会所酒吧策划书

Pushing ahead East North West development facilitating shanty complete xincheng West Road stability and reconstruction of the street Star Ding garden built century Garden District subject public housing construction heating the gas expansion accelerated implementation Jing Rui River and bridge style line solid shaft further expanded the town development Beautiful country adhere to the advance and typical for a group to lead According to ecological lay based and industry increased income and live upgrade civilization and culture rich connotation of thought caught built beautiful village and whole village advance and easily relocation and five modified three built project near 30 a depth into ecological and industry and culture and tourism elements high standards caught party original city Liu and jade are Xia AO model village in province City set has benchmark Four is equal benefits to promote sharing coordinated development of various social undertakings In the case of rigid spending slowing revenue growth increase financial 75 to the people s livelihood the masses have more access in the sharing Cuoban something good and benefit Adhere to the affordable best carefully cuoban village oil water and heat cultural city and County columns practical developments benefit families bring more welfare to the masses Development of social convenience Acceptance of balanced development of compulsory education through the national assessment the County vocational education center was named top School of vocational education in China the third batch of national reform and development model through provincial Five is to deepen reform and innovation to break bottlenecks and endogenous development of effective fire As an engine of dynamism adding reform key to adopting reform measures stress energy and break bottlenecks and promoting development Pay close attention to the key areas of reform Conscientiously implement the provincial deployment and cancel adjustment to undertake the administrative approval items according to Regulation 347 to further improve administrative efficiency continuing deepening reform for poverty alleviation speeding up rural land right registration certification pilot project encouraging the orderly transfer of land management utilize the land resources in order to promote scale management laid the Foundation Actively cultivate the market Firmly establish a market oriented nurturing family farms industrial users professional cooperation organization new market management main body 456 effectively improve the industry intensive and marketization of encouraging support social capital into the small micro credit urban development culture and tourism public services and other areas easing development shortfall To promote mass innovation To support the rural sector to use new thinking and new ideas creative work incentives such as actively promoting financial intermediation bring added 159 in non public enterprises individually 1540 created a 易轩会所策划书 一 项目目的介绍 1 前言 会所作为一个休闲娱乐场所 在当前社会文化生活快速发展的背景下 其发 展的动力和潜力是巨大的 越来越多的人了解并喜欢这种以浓郁的气氛来放松 自己的模式 而会所厅行业也在被大众所接受的同时渐渐成熟 会所所面对的 消费群是开放的 并没有明确的条文限制 会所自身的特色卖点是不同的 或自 由 或高雅 所以也就产生了不同类型的会所 以为每一位进来的消费者提供 自由 奔放 快乐的休闲场所是我们的目标 2 项目产生的背景 易轩会所本是提供小区居民休闲娱乐的地方 现原设定的客户交流区除了有 时用于易轩员工工作以外 大多数时间处于闲置状态 为充分利用会所 给易 轩员工一个工作时间外休闲 娱乐 增进感情 培养归属感的平台 给社区居 民提供一个夜晚放松身心的场所 现将客户洽谈区等场地改造成会所 并针对 公司理念来设计会所经营主题及经营方式 在某种程度上也衍生了公司的文化 3 项目产生原因及目的 A 项目产生原因 1 盛唐至尊小区周边并无类似酒吧之类的娱乐休闲场所 朋友邀约比较不方便 2 易轩的客户洽谈区大多数处以闲置状态 Pushing ahead East North West development facilitating shanty complete xincheng West Road stability and reconstruction of the street Star Ding garden built century Garden District subject public housing construction heating the gas expansion accelerated implementation Jing Rui River and bridge style line solid shaft further expanded the town development Beautiful country adhere to the advance and typical for a group to lead According to ecological lay based and industry increased income and live upgrade civilization and culture rich connotation of thought caught built beautiful village and whole village advance and easily relocation and five modified three built project near 30 a depth into ecological and industry and culture and tourism elements high standards caught party original city Liu and jade are Xia AO model village in province City set has benchmark Four is equal benefits to promote sharing coordinated development of various social undertakings In the case of rigid spending slowing revenue growth increase financial 75 to the people s livelihood the masses have more access in the sharing Cuoban something good and benefit Adhere to the affordable best carefully cuoban village oil water and heat cultural city and County columns practical developments benefit families bring more welfare to the masses Development of social convenience Acceptance of balanced development of compulsory education through the national assessment the County vocational education center was named top School of vocational education in China the third batch of national reform and development model through provincial Five is to deepen reform and innovation to break bottlenecks and endogenous development of effective fire As an engine of dynamism adding reform key to adopting reform measures stress energy and break bottlenecks and promoting development Pay close attention to the key areas of reform Conscientiously implement the provincial deployment and cancel adjustment to undertake the administrative approval items according to Regulation 347 to further improve administrative efficiency continuing deepening reform for poverty alleviation speeding up rural land right registration certification pilot project encouraging the orderly transfer of land management utilize the land resources in order to promote scale management laid the Foundation Actively cultivate the market Firmly establish a market oriented nurturing family farms industrial users professional cooperation organization new market management main body 456 effectively improve the industry intensive and marketization of encouraging support social capital into the small micro credit urban development culture and tourism public services and other areas easing development shortfall To promote mass innovation To support the rural sector to use new thinking and new ideas creative work incentives such as actively promoting financial intermediation bring added 159 in non public enterprises individually 1540 created a b 项目目的 基于以上的原因 把客户洽谈区利用起来 打造成休闲 娱乐的会所的主要 目的是 为易轩员工提供夜晚休闲娱乐的场所 加强同事间的交流 增进感情 为小区居民乃至小区外的消费者提供休闲娱乐的地方 传播大卫易轩公司文化 二 项目整体定位 1 会所核心价值观 宣传大卫易轩的设计 2 会所主题定位 盈利为目的的商务会所 3 类型定位 会所是西洋文化的产物 如今在各大城市是年轻人喜爱的休闲场所 它往往 围绕着一个特定的主题对会所进行装饰 包括饮品 食物也与主题相配合 营 造出浓烈的主题气氛 会所发展到现在 主要有校园酒吧 音乐会所 商务会所 露天闲情酒吧四种 综合各种会所特色 加之场地特色及项目的主要目的 我们将酒吧性定位为音 乐酒吧和咖啡红酒吧相结合 三 项目整体策略 1 会所阶段目标 策略规划 Pushing ahead East North West development facilitating shanty complete xincheng West Road stability and reconstruction of the street Star Ding garden built century Garden District subject public housing construction heating the gas expansion accelerated implementation Jing Rui River and bridge style line solid shaft further expanded the town development Beautiful country adhere to the advance and typical for a group to lead According to ecological lay based and industry increased income and live upgrade civilization and culture rich connotation of thought caught built beautiful village and whole village advance and easily relocation and five modified three built project near 30 a depth into ecological and industry and culture and tourism elements high standards caught party original city Liu and jade are Xia AO model village in province City set has benchmark Four is equal benefits to promote sharing coordinated development of various social undertakings In the case of rigid spending slowing revenue growth increase financial 75 to the people s livelihood the masses have more access in the sharing Cuoban something good and benefit Adhere to the affordable best carefully cuoban village oil water and heat cultural city and County columns practical developments benefit families bring more welfare to the masses Development of social convenience Acceptance of balanced development of compulsory education through the national assessment the County vocational education center was named top School of vocational education in China the third batch of national reform and development model through provincial Five is to deepen reform and innovation to break bottlenecks and endogenous development of effective fire As an engine of dynamism adding reform key to adopting reform measures stress energy and break bottlenecks and promoting development Pay close attention to the key areas of reform Conscientiously implement the provincial deployment and cancel adjustment to undertake the administrative approval items according to Regulation 347 to further improve administrative efficiency continuing deepening reform for poverty alleviation speeding up rural land right registration certification pilot project encouraging the orderly transfer of land management utilize the land resources in order to promote scale management laid the Foundation Actively cultivate the market Firmly establish a market oriented nurturing family farms industrial users professional cooperation organization new market management main body 456 effectively improve the industry intensive and marketization of encouraging support social capital into the small micro credit urban development culture and tourism public services and other areas easing development shortfall To promote mass innovation To support the rural sector to use new thinking and new ideas creative work incentives such as actively promoting financial intermediation bring added 159 in non public enterprises individually 1540 created a a 开启阶段 主要尽快让大卫易轩公司内部员工和小区居民参与进来 为此酒 吧要尽快采取快速渗透战略 以低价位和趣味活动唤起目标顾客群的注意 迅 速让消费者知悉 b 增长阶段 渗透现有市场 积极开发潜在市场 进一步完善和提高服务水平 和服务质量 开发新的服务产品 为目标顾客人群提供更方便 快捷 细致周 到的服务 c 成熟阶段 巩固和完善现有市场 积极利用已有的知名度 采取进攻策略 延伸服务市场 从提供单一的服务延伸到经营其他产品的服务 进行产品多角 化经营 同时 加强宣传 2 基础设施设备 会所是全天开放 因此在内部设计 装修上就以咖啡厅为主 设备包括 电视机 音响 话筒 霓虹灯 桌椅 会所墙壁布置 挂一些大卫艺轩公司设计过的设计图照片 下面做些注解再用框框起来 或 是公司团队活动 聚会 工作时候的照片 起到介绍公司 传播公司文化 所以消费者可以自主选择咖啡厅里的座位 会所名字 易轩商务会所 服务产品 1 各类鸡尾酒 2 各式果盘 3 各式咖啡 4 各类红酒 Pushing ahead East North West development facilitating shanty complete xincheng West Road stability and reconstruction of the street Star Ding garden built century Garden District subject public housing construction heating the gas expansion accelerated implementation Jing Rui River and bridge style line solid shaft further expanded the town development Beautiful country adhere to the advance and typical for a group to lead According to ecological lay based and industry increased income and live upgrade civilization and culture rich connotation of thought caught built beautiful village and whole village advance and easily relocation and five modified three built project near 30 a depth into ecological and industry and culture and tourism elements high standards caught party original city Liu and jade are Xia AO model village in province City set has benchmark Four is equal benefits to promote sharing coordinated development of various social undertakings In the case of rigid spending slowing revenue growth increase financial 75 to the people s livelihood the masses have more access in the sharing Cuoban something good and benefit Adhere to the affordable best carefully cuoban village oil water and heat cultural city and County columns practical developments benefit families bring more welfare to the masses Development of social convenience Acceptance of balanced development of compulsory education through the national assessment the County vocational education center was named top School of vocational education in China the third batch of national reform and development model through provincial Five is to deepen reform and innovation to break bottlenecks and endogenous development of effective fire As an engine of dynamism adding reform key to adopting reform measures stress energy and break bottlenecks and promoting development Pay close attention to the key areas of reform Conscientiously implement the provincial deployment and cancel adjustment to undertake the administrative approval items according to Regulation 347 to further improve administrative efficiency continuing deepening reform for poverty alleviation speeding up rural land right registration certification pilot project encouraging the orderly transfer of land management utilize the land resources in order to promote scale management laid the Foundation Actively cultivate the market Firmly establish a market oriented nurturing family farms industrial users professional cooperation organization new market management main body 456 effectively improve the industry intensive and marketization of encouraging support social capital into the small micro credit urban development culture and tourism public services and other areas easing development shortfall To promote mass innovation To support the rural sector to use new thinking and new ideas creative work incentives such as actively promoting financial intermediation bring added 159 in non public enterprises individually 1540 created a 8 消费群体 盛唐至尊小区居民以及小区外的消费者 以及我们的装修材料商和装修商 9 营业时间 11 00 0 00 特殊主题活动有需要的可灵活安排营业时间 10 酒吧特色 1 处在小区里的会所 2 公司兼职性会所 3 不定期开展主题活动会所 12 几大问题 1 位置处于小区 31 楼 如何做好宣传 让消费者知悉 2 服务员如何安排以及管理问题 四 项目执行方法 1 位置处于小区会所三楼 如何做好宣传 让消费者知悉 宣传手段 a 在小区内部不同位置粘贴海报 b 向居民发宣传单 c 会所楼梯悬挂会所名字 d 小区内横幅宣传 e 做好位置指示牌引导消费者 f 在各大论坛上发帖子宣传酒吧 如 BBS 洛阳吧等 2 服务员如何安排以及管理问题 会所主要是我和一个全职服务员 Pushing ahead East North West development facilitating shanty complete xincheng West Road stability and reconstruction of the street Star Ding garden built century Garden District subject public housing construction heating the gas expansion accelerated implementation Jing Rui River and bridge style line solid shaft further expanded the town development Beautiful country adhere to the advance and typical for a group to lead According to ecological lay based and industry increased income and live upgrade civilization and culture rich connotation of thought caught built beautiful village and whole village advance and easily relocation and five modified three built project near 30 a depth into ecological and industry and culture and tourism elements high standards caught party original city Liu and jade are Xia AO model village in province City set has benchmark Four is equal benefits to promote sharing coordinated development of various social undertakings In the case of rigid spending slowing revenue growth increase financial 75 to the people s livelihood the masses have more access in the sharing Cuoban something good and benefit Adhere to the affordable best carefully cuoban village oil water and heat cultural city and County columns practical developments benefit families bring more welfare to the masses Development of social convenience Acceptance of balanced development of compulsory education through the national assessment the County vocational education center was named top School of vocational education in China the third batch of national reform and development model through provincial Five is to deepen reform and innovation to break bottlenecks and endogenous development of effective fire As an engine of dynamism adding reform key to adopting reform measures stress energy and break bottlenecks and promoting development Pay close attention to the key areas of reform Conscientiously implement the provincial deployment and cancel adjustment to undertake the administrative approval items according to Regulation 347 to further improve administrative efficiency continuing deepening reform for poverty alleviation speeding up rural land right registration certification pilot project encouraging the orderly transfer of land management utilize the land resources in order to promote scale management laid the Foundation Actively cultivate the market Firmly establish a market oriented nurturing family farms industrial users professional cooperation organization new market management main body 456 effectively improve the industry intensive and marketization of encouraging support social capital into the small micro credit urban development culture and tourism public services and other areas easing development shortfall To promote mass innovation To support the rural sector to use new thinking and new ideas creative work incentives such as actively promoting financial intermediation bring added 159 in non public enterprises individually 1540 created a 2 定价导向 因为酒吧定位消费群体主要是合作商以及小区居民 而且也不完全以营利为目 的 所以酒吧摒弃追求 暴利 的短期市场行为 采用成本导向定价法 即成 本加上合理利润 这种方法简单明了 有利于酒吧从长期稳定的销售增长中 获得平均利润 3 产品定价策略 假设 服务员员工工资 1800 元 月 水电费 60 元 30 天 1800 元 房租 4000 月 那每个月不计入消费产品成本的大概支出额 1800 1800 4000 7600 元 也暂不包括物品损害 折旧费用 即 大概每天的支出额 7600 30 254 元 所以要想达到收支平衡的情况下 即使每天不销售任何产品 每天还需要额外 进账 254 元 4 所需采购物品 玻璃杯 80 个 果盘 10 个 榨汁机 1 台 扑克牌 20 副 桌游 5 副 干花等装饰物若干 Pushing ahead East North West development facilitating shanty complete xincheng West Road stability and reconstruction of the street Star Ding garden built century Garden District subject public housing construction heating the gas expansion accelerated implementation Jing Rui River and bridge style line solid shaft further expanded the town development Beautiful country adhere to the advance and typical for a group to lead According to ecological lay based and industry increased income and live upgrade civilization and culture rich connotation of thought caught built beautiful village and whole village advance and easily relocation and five modified three built project near 30 a depth into ecological and industry and culture and tourism elements high standards caught party original city Liu and jade are Xia AO model village in province City set has benchmark Four is equal benefits to promote sharing coordinated development of various social undertakings In the case of rigid spending slowing revenue growth increase f