Unit3Colours

1 Read the paasage and answer the folloiwng questions COLOURS AND CULTURES V Ryan 2004 Large companies understand the importance of colours and colour designs in different countries as this is often linked directly to the success or failure of a product For example in China black is associated with evil dirt sin disasters and bad luck In China it is very unlikely that a suit or other clothes made from black material would be bought and then worn to a wedding celebration or important party Therefore it would be unwise for a manufacturing company to try and sell garments of this colour and market them as party suits in China They probably would not sell In general in China colours are characterised by their lightness or darkness For instance white is regarding as a pure colour and reflects honesty Red is associated with good luck and a child can expect to be given a red envelope full of money on his her birthday Elsewhere in the world red is used to represent danger For this reason red is often used on road signs and other danger signs Tartan 苏格兰 格子呢绒 格子图案 is a type of cloth which is chequered or cross barred A variety of colours are used to produce the patterns Historically tartan cloths and patterns were developed to distinguish different Scottish clans each clan having its own pattern Today tartan patterns are exported all over the world from Scotland and these types of pattern are recognised throughout the world as Scottish Tartan patterns are often applied to products that are associated with Scotland They are also applied to quality traditional products Throughout the world blue is used on Police uniforms and consequently it is associated which trust and honesty and perhaps strength Global trade means that companies manufacturers carrying out business across the world must understand that colours are interpreted in different ways in different cultures Colours acceptable in one country may be seen as unacceptable in another When designing a product or its packaging designers often produce a variety of designs to match the preferences of different countries 1 What does balack represent in China 2 In what ways is red widely used in China Why What is Scottish symbolic dress What colour is usually used by policmen 5 5 What should people pay attention to in business with foreign companies 2 Colours with meanings connotations 含义 and relations with emotions ColourMeanings connotations emotions black Death unbearable evil crime hidden aspects sinister 不祥的 灾难性的 depression 沮丧 萧条 grief pain hopelessness but also sophistication 老练 精明有教养 authority Regarding clothes black is the colour of mourning in almost all occidental countries also used as penitence 忏悔 悔过 for monks 僧侣 修道士 nuns 尼姑 修女 blue Cold peace depression sadness relax calm wisdom introspection 内省 反省 solitude 孤独 独居 loneliness contemplation 注视 沉思 distance emotion control It represents water and the sky Spoils appetite brown Wood comfort ground earth substance physical worn gold Value honour loyalty 忠诚 忠心 green Nature fertility 多产 丰饶 繁衍生育 balance youth also water It leads to tranquility quiet In western culture money During medieval 中世纪的中世纪的 age brides married wearing green as a proof evidence 显示 证明显示 证明 of her fecundity grey Neutrality 中立 mixture of happiness and sadness orange energetic force strength endurance social behaviour warm red Love passion 激情 酷爱 excitement appetite health courage hot danger blood weapons aggressiveness 进取精神 侵犯 侵略 power fire hell 地 狱 It is the colour bride should wear in China it means happiness there Red increases blood pressure muscle tension and strength violet Mystery royalty 皇家 皇族 high range It is a mourning colour in China white Light purity innocence 天真无邪 cleanness cold Western bride wears white to represent her chastity 纯洁 贞节 In China it represents Autumn Yellow Seems to stimulate the nervous system it is linked to intelligence logical 逻辑上 的 thinking innovation 创新 革新 spirituality 灵性 hope joy delicate 精 美的东西 It is used to represent the sun that through history is the one that allow life But when it is a dingy 昏暗的 yellow it would be more likely to cowardice 懦弱 ruin shame illness fall decadence 衰落 颓废 PhrasesPhrases inin unit3unit3 1 according to 2 be in control 3 prefer a peaceful life 4 a dislike of change 3 5 a fear of failure 6 be open and free 7 be associated with 8 变得更紧张 更有压力 9 使我们的心跳减慢 10 感到更轻松 11 在我们日常生活中 12 劝某人做 说服某人做某事 13 认为 是 of as as to be as 14 为 腾出空间 15 联合国 16 象征和平 17 使人想起 18 in nature I1 Translate the text into Chinese 1 Swiss psychologist Max Luscher has spent most of his life studying colour and has developed a colour test which helps explain your personality 2 Those who prefer blue are calm and in control and prefer a peaceful life 3 People s pulse rates decrease and they feel more relaxed when they see safe and familiar colors such as blue or green 4 It is only natural that red should make people tense 5 The darkest night are black a color often associated with fear 6 Next time you are in a supermarket think about the colors around you and on the products 7 All of these are regarded as the main appetite colours that help persuade people to buy more food 8 Not only does it stimulate the appetite but it also makes people feel energetic so that after they have eaten they will leave m