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绝密 考试结束前全国2012年10月高等教育自学考试旅游英语选读试题课程代码:00837请考生按规定用笔将所有试题的答案涂、写在答题纸上。选择题部分注意事项: 1. 答题前,考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。2. 每小题选出答案后,用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动,用橡皮擦干净后,再选涂其他答案标号。不能答在试题卷上。IMultiple choice:(115=15)Directions:Beneath each of the following sentences,there are four choices marked A,B,C and DChoose the one that best completes the sentence and blacken the corresponding letter A,B,C or D on the ANSWER SHEET1 Local people usually see tourism as a cultural and _ factorAbusiness BemploymentCcommunication Dphysical2 The purposes the brochure serves will dictate its design and _Aappearance BcontentsCprogramme Dformat3 Travel by ship did in fact _ travel by trainAprecede BovertakeClay behind Dsupper4 The tourist is often satisfied with purchasing what he believes to be _ example of typical local artAa cultural Ba productiveCan authentic Dan imitatiVe5 The creation of income from tourism is closely bound up with _Agood services Bsatisfaction Cextra services Demployment6 On the other hand,the quality of the environment is _ by tourist development itself which is promoted because of its economic importanceAthreatened Bimproved Chelped Ddropped7 The World Tourism Organization is an official _ organization to the United NationsAconsumer BconsultativeCcommunicative Dcooperative8 The _ of visitors accept staying in small guest houses living with local families in their homesAmedium Bminority Cpartial Dmajority9 Travel by air has become safe,comfortable,rapid and above all _.Acheer Binteresting Ccheap Deasy10 No hotel can exist without the _ of its guestsAinforming BserviceCinvitation Dpatronage11 Consumers look at the environment and culture of the _ they visit as a key part of the holiday experienceAdestinations Bhotels Ccountries Dmarkets12 Most travel principals sell their products to consumers through _ of travel agentsAmanagement Bmarket Cbooking Dmedium13 Caves have always been the _ of Chinas natural tourism resourcesAinterests Bhighlights Cprofits Dwonders14 As soon as people began to travel extensively by land and by water thousands of years ago, there was a demand for _ resting placesAovernight Bcomfortable Cfamily Dclean15 The removal of _ to trade and travel will definitely enchance Chinas position as a country for financial investment,international business,and business and leisure travel.Alimitations Bpressures Cbarriers Dopposition Reading comprehension:(210=20)Directions: Read the following passagesMake your propel choices and blacken the corresponding letter A,B,C or D on the ANSWER SHEET(1) Many people say that“If one has not been to Mount Ali he will not realize what magic spell a steep towering mountain can cast on the beholder” and that “he will not be able to realize how beautiful and majestic the island of Taiwan is” One of the eight most famed beauty spots of Taiwan,Mount Ali is located near the centre of the island,facing the western peaks of YuShan or Jade Mountain to the east and dominating overthe Jiayi-Tainan Plains to the west with the cities of Nantou and Aoqu to the north and the strategic Gaoxiong and Pingdong to the southA lush,tree-clad mountain,now and then shrouded in mist and fog,it is a real enchanting experience to make ones way up the mountain and experience the myriad changes in the scenery and the many exotic sights on the wayThat is why so many sightseers would like to go holidaying there About the origin of the name Ali,there is this story in circulation:Once upon a time,the Gaoshan or High Mountain Tribe had a chieftain whose name was A-Ba-LiWhile giving chase to a white deer one day, he arrived at this spotBut then all of a sudden the deer had vanished from sight while before him was unfolding a beautiful scene of luxuriant wooded hillsSo he persuaded his tribe to come with him and,after overcoming many difficulties,turned the mountain into new hunting groundsIn memory of this chieftain,the mountain was later given the name Ali16 Mount Ali is probably named after_AGaoshan Tribes name Bthe island of TaiwanCGaoshan chieftains name DJade Mountains name17 Mount Ali is often _ in mist and fogAseparated Benveloped Cjammed Dcovered18 The beauty of Mount Ali can _ the beauty of the island of TaiwanArepresent Brespond toCovertake Dshow19 People climbing up Mount Ali would experience _changes in the scenery and the many exotic sights on the wayAmystical Bastonishing Ca lot of Dcountless20 According to the story, at first the Gaoshan people were _ to live on Mount AliAglad Breluctant Cpleased Dready(2) There are four large and distinctive segments of tourism consumers that deserve special discussion,because of their sizes and importance to the industryThese segments are business andprofessional travelers,vacation and leisure travelers,mature travelers and international travelersLets take a brief look at the size,importance,and common characteristics of each of these segments Business travel is considered to be the backbone or “bread and butter” of the tourism industry,because business people are often required to travel as a part of their day-to-day activitiesSince travel is a part of their jobs,the amount of money they spend on tourism services tends to stay fairly constant,and they are not as price-sensitive as vacation and leisure travelersTherefore,the demand for business travel services is fairly inelasticWhen demand does not significantly change with price fluctuations,it is said to be inelasticIn contrast,when demand changes substantially as price fluctuates,it is referred to as elasticThe demand for vacation and leisure travel and tourism services is elastic since it can be significantly influenced by changes in prices The prices travelers pay for airline tickets provide an excellent example highlighting differences between inelastic and elastic demandsWhen looking at air fares,you may have noticed the least expensive air fares are the ones booked the furthest in advance of the scheduled departure dateSince business people typically have to travel on short notice,they are willing to pay higher fares to obtain needed servicesHowever,since leisure travel is elastic and these individuals can plan their trips in advance,they are attracted to lower air faresHow would the concepts of inelastic and elastic demand work for a downtown commercial hotel experiencing heavy demand from business travelers during the weekdays while attempting to fill the rooms with leisure travelers on the weekend? As companies become more global in their activities,business travel should continue to grow In fact,travel and the expenses related to travel are the third 1argest expense for corporations,right after labor and information-processing expenses21 Special attention must be paid to the _ of the four large distinctive segments of tourism consumersAtourism industry Bsizes and importanceCvacation and leisure Dcommon characteristics22 The people working in tourism industry have their_ from business travel.Alarge income Bbread and butterCjobs Dprice fluctuations23 Vacation and leisure travelers are sensitive to _Achanges in travel Bsignificant influenceCtravel price Dtourism services24People usually pay _ for needed servicesAhigh fares Bhigher faresCscheduled prices Dinelastic fares 25 The further in advance of the departure date the _ is the air faresAmore elastic Bmore inelastic Chigher DlowerCloze:(115=15)Directions:Choose the best answer from the choices given to complete the passage and blacken the corresponding letter A,B,C or D on the ANSWER SHEET People travel for a lot of reasonsSome tourists go to see battlefields or religious shrines 26 are looking for culture,or simply want to have their picture 27 in front of famous placesBut most European tourists are looking for a sunny beach to lie 28 . Northern Europeans are willing to pay a lot of money and 29 a lot of inconveniences for the sun because they have so little of itResidents of cities like London,spend a lot of their winter in the dark 30 the days are so short,and much of the rest of the year in the rainThis is the reason the Mediterranean has always attracted themEvery summer,more than 25 million people travel to Mediterranean 31 and beaches for the same reason:sun! The huge crowds mean lots of money for the economies of Mediterranean countriesItalys 30,000 hotels are 32 solid every summerAnd 13 million people 33 out on French beaches,parks,and roadsidesSpains long sandy coastline attracts more people than anywhere 34 But there are 35 that the area is getting more tourists than it can handle The Mediterranean is already one of the most polluted 36 on earthAnd with increased tourism, its getting worseThe French cant figure out what to do with all the garbage 37 by campers around StTropez None of this,however,is spoiling anyones funObviously, they dont go there for clean water and solitudeThey tolerate traffic 38 and seem to like crowded beachesThey dont even mind the pollutionNo matter 39 dirty the water is,the coastline still looks beautiful And as long as the sun 40 ,its still better than sitting in the cold rain in London26AAnothers BSome COthers DRest27Ataken Btook Ctake Dtaking28Ain Bon Cover Ddown29Afeed up with Bkeep up with Ccatch up with Dput up with30Aif Bwhether Cbecause Dthus31Aresorts Blandscape Cserf Dserenity32Aserved B1ived Cbusy Dbooked33Aput Bgo Ccamp Dset34 Aelse Btoo Ceither Dalso35 Asides Bsites Csights Dsigns36 Aareas Bsea Cseas Dparts37 Aproduced Bleft Cexisted Dtaken38 Ajams Bcrowds Ctransportations Dproblems39 Asuch a Bso Chowever Dhow40 Aattends Bshines Csets Dhangs非选择题部分注意事项: 用黑色字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上。 Phrasal verbs:(110=10)Directions:Fill in the blanks with the proper phrasal verbs given below. Make some changes if necessarycarry out engage incombine with put onconsider as provide withdepend on regard asdivide into vie with41. Cruises can _ three main categories depending on the duration of the trips.42. The World Tourism Organization_ a regular survey of world tourism.43. Study trips _ often _ part of tourism44. Quite a number of restaurants_ already_ an additional service charge _ the bill45. Tourists may spend their 1eisure time _ various sports or entertainments46. Sightseeing tours should_ tourists_ both an educational and cultural learning experience47. The two major tourism companies_ each other to sign the huge famous group48. The small island country amidst the Indian Ocean,_ heavily _ its tourist trade49. Increasing numbers of hoteliers tend _ pleasure _ their business trips50In the early nineteenth century,innkeepers _ servants entrusted by his guests in EuropeV Phrase translation:(120=20)Part oneDirections:Translate the following into Chinese51fragile ecosystems52 the adoption of the five-day-work week53 volume of domestic travel by air54 the north-south differences in latitudes55 harmonize tourist policies among nations56 modern man-made attraction57 the huge increases in fuel costs58 people like driving as a recreational experience59 the sociocultural effects of tourism60 on a case by case basis Part Two Directions: Translate the following into English.61. 当好东道主62. 保持经济稳定63. 税收64. 专项特色旅游65. 人文旅游资源66. 更为民主的精神67. 高速火车68. 宴会设施69. 五千年文明70. 旅行社的技巧和职能 Passage translation: (10 2=20)Directions: Translate the following passages into Chinese.71. The tour operators brochure is a vital marketing tool,

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