高一英语：unit1 advertisingReading课件牛津译林版modu.ppt

reading advertisements 江苏桂国光 leading in useyourimaginationandwhatyouhavelearnttoguess whatmightbetalkedaboutinthearticle reading whatdoadvertisementsencouragepeopletodo theyencouragepeopletobuyaproductserviceorbelieveinanidea whatdoespsasstandfor itstandsforpublicserviceadvertisements whatarepsasmeanttodo psasaremeanttoeducatepeopleabouthealth safety oranyotherissuewhichaffectspublicwelfare whereareadvertisementsmostcommonlyfound billboards newspapers magazine theinternet radioandtelevisionarethemostcommonplacestofindadvertisements reading partc1 whatisthedifferencebetweencommercialadsandpsas theformerispaidfortopromoteaproductorservicewhilethelatterisplacedforfreeandintendedtoeducatepeople whyaresomeoftheadvertisementscleveraccordingtothearticle becauseeveniftheydon tlie itdoesn tmeantheytellyouthecompletetruth whendidchinabeginanationwidepublicserviceadvertisingcampaign chinabeganthecampaignin1996 whyshouldwefollowtheadviceinpsas becauseallthepsasaremeanttobehelpful andbyfollowingtheadviceinpsas wecanoftenlearnalot 1 advertisementsarefoundinmanyplaces 2 psasareonlyfoundinnewspapers 3 alladvertisementstellthecompletetruth t f f reading partc2 4 psasandcommercialadsusesomeofthesamemethods 5 commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives 6 anadwarningpeopleagainstsmokingisanexampleofpsa t f t readingstrategy whatisexpositorywritingmeanttodo itismeanttointroduceyoutobasicinformationonatopic whatisitsbasicformat itusuallyfollowsthebasicformat introductionofsubject supportingdetails conclusion post reading whatarethedifferencesbetweencommercialadsandpublicserviceads doyouthinkyoungpeopleareeasilypersuadedintobuyingnewproducts whyorwhynot whatisthemostimpressivepsayouhaveeverseen whydoyouthinkitisimpressive languagepoints doresearchon into 做有关 的研究sharevt 分享 分担 具有相同的 观点 想法 经历等 sharesthwithsb同某人分享某物sharesthamong between 将某物平均分给 e g tomsharesabedroomwithhistwinbrother e g themotherwassharingacakeamongthechildren e g jimsharesmyopinionsonhumancloning 3 persuadevt 劝说 说服persuadesbtodosth说服了某人做某事persuadesbintodoingsth说服了某人做某事persuadesboutofdoingsth说服了某人不做某事 e g itriedtopersuadehimtojoinusbutfailed 4 encouragevt 鼓励 激励 促进 助长encouragesbtodosth鼓励某人做某事encouragesbin 在 方面鼓励某人 助长某人的 e g parentsshouldnotencouragetheirchildrenintheirlaziness 5 servicen 服务 帮助atyourservice听您吩咐 供你差遣或使用dosbaservice给某人帮忙ofservice有用的 有帮助的 servevt 为 服务 接待 招待 伺候 吃饭 端 菜 供应 饭菜 酒水等 e g servethepeopleheartandsoul e g firstcome firstserved e g therestaurantdoesn tservewine 6 believesb相信某人说的话believein 信仰 信任 相信 的存在e g doyoubelieveingod no ibelieveinthetruth e g manypeoplebelieveinalienseveniftheycan tgivepersuasiveevidence 7 intendvt 想要 打算 计划intendtodosth打算做某事intenddoingsth打算做某事intendsbtodosth打算让某人做某事intendsthfor 为 准备某物sthbeintendedfor 某物是为 准备的 beintendedtodo 是用来做 e g thegovernmenthasintendedtoreducethepricesofhouses e g iintendedthegiftfortomonhisbirthday e g thebookisintendedforchildren 8 claimvt 要求 认领 索取 声称 主张claimtodosth声称要做某事 还未做 claimtohavedone声称做过某事itisclaimedthat 据说 有人主张 e g theoldmanclaimedtohaveseenaliensbutnobodybelievedhim e g tomclaimedtobuyacarofhisownbuthecan tafforditatthemoment mentn 评论 意见 评价vt vi评论makeacomment commentson 对 评论 评头论足nocomment无可奉告commenton 对 评论 评头论足e g itisimpolitetocommentonothersbehindtheirback 10 leadto 通向 导致 leadahappy pain hardlife过着 的生活leadsbto 领某人去 某地 leadsbtodosth带领某人做某事 11 dealwith 对付 和 打交道 处理 涉及 多和how连用 d