希尔顿欢朋酒店刚刚好海报ppt（英文版）

HiltonHamptonGreaterChinaProductionmeetingofAutumnandwinterbrandPoster 2015Nov25th 2015 outline 1 Creativereview2 Screenstylescheme3 Settingrolesandscenesstory4 Actorrecommendation5 Shootingimplementationplan PART1Creativereview AFriendthatKnowsYouBestonBusinessTrip 知己之道 刚刚好 Firstly hitTA spainpoint Must MostintermediateHotelsaremoreinnamethaninreality andcostperformanceislow Secondly CatchTA sitchpoint Want IntermediatehotelservicequalitycannotkeepupIdeaHamptonprovidescomfortableservice justlikeafriendwhounderstandsyourneedsverymuch Ahedgebetweenkeepsfriendshipgreen Atthesametimetoensuresuperiorhardwareconditions Hamptonoffercostumersnomorenoless justgoodservice Seriesofcreative dynamic posters Presentationmode PART2Screenstylescheme Option1 Magnificentbusinessstyle Magnificentbusinessstyle Option2 Warmheartstyle Warmheartstyle Warmheartstyle Warmheartstyle or Thepictureisaboutthetoneofthedeal Focusoncreatingapictureoftheoverallatmosphere Withthewarmthofheartcopywriterstyle Feelstronger moreconducivetotouchconsumers Atpresent thistypeofstyleofflatadsarerelativelyrare moreeasytocatchtheeye Fullandgenerouscomposition Highcolorsaturation Protagonist semotionalexpressionisthekey Relativelymoresuitableforofficial declarativebasedcopystyle Butthispicturestyleuniversal common andemotionallowerductility Option2 Option1 PART3Settingrolesandscenesstory Afamilyofthree Posterscene1 Picturedescription Children stoysarescatteredonthesofabed thechildintoxicatedtoplay thefatherinbedwatchingtheball themotherinthemake uproominfrontofthemirror eachdonotinterfere Performancecharacteristics MeetfamilyneedsCopywriter Thesofabedisnotsobig justfine shecanhaveherownworld Multi screeninteraction Posterscene2 Performancecharacteristics EfficientconnectingtheCopywriter SawheronTV justfine Icansaytohergoodnight Picturedescription Atiredmanlooseninghistieafterameeting issayinggoodnighttohiswifeintheTVth roughtheFacetime HamptonBed PosterScene3 Performancecharacteristics HamptonbedCopywriter VirgoplusAtypeblood justfine youcanhaveagoodSleeptonight Picturedescription Justbacktothehotel themantookoffhisclothesandlaydownonthecomfortablewithhisfingerstosleep withasuithangingaroundthetrunk Considerateservice PosterScene4 Performancecharacteristics HighandconsiderateserviceCopywriter Awarmteaandcaring justfine thanksforyourunderstanding Picturedescription Agirlonabusinesstripcoincidedwithphysiologicalperiod helplesshuddledinbed holdingtheleg rejoicedintheheartofthehoteltoperceive inadvancetopreparehotwater brownsugarandwarmwaterbagtabletsintheheadofabed sheaholdingahotcupahandtotakenoteandfeeltheHamptonintimate Healthstyle Picturedescription Themorningsunshineintheroom ayogurttray freshandhealthysaladforbreakfast agirlwearingadressandlookedoutofthewindow PosterScene5 Performancecharacteristics EmphasizehealthstyleCopywriter Nodelicacies justfine Iamhealthyandsatisfied Birthday Picturedescription Menwearingasuitstandinginthemiddleoftheroom theroomhasbeendecoratedwiththestyleofthebirthday thetablehasacornerofthecake themanishappytotravelintheoutsidestillhavepeoplethinkingabouthisbirthday PosterScene6 Performancecharacteristics Warmservice Copywriter Rememberbirthdayintheheart justfine peopleindifferentplacesarenotalone Savingscanbeveryromantic Picturedescription Apairofloverslyingonthebed headtothedirectionofthefootofthebed twohandsholdingaredwinecup gentlytouch Alternativerolescenarios Posterscene7 Performancecharacteristics HighperformancepriceratioCopywriter Comfortatthesametimebutalsosavemoney sojustgood youcanaddsomepettyenjoyment HiltonHamptonBrandPosterSceneSelection HiltonHamptonBrandPosterSceneSelection PART4Actorrecommendation Afamilyofthree Posterdirection1 Afamilyofthree 姓名 冼恬羽英文名 Sophia昵称 恬恬性别 女年龄 5岁7个月出生年月份 2010年4月身高 115CM体重 18公斤 Posterdirection1 Multi screeninteraction Posterdirection2 Multi screeninteraction Posterdirection2 Hamptonbed Posterdirection3 Hamptonbed Posterdirection3 Considerateservice Posterdirection4 Considerateservice Posterdirection4 Healthstyle Posterdirection5 Birth