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Unit 4 GREEN WORLDReading: Warming up Look at the pictures and match each flower with its correct name Which flower is your favorite? Explain why. Pre-reading Why was Carl Linnaeus important to the history of botany as a science? His system of grouping plants in families was unique, which based on the arrangement of the male and female organs in the flowers. While-reading Fast reading How many people are mentioned in the passage? Carl Linnaeus Daniel Solander Joseph Banks Captain Cook Careful reading 1. Before Linnaeus botany was _D Astudied by doctors Bunknown to anyone Cfully developed Da branch of medicine 2. Some economic species plants such as_ could help to develop local economiesC Arose and peony Btea and apple Ccocoa and hemp DCocoa and lemon 3. It was _ who made Kew a centre of scientific and economic researchA AJoseph Banks BCaptain Cook CLinnaeus D Daniel Solander 4.Paragraph one of the text mainly tells us _ C Athe importance of botany Bhow to classify plant species into groups CLinnaeuscontribution to botany DLinnaeusdiscoveries about different species 5.Captain Cook made _voyages altogether around the world. C Aone BTwo CThree D.four Post-reading 1. How did scientists classify plants before Linnaeus? Some scientists classified plants into herbs and trees, or according to the shape of the fruit, or whether they had flowers or not. 2. What were the goals of James Cooks first voyage around the world? To study the passing of the planet Venus across the sun; to record, classify and describe all plant and animal life observed during the trip; to search for an unknown southern continent. 3. Why did Joseph Banks have to supply his own money to equip part of the expedition? Because the government would not pay for such a new field of science as botany. 4. What could be a possible explanation for the name “strawberry”? When people plant strawberry, they spread straw under the fruit to reduce the necessary amount of watering. Translate the following phrases into English: 1. 详细地 in detail 2. 处于支配的地位,负责 in charge of 3. 由负责 in the charge of 4. 任命某人为 appoint sb. as 5.将分类成 classifyinto 6. 计算之间的距离 calculate the distance between 7. 一代一代传下去 pass on from one generation to the next 8.建于之上;以为基础 be based on 9.参与; 陷入 的活动 be involved in 10.根据;视而定;按照 according to 11.搜索;寻找 search for 12.总而言之 altogether 1.matchwith (在品质;颜色;设计等方面)相等,相当,相配 2.at the age of 在岁时 3.look out for 警惕;留心;守侯 4.on a large scale 大规模地;大范围地 5.year after year 年年;年复一年 6.pass away 逝世 7.nameafter 给取名;命名 8.in detail 详细 9.take care of 关心;照顾 10.classifyinto 分类;归类 11.develop a lifelong friendship with 与结存了终生好朋友 12.born into 出生 13.have an appetite for knowledge 有求知欲 14.appoint sb. as 委派;任命某人为 15.spread over 传播;流传 16.a great deal of 大量;许多(用于不可数名词) 17.lie in 在于 18.related to 与有关 19.the key to 关键是(在于) 20.adapt to 适应于 21.be sunken into 堕入 Integrating skills Scanning Find out the important people mentioned in the text. Charles Darwin From England Gregor Mendel From Austria Gote Turesson From Sweden Choose the best answers according to the passage 1. The research by Darwin, Mendel and Turesson shows that_ . C A. genetics is more important than the environment to plants B. genetics is less important than the environment to plants C. both genetics and the environment are important to plants D. neither genetics nor the environment is important to plants 2. Darwin observed that the birds with _ _ would eat_ . B A. small beaks l hard seeds Bbroad beaks;hard seeds C. hard beaks;hard seeds Dbroad beaks;soft seeds 3.Darwin joined the scientific expedition on _ C A. the Endeavour B.Tahiti Cthe Beagle Dspace 4. Scientists of the nineteenth century believed that . D Athe development of new species was behind the influence of the environment Bthe development of new species and the influence of the environment were hand in hand Cthe development of new species had nothing to do with the influence of the environment D the influence of the environment was behind the development of new species . 5. Darwin studied physics,chemistry and botany because_ . B Ahe was invited to join scientific expedition Bhe was interested in them Che could do a lot Of experiments Dhe wanted to finish his book“On the Origin of Species” Fill in the following blanks Scientist Research/experiment Result Charles Darwin The wild life of Galapagos, many varieties of garden roses There were differences between the species of the different islandsyet all showed a clear relationship with those of America differences in habitat could lead to different species in birds as well as in plants. Gregor Mendel Flowers and peas Many characteristics were passed on from one generation to the next, without influence by the environment. His research gave birth to the science of genetics. Gote Turesson A wild plant found on the Swedish west coast Found evidence for the existence of stable varieties within species in nature. He showed that differences between plants of one species occurred as a result of the environmental conditions in their habitat. The text can be divided into four parts Part I Pa1-3: Darwin and his research. Part II Pa4-5: Mendel and his experiment. Part III Pa6: Turesson and his study Part IV Pa7: the importance and significance of the research of the three. Important sentences in the passage 1. It was Darwins visit on the Beagle to the Galapagos Isles that gave him the key to his new theory. 2. Back home, in England, Darwin realized that differences in habitat could lead to different species in birds as well as in plants. 3. As a result of Darwin and Mendels research, scientists of the nineteenth century formed the belief that that influence of the environment was behind the development of new species. 4. It would take a next generation of scientists to bring the importance of the environment on species back in view. Unit 5 Getting the message Reading: Look at the pictures on page37 and fill in the chart Items Ad 1 Ad 2 Ad 3 The products they persuade you to buy Advanced electronic roducts Shampoo Soft drinks How to persuade By using abstract design, slogan and pictures By using wonderful pictures ,slogan and realistic products By using wonderful pictures, slogan and products The message each ad gives High quality,Help customers to succeed Create beauty,bring happiness and love to customers Help athletes to refresh themselves. How is the information conveyed Pictures, slogan, spokesman Products,slogan, pictures Pictures,slogan, products Words related to advertising advertise, advertisement advertiser, brand, post, spokesman, spokeswoman, designer, entertain, promote, customer, slogan, text, writer mislead, humorous, persuasive, broadcast, annoy, appeal to Pre-reading Collect advantages and disadvantages of advertisements from the students Advantages Disadvantages Provide information Mislead customers Increase sales Give false or incorrect information Make the public aware of social problem Raise the price of products 1.the first form of advertising : in Greece and Egypt around 1500 B.C. 2.the first printed advertisement: in London 1477 3.the first commercials on radio: about 1920 4.the first commercial on TV: after World War 2 Reading Find out the main idea for each paragraph Pa1: Ads are found almost everywhere Pa2: People react to advertisements in different ways. Pa3: The basic principle of advertisements is to influence customers choices. Pa4: Ads help companies and customers n a variety of ways. Pa5: the most important function of advertising is to introduce new products. Pa6: Governments and other organizations use ads to make people aware of government policies and social problems. Pa7: Customers should be careful of illegal ads. Pa8: Customers should learn to protect themselves from false ads and make smart choices. Answer the following questions Fast reading 1.What is peoples reaction to ads.? P2 2.What is the basic principle of advertising? P3 3.What is the most important function of ads? P5 4.whats the advantage of good ads? P8 Careful reading 1.Why is advertising popular? 2.How does advertising help consumers and companies? 3.What is the basic principle behind advertisements? 4.Why do advertisers often have to work hard to attract peoples attention? 5.What is a “bait-and-switch” a? 6.How can we protect ourselves from misleading ads? Choose the best answers: 1.The word “advertising” means to make a product known to . D A managers through broadcast B leaders by radios C firms by printed notices D people in various ways. 2.One advantage of advertising is that it helps . A A increase product sales B make a product more expensive C increase production D reduce the costs of a product 3.Advertising is a highly developed . B A information B industry C trade D science 4.The development of radio, television, cinema, magazines and newspapers has with the development of advertising. B A followed up B gone hand in hand C gone behind D taken place 5. The best chance to reach customers is to . C A sell them the product B sell them what money can not buy: love, happiness and success. C appeal to their emotions D reduce the price of the products. 6The development of media has gone hand hand the development of advertising. C A. by; by B. by; with C. in; with D. in; by 8.People react to advertisements in different ways.Because . 答案:A A. ads are useful and entertaining to some people while annoying to others B. ads are useful and entertaining C. ads are annoying D.ads are not only useful and entertaining but annoying 9.When we buy an expensive product, can help us make the right decision. 答案:B A. sellers B. ads C. our friends D. defenders 10.“Not all ads are used to promote a product or to increase a companys profits” means . 答案:D A. all ads are used to promote a product or to increase a companys profits B. few ads are used to promote a product or to increase a companys profits C. no ads are used to promote a product or to increase a companys profits D. all ads are not used to promote a product or to increase a companys profits 11.In order not to become easy target for ad makers, we must . 答案:A A. distinguish between fiction and facts B. watch TV more often C. believe all the ads D. never believe any ads 12.The best chance to reach customers for the advertisers is to . 答案:A A. appeal to their emotions B. make interesting pictures C. give customers proper prices D. send messages to customers 13.Paragraph 4 is mainly about . 答案:C A. ads must increase the production B. ads must reduce the price of the production C. ads must help companies and customers D. ads must make a product more expensive 14.Which sentence tells us the main idea of Paragraph 5? 答案:C A. The most important function of advertising is to introduce the prices of the products. B. The most important function of advertising is to introduce the types of the products. C. The most important function of advertising is to introduce new products. D. The most important function of advertising is to introduce the company where the products come from. 15.Why is advertising popular? 答案:C A. Because ads are found in newspapers. B. Because ads are found on the Internet. C. Because ads are found on TV. D. Because ads are found everywhere. 16.We can infer from the last sentence of the text that . 答案:C A. we must learn to believe ads B. we must learn to accept ads C. we must learn to analyse ads D. we must learn to accuse ads T or F 1.People react to advertisements in different ways.( ) 2.The basic principle of advertising is fairly difficult.( ) 3.Since an increase in sales means an increase in production, the price may be increased, too. ( ) 4.Truthful ads provide good information that helps customers to decide whether they want or need the advertised product.( ) 5.Perhaps the most important function of advertising is to increase a companys profits. ( ) 6.By using the techniques developed by the advertising industry, governments and other non-profit organizations can spread knowledge, change attitudes and improve society.( ) 7.All ads are not used to promote a product or to increase a companys profits.( ) Difficult sentences 1.The development of radio ,television and other media has gone hand in hand with the development. 2.Customers see so many ads every day that advertisers must work hard to get their message across. 3.The best chance to reach customers is to appeal to their emotions. 4.First of all ,we should always keep an eye out for “hidden information”. Integrating skills Fill in the blanks for the revision Advertising is a highly developed industry. It has gone hand in hand with radio, television and other media. People react to ads in different ways. Some think ads are useful and help consumers make informed choices while others accuse companies of using ads to mislead us. Companies can influence customers choices by introducing a brand name and by associating products with customers needs. There are so many ads for customers that advertisers must try to get their message across by appealing to their emotions. Ads help companies and customers in all kinds of ways. They can help companies increase sales . At the same time , they help customers choose among all the available products. In fact, truthful ads provide good information,and help customers compare feathers, functions and costs. Some governments name a famous person as their spokesman or spokeswoman to make people aware of their social problems and policies. Customers should protect themselves by keeping an eye out for bad ads, telling false information from real facts and making good choices. II Lead-in 1 what product do they persuade you to buy? 2 what information about product can you get? 3 How is the information conveyed? 4 What are the skills of making good ads? III Reading 1 How do the ad-makers create a positive image of the product they are promoting? 2 How do ad-makers choose a name for the product? 3 What kind of slogans should be used to make the consumers to form a positive image? Can you give an example? 4 How are the ads presented ? How to create a positive image of the product Choose the words and brand names - tell the consumer about the advantages of the product -choose a funny name(use a well-known word- choose names from old stories- invent a new word ) A good slogan( should be catchy - easy to remember - convey a message) Ads are started with a puzzle or question And presented in a humorous way 1.in order to 为的是;目的在于 2.take into consideration 考虑某事物 3.comparewith 把与比较(对比) 4.complain about 对某人与某物抱怨 5.in charge of 负责;处于控制或支配的地位 6.hand in hand 手拉手;密切关联的 7.with the develop of 随着发展 8.on the other hand 另一方面 9.get across 传播或为人理解 10.instead of 代替(后面接名词代词动名词或介词短语) 11.appeal to 呼吁;上诉;投合(兴趣或心愿) 12.armed with用 做准备;备有 13.make sb. aware of 使人明白;觉察;意识到 14.keep an eye out for 留心或注意到某人或某事物 15.protectfrom 防护而不受 16.at the right time 在恰当的时候 17.point out to (向某人)指出;使注意 18.make sense 有意义;有道理;讲得通 19.accuseof 指责;控告 20.attach to 系;贴;固定;附着 21 differ from 不同于 22 attach to/connect with 附着/联想 23 attach importance to 给予重视 24 start with 以 开始 25 with the purpose of 以 为目的 26 point out 指出 27 refer to 指/参考 28 think twice 慎重考虑 Unit 6 Reading Read the text then answer some questions. 1 When did we decide to move to another place? 1845,10 2 How long did the journey last? About a year 3 What is our first destination? India Greek in Kansas 4 Is the journey hard? Can you make some examples about it? Yes, it is hard. You can make many examples. Listening Listen to the tape carefully then do these exercises. Postreading Exercise1. True or False 1 We traveled alone. (F with many other families) 6 When a young man in our group suggested that I stay behind with the children and wait for help, I agreed. (F I didnt agree.) ( )7 When the animals smelt the water, they all ran. Exercise 2 Choose the best answers 1.The reason why my father wanted to go to California is that . 答案:C A. California was in desert B. California was far away C. California was a wonderful land described in a book D. California was the largest state in the USA 2.People moving to the west would meet in . 答案:A A. Kansas B. California C. Salt Lake Valley D. Salt Lake Desert 3.On which day did the author enter the Salt Lake Desert? 答案:B A. April 12. B. November 4. C. October 15. D. December 25. 4.Why did the travelers call their ninety-mile drive through the Salt Lake Desert the “Long Drive”? 答案:D A Because the landscape was dry and barren. B. Because water was salty and not drinkable. C. Because their water supply was so low. D. All of the above. 5.After the travelers burnt their wagons, they had to go on their feet with another miles to go. B A.2 500 B.500 C.90 D.45 6.Why didnt the author stay behind with the children and wait for help? A A. Because that meant he/she would die. B. Because he/she knew that children were tiresome. C. Because he/she knew that there was a wagon waiting for him/her. D. Because he/she felt he/she could get a prize by his/her father. 7.The animals almost ran when the travelers reached the edge of the desert, why? 答案:C A. Because they were tired and weak. B. Because they had no burden. C. Because they must have smelt the water. D. Because they went back to their home. 8.How long did the author spend finishing

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