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123768 QNR_CTV_translated-China_W232-RV QNR_CTV_translated China_W232 RV

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IPSOS-RD-005 许可证号：国统涉外证字第0024号 备案机关：国家统计局 本次调查属于自愿性调查 一审 二审 复核 抄Listing 编码 一录 二录 翻译 访问问卷号 录入问卷号 (101,106) 录入卡号 (107,108) (109) 访问员ID (140,146) 一录员ID (150,156) 二录员ID (160,166) Panel ID (120,128) (129) 123768 三星彩色电视连续追踪（中国） 访问员保证：我保证本问卷内容所填各项资料，皆由我依照作业程序规定完成，绝对真实无欺，若有一份做假，全部问卷作废，并赔偿公司损失。 被访者信息 姓名 住址 省/自治区（标准信息） (212,213) 市（标准信息） (214,216) 区（标准信息） (217,218) 具体地址 邮政编码 电子邮件地址 被访者联系方式（三种电话至少填一种） (225,228)总机(229,232) 分机(233,237) 电话（家） 区号(221,224) 总机 电话（单位） 区号(241,244) 总机 (245,248) 　(249,252) (253,257) 电话（手机） (261,271) 身份证 (311,328) 访问信息 访问员姓名 访问日期 年(421,424) 月(425,426) 日(427,428) 访问开始时间 时(430, 431) 分(432, 433) 访问结束时间 时(435, 436) 分(437, 438) 配额要求 ** Country & Sample Information_China 样本要求－中国 Country Code国家 Weekly Sample Size (Total) 每周样本 （共） China中国 05 N=50 City/ Region 城市 Weekly Sample Size 每周样本 Gender 性别 Weekly Sample Size 每周样本 Age Group年龄 Weekly Sample Size 每周样本 Ownership拥有情况 Weekly Sample Size 每周样本 MEET 80% QUOTA 80％样本配额 MEET 80% QUOTA 80％样本配额 MEET 80% QUOTA 80％样本配额 MEET 100% QUOTA 100％样本配额 1. Beijing北京 N=15+ 1. Male男 N=20+ 1. 20-34 N=15+ 1. Owner 拥有者 N=25 2. Shanghai 上海 N=18+ 2. Female 女 N=20+ 2. 35-44 N=14+ 2. Intender潜在购买者 N=25 3. Guangzhou 广州 N=7+ Left Over 其余 N=10 3. 45-54 N=11+ Left Over其余 N=10 Left Over 其余 N=10 GENERAL INSTRUCTION样本要求 4 types of WEEKLY QUOTA to meet需满足下列4个配额 - City/ Region 城市 - Gender 性别 - Age Group (Regrouped for quota from SQ4 at Screening Section)年龄（根据甄别部分SQ4题的答案来重新分组） - Ownership 拥有情况 City/Region, Gender, Age Group need to be accomplished for 80% of total sample size for rest 20%, allocate in any but try to spread evenly if possible. 城市、性别、年龄80％的配额需满足上表的要求，其他随机分配但是请尽可能分配均衡 Ownership should be 100% quota. 拥有情况配额100％满足要求 P means PROGRAMMER GUIDE, please have an orientation with your ONLINE or CAPI Programmer for each guide to have better understanding. P指程序员指示，请与程序员沟通以确认对问卷的正确理解 - [For China, Thailand, India, Russia, Brazil] Please translate the PROGRAMMER GUIDE into local language as well, so to follow guide easily。[中国] 请将程序员指示也翻译成中文，便于编程。  甄别问卷 SENSITIVE OCCUPATION敏感行业 SQ1. We are looking for people who work in certain occupations. Do you or does anyone in your household work in any of these occupations? (MA) 请问您本人/家人/亲朋好友中，有没有在下面这些地方工作的呢？【复选】 Market Research 市场研究机构 1 TERMINATE 中止并感谢 Advertising Agency/ Public Relations 广告/公关公司 2 Journalism/ Mass media 电视/电台/新闻/报纸/杂志/网络/新闻业 3 Manufacturer/ Retailer of electronic appliances 电子产品生产或销售企业 4 None of above 以上皆无 5 CONTINUE 继续 SURVEY EXPERIENCE调研经历 SQ2. When was the last time you took part in a survey about any COLOR TV? (SA) 请问您最近一次参与任何形式的有关彩色电视机的市场调研活动是在什么时候？【单选】(520) Within past 6 months 最近6个月之内 1 TERMINATE 中止并感谢 In the past year 最近一年之内 2 CONTINUE 继续 In the past 2 years 最近二年之内 3 In the past 5 years 最近5年之内 4 Never 从没参与过 5 GENDER 性别 SQ3. Please indicate your gender 访问员注意：记录被访者性别(521) Male 男 1 Female 女 2 AGE 年龄 SQ4. To ensure that we include all age groups in our study, please tell us your age.(SA) 请问您的年龄是多少呢? 【单选】 AGE 年龄 (522,523) (524) Under 20 20岁以下 1 TERMINATE 中止并感谢 20-24 2 CONTINUE 继续 25-29 3 30-34 4 35-39 5 40-44 6 45-49 7 50-54 8 Over 54 54岁以上 TERMINATE 中止并感谢 ELECTRONIC PRODUCT OWNERSHIP 电子产品拥有情况 SQ5. Do you have any of these electronic products at home? Please indicate every electronic product that you have purchased (not second-handed) and currently own from the list (MA) 请问您购买并正在使用以下哪些电子产品呢？我们所指的产品不包括二手产品【复选】(530,563)/2 Color TV 彩色电视机 1 TERMINATE IF NOT ANSWERED (FOR CTV CATEGORY) 如果没有选择该项，中止并感谢 Computer monitor 电脑显示器 2 Mobile phone/ Cellular phone 手机 3 Desktop PC 台式电脑 4 Laptop computer 笔记本电脑 5 Laser printer 激光打印机 6 DVD player (Blu-ray player)DVD播放器（蓝光播放器） 7 MP3 player MP3播放器 8 Refrigerator (Includes fridge, freezer, fridge-freezer)冰箱（包括冰箱，冰柜，冷冻冷藏冰箱） 09 Washing machine (Includes washer, dryer combined washer)洗衣机（包括普通洗衣机，烘干洗衣机） 10 Air conditioner空调 11 Microwave微波炉 12 Oven range烤箱 13 Vacuum cleaner真空吸尘器 14 Dishwasher洗碗机 15 Digital Compact Camera卡片式数码相机 16 Changeable Lens Camera (includes DSLR and Mirrorless)可更换镜头相机（包括数码单反相机和无镜相机） 17 None of above 99 TERMINATE IF ONLY ANSWERED PURCHASE PERIOD_CURRENT 购买时间 SQ6. When did you buy your COLOR TV lately? If there are more than 1 TV set, please answer for your lastly purchased one. (SA) 请问您最近一次购买彩色电视机是在什么时候？如果您有不止1台电视机，请根据您最近购买的一台回答【单选】(615) Within the last 3 month 最近三个月内 1 Within the last 3 to 6 month 最近3-6个月内 2 Within the last 6 months to 1 year 最近6个月到一年内 3 Within 1 year to 2 year 最近一到两年内 4 2 year or more ago 二年之前 5 DECISION MAKING 购买决策者 SQ7. When you purchase your last COLOR TV, how were you involved in making decision what to buy? Please indicate the best described in below list. (SA) 在您最近一次购买彩色电视机的过程中，以下哪种描述最符合您在购买中的角色呢？【单选】(620) P: USE LIST BELOW FOR US, UK, GERMANY, THAILAND, RUSSIA, BRAZIL (EXCEPT INDIA) I was a sole decision maker in choosing and purchasing type and brand 我自己选择和决定购买哪一个牌子和型号 1 CONTINUE 继续 I led the decision-making but others participated too 基本上我自己决定购买什么牌子和型号，但其他人也提出参考意见 2 Somebody else led the decision-making but I actively participated too 基本上由其他人决定购买什么牌子和型号，但是我也会积极提出参考意见 3 I was partly engaged in the decision-making, but not very actively 我会参与部分购买过程，但是并不积极 4 GO TO SQ10 跳问SQ10 I did not participated in the decision-making at all 我基本不参与购买决策 5 TYPE_CURRENT 产品类型_目前 SQ8. What type of COLOR TV do you have at home? If there are more than 1 TV set, please answer for your lastly purchased one. (SA) 请问，您在家里使用的彩色电视机是下面哪一种类型的？如果您有1台以上电视机，请只根据您最近购买的一台选择【单选】(621) Cathode Ray Tube (CRT) TV with Curved Screen CRT电视（球面屏幕） 1 GO TO SQ10继续到SQ10 Cathode Ray Tube (CRT) TV with Flat Screen CRT电视（纯平屏幕） 2 GO TO SQ8a 继续到SQ8a QUOTA: CTV OWNER 配额: 彩色电视机拥有者 Liquid Crystal Display (LCD) TV 液晶电视(LCD) 3 Plasma Display Panel (PDP) TV 等离子电视（PDP） 4 Projection TV背投电视 5 Light Emitting Diode (LED) TV LED电视 6 3D TV 3D电视/三维立体电视 7 None/Don’t know 没有/不太清楚 9 PN: SINGLE SELECT (CAN’T BE CHOSEN WITH OTHER ANSWERS)程序员：此项不能与其他选项同时被选中 GO TO SQ10继续到SQ10 PN: IF CHOSEN 1 OR 2 OR 5 OR 9, GO TO SQ10 IF CHOSEN 3 OR 4 OR 6, GO TO SQ8C 程序员：如果SQ8选了1或2或5或9，继续到SQ10；如果选了3或4或6，继续到SQ8C DP: CHECK QUOTA AT SQ12A . OWNER QUOTA FOR DEVELOPING COUNTRIES (BRAZIL, CHINA, INDIA, RUSSIA, THAILAND) : IF SQ6=1~3 AND SQ7=1~3 AND SQ8=2~6 OWNER QUOTA FOR DEVELOPED COUNTRIES (US, UK, GERMANY, FRANCE, SINGAPORE, AUSTRALIA) : IF SQ6=1~3 AND SQ7=1~3 AND SQ8=3~6 POTENTIAL INTENDER : IF SQ6=1~5 OR SQ7=4~5 IF SQ6=1~5 AND SQ7=1~3 OR SQ8=1 OR 9 (DEVELOPED COUNTRIES LIKE US, UK, GERAMNY, FRANCE, SINGAPORE, AUSTRALIA) IF SQ6=1~5 AND SQ7=1~3 OR SQ8=1~2 OR 9 OWNERSHIP FOR 3D/SMART TV 3D/智能电视拥有情况 SQ8c. Do you have any of the following TVs? Please select any of the TVs that you currently own. 请问您拥有下面这些类型的电视 吗？请选择你现在拥有的任何电视类型。(11520,11521)/1 Yes3D TV 3D电视 1 GO TO SQ8bSQ10 继续到SQ10 GO TO SQ8b SMART TV 智能电视 * A Smart TV is a TV that can be connected to LAN or wireless Internet on its own without any additional device and offers more advanced ability and connectivity than a conventional TV set. Viewers are able to receive content from the Internet and/or customize its functionality by loading applications 智能电视是指不需要其他设备，能够和局域网以及无线网络连接的电视机。和传统电视机相比，智能电视能够提供更多先进的功能和更好的连接性。观众可以接收互联网上的内容，并且通过安装软件为顾客提供他们需要的功能。No/ Don’t know 2 None of the above/ Don’t know 以上皆无/不知道 PN: SINGLE SELECT (CAN’T BE CHOSEN WITH OTHER ANSWERS) 程序员:此项不能与其他选项同时被选中 3 INTENTION FOR NEXT 未来购买意愿 SQ9. Do you intend to replace your TV with ANOTHER TVINTEND TO BUY A NEW TV? 请问你是否计划购买一台新电视呢？（单选）(623) Yes 是 1 GO TO SQ11 (Potential Intender) 继续到SQ11 (潜在购买者) No 否 2 [OWNER QUOTA]: IF SQ6=1~3 AND SQ7=1~3 AND SQ8=2~6 IF SQ8 = 2~7 & SQ10 = 2 OWNER & GO TO SQ15 拥有者配额：如果SQ6=1~3 且 SQ7=1~3 且 SQ8=2~6，继续到SQ15 [TERMINATE] IF SQ7=4~5 OR SQ8=1 OR 9 AND SQ10=2 如果SQ7=4~5 或 SQ8=1 或 9 且 SQ10=2，则终止 PURCHSE PERIOD_NEXT 未来购买时间 SQ10. When are you BUY A NEW TV with ANOTHER TV? 请问您计划什么时候购买一台新的电视呢？（单选）(624) Within the next month 未来1个月之内 1 GO TO SQ12 (Owner OR Potential Intender) 继续到SQ12 (拥有者或潜在购买者) One month to next 3 months 未来1-3个月之内 2 3 months to next 6 months 未来3-6个月之内 3 6 months to next 1 year 未来6个月到一年内 4 More than 1 year 未来一年以后 5 [OWNER QUOTA]: IF SQ6=1~3 AND SQ7=1~3 AND SQ8=2~6 OWNER & GO TO SQ15 拥有者配额 如果SQ6=1~3 且 SQ7=1~3 且 SQ8=2~6，继续到SQ15 [TERMINATE] IF SQ7=4~5 OR SQ8=1 OR 9 OR SQ10=1 AND SQ11=5 如果SQ7=4~5 或 SQ8=1 或 9 或 SQ10=1 且SQ11=5，则终止 TYPE_NEXT 未来购买产品类型设置 SQ11. What kind COLOR TV do you intend to purchase or replace? 请问您计划购买以下哪种类型的彩色电视机呢？(630) Cathode Ray Tube (CRT) TV with Curved Screen CRT电视（球面屏幕） 1 [OWNER QUOTA]: IF SQ6=1~3 AND SQ7=1~3 AND SQ8=2~6 OWNER & GO TO SQ15 拥有者配额：如果SQ6=1~3且SQ7=1~3且 SQ8=2~6 ，继续到SQ15 [TERMINATE] IF SQ7=4~5 OR SQ8=1 OR 9 OR SQ10=1 OR SQ11=1~4 AND SQ12=1 OR 9 如果SQ7=4~5 或SQ8=1 或 9 或SQ10=1 或 SQ11=1~4 且 SQ12=1 或 9，则终止 Cathode Ray Tube (CRT) TV with Flat Screen CRT电视（纯平屏幕） 2 [INTENDER QUOTA] IF SQ10 = 1 AND SQ11=1~4 AND SQ12 = 2~6 INTENDER & GO TO SQ12A PRIOR TO SQ12D 潜在购买者配额：如果SQ10 = 1 且 SQ11=1~4 且 SQ12 = 2~6，继续到SQ12D Liquid Crystal Display (LCD) TV 液晶电视（LCD） 3 Plasma Display Panel (PDP) TV 等离子电视（PDP） 4 Projection TV 背投电视 5 Light Emitting Diode (LED) TV LED电视 6 3D TV 3D电视/三维立体电视 7 None/Don’t know 没有/不太清楚 PN: SINGLE SELECT (CAN’T BE CHOSEN WITH OTHER ANSWERS) 程序员：此项不能与其他选项同时被选中 9 [OWNER QUOTA]: IF SQ6=1~3 AND SQ7=1~3 AND SQ8=2~6 OWNER & GO TO SQ15 拥有者配额：如果SQ6=1~3 且 SQ7=1~3 且 SQ8=2~6 ，继续到SQ15 [TERMINATE] IF SQ7=4~5 OR SQ8=1 OR 9 OR SQ10=1 OR SQ11=1~4 AND SQ12=1 OR 9 如果SQ7=4~5 或 SQ8=1 或 9 或 SQ10=1 或SQ11=1~4 且 SQ12=1 或 9，则终止 SQ12a. Owner/Intender Quota 拥有者/潜在购买者配额 [OWNER QUOTA] 拥有者配额 IF SQ6=1~3 AND SQ7=1~3 AND SQ8=2~6如果SQ6=1~3且SQ7=1~3且 SQ8=2~6 ，继续到SQ14 [INTENDER QUOTA] 潜在购买者配额 IF SQ10= 1 AND SQ11=1~4 AND SQ12 = 2~6 INTENDER & GO TO SQ12A PRIOR TO SQ12D 如果SQ10 = 1 且 SQ11=1~4 且 SQ12 = 2~6，继续到SQ12D INTENTION FOR 3D/SMART TV SQ12D. Do you INTEND TO PURCHASE any of the following TVs? Please select any of the TVs that you INTEND TO BUY. 请问您计划购买哪种类型的电视呢？请选择您计划购买的任何电视类型 (11525,11526)/1 3D TV 3D电视 1 GO TO SQ15 继续到SQ15 SMART TV 智能电视 * A Smart TV is a TV that can be connected to LAN or wireless Internet on its own without any additional device and offers more advanced ability and connectivity than a conventional TV set. Viewers are able to receive content from the Internet and/or customize its functionality by loading applications 智能电视是指不需要其他设备，能够和局域网以及无线网络连接的电视机。和传统电视机相比，智能电视能够提供更多先进的功能和更好的连接性。观众可以接收互联网上的内容，并且通过安装软件为顾客提供他们需要的功能。 2 None of the above/ Don’t know 以上皆无/不知道 PN: SINGLE SELECT (CAN’T BE CHOSEN WITH OTHER ANSWERS) 程序员:此项不能与其他选项同时被选中 3 SIZE_NEXT未来购买产品大小 SQ12. What size of COLOR TV do you intent to purchase or replace? (SA) 请问您计划购买多大屏幕的彩色电视机呢？【单选】(631) 19” or less 19”及以下 1 20” to 29” 2 30” to 35” 3 36” to 39” 4 40” to 44” 5 45” to 49” 6 50” to 59” 7 60” or above 60” 以上 8 Don’t know 不太清楚 9 [FOR THAILAND, INDIA, RUSSIA, BRAZIL, PHILIPPINES, INDONESIA ONLY] MONTHLY HOUSEHOLD INCOME SQ15a. What is your monthly household net income? (i.e before tax and other deductions) (SA) 请问下面哪一类最能代表您家庭每月的总收入呢?请包括所有奖金,工资,津贴等算在内. 【单选】(632,633) Less than RMB 4,000 少于4000元 1 终止 RMB 4,000 ~ 4,999 2 RMB 5,000 ~ 5,999 3 RMB 6,000 ~ 6,999 4 RMB 7,000 ~ 7,999 5 RMB 8,000 ~ 8,999 6 RMB 9,000 ~ 9,999 7 RMB 10,000 or more 8 RMB 10,000~14,999 9 RMB 15,000~19,999 10 RMB 20,000 or more 11 Prefer not to answer 拒答 98 中止 Don’t know 不知道 99  主问卷 CATEGORY QUESTIONS_BRAND RELATED品牌认知 ELECTRONIC PRODUCT TOM 无提示第一提及电子产品 A0.Think about brands of ELECTRONIC PRODUCTs (Audiovisual products, White goods, Mobile phones, Computer products, etc), which brand comes to mind FIRST? (SA). 提到电子产品(如视听产品，白色家电，手机，电脑产品等)，您首先想到的品牌是哪一个？（单选）（SA）(640,645)/6 ELECTRONIC PRODUCT UNAIDED无提示其他提及电子产品 A0-1. Which other brands of ELECTRONIC PRODUCTs (Audiovisual products, White goods, Mobile phones, Computer products, etc) are you aware of? (Please type in ONE ELECTRONIC PRODUCT brand name per box below [MAX5]) 您还会想到哪些电子产品品牌呢？还有吗(如视听产品，白色家电，手机，电脑产品等)？（每行填写一个品牌）[最多回答5个品牌] (650,679)/6 TOM 无提示第一提及 A1. Thinking about brands of COLOR TV, which brand comes to mind FIRST? (SA). 提到彩色电视机，您最先想到的品牌是哪一个？【单选】(715,720)/6 UNAIDED无提示其他提及 A2. Which other brands of COLOR TV are you aware of? (Please type in ONE COLOR TV brand name per box below [MAX5]) (730,759)/6 您还会想到哪些彩色电视机品牌呢？还有吗？（每行填写一个品牌）[最多回答5个品牌] BRAND LIST 1 品牌单1 　 　 CHINA 中国 LIST CODE 1 Samsung三星 15 2 LG 83 3 Panasonic松下 109 4 Sony索尼 141 5 Hisense海信 271 6 Sharp夏普 134 7 Skyworth创维 72 8 TCL 144 9 Changhong长虹 31 10 Hitachi日立 61 11 Konka康佳 79 12 Philips飞利浦 112 13 Haier海尔 59 14 Toshiba东芝 152 15 Xoceco厦华 887 AIDED 提示后认知 A3. Please select all COLOR TV brands that you have heard of from the list. (MA) 请问你还知道下列哪些品牌的彩色电视机？【复选】(815,874)/4 ROTATE THE BRAND循环品牌 A3. Awareness _Aided (MA) 1 Samsung三星 2 LG 3 Panasonic松下 4 Sony索尼 5 Hisense海信 6 Sharp夏普 7 Skyworth创维 8 TCL 9 Changhong长虹 10 Hitachi日立 11 Konka康佳 12 Philips飞利浦 13 Haier海尔 14 Toshiba东芝 15 Xoceco厦华 16 None of above 以上都没有 9999 IF SELECTED, TERMINATE 中止并感谢 CURRENT OWN (SA) 目前使用【单选】 A4. Which brand of COLOR TV do you currently own? Please tell me the brand you currently own. If you have more than one COLOR TVs, please answer for your most recently purchased COLOR TV. 请问你目前拥有的彩色电视机是什么品牌的呢？如果您拥有一台以上的彩色电视机，请回答您最近一次购买的这部彩色电视机的品牌。(915,974)/4 ROTATE THE BRAND循环品牌 A4. Currently Own (SA) 1 Samsung三星 2 LG 3 Panasonic松下 4 Sony索尼 5 Hisense海信 6 Sharp夏普 7 Skyworth创维 8 TCL 9 Changhong长虹 10 Hitachi日立 11 Konka康佳 12 Philips飞利浦 13 Haier海尔 14 Toshiba东芝 15 Xoceco厦华 16 None of above 以上都没有 9999 PREFERRED (MA)喜欢（多选） A5 Which brand do you prefer? Please select all brands you prefer. (MA) 你喜欢以下哪些品牌呢，请选出所有你喜欢的品牌（多选） P: ONLY SHOW BRANDS SELECTED ON A3. 仅出示A3中选择的品牌 MOST PREFERRED (SA)最喜欢（单选） A5-1. Among all of the following brands that you preferred, which brand do you prefer the most? (SA) 在以下这些品牌中，你最喜欢哪一个品牌？（单选） P: ONLY SHOW BRANDS SELECTED ON A5. 仅出示在A5中出现的问题 A5. Preferred喜欢 (MA)(多选) (1015,1074)/4 A5-1. Most Preferred最喜欢 (SA)（单选） (1075,1078) 1 BRAND 1 2 BRAND 2 3 BRAND 3 4 BRAND 4 5 BRAND 5 6 BRAND 6 7 BRAND 7 8 BRAND 8 9 BRAND 9 10 BRAND 10 PI (MA) A6.If you were to purchase a COLOR TV, which brand are you likely to purchase? Please select all brands you would like to purchase. (MA) 当您想购买一台彩色电视机时，您可能购买哪些品牌呢？（多选） P: ONLY SHOW BRANDS SELECTED ON A3. 仅出示A3中选择的品牌 MOST PI (SA) A6-1. Among all of the following brands that you are likely to purchase, which ONE brand are you most likely to purchase? (SA) 在您可能购买的这些品牌中，哪一个是您最有可能购买的品牌呢 P: ONLY SHOW BRANDS SELECTED ON A6. 仅出示A6中选择的品牌 A6. Purchase购买 (MA)（多选） (7115,7174)/4 A6-1. Most Purchase（最可能购买） (SA)（单选） (7175,7178) 1 BRAND 1 2 BRAND 2 3 BRAND 3 4 BRAND 4 5 BRAND 5 6 BRAND 6 7 BRAND 7 8 BRAND 8 9 BRAND 9 10 BRAND 10 LED TV_AWARENESS LED电视认知 A7. Are you aware of Light Emitting Diode (LED) TV? 您是否知道LED电视？ P: IF CODED 6 AT SQ8 OR 6 AT SQ12, AUTOMATICALLY MARK CODE 1 AT A8 AND GO TO A9. 【程序员；如果在SQ8题或SQ12题选择选项6，在A7题自动圈选1，并跳问A8题】(1115) Yes 是 1 GO TO A8 继续到A8 No 否 2 GO TO A14 继续到A14 LED TV BRAND_TOM LED电视品牌无提示第一提及 A8. What brand comes to your mind first when you think of Light Emitting Diode (LED) TV? Please answer one brand. (SA) 当提到LED电视时，您最先想到的品牌是哪一个？请只回答一个品牌。(1120,1125)/6 LED TV BRAND_UA LED电视品牌无提示提及 A9. What brand comes next when you think of Light Emitting Diode (LED) TV? Please type in ONE brand name per box below. ALLOW 5 BOXS. (MA_Up to 5) (1130,1159)/6 您还想到哪些LED电视品牌呢？（每行写一个品牌）[最多回答5个品牌] LED TV BRAND_AIDED LED电视品牌提示后认知 A10. Please select all LED TV brands that you have heard of from the list. (MA) 请问你知道下列哪些LED电视的品牌呢？【复选】(1215,1274)/4 P: SHOW ALL BRANDS IN BRAND LIST 1 出示所有的品牌列表1的品牌 ROTATE THE BRAND循环品牌 A10 LED TV_Aided (MA) 1 BRAND 1 2 BRAND 2 3 BRAND 3 4 BRAND 4 5 BRAND 5 6 BRAND 6 7 BRAND 7 8 BRAND 8 9 BRAND 9 10 BRAND 10 11 BRAND 11 12 BRAND 12 13 BRAND 13 14 BRAND 14 15 BRAND 15 16 None of above 以上都没有 P: If answered “None of above” at A10, go to directly A12. (Do not ask A11) 如A10=“以上都没有”，继续到A12 (不问A11) LED TV_MOST PREFERRED (SA) LED电视最喜欢品牌（单选） Which LED TV brand do you prefer the most? (SA) A11 下列LED电视品牌中，哪一个是您最喜欢的呢？（单选）(1315,1318) 程序员：只出示A10中选择的品牌 LED TV MP. LED Most Preferred (SA) 1 BRAND 1 2 BRAND 2 3 BRAND 3 4 BRAND 4 5 BRAND 5 6 BRAND 6 7 BRAND 7 8 BRAND 8 9 BRAND 9 10 BRAND 10 3D TV_AWARENESS 3D电视/三维立体电视—认知 A14. Are you aware of 3D TV? 您是否知道3D电视/三维立体电视？（单选）(1360) P: IF CODED 1 AT SQ8a OR 1 AT SQ12b, AUTOMATICALLY MARK CODE 1 AT A14 AND GO TO A15. 【程序员：如果SQ8a题选1或SQ12b题选1，则在A14题自动圈选1，并跳问A15】 Yes 是 1 GO TO A15 继续到A15 No 否 2 GO TO B1 继续到B1 3D TV _CATEGORY AWARENESS SOURCE 品类认知来源 A15 Below is a list of different sources that you might have learned about 3D TV. Please, choose all sources through which you might have seen, heard, or experienced about 3D TV. (MA) 下面是一些您可能会接触到3D(三维立体电视)电视信息的地方，请问您是否在这些地方看到、听到或者了解到3D电视（三维立体电视）的信息呢？【复选】(1415,1436)/2 Seen/heard about 看到了/听说了 01 TV advertising 电视广告 02 Radio advertising 广播广告 03 Magazine advertising 杂志广告 04 Newspaper advertising报纸广告 05 Advertising in Cinema on the main screen电影院里的大屏幕广告 06 Sponsorship such as sport team sponsoring, musical events, throwing out exhibition赞助体育、音乐活动和发布会 07 Outdoor advertising including billboards, subway ads, bus/bus shelters, painted buildings, etc 户外广告，如户外大牌、地铁/公交站牌、地铁/公交车内广告、楼宇外立面广告 08 In-store advertising on signs, posters or displays found in stores or shopping malls店内广告，如海报、标识、产品陈列等 09 Online such as brand website, e-mails from brands or retailers 互联网，如官网或来自厂商和销售商的电子邮件 10 Talking to someone else (recommended by or conversation with others like people around, sales person, professionals) 人际交流，如亲友、销售人员或专业人员推荐。 11 Mobile advertising手机广告  3D TV BRAND_TOM 3D电视/三维立体电视品牌无提示第一提及 A21. What brand comes to your mind first when you think of 3D TV? Please answer one brand. (SA) 当提到3D电视/三维立体电视时，您最先想到的品牌是哪一个？请只回答一个品牌。（单选）(1440,1445)/6 3D TV BRAND_UA 3D电视/三维立体电视品牌无提示 A22. What brands come to mind when you think o

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