【教学设计】Unit 11 Lesson 3（北师大）

Unit11 The Media Lesson 3 The Advertising Game This lesson is taken from a book of New Senior English for China byBeijing Normal University 教材分析教材分析 This lesson is about the reading part Bylearning this passage the students can master some language points and reading skills as well as some right life guides 知识与能力目标 1 knowledge objects 1 Vocabulary advertise classic certain sew beer corporation brand suitable advertiser budget visually boom visual concept approach humor contemporary contribution citizen niece nephew 2 Phrase stand out consist of in direct competition with consist of linked to be linked with aim to participate in 3 grammar Gegunds as a subject verb preposition noun 2 Ability objects 1 Listening skills understand what the teacher is saying listen to the tape after class 2 Reading skills general understanding detail information 3 Speaking skills use the new expressions to talk about Ads in your daily life 4 writing skills write a short passage about your opinions on Ads with new expressions learned 过程与方法目标 Learn to catch the main ideas and specific information through fast reading and careful reading 情感态度价值观目标 Ads help us know more about the products but there are also cheats in ads We should observe carefully about ads before buy the goods We should watch more public advertisements participate in improving our neighbourhood protect the environment and help other people 教学重点 Gegunds as a subject verb preposition noun 教学难点 Listening materials are unfamiliar to students and students lack the background knowledge of 教学目标教学目标 教学重难点教学重难点 paparazzi 1 a tape recorder 2 multimedia 3 the blackboard General introduction Step1 is for lead in Step2 3 is for reading and listening skills objectives Step4 is for knowledge objectives Step5 is for speaking skills objectives and emotion objectives Step6 7 is for consolidation of new knowledge and practice students writing skills Thus we can meet all the teaching demands Step1 Greetings Revision and smoothly start the new lesson 2 minutes Step2 Fast reading and search for the answer for T or F questions general understanding 8minutes modern advertisements were made to make people forget that someone is trying to sell them something T or F Not all ads are trying to sell people products or services T or F Step3 Detailed reading and look for the information needed The ability to get detail information 9minutes What ideas do today s advertisers use to make you notice their products What has the government done during the last decade Step4 Explain difficult sentences and use of new phrases in detail under the help of some teaching equipments 10minutes Step5 Task based discussion 10minutes Work in groups of four choose one advertisement you know and describe it Use some of the words and phrases learned today Step6 Summary of the lesson with related exercises Mention the emotional