牛津高中英语模块四unit1-project.pptx

ProjectDevelopinganadcampaign Advertisementsareanimportantpartinourdailylife Answerthefollowingquestions Fastreading Whatisanadcampaign Whatmediacanyouuseinanadcampaign 3 Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign 4 Whydoyouneedtodoresearchonyouraudience 5 Whatarethemajorquestionsyoumustfirstconsider Whatisanadcampaign 2 Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign 3 Whatmediacanyouuseinanadcampaign 4 Whydoyouneedtodoresearchonyouraudience Aplannedprogramofadsusingvariouskindsadstoreachacertainaudience Poster newspaper magazines radioandtelevision Aclearaimandanaudience Becausetherightmessageneedstobecreatedfortherightperson Readthepassageagainandfillinthenumberedblanks Carefulreading Howtobuild Definition variouskindsof Media radioandtelevision Majorquestions targetaudience appealto askingyourselfquestions approaches Whydoessmokingresultinmillionofpeople sdeatheveryyear 2 Whatisthemainaimoftheiranti smokingadcampaign 3 Onwhichdaywillthecampaignbestarted 4 Whatisthesloganofthecampaign 5 WhydotheychoosethepictureonP19astheirlogo Becauseitcanresultinlungcancerandheartdisease Todiscourageyoungpeoplefromsmoking Becausemanypeopledon tknowthedamagesmokingdoestotheirhealth On31May WorldNoTobaccoDay Smokingkills Languagepoints Usefulphrasesinpassage1 have inmindfigureoutgetsbtodosthinordertodoinadvanceappealtosb sthcareabout beconcernedwith about getsthacrossdependon 记住 L4 弄清楚 弄懂 L4 让某人做某事 L5 为了做某事 L10 提前 L11 吸引 引起兴趣 L18 关心 在意 L22 对 关注 感兴趣的 L22 把 表达清楚 L26 取决于 依赖于 L28 1 Unlikeasingleadvertisement anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience 1 Thegirlwhoisstandingthereisaclassmateofmine Thegirl thereisaclassmateofmine 2 Thebuildingwhichwascompletedlastyearisourlibrary Thebuilding lastyearwasourlibrary Difficultsentences standing completed 2 Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo getsb todosth 让某人做某事eg 我将让我的叔叔帮我解决这个问题 Iwill mesolvetheproblem 同义短语 make havesb dosth getmyuncletohelp 3 Inordertodetermineyouraudience youwillneedtodoalittleresearchandanalysisinadvance inorderto表示 为了 以便 后接动词原形inorderthat sothat表示 以便 为了 后接句子 一般不放句首 eg 为了赚更多的钱 他工作到很晚 heworkedlateintothenighteverynight Inordertoearnmoremoney Heworkedlateintonighteverynightinorderthathecanmakemoremoney 4 Afteryouhavedecidedwhoyouraudienceis itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout Itistime forsb todo 是该做 的时候了eg 十二点了 我们该去食堂吃午饭了 Itistwelvenow so 1 对 造成损害 L4 2 劝阻某人不做某事 L8 3 关注 担心4 说服某人做某事 L14 5 敦促某人做某事 L17 6 戒烟 L17 7 为 提供 L19 8 充分认识到 L13 9 警醒某人做某事 L27 10 太快 L28 causedamagetodiscouragesbfromdoingbeconcernedaboutconvincesbtodosthurgesbtodosthgiveupsmokingprovidesbwithsthbefullyawareof shocksbintodoingsthalltoosoon Usefulphrasesinpassage2 Theglobalwarminghasbecomeaseriousproblempeople 关心 duetoagrowingnumberofcarsonroads Themoreuseofcars theworsequalityofair which 造成损害 thewelfareofpeople Fortunately thegovernmenthastakenmeasuresto 规劝人们不要开车出行 AndmanypublicpeopleserviceadsonTValso 督促人们乘公共汽车 Allthesemeasuresareaimedto 警醒人们 thattoomanycarsonroadsarenotgoodfortheenvironmentandthatweshould 清醒地认识到 thebadi