广告口号及广告创意VIP

ADIdea Slogan Directory Whatisadvertising Advertising Advertisingisaparticularneedto throughsomeformofmedia publicandwidelypublicizetothepublicmeansoftransmittinginformation 广告是为了某种特定的需要 通过一定形式的媒体 公开而广泛地向公众传递信息的宣传手段 Communicationistheessenceofadvertising creativityisthesoulofadvertising广告的本质是传播 广告的灵魂是创意 Aquestiontoyou Whatisthenatureandsoulofadvertising Whatisadvertising Whatisadvertising waitforyouranswer Thenatureofadvertising Thenatureofadvertisingistopassthemessage wecansaycommunication thatis thetransmissionofadvertisingslogans 广告的本质是传递信息 即传播 也就是广告语的传递 Advertisingsloganshaveadirectimpactontheeffectofadvertising广告语的好坏直接影响到广告的效果 A well known advertisementinChina Slogan 今年过节不收礼 收礼就 还 收脑白金 Thenatureofadvertising Thenatureofadvertising Advertisingslogan Advertisingslogan Advertisingslogansareshort oftenmemorablephrasesusedinadvertisingcampaigns Theyareclaimedtobethemosteffectivemeansofdrawingattentiontooneormoreaspectsofaproduct Popularsloganshaveprovedtobesosuccessfulthattheyhavebecomepartofourdailylifeandourculture 广告口号是短暂的 是常常令人难忘的广告活动中使用的词语 他们被看作是提请注意的一个或多个产品方面的最有效手段 流行的口号已被证明是非常成功 他们已成为我们日常生活和我们文化的一部分 Famousadslogansarenowseenascatchwordsusedasmottosandcatch phrasestoidentifyvariousbrands 著名的广告口号是现在被看作是作为座右铭 并追赶短语来识别各种品牌的流行语 Thecharacteristicsofadvertisingslogan Simpleandconcise 简洁凝练Easytounderstand 明白易懂Catchy 朗朗上口Novelandunique andinteresting 新颖独特 富有情趣Aprominenttheme 主题突出 Let shavefunknowingandrememberingthesewonderfuladSlogans Advertisingslogan theanswertonextquestioninit BMWTheultimatedrivingmachine登峰造极 ToyotaWherethereisawayforcarthereisaToyota 丰田 车到山前必有路 有路必有丰田车 最新演绎 有车你也刹不住 ChevroletFutureformyfuture 雪弗兰 未来 为我而来 Advertisingslogan NOKIAConnectingPeople诺基亚 科技以人为本 MOTOROLAIntelligenceeverywhere摩托罗拉 智慧演绎 无处不在 LGLife sGood Advertisingslogan Advertisingslogan Enjoymyselfonmyzone 动感地带 我的地盘 我做主 Advertisingslogan DellAllyourimaginationscanbecreated 一切依你而为 Advertisingslogan Behindthathealthysmile there saCrestkid Cresttoothpaste健康笑容来自佳洁士 佳洁士牙膏 Advertisingslogan Enjoyyourmusic EnjoyyourSony Advertisingslogan debeers钻石恒久远 一颗永流传 戴比尔斯钻石权威 KentuckyFriedChickenBuyabucketofchickenandhaveabarreloffun 有了肯德基生活好滋味 McDonaldsI mlovin it 麦当劳 我就喜欢 Advertisingslogan Question WhatistheChinaMobile sAdvertisingslogan Advertisingslogan OurclasshasclassmatesworkedinChinaMobile canyougavemetheanswer IV Advertisingsoul advertisingcreative 一 Whatisadvertisingcreative Bankads isstillinthefiresafety银行广告 在战火中依然安全 1 Sourceof Creative IV Thesoulofadvertising Itistranslated Creation inEnglish orCreative Creativity alsotranslatedasidea fromtheanalysisofEnglishetymology itisfromtheLatin Creare derivesfromtheword itmeansderived creation creative creativity thinking Idea concept intendedmeaning 在英文中译为Creation 或Creative Creativity 也译为idea 从英语词源上分析 它由拉丁语 Creare 一词派生而来 有创造 创造性的 有创造力 思想 主意 概念 打算之意 2 Theunderstandingto creative ofdomesticadvertisingsector Creativeisaartideasofadvertising 创意是广告的艺术构思 Creativeisacreativeadvertisingcampaignactivities 创意是广告活动中有创造性的活动 Creativeisworksoftheentireadvertising creativeisequivalenttoadvertising 创意指整个广告作品 创意等同于广告 IV Thesoulofadvertising Ogilvy TheMasterofadvertisingbeleavethat goodideas isthecreativeidea Hesaid toattracttheattentionofconsumers whileallowingthemtobuyyourproduct mustbeagoodidea otherwiseitisliketobethenightengulfedthevessel广告大师奥格威认为 好的点子 即创意idea 他认为 要吸引消费者的注意力 同时让他们来买你的商品 非要有好的点子不可 不然它就像被黑夜吞噬的船只 3 Mastersofforeignadvertisingunderstandingof creative 国外广告大师对 创意 的理解 IV Thesoulofadvertising JamesWeiBoyang anotherauthorityoftheU S advertisingindustrybelievethat Creativityisacombinationofgoods consumersandvariousissuesofhumannature Heexplainedthattherealadvertisingcreative visionshouldbeplacedonthehumanaspect fromthecommodity consumers andthecombinationofhumannaturetodevelopideas 另一美国广告界权威詹姆斯 韦伯 扬则认为 创意是一种组合商品 消费者以及人性的种种事项 他解释真正的广告创作 眼光应放在人性方面 从商品 消费者的及人性的组合去发展思路 IV Thesoulofadvertising Inaddition expertssayadvertisingcreativeisthe greatidea creatingadvertisingistheperformanceofthethinkingprocessofconception and artasthemaincontentoftheadvertisingcampaign etc 另外 还有专家称广告创意为 伟大的构思 创造广告表现意境的思维过程 以艺术创作为主要内容的广告活动 等等 IV Thesoulofadvertising 4 Whatisadvertisingcreative Advertisingcreativeistheideaofartactivitiesbetweentheperformanceofproductionplanningandadvertising accordingtoadvertisingtheme aftercarefulthoughtandplanning theuseofartisticmeans thepossessionofmaterialforcreativecombinationstocreateanimageoftheprocess Inshort istheadvertisingimageofthethemeideas 广告创意是介于广告策划与广告表现制作之间的艺术构思活动 即根据广告主题 经过精心的思考和策划 运用艺术手段 把所掌握的材料进行创造性的组合 以塑造一个意象的过程 简而言之 即广告主题意念的意象化 IV Thesoulofadvertising V Thepurposeandprinciplesofcreative 1 Thepurposeofcreative Attracttheattentionofconsumers 引起消费者注意Causedcustomerneeds 引起消费需求PromotingConsumerAction推进消费者行动 Ogilvy sclassicfamoussaying Toattracttheattentionofconsumers whileallowingthemtobuyyourproduct mustbeagoodidea otherwiseitisliketobethenightengulfedthevessel Attracttheattentionofconsumers Advertisingabletorevealthehiddenheartofconsumersisnotknownthepotentialdemand andguidepeople sconsumption Ogilvy sclassicfamoussaying Causedcustomerneeds 广告能够揭示隐藏消费者内心不为己知的潜在需求 并引导人们的消费 Ourgoalistosell otherwiseitwouldnotadvertise Ogilvy sclassicfamoussaying PromotingConsumerAction 我们的目的是销售 否则便不是做广告 Questionfouyou Whichpurposeofcreativeismostimportant Thepurposeofcreative 2 Theprincipleofcreative Originality Effectofmaximumintensityofthepsychologicalbreakthrough withitsdistinctivecharmtriggeredastronginterestinthepeople leftadeepimpactinthebrain longberemembered最大强度的心理突破效果 以其鲜明的魅力触发人们强烈的兴趣 在大脑中留下深刻影响 长久的被记忆 V Thepurposeandprinciplesofcreative Effectiveness betweennoveltyandcomprehensibilitytofindthebestcombinationofpoints Inordertoachievethepurposeofpurchasingconsumeracceptance在新颖性与可理解性之间找到最佳结合点 以达到消费者接受购买的目的 V Thepurposeandprinciplesofcreative 2 Theprincipleofcreative Originalprinciples Intheadvertisingindustry thedifferenceisagreatstart thesourcesimplyrepeatingwhatothersthatfailed 在广告业里 与众不同就是伟大的开端 随声附和就是失败的根源 Theprincipleofeffectiveness Ourgoalistosell otherwiseitwouldnotadvertise HousewifewillnotbecausethemanufacturerssaidonTVajokelastnight andwanttobuythebrandofwashingpowder theywillbuybecausetheproductpromisesapointofinterest Ifyouputadvertisingdollarsspentonentertainmentconsumers Youareastupididiotextreme Toensureeffectiveness creativeneedtomeetthefollowingrequirements 为保证实效性 广告创意需要符合以下几个要求 Comprehensible Istheadsaregoodadswhichcannotread 可理解性 看不懂的广告是好广告吗 Correlation 相关性 Theprincipleofeffectiveness CannesAdvertisingFestivalaward winningWorks戛纳广告节获奖作品欣赏 Enjoytherest BMWZ3Sportscar Comment theuseofmod