoyouthinkearthdayisallabout harmful badeffectsoftakingdrugs slogan 1 dotheywanttopromotesomeproducts 2 whatisthepurposeoftheadsabove toeducatepeopleabouthealth safety oranyotherissuewhichaffectspublicwelfare 3 whattypeofadsarethey publicserviceadvertisements psas askformore 渴望无限 thetasteisgreat 味道好极了 anythingispossible 一切皆有可能 justdoit 只管去做 nikesneakers 没有不做的小生意 没有解决不了的大问题 ibm公司 nobusinesstoosmall noproblemtoobig whatarethecharactersofadvertisements simple persuasive vivid attractive humorous 1 howmanytypescanadsbedividedinto 2 whatarethedifferencesbetweenthetwotypesofads adsforsales commercialadvertisements adsforpublicissues publicserviceadvertisements psas reading advertisements reading partc1 1 whereareadvertisementsmostcommonlyfound billboards newspapers magazine theinternet radioandtelevisionarethemostcommonplacestofindadvertisements 2 whatisthedifferencebetweencommercialadsandpsas theformerispaidfortopromoteaproductorservicewhilethelatterisplacedforfreeandintendedtoeducatepeople 3 whyaresomeoftheadvertisementscleveraccordingtothearticle becauseeveniftheydon tlie itdoesn tmeantheytellyouthecompletetruth 4 whendidchinabeginanationwidepublicserviceadvertisingcampaign chinabeganthecampaignin1996 5 whyshouldwefollowtheadviceinpsas becauseallthepsasaremeanttobehelpful andbyfollowingtheadviceinpsas wecanoftenlearnalot homework diydesignanewadfortheproductsoflinwushunuaduckindustrialdevelopmentcorporation youradshouldcontaininformationabouttheproductandwhypeopleshouldbuyit don tforgettoincludepicturesandtousesomeofthetechniquesyouhavelearntinthisunit thankyou inyouropinion whatmakesagoodadvertisement agoodbrandnameasloganeasytorememberimaginationandcreativitytruthfulfactshumourvividpictures letusenjoyanotherfilm 1 doyoubelievethatadvertisementstellthecompletetruth 2 whyorwhynot discussion advertisinghasapositiveeffectonourlives advertisinghasanegativeeffectonourlives what stheattitudeofustowardstheads weshouldthinktwicebeforebuying dividethemintotwoparts adsforpublicissues publicserviceadvertisements psas adsforsales commercialadvertisements projecthope earthday say no todrugs software oxlinairlines softshineshamp