【模板】毕业论文封皮目录摘要等.doc

吉林华桥外国语学院本科毕业论文（2007级）姓 名：XXX学 号：0201070101院 系：英语学院 专 业：英语（教育方向）指导教师：XXX二一一年六月小二Times New Roman，居中，加粗The Importance of Public Relations in Marketing空一行公共关系在市场营销中的重要性黑体三号，居中，加粗，位于本页上四分之一处姓 名： XXX院 系： 英语学院专 业： 英语（教育方向）指导教师： XXX 吉林华桥外国语学院 Jilin Huaqiao Foreign Languages Institute空一行Times New Roman小四号空一行Times New Roman小二号，加粗，居中Abstract每段开头空4个字母The long-believed theory “Make a better mousetrap and the world will beat a path to your door.” does not work as well as before. Todays market competition is a combination of the attention competition, the competition of relations, the consumer loyalty competition, the will of the people competition, and the propaganda competition. To survive and succeed in the severely competitive market, corporations must try to obtain attention, interest, understanding, and support of the public, and public relations comes to be the magic tool. However, many corporations havent recognized the power of public relations. Hong Kong businessman Barry C. Cheung notes, China lacks skills in public relations generally and crisis management specifically, that hurts them.” Chinas ongoing trade-related friction with foreign countries demonstrates his opinion and it highlights the need for a better public relations effort on the part of the Chinese corporations.The article is written to draw attention to public relations in the cause of marketing through analyzing the influence of public relations on corporations in marketing.This thesis falls into 5 parts. The first part makes a short description about the present state of the public relations in the world. The second part makes an introduction of marketing terms including public relations, marketing, marketing mix, and promotional mix. The third and fourth parts make a detailed analysis on the relationship between public relations and marketing and how public relations influence corporations in marketing. Finally, the article reemphasizes the importance of public relations to corporations and calls on corporations to pay attention to building public relations in marketing.空一行Key Words: marketing; marketing mix; public relations; the public Times New Roman小四号，加粗Times New Roman小四号，中间用分号隔开黑体三号居中，加粗，字间空格空一行摘要正文宋体小四号空一行摘 要每段开头空格曾经经久不衰的理论“酒香不怕巷子深”如今已不再经典。当今的市场竞争是一种注意力的竞争、关系的竞争、消费者忠实度的竞争、人心的竞争以及宣传的竞争。企业要在这个竞争极其激烈的市场中生存和发展，就必须争取社会各界的关注、兴趣、理解和支持，而公共关系此时就成了制胜的法宝。然而，目前仍有许多企业还没有认识到公共关系的作用。一名著名香港商人称道：“中国普遍缺少公共关系方面的能力，尤其是在危机管理方面，而这对他们造成很大影响。”中国与其他国家在贸易方面摩擦不断，正印证了他的观点，这也对中国企业要在加强公共关系方面做出努力提出了要求。本论文通过分析公共关系在企业营销中的影响，呼唤企业在市场营销中重视公共关系的塑造。全文共分为五个部分。第一部分简单介绍了世界上公共关系的现状。第二部分介绍了几个营销专业名词，包括：公共关系、市场营销、营销组合、促销组合。第三部分阐述了公共关系与市场营销以及与广告的关系。第四部分详尽分析了公共关系是如何影响企业营销的。最后，文章再次强调了公共关系对企业的重要性，并呼唤企业对公共关系给予重视。空一行关键词：市场营销；营销组合；公共关系；社会公众宋体小四号，加粗宋体，小四号，中间用分号隔开空一行Times New Roman小二号，加粗，居中空一行Contents. Introduction1Times New Roman小四号. Definitions12.1 The Definition of Marketing12.2 The Definition of Marketing Mix22.3 The Definition of Promotional Mix22.4 The Definition of Public Relations3. Relationships between Public Relations and Marketing33.1 Public Relations and Marketing33.2 The Comparison and Integration of Public Relations and Advertising43.2.1 Comparison43.2.1.1 Difference in the Level of Control43.2.1.2 Difference in the Power of Setting Policies for an Organization53.2.2 Integration6. The Benefits of Public Relations in Marketing64.1 Building and Reinforcing a Companys Good Image74.2 Increasing Sales and Profits Indirectly84.2.1 Publicity Releases94.2.2 Special Events104.2.3 Online Public Relations Tools124.3 Coll