英语A-阅读理解

In 1985 the Coca cola company made the decision to change the formula of its leading soft drink The change was based on the findings of many market studies These studies had shown that the general response to the new product was good However the change of the traditional Coca cola by New Coke was rejected by the majority of drinkers In fact the company had to step back and restart production of the old formula of Coca cola The most important reason why New Coke was rejected was the emotional relationship that existed between drinkers and the old soft drink formula Drinking Coca cola had become a tradition for many people over its 99 years of existence The change made by the company was not only in Coke s formula but also in the traditional values and memories that it represented to the drinkers We had taken away more than the product Coca cola We had taken away a little part of them and their past The drinkers rejected this improvement because they believed that Coke stood for traditional value so they betrayed when the product changed completely overnight Although a lot of research was done by Coca cola company it didn t show the depth of drinker s emotion for the product The studies took many forms but none of the tests was able to measure the degree of personal and emotional reactions caused by the disappearance of the old traditional Coca cola The weakness of the research was that it was mainly quantitative in form The result was only numbers that could not show the deep meaning the product had for many people A more extensive study focusing on the qualitative aspects of the change would perhaps have been able to demonstrate the close relationship existing between drinkers and product 7 Coca cola company changed the formula in 1985 because B A it led the soft drink industry in the market B its market studies supported the change in the formula C it carried out market research for expansion D it simply felt the need to make the change 8According to the passage the drinkers rejected New Coke because of D A the late response to the market by Coca cola company B the reproduction of Coca cola s old drink formula C a strong dislike by Coca cola s regular drinkers D the emotional relationship between the drinkers and the old soft drink 9The product Coca cola was believed to stand for A A traditional values and good memories B traditional customs and happy days C past honors and efficient management D top quality and wonderful taste 10 Which of the following statements is true C A Research by Coca cola considered emotional factors B Coca cola did little research before they made the change C Research by Coca cola was quantitative rather than qualitative D Research by Coca cola was both quantitative and qualitative 11 The author of the article clearly indicates that C A the weakness of the research could have been removed B Coca cola should have measured the quantitative factors more carefully C Coca cola should have done a more extensive qualitative study D A slower change of the product might have improved the sales of the company Hollywood no longer rules South Korean cinema which is breaking out all over Since 1999 Seoul filmmakers have been turning out Asia s first critically applauded films and My Wife Is a Gangster and Phone are the most stunningly good examples In the way Americans tour Hollywood Asians visit Korea to see sites featured in their favorite movies Korea once looked to America for idea but now the reverse is true Hollywood is snapping up remake rights to dozens of Korean films Madonna s Maverick Films is remaking the horror film Phone And Dream Works recently bought the rights to another horror film A Tale of Two Sisters To capitalize on all the attention South Korea has moved aggressively to cast itself as the center of Asia s film market The Seoul government and industry leaders are working to rank the Pusan Film Festival as Cannes 戛纳 East the festivals where deals get gone a one stop place where moviemakers can shop for financing exports even location In preparation for the next Pusan Festival this fall delegations from Indonesia Malaysia Taiwan and all over Asia have been flocking to Seoul to study the Korean film revival We look at Korea with an envious eye says one of Hong Kong moviemakers Filmmarkers and audiences have found a real vibes i e good atmosphere between them like in the 1970s and 80s in Hong Kong The Korean film industry however is still uphill struggle on he way The annual receipts of Korean films 580 million are gaining on those of Asia s largest film industry India 820 million and Japan 1 93 billion Yet Seoul financial markets still tend to see movies as cultural venture rather than a business As a moviemaking company in Korea yet KangJeGyu Films had to team up with another filmmarker and a auto manufacturer in a new company in order to win a listing on the stock market last year Despite the restriction Korean films are capturing a rising share of the local and even Asian markets The lesson of the Korean revival is that money should be invested both into films and into comprehensive theaters that can sustain a film culture 12 The following are mentioned in Paragraph 1 EXCEPT D A My Wife Is a Gangster and Phone are the most stunningly good movies B Since 1999 filmmarkers in South Korea have begun to attract attention C More and more Korea films have been played in the cinemas D Korea tourism is more and more prosperous 13 According to the second paragraph the following statements are true EXCEPT A A A Tale of Two Sisters like My Wife Is a Gangster is a horror film B The movies have brought South Korea international attention C South Korea is paving way for the center of Asia s film market D Dream Works is one of the largest film companies in America 14 According to the third paragraph the following statements are true EXCEPT B A Some of Asia s moviemakers are envious of South Korea B The Pusan Film Festival is called as Cannes East C A one stop service is special in the Pusan Film Festival D The Hong Kong s films were prosperous in the 1902s and 1980s 15 The annual receipts of Korean films ranked as in Asia C A the first B the second C the third D the fifth 16 What will the next paragraph discuss about according to the last paragraph D A Reasons of the Korean film revival B The films that will be shot C The theaters that are booming D A film culture in South Korea 提交重做 You don t even need to look back twenty years to appreciate the tremendous advances that have been make in science and technology and how these developments are transforming the lives of millions of people all over the world Who for example twenty years ago would have imagined that the development of microchip technology could Have been such a deep effect on the way we live each day Yes television and radio cassettes and video were around in those days but no one had heard of these wonderful remote control units that turn equipment on and off when we want helping us to select our entertainment with a minimum of physical effort Yes in the last twenty years the changes to civilization as we know it have been both abundant and significant Just think of some of the other remarkable ways in which our daily life has been transformed by this technological revolution If you feel like a hot meal just get your favorite prepared food and pop it quickly into the microwave over Set the timing dial and it s ready in minutes If you need to send someone an urgent message just write it down and send it through your fax machine It arrives safely on the other side of the world in seconds Passenger planes fly directly from England to Australia and their pilots can even find time to relax as the computers on the aircraft do most of the hard work for them I can write this news report on my personal computer and correct my work for them I can write this news report on my personal computer and correct my work with only a shift of the cursor as I go along I can store it and rewrite it if necessary whenever I wish to I can even link my computer up to the Internet and send my boss the reports direct from my own home This all leaves me more time to enjoy myself as my work and free time seem to blend together This also explains the remarkable growth that the leisure industry is currently experiencing Leisure today is big business and the choices available to us are almost infinite Just pop into your nearest travel agent for some brochures or read the advertisements in your newspaper How you spend your free time can be easily planned from a comfortable chair in your living room Look at all the holiday possibilities available there s bound to be something for everyone You ll find holidays to suit all pockets and tastes whether you re thinking of that trip of a lifetime to some distant continent a two week walking tour or and adventure holiday shooting rapids whether you fancy drinking coffee in a European cafe or living on a beautiful tropical island As robots take over the work of people in industry as communications across the globe become faster and more sophisticated and while technology continues to create ways of persuading us to work less and enjoy ourselves more so will leisure and the leisure industry play a far more central role in the life of us all 17 According to the passage what is the greatest advantage of remote control units A With them we can turn equipment on and off B With them we can select entertainment C With them we can save physical effort D With them we can enjoy the TV programs better 查看答案查看答案 参考答案 参考答案 C 18 Which of the following technological inventions is NOT mentioned in the text A Microwave over B Fax machine C Personal computer D Mobile phone 查看答案查看答案 19 According to the writer why does he have more time to enjoy himself A Because he writes news reports on his personal computer B Because he sends his boss the reports through the Internet C Because his work and free time seem to blend together D Because the leisure industry is experiencing remarkable growth 查看答案查看答案 参考答案 参考答案 C 20 According to the writer which of the following is NOT a reason why leisure and the leisure industry will play a far more central role in the lives of us all A Robots take over the work of people in industry B Communications across the globe become faster and more sophisticated C New technological advances continue to be made D We realize that we should take care of ourselves and should work less and enjoy ourselves more 查看答案查看答案 21 According to the author A with technological advances people my be able to play all the time because machines do the work B with technological advances people can spend less time playing and more time working C it is not right to play all the time without any work D with more money people can enjoy themselves a lot 查看答案查看答案 参考答案 参考答案 A 提交重做 Since World War there has been a clearly discernible trend especially among the growing group of college students toward early marriage Many youths begin dating in the first stages of adolescence go steady through high school and marry before their formal education has been completed However emotional maturity is no respecter of birthdays it does not arrive automatically at twenty one or twenty five Some achieve it surprisingly early while others never do even in three score years and ten Many students are marrying as an escape not only from an unsatisfying home life but also from their own personal problems of isolation and loneliness And it can almost be put down as a dictum that any marriage seldom solves one s problems more often it merely makes them worse Furthermore it is doubtful whether the home is an institution that is capable of carrying all that the young are seeking to put into it Young people correctly understand that their parents are wrong in believing that success is the ultimate good but they erroneously of marriage are essentially have found the true center of life s meaning Their expectations of marriage are essentially utopian and therefore incapable of fulfillment They want too much and disappointments are often bound to follow Shall we then join the chorus of Miseries over early marriage One cannot generalize all early marriages are not bad any more than all later ones are good Satisfactory marriages are determined not by time but by the emotional maturity of the partners Therefore each case must be judged on its own merits If the early marriage is not an escape if it is entered into with relatively few illusions or false expectation and if it is economically feasible why not Good marriages can be made from sixteen to sixty and so are bad ones 23According to this article the trend toward early marriages A was the result of the Great Depression of the 1930 s B could not be easily determined C is one that could be clearly seen D is a result of the emotional maturity of the young 查看答案查看答案 参考答案 参考答案 C 24 The author suggests that many of today s early marriages are a result of A escapism B theological dictum C lack of formal education D convenience 查看答案查看答案 参考答案 参考答案 A 25 More often than not early marriage will A not affect one s problems B solve a person s problems C intensify one s problems D ease one s problems 查看答案查看答案 参考答案 参考答案 C 26 The author states that the home as an institution is A overrated B unworthy of worship C a god who can grant every thing that you wish for D probably not capable of being what any young people expect it to be 查看答案查看答案 参考答案 参考答案 D 27 Many young people who marry early believe that A their parents have found the true meaning of life B they have found the true center of life s meaning C success is the ultimate good D to succeed is not at all important 查看答案查看答案 参考答案 参考答案 B 提交重做 Remember global warming Back in December the threat of climate change was thundering and the rich countries agreed to cut their carbon dioxide and other green house related emissions Since then interest has cooled markedly and many European countries are already running away from the promises they made so loudly a few months ago But there has been much talk and a bit of action to encourage renewable energies such as wind hydro solar and all living organisms These emit no greenhouse gases but tend to cost more than coal oil or gas The better simpler idea is to remember that the easiest way to reduce something is to tax it in this case by taxing the carbon content power The dirtier the power the more tax it would pay So dirty coal would be more expensive than clean coal which would see its price rise in relation to oil Which would be more expensive compared with gas which would lose some of its price advantage over renewables Unless a carbon tax was so huge as to be economically crippling it would not remove the price differential between all renewables and fossil fuels But it would narrow that gap by fixing the differing environmental costs into the price a useful principle in itself It would also give renewable producers a strong incentive to cut costs and fossil fuel suppliers the motivation to clean their products Precedents suggest strongly that a carbon tax would be effective But the disadvantage to carbon tax is political After almost a decade of trying he European Union gave up an attempt at a European carbon tax last year Germany s ruling coalition is fighting against a proposed energy tax In America politicians believe that even mentioning the notion is certain death But many of the political objections could be met if a carbon tax were made up for the loss elsewhere for example by lowering payroll or sales taxes There is always suspicion when governments come up with clever new ways to tax and rightly so The response to that suspicion should be to win the argument not to abandon it 28 According to the passage the easiest way to remove global warming is A to encourage people to use renewable energies B to cut down the cost of wind hydro solar and all living organisms C to force people to pay more tax for the carbon content to power D to talk less but act more 查看答案查看答案 参考答案 参考答案 C 29 The standard of paying tax was A that the more carbon content of power it contained the higher tax one would pay B that oil would be more expensive than clean coal C that renewables would be most expensive of all D in the order that renewables are the most expensive while clean coal the cheapest 查看答案查看答案 参考答案 参考答案 A 30 We can infer from the passage that carbon tax A may not be as effective as people expect B has encouraged renewable producers to cut costs C has reduced consumption of the carbon content energy successfully D couldn t be that effective if fossil fuels would not be forbidden 查看答案查看答案 参考答案 参考答案 A 31 The word crippling Para 3 most probably means A greatly increasing B seriously weakening C sharply declining D abruptly halting 查看答案查看答案 参考答案 参考答案 B 32 The reason why many countries stopped introducing carbon tax eventually was mainly that A governments had tried to put it into effect for many years but with no obvious result B if one country made up the loss by paying the carbon tax other countries would follow it C governments were afraid of being suspected if they adopted the new tax D governments and been discussing what to do with carbon tax for a long time but they hadn t come to an agreement 查看答案查看答案 参考答案 参考答案 C 提交重做 All animals must rest but do they sleep as we know it The answer to this question seems obvious If an animal regularly stops its activities and stays quiet and unmoving if it looks as though it is sleeping then why not simply assume that it is in fact sleeping But how can observers be sure that an animal is sleeping They can watch the animal and notice whether its eyes are open or closed whether it is active or lying quietly and whether it responds to light or sound These factors are important clues but they often are not enough Horses and cows for example rarely close their eyes and fish and snakes cannot close them Yet this does not necessarily mean that they do not sleep H