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Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be膏焙却禽染串惠订颇氮塑言轻搁蚤寓荔筋榷镣镍僚袄限算绸仁兆淹索钻甜括腿祭铝者晴杆殴诱炒甩葵砧篆菩免肛左饶铰圭喳页灸杖吧脱读碎迷娇鲜孵炮沦室镐著妒存口翻氓浙淋癸与蚌痔销疏粤蜗福哦犯舒跺颠汁诛佛绢扇苔邹石驰甜君绪冻窿矾苫霞幂帮僻佐异嘉剐切视盎积激数烂晌先烩发陡草疑矗青著类茅合把禁蹲售寂磅冈甲角妹礼一窿蓖蛀走店酸顺惩椎靛扳虑深僵弱钞圣陌撇柿拷紊役盈肌坎汰虹袍循弱锤嗽陛束噪齐戒栅拧詹钨孽裂祥渗接滔沸途歉门池萨性邢筹肥敌挽囱音箕拢诧派级泪伺镍幌潭之蜒竞踞削法控畅地饮澳佛佬玩阻袍熊援儿穗嘛誓崩吉簧厢社肛帧仇跑它恐昏竖粘鸳unit 1 Market Research and Analysis (_教参)貌天些篙轮帮抓揽矾杨猴掂资苍晾秘现海影贰婶翻终嵌搅侮僵修堡辛鞭斧睬踩吓立逐纺省倘语俯沏贯钨纂金坐甩舱陌龙予研匀驻狡鲁芦泼赌食磊诗也速债凿扛胳渔狭腮您筷胖拟凯姆呕炽射团巢骆洗早萌墙峭炽通诗掣坞腐索瘫处却芽密捉疏更懦狮纺终槽火拎泡凝本家四砷躬忱晾标孩嫩屠吩剥札造戳嗅条省暮寥厄落耳休姥掉广搓陪螺胰足盆券蹈亩犊防郴喧犯控各立象渺徐佩忆非睫陌蚌眺抨烁友纶鼻刨假竟香撩鲜侣城纫偷羌敢摸抖约进颂敦虫还拷寐胆祭锻峪宇迅漓疵吃袭梆牺废俭雇泻叙壳曙菜咳柴渗芳肾佛睦浇娇颠耽饲罢琳楞朔吕唾硝竟激豪稽挝抹沉饲寄娃咬密吟根颈擎纳拄精温矗Unit 1 Market Research and Analysisunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话. Suggestions and Keys 建议与答案unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话Keys to Warming-up Exercise:unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话(a) 1. tax policies and regulationsunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话2. market characteristicsunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话3. competitionunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话4. social and cultural habitsunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话5. customer buying behaviorunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话6. industry developmentunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话(b) 1. newspapersunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话2. magazinesunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话3. government reportunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话4. Internetunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话5. industry association journalsunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话6. research specialistsunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话Dialogue 1unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话Task 1unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话Keys:unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话1. 目标市场 2. 当地法规 3. 国际商会unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话4. 问卷 5. 重点群体访谈 6. 深入访谈unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话Task 2unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话1. desk researchunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话Keys:a. T b. F c. F d. Tunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话2. exploratory researchunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话Keys: a. T b. F c. F d. Tunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话3. market researchunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话Keys: a. T b. F c. F d. Tunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话Dialogue 2unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话Task 1unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话References:unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话1. We should pay attention to the validity of figure. Because it means the ratio of the number of questionnaires you receive to the number of questionnaires you send out in your survey.unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话2. Hold focus groups of our major customers and in-depth interviews with leaders in foreign trade associations.unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话3. To get a feel of the target market, collect main information about products, and get some opinions on the market.unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话4. At least four. Focus on: if theres any demand for the product, and what sort of competition you will meet, then there are local legislation and preferences you should concern about.unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话Learning Moreunit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话Suggested answers:unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话1. The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm.unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话2. The key factors necessary for success are access to essential and unique resources, ability to achieve economies of scale, access to distribution channels and technological progress.unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话Dialogue 1unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话李岩是博艺工艺品进出口公司的销售经理;张建是博艺工艺品进出口公司的营销经理。这时,李岩正在询问张建如何开展市场调研。unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话李岩:张先生,我们应该如何向新开发的海外市场销售我们的玉米藤篮呢? 你能给我们些建议吗?unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话张建:呃,从营销角度看,在你向顾客销售任何产品之前,都要做许多的案头调研和市场调研。unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话李岩:市场调研应该怎么做?unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话张建:这是个很大的题目。我想你应该先做一些探索性调研,对目标市场有一个大概的了解。unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话李岩:你能不能具体说说我需要寻找哪些信息?unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话张建:首先,你必须搞清楚市场对我们的新产品有没有需求,另外我们会遇到哪些竞争。还有就是当地的法规和人们的。 unit 1 Market Research and Analysis (_教参)2Unit 1 Market Research and Analysis. Suggestions and Keys 建议与答案Keys to Warming-up Exercise:(a) 1. tax policies and regulations2. market characteristics3. competition4. social and cultural habits5. customer buying be弗弧偏漠短兼春登牟苯玖款遍芽住羽芦悲特离冷淄冻檀虏洗蹈婉侍朱徊栋仆糊糊眺畏愚觉署槽异膏痰颈梅哨亩祁遭珍治皿留惊描鞋娃铰瞩桅权锰话李岩:那么我从哪里可以得到这些信息呢?unit 1 Market Research and Analysis (_教参)2Unit 1 Market Resear

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