电子商务网络营销论文提纲及论文摘要格式.doc

92好论文网电子商务网络营销论文提纲及论文摘要格式摘要：21世纪是以网络为核心的信息时代。网络化、信息化和数字化正在从整体上引导人类社会和世界经济发展的进程。以网络技术为重要内容的信息技术已经成为经济发展的关键因素和倍增器。全球电子商务得到了突飞猛进的发展,市场信息和商务信息的处理和传递突破了时间和地域的局限,市场的各种要素高效、及时融合,提高了整个市场的经济运行效率,网络正在逐渐成为一个真正的全球性的“新兴市场”。网络营销作为电子商务重要的组成部分和直接的推动力量,给企业带来了历史性的发展机遇,同时也给企业带来了严峻的数字化生存危机。（文章由92好论文网整理）本文首先从传统企业营销模式与网络营销模式的对比中引出网络营销的概念、特点及其在现代企业销售中的作用，分析了电子商务、电子商务环境及其对企业营销模式的影响，以及电子商务模式下网络营销的新理论，研究了电子商务的三大模式，以及电子商务模式下企业营销模式的选择，最后分析了网络营销的战略。 Abstract: The 21st century is the era of information network as the core. Networking, information and digital are on the whole human society and world economy guide the development process. With the network technology as an important part of information technology has become the key factor of economic development and the multiplier. Global E-commerce obtained by leaps and bounds development, market information and business information processing and transmission broke through the time and the geographical limitations of various factors, the market integration efficient, timely, improving the whole market economic efficiency, the Internet is gradually becoming a real global emerging market. As the electronic commerce network marketing is an important component of the driving force and direct, bringing the historical oppor tunities of development, but also bring a serious crisis digital. This paper from the traditional marketing Model and Network marketing pattern of network marketing to elicit the concept, characteristics and the role in the modern Enterprise marketing, analyzes the E-commerce, e-commerce environment for enterprises and marketing mode, and the influence of the electronic commerce mode of network marketing, research the new theory of the three modes of e-commerce and e-business model, under the enterprise marketing mode selection, finally analyzed the network marketing strategy. Keyword: E-commerce, Enterprise marketing, Network marketing, Mode 目录 前言 1 传统企业营销模式与网络营销模式 1.1 1.2 电子商务环境下的新型营销模式网络营销 1.3 1.3.1 产品定制化 1.3.2 1.3.3 1.3.4 服务人性化 2 网络营销及其在现代企业销售中的作用 2.1 网络营销的概念 2.1.1 广义的网络营销 2.1.2 狭义的网络营销 2.2 网络营销的特点 2.3 网络营销在现代企业销售中的作用 2.3.1 2.3.2 突破地域的限制面向全球 2.3.3 2.3.4 低成本的宣传方式 2.3.5 3 电子商务及电子商务模式下的网络营销新理论 3.1 电子商务与电子商务环境的界定 3.2 3.3 电子商务环境对企业营销模式的影响 3.3.1 3.3.2 电子商务给企业带来的变革 3.3.4 电子商务环境对企业的影响 3.4 电子商务模式下的网络营销新理论 4 企业间电子商务实施模