艺术设计大纲英文版.doc

Syllabus for Art DesignCourse Title:1. Photoshop2. Colour3. Introduction to Design4. Skecth5. 3DS MAX6. VI Design7. Packaging Design8. Logo Design9. Public Space Design10. Advertising Design11. Living Space DesignSyllabus of VI DesignOne Course Description 1. Major for：Art Design 2. Nature，Status and Role VI Desigh which is corporate identity-centric, is a compulsory course for art design major. The task of this course is to let students know the desigh and making of visual identity system. 3. Teaching Objectives a、The based system elements of VIS, corporate identity, product-specific signs, special fonts, standard colour, standard graphics and so on. b、The application system elements of VIS, tools, demanstrating materials and words and deeds of the media in show site. 4. Leading Course Design Form, Layout Design, Logo Design 5. Test and Evaluation Final Exam（60%），Routine Participation（40%）Two Course Content 1. Course Summary The system elements of corporate identity system, corporate identity, product-specific signs, special fonts, standard colour, standard graphics and so on. 2. Course Content Chapter One Introduction to VI Section 1. The History of Corporate Image Design Section 2. From Product Trademarks to Corporate Identity a. Difference between Product Trademarks and Corporate Identity b. Difference between Traditional Corporate Identity and Modern Corporate Identity Section 3. Systematic Recognition of Identity Section 4. The Development of Corporate Identity System Section 5. The Importation of Corporate Identity System Chapter Two The Constitution of VI Section 1. Based Design System of VI a. Company Name b. Standard Logo c. Deformation Logo d. Standard Graphics e. Typography f. Standard Colour g. Secondary Colour h. Combined Mode i. Trademark Brand j. Symbolic Patterns k. Mascot l. Logo Paraphrase Section 2. Application Design System of VI a. Office Supplies Category b. Banner Category c. Instructions Marked Category d. Clothing Category e. Advertising Category f. Data Category g. Situation and Display Category h. Transport and Equipment Category i. PR Gifts Category j. Products and Packaging Category k. Others Chapter Three VI Manual Binding Section 1. The Aim and Role of Manual Binding Section 2. The Form of Manual Binding Section 3. Manual Management Section 4. Principles of Manual Binding Section 5. Design Rules in Manual BindingThree Teaching Key Points and Difficulty 1. Key PointsThe desigh and making of visual identity system, the tendency in corporate image design.2. Difficulty Form relations among the parts of visual identity system.Four Teaching Methods Lectures and PracticeFive Teaching References1. VI Design, by Zhang Shizhuo, Yujing, Liaoning Fine Arts Publishing House2. CI Design, by Yang Renmin, Liwei, Shanxi People Arts Publishing House Syllabus of Packaging DesignOne Course Description 1. Major for：Art Design 2. Nature，Status and Role Packaging design is a compulsory and vacational skill course. It focuses on visual communication design skills. And this course mainly discuss how to express art thinking through graphic modeling capability and graphic design capability to complete a new and meaningful graph.3. Teaching Objectives Let students know the history of packaging, including design positioning, design ideas and expressions, packing composition and basic thearies of systematic packaging design.The objective of this course is that students can be familiar with packaging process, decoration design.4. Leading Courses Photoshop, Graphic Design5. Test and Evaluation Final Exam（60%），Routine Participation（40%）Two Course Content1. Course Summary This course focuses on the features of packaging design which is one indispensive part of visual communication and discuss creative elements and skills of packaging. 2. Course Content Chapter One The History of Packaging Design Section One Packaging Design Germination Section Two Packaging Design Growing Section Three Packaging Design Development Chapter Two A Summary of Packaging Design Section One The Value and Role of Packaging Section Two Classification of Packaging Section Three Green of Packaging Design Section Four Scope of Packaging Design Section Five Process of Packaging Design Section Six Positioning of Packaging Design Chapter Three Packaging Material Section One Due Features of Packaging Material Section Two Common Packaging Materials Chapter Four Packaging Structure Section One Design Requirements of Packaging Structure Section Two Common Packaging Structure Section Three Structure Set of Box Section Four Packaging Structure for Special Popurse Chapter Five Modeling of Packaging Container Section One Mapping of Packaging Container Modeling Section Two Model Making of Packaging Container Modelin Chapter Six Packaging and Decoration Section One Ideas of Packaging and Decoration Section Two Elements of Packaging and Decoration Section Three Composition Method of Packaging and Decoration Section Four Composition and Visual of Packaging and Decoration Section Five Color Desigh of Packaging and Decoration Section Six Ethnic Style Design Section Seven Series Design Chapter Seven Packaging Design and Printing Section One Prepress Work Section Two Printing Types Section Three Printing Elements Section Four Process Crafts of Packaging PrintingThree Teaching Key Points and Difficulty 1.Key Points The point is the combination between theory and practice and product availability in the process of packaging design. 2. Difficulty Packaging craftsFour Teaching Methods Lectures and PracticeFive Teaching References 1. Packaging Design, by Yang Renmin, Southwest Normal University Press. 2. Packaging Design, by Li Yingkuan, Shanxi People Arts Publishing House.Syllabus of Advertising DesignOne Course Description 1. Major for：Art Design 2. Nature，Status and Role Advertising design is a compulsory and vacational skill course. It focuses on basic knowledge, principles and art rules of print ads. Students are supposed to get remarkable progress in design positioning, design ideas, design capacity, team spirit, comprehensive ability. And this course aims to enhance the personality, the creative thinking and ability of the students, which can lay a thound foundation for their future career.3. Teaching Objectives Advertising design is a compulsory and the most comprehensive course. Let students know the history of print ads, bacic theoretical things of print ads, including roles, ideas and expressions, compositions. The objective of this course is that students can know what is an excellent advertisement and can design an advertisement with the help of what they have learnt.4. Leading Courses Photoshop, Layout Design5. Test and Evaluation Final Exam（60%），Routine Participation（40%）Two Course Content1. Course Summary This course focuses on the elements and techniques of advertising as well as the features of packaging design which is one indispensive part of visual communication.2. Course Content Part One Basic Theory of Advertising Design Chapter One A Introduction to Print Ads Design1. A Brief History of Print Ads 2. The Definition and Classification of Print Ads 3. The Roles and Main Features of Print Ads 4. Print Ads and Brands 5. Design and Planning of Print Ads Chapter Two Elements of Print Ads1. Graphs of Print Ads 2. Scripts of Print Ads 3. Colors of Print Ads 4. Copies of Print Ads Chapter Three Creative Thinking of Print Ads Design 1. Positioning of Print Ads 2. Definition of Creative Print Ads 3. How to conduct creative print ads? 4. Thinking Ways of Creative Print Ads Chapter Four Expression Crafts of Crea