Reading(2)：Advertisements.doc

Module 4 Unit 1 Advertising (revision)南县一中陈 婷 Teaching Objectives1. To learn some key words and important sentences.2. To learn how to use what we have learned in this unit. Teaching difficulties1. Enlarge vocabulary and have a better understanding of this topic.2. Language points and sentence patterns in this unit.Teaching procedures:【Self-study】Task 1. Review the text.Nowadays, advertisements play1. _important role in our lives. There 2. _ (be) so many advertisements that we do not realize how many we see and hear in a day. Advertisements often use words and pictures 3. _ (persuade) people to buy a product or service, or to believe in an idea.There are two main 4. _ (type) of advertisements. One type 5._ (call) commercial advertisements,6._ are meant to promote products or service, using persuasive and exciting images. So in this way, some of the ads content may be untrue. We must be aware 7. _ the skilful methods. The other type is public service advertisements. They also use 8. _ (attract) pictures and clever language to serve the public. They aim to benefit us and help us lead 9. _ (good) lives than ever before. We can often learn a lot by 10. _ (follow) the advice they give.【Cooperation】 Task2. Key words1. promote (guess the meaning of promote )Advertising companies are always having to think up new ways to promote products.The organization aims to promote friendship between nations.If Im not promoted within the next two years, Im going to change this job.2. determine (Find out the key phrases ) The new two-child policy determined her to have another child. The police determined to look into the case at once. The police determined on/ upon looking for the missing child at once. I am determined to go to the country for my summer vacation. If you have the determination to win the game, you must make full preparations for it make sentences by using “determine”_Fill in the blanksI determine_(go) to a key university, so I should become a _ (determine)person.If I have the _ (determine), I believe I will realize my dream.3. meanComplete the dialogue Going to Luowen Village means _ (get) close to nature. Really? I mean _ (go) there this afternoon.Fill in the blanksThis _(mean) I could get up an hour later than usual, as schools in china begin before 8 am.(M1U1)This is because English has many words and phrases from different languages, but with similar_(mean). (M3U2)All of these ads_ (旨在)benefit the public, and you can often learn a lot by following the advice they give.(M4U1)Friendship means_ (have) someone I can rely on. (M5U1)Laugh or cry as you like, and its_(meaning) to oppress (压抑)yourself.4. recommend My father recommended_(book) tickets in advance. I recommend you_ (read) some books in Chinese. He recommended that I _(buy) a new book.Task3. Important sentences1. We are so used to them that we often do not even realize how many we see and hear in a day.翻译句子小男孩发现这个地方很有趣，他都忘了回家。_高考链接：改错 I was so much nervous that I could hardly tell which direction was left. (2017全国1卷 ) He liked it so very much that he quickly walked into the shop. (2015全国2卷) The fruits are small in size, but juicy and tasty. There are so much that we often share them with our neighbors. (2014全国1卷)2. Not all ads play tricks on us though.翻译句子 Not all the students will go to the movies tonight. _ Not everything that is best for nature is good for people. (M5U3)_3. When it comes to advertisements, we must all use our intelligence and not be a slave to them!仿写句子 当提到唐诗的时候，我们很容易想起诗人李白和杜甫。_ 当提到学习英语时，许多学生都感到很迷惑。_Task4. Writing 当谈及罗文村时，人们都会想到一首歌曲（瞄着你就爱），其目的是为了宣传我们美丽的村庄。(when it comes to, be meant to)_ 为了促进当地经济的发展，南县政府决定让罗文成为一个旅