译林版必修四unit 1 advertising language points学案.docx

.核心必记单词1.advertising n.做广告；广告活动；广告业advertise v.做广告，宣传advertisement n.广告；广告宣传advertiser n.广告商2.persuade vt.说服，劝说；使信服persuasion n.说服，劝说persuasive adj.有说服力的3.cheat vt.& vi.欺骗；作弊；n.骗子；欺诈行为4.fool vt.欺骗，愚弄；n.傻瓜；adj.愚蠢的；傻的5.cure vt.治愈；解决；n.药物，疗法；对策6.comment n.评论，评价；vi.评论，议论7.aim vt.& vi.以为目标；瞄准；n.目的，目标8.benefit vt.& vi.使收益；得益于；n.益处；救济金；奖金beneficial adj.有益处的，有帮助的9.promote vt.推广，宣传；促销；促进，推动promotion n.推广；促进；提升10.consult vt.咨询；请教；查阅；vi.商议；商量11.amazed adj.大为惊奇的12.recommend vt.推荐；建议，劝告；介绍recommendation n.推荐；建议13.design vt.& n.设计designer n.设计者，设计师14.update vt.& n.更新；提供最新信息；使现代化15.aspect n.方面；层面16.determine vt.确定，查明；决定；裁决determined adj.坚决的；有决心的determination n.决心17.appeal vi.有吸引力；呼吁，恳请；n.吸引力；呼吁，恳求appealing adj.有吸引力的18.react vi.做出反应，回应reaction n.反应，回应19.urge vt.敦促，力劝；竭力主张；n.强烈的欲望，冲动20.shock vt.使震惊，使惊愕；n.震惊，惊愕.阅读识记单词21.drug n.毒品；药，药物22.skilful adj.有技巧的；熟练的23.innocent adj.清白的，无罪的；无恶意的；纯真的innocence n.清白，无罪；纯真24.mental adj.心理的；思想的，精神的；智力的mentally adv.精神上；智力上25.trick n.骗局；玩笑，恶作剧；戏法，把戏；诀窍；vt.欺骗，欺诈26.nationwide adj.& adv.全国范围的(地)，全国性的(地)27.intelligence n.智力，才智；情报intelligent adj.有才智的，聪明的28.comprehension n.理解力，领悟能力；理解练习29.best-seller n.畅销书；畅销品30.senior adj.(高中或大学)毕业年级的；级别(或地位)高的；n.高年级学生，毕业班学生；上司；年纪较长的人31.purchase vt.购买，采购；n.采购；购买的东西32.tip n.建议，提示；顶端，末梢；小费；vt.& vi.(使)倾斜，倾覆；给小费33.multiply vi.& vt.成倍增加，迅速增加；乘，乘以34.bargain n.便宜货；协议；vi.讨价还价35.bonus n.意外收获；奖金，额外津贴36.media n.大众传播媒介，大众传播工具37.target n.目标；靶子；vt.瞄准；以为目标38.analysis n.分析，分析结果analyz(s)e vt.分析；分解39.personally adv.个别地；就本人而言；本人，亲自personal adj.私人的，个人的；亲自的personality n.个性；性格语境活用用所给词的正确形式填空1.this program is beneficial(benefit) to the children who couldnt go to school due to their poverty.2.she is determined(determine) to carry on with her education.3.a computer analysis(analyze) blindly compared calls produced by mothers and chicks，ranking them by similarity.(2017江苏)4.over the years，designers(design) and artists have been trying to capture the essentials of good design.5.often this earliest form of advertising/advertisement(advertise) involved a newly arrived ship loaded with goods.6.the photo drew about 7,000 comments(comment) on the social media platform.7.he tried to persuade her but failed.it appeared that what he said wasnt persuasive at all.(persuade)8.though intelligence plays an important role in achieving success，intelligent people dont always have an edge over those who work hard.(intelligence)9.personally，i think the personality of a child should be well respected and parents shouldnt force their personal opinions on their children.(personal)10.one of the programmes organized by wpf is food-for-growth programme，targeting(target) people at risk.(2018盐城中学段考)1.for free免费2.be meant to旨在，目的是；打算3.even if/though虽然，即使4.fall for上的当，受的骗5.play tricks on欺骗；捉弄6.deal with涉及，关于；处理，应付7.figure out弄清楚，弄懂；计算出8.appeal to吸引，引起兴趣；呼吁9.be concerned with对关心10.get something across把表达清楚11.discourage sb.from doing sth.阻止某人做某事12.die from死于语境活用用上述黑体短语的正确形式填空1.unique works of this kind are different from todays popular art，even if/though they began as works of popular art.2.interruptions are one of the worst things to deal with while youre trying to get work done.3.your car is still under guarantee，so we will fix it for free.4.the art historians tried to figure out how the temple might have looked when built around 15 bc.5.the teacher suggested that gabriel go into the music store-room to see if any of the instruments there appealed to him.6.it is vital to get across to teenagers the simple fact that being addicted to the internet will more or less do harm to both mental and physical health.1.so.that.如此以至于we are so used to them that we often do not even realize how many we see and hear in a day.我们如此习惯它们的存在以至于我们都没有意识到一天究竟看了和听了多少广告。2.not all.不是所有的都not all ads play tricks on us though.但并非所有的广告都跟我们玩花招。3.when it comes to.当谈到的时候when it comes to advertisements，we must all use our intelligence and not be a slave to them!谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶！4.the way (in which/that).the information i found has really helped me educate others in the ways in which companies promote their products.我找到的信息对我教导别人真的很有帮助，许多公司也用这种方式推广他们的产品。句式仿写1.那时我很忙，以至于三天没睡觉。i was so busy at that time that i didnt go to sleep for three days.2.尽管网上购物已经改变了我们的生活，但不是其所有的影响都是积极的。while online shopping has changed our life，not all of its effects have been positive.3.说到胎教，鸟妈妈表现得最好。(2017江苏)but when it comes to embryonic learning，birds could rule the roost.4.当人们谈论某事的组成时，他们指的是把它的各个部分放在一起排列的方式。(2018常熟中学月考)when people talk about the composition of something，they are referring to the way in which its various parts are put together and arranged.1.“欺骗”集中营cheat，fool，deceive，lie to sb.2.“建议”高频词集锦advise，suggest，recommend，propose3.“吸引人的”大集合attractive，charming，eye-catching，absorbing，fascinating，appealing4.“做出反应”荟萃react to，respond to，reply to5.“动词in”短语集锦(1)believe in相信(2)put in插入，放入(3)bring in引入；使挣到(4)let in让进入6.for短语大团圆(1)for sale出售(2)for free免费(3)for short简称(4)for sure肯定地(5)for fun开玩笑地7.“查字典”可以这么说(1)consult a dictionary(2)refer to a dictionary(3)look up sth.in a book/dictionary persuade vt.说服，劝说；使信服，使相信拓展词：persuasion n.劝说，说服persuade sb.to do sth.persuade o doing sth.说服某人做某事persuade sb.not to do sth.persuade sb.out of doing sth.说服某人不做某事persuade sb.of sth./that.使某人相信(1)it was hard to persuade him to give up/into giving up smoking.说服他戒烟很难。同义句改写(2)he tried to persuade me to accept his idea，but in vain.he advised me to accept his idea，but in vain.熟词生义写出句子中黑体词的汉语意思(3)how can i persuade you that i am sincere？使相信易错点拨表示“试图说服某人做某事(不一定说服)”的表达形式：try to persuade sb.to do sth.；advise sb.to do sth.。 advertise vt.&vi.做广告，宣传拓展词：advertisement n.广告；广告宣传(ad)advertising n.做广告；广告活动；广告业advertise oneself自吹自擂be advertised as被宣传为(1)the inn is advertised as being from the early 16th century.这家小旅馆被宣传为自16世纪初就有了。(2) he advertised for a secretary.他登广告招聘一名秘书。(3)advertising is one of the biggest businesses in america.广告业是美国最大的行业之一。易错点拨advertise sth.指为某物做广告，即登广告宣传某物；advertise for sth.指登广告征求或寻求某物，for表目的。 cheat v.欺骗；作弊；舞弊n.欺诈行为；骗子cheat sb.(out) of sth.骗取某人某物cheat o doing.欺骗某人做cheat in the exam在考试中作弊(1)two young men cheated the old lady of her necklace and then got away.两个年轻人骗走了老太太的项链，然后逃走了。(2)he cheated me into believing that he was rich.他骗我相信他很有钱。(3)the old man a lot of money by two strangers in the street.a.cheated out ofb.cheated intoc.was cheated out ofd.was cheated into答案c解析句意为：这个老人在街上被两个陌生人骗了很多钱。cheat sb.(out) of sth.骗取某人某物。因为the old man和cheat是被动关系，所以选c。易错点拨cheat用作及物动词表示“欺骗”时，其宾语通常应是人而不能是物，且不能接双宾语，要表示“骗取某人的某物”，通常用cheat sb.(out) of sth.。 fool vt.欺骗；愚弄n.傻瓜adj.愚蠢的；傻的拓展词：foolish adj.愚蠢的；可笑的(1)fool o doing sth.欺骗某人做某事(2)make a fool of sb.愚弄某人(1)i was fool enough to believe him./i was so foolish that i believed him.我竟然相信他，真够傻的。(2)tim was fooled into believing that hed won a lot of money.tim受骗上当，以为他赢了很多钱。(3)cant you see she is making a fool of you?难道你不明白她正在愚弄你吗？句式升级(4)she was foolish to say such a thing.(用it作形式主语改写)it was foolish of her to say such a thing. cure v.治愈；治好；矫正，改正；解决n.药物，疗法；治疗，疗程；对策(1)cure sb.of.治愈某人的；矫正某人的(2)a cure for.针对的治疗(1)the authors mother told him to borrow a book in order to help cure him of his reading problem.作者的母亲让作者去借书，目的是帮助他克服阅读障碍。(2)the destruction of such species could prevent researchers from finding cures for certain diseases.这些物种的破坏会妨碍研究人员找到治疗某些疾病的方法。词义辨析cure，treat(1)cure表示“治愈”，宾语既可以是人，也可以是疾病，有时也表示“矫正；革除”。(2)treat表示“治疗”时，多接人作宾语，强调治疗这一动作，并不说明是否治愈。用cure，treat的正确形式填空(3)the doctor was treating the girl who suffered from cancer.(4)who was it that cured the old professor of his cancer?思维发散类似cure sb.of sth.的短语还有：rob sb.of sth.抢了某人的某物rid sb.of sth.去掉某人的某物inform sb.of sth.通知某人某事warn sb.of sth.警告某人某事suspect sb.of sth.怀疑某人某事remind sb.of sth.提醒某人某事 comment n.议论，评论；解释；批评v.表达意见；发表评论(1)comment on/upon对评论(2)make comments/a comment on/about对评论no comment无可奉告(1)i dont feel i can comment on/upon或make comments/a comment on their decision.我觉得我无法对他们的决定作出评论。(2)do you have any comments to make on the recent developments?你对最近的事态发展有什么评论吗？(3)the governor made no about the fight between the red shirts and the thai troops.a.comment b.measurec.benefit d.campaign 答案a解析comment评论；measure措施；benefit利益；campaign运动。根据语境可知“政府没有作出评论”，所以选a。易错点拨comment用作及物动词时，其宾语通常只能是that从句，一般不能是名词或代词，若语义上需要接名词或代词作宾语，则通常用comment on sth.结构。 aim n.目标；目的vt.& vi.瞄准；(向某方向)努力；对准；目的在于拓展词：aimless adj.无目的的 aimlessly adv.无目的地(1)take aim at瞄准with the aim of有目的(2)aim at瞄准；目的在于aim to do./at doing.旨在做be aimed at目的是；旨在(1)jane moved aimlessly down the tree-lined street，not knowing where she was heading.jane沿着绿树成荫的街道漫无目的地走着，并不知道要去哪里。(2)the proposal put forward by dobrindt aims to help promote fully automatic driving.dobrindt提出此建议的目的就是帮助推广全自动驾驶。(2017天津)(3)this activity aims/is aimed at improving the students ability of listening and speaking.该活动旨在提升学生们的听与说的能力。易错点拨(1)由于aim可用作及物或不及物动词，所以类似以下这样的句子可用主动语态或被动语态：my remarks were not aimed/didnt aim at you.我的话并非针对你说的。(2)在take aim中，aim前不能加冠词，即使aim前有形容词，也不可加冠词。 benefit v.得益于；有助于；使受益n.优势；益处；成效；救济金；奖金拓展词：beneficial adj.有益的(1)benefit sb./sth.对某人/物有益benefit from/by从中受益(2)be of benefit to对有益for ones benefit(for the benefit of sb.) 为了某人的利益(3)be beneficial to对有益(1)china has been pushing the reform of public hospitals all its citizens.a.in charge ofb.for the purpose ofc.in honor ofd.for the benefit of答案d解析句意为：为了所有公民的利益，中国一直在推进公立医院的改革。in charge of主管，负责，照料；for the purpose of为了；in honor of为纪念；for the benefit of为了的利益。故选d。一句多译(2)新规定对所有学生都有好处。the new regulation will be of benefit to all the students.(benefit n.)the new regulation will be beneficial to all the students.(beneficial)all the students will benefit from the new regulation.the new regulation will benefit all the students.易错点拨benefit作为及物动词，其宾语总是“受益者”，而不能是所受的“益处”。要表示“受益于某事物”，英语习惯上用benefit by/from sth.。 promote v.促进，推动；提升；推广，宣传；促销拓展词：promotion n.提升；晋升，晋级；促销活动(1)she worked hard and was promoted(promote) from a saleswoman to a manager.(2)while waiting for the opportunity to get promoted(promote)，henry did his best to perform his duty.熟词生义写出句子中黑体词的汉语意思(3)they are promoting their new products on television.推销；宣传 consult v.咨询；商量；查阅；参看；请教拓展词：consultant n.顾问图解助记consult a dictionary查字典consult sb.about sth.请教某人某事consult with sb.about/on sth.就某事与某人商量(1)im a 34-year-old man，married，live in a nice house，and have a successful career as an educational consultant.我是位34岁的男士，已婚，住在一所漂亮的房子里，是一名教育顾问，事业有成。(2)i consulted with a physician，i hired a fitness coach，and i began to eat small and healthy meals.我咨询内科医生，雇用健身教练，开始吃少量而有益健康的食物。(3)when you a new word，youd better a dictionary.a.come about；refer tob.come across；consultc.come across；look upd.come up；consult答案b解析come about发生，产生；come across碰上，遇见；come up被提出；consultrefer to查阅，其宾语是dictionary；look up也有“查阅”之意，但其宾语是word。故b项正确。易错点拨consult作“请教；咨询；查阅”解时，是及物动词；作“商量”解时，多用作不及物动词，后跟with sb.，意为“和某人商量”。 recommend vt.推荐，举荐；劝告，建议；介绍拓展词：recommendation n.推荐；介绍信recommend sb.sth.recommend sth.to sb.向某人推荐某物recommend sb.as/to be.推荐某人为recommend doing sth.建议(劝告)做某事recommend sb.to do sth.劝告某人做某事recommend that.(should) do.建议(某人)(1)can you recommend me a good dictionary？/can you recommend a good dictionary to me?你能给我推荐一本好词典吗？一句多译(2)我建议他买这本书。i recommend his/him buying this book.i recommend him to buy this book.i recommend that he (should) buy this book.(3)eye doctors recommend that a childs first eye exam at the age of six months old.a.was b.bec.were d.is答案b解析此处考查的是recommend后面的宾语从句用虚拟语气，即从句中谓语应用“should动词原形”，其中should可以省略，故选b。 design n.设计；打算；意图；构思v.设计；构思；计划；制订拓展词：designer n.设计师；构思者(1)by designon purpose故意地(2)be designed for/to do.旨在；打算被用来做design sb.to do sth.打算让某人做(1)this range of clothing is specially designed for shorter women.该系列服装是专为身材较矮的女性设计的。(剑桥词典)(2)do you think the building was burnt down by accident or by design?你认为大楼被烧毁是意外事故，还是有意为之？ aspect n.外观；方面；层面；方位in this aspect从这方面来说in all aspects从各个方面来说from the aspect of从方面来看(1)technological change is everywhere and affects every aspect of life.科技变化无处不在，影响着生活的每一个方面。(2)he was interested in all aspects of the work here.他对这里工作的所有方面都感兴趣。熟词生义写出句子中黑体词的汉语意思(3)his face had an angry aspect.外貌；容貌 determine vi.& vt.决定，使下定决心；查明；裁决拓展词：determined adj.坚决的；坚定的；果断的determination n.决心，坚定，果断(1)determine to do.决定做(表示动作)determine on/upon doing决定做(2)be determined to do.决心做(表示状态)(3)with determination坚决地；果断地(1)this made hannah very sad，and even more determined to do something.这使得hannah很伤心，也使得她更坚定地要做些事情。(2)i have determined to spend/determined on spending my holiday at home.我已决定在家里度假。句式升级(3)johnny broke away and ran outside and he was determined never to go to another dance.(用形容词短语作状语改写)johnny broke away and ran outside，determined never to go to another dance. urge v.敦促，催促，力劝；竭力主张；驱赶；鞭策n.强烈的欲望，冲动拓展词：urgent adj.紧急的；急切的urgency n.紧急的事(1)urge sb.to do.催促某人做urge sth.on sb.极力主张某人某事urge that.(should) do.主张it is urged that .(should) do.坚决要求(2)in urgent need of 紧急需要一句多译(1)随着高考的临近，老师们敦促我们努力学习。our teachers urge us to study hard with the college entrance examination drawing near.our teachers urge that we (should) study hard with the college entrance examination drawing near.(2)it is strongly urged that the library should be kept open during the vacation.强烈要求图书馆在假日期间开放。(3)the people in the earthquake-stricken area are in urgent need of food，medicine and shelters.地震灾区的人们迫切需要食物、药品和避难所。 be meant to 旨在，目的是；注定要；应该是be meant for./to be.注定成为/适于mean doing.意味着；意思是mean to do.打算做meant to have done.(had meant to do.)本打算做(1)rules are meant to be followed，not broken.规则制定出来是让人遵守的，而不是让人破坏的。(2)i meant to have told/had meant to tell you about it，but i forgot to do so.我本想告诉你的，可是我忘记了。(3)missing the train means waiting(wait) for another hour.错过了火车意味着再等一小时。(4)dont be too hard the boy；he didnt mean it.a.at；doing b.on；to doc.on；doing d.for；to do答案b解析句意为：不要对那个男孩太严厉，他本来并不打算那样做。be hard on 是固定短语，意为“对严厉，对苛刻”；mean 作“打算”讲时，应接不定式作宾语，故选b。(5)you should have told her about the meaning of the gesture.i meant ，but i had some unexpected guests.a.to b.to havec.to do so d.doing so答案b解析句意为：你本应该告诉她这个手势的意思。我是打算这么做的，但是来了不速之客(把这事耽误了)。had meant/planned/intended/hoped/wished/wantedto do sth.相当于meant/planned/intended/hoped/wished/wantedto have done sth.，这种结构带有虚拟色彩，表示未实现的愿望。易错点拨mean作为形容词，意为“刻薄的；暴躁的；卑贱的；吝啬的；平均的”。熟词生义写出句子中黑体词的汉语意思(6)she is mean and never invites people to meals.吝啬的(7)the mean yearly rainfall is 20 inches.平均的 deal with 处理；对付；安排；涉及，论及，关于；和(某人)做生意；解决(1)deal in做生意；经营；买卖(2)make a deal达成协议；做成交易its a deal.成交；一言为定。a great/good deal of许多；大量(后接不可数名词)a great/good deal 许多；大量(用作主语、宾语或状语)(1)how should you deal with the problem caused by an offensive email?(2)we dont know what to do with the waste paper.(3)a great deal of money has been spent(spend) on food so far.(4)have you any concrete thoughts on how to this difficulty?sorry，i have no idea.a.turn to b.look forc.deal with d.talk about答案c解析问句句意为：处理这种困难你有什么具体的想法吗？turn to转向，翻到，向求助；look for寻找；deal with处理，对付；talk about谈论。故选c。易错点拨deal with，do with都有“处理”的意思。deal with常和how连用；do with常与what连用。 appeal to 呼吁；恳求；吸引，引起兴趣拓展词：appeal n.呼吁；恳求；吸引力；上诉v.有感染力；呼吁；恳求；上诉；有吸引力appealing adj.吸引人的；恳求的(1)appeal to sb.for/to do.向某人呼吁/恳求某人做appeal to sb.吸引某人；投某人所好(2)make an appeal to sb.for sth.为向某人呼吁或请求make an appeal to sb.to do .呼吁/恳求某人做(1)we tend to have a better memory for things that excite our senses or appeal to our emotions than for straight facts.相对于直白的事实，我们对于激发自己感觉或唤起自己情感的事物，记忆往往更加深刻。(2)he appealed to/made an appeal to other leaders to donate to the cause.他呼吁其他领导人为这项事业捐款。(3)the idea of a holiday abroad is certainly appealing(appeal).到国外度假的主意肯定大受欢迎。(4)the world cup makes a lot of people crazy for it，but，to be honest，it doesnt me very much.a.appeal to b.belong toc.refer to d.occur to答案a解析句意为：“世界杯”使很多人为之疯狂，但老实说，它并不十分吸引我。appeal to对有吸引力；belong to属于；refer to提到，涉及；occur to被想到。 get sth.across 使理解某事；解释清楚；传达get away with (做错事而)不被发觉/不受惩罚；偷走get away from从脱离；逃脱；摆脱get over克服；恢复get down to开始；着手get round/around走动；(消息)传开(1)hes not very good at getting his ideas across.他不太善于清楚地表达自己的想法。(牛津词典)(2)the policeman cant have the thief getting away with stealing peoples money.警察不能容忍小偷偷了人们的钱而跑掉。(3)we are certain that he will get over his illness.我们相信他一定会战胜病魔的。(4)now lets get down to business.please stop quarreling.现在咱们讨论一下正事。你们别斗嘴了。(5)it didnt take long for news of his resignation to get round/around.不久大家就都知道了他辞职的消息。 die from 死于die of死于die out灭绝；逐渐消失die down (慢慢)熄灭；平静下来die off相继死去，先后死去(直至死光)die away (声音、风、光线等)渐息；渐弱be dying for/to do.渴望获得/做(1)every working day i treat people who are dying from lung diseases caused by smoking.每天上班我都要医治那些因吸烟患上肺病的垂危患者。(柯林斯高阶)(2)the rain remained steady though the wind had died down.尽管风势已经减弱，但雨还是下个不停。用上述短语的正确形式填空(3)according to statistics，a man is more than twice as likely to die of/from skin cancer as a woman.(4)she is dying to know where youve been.(5)the excitement died down as time went by.(6)if