business-plan商业计划书PPT课件

1 Businessplan Freedom ByQinYaoYuanYeGuoCaiyu Makeyoursoulfreedom 2 content 1 1ExecutiveSummary 1 2Objectives 1 3KeystoSuccess 2 1Start upprice 2 2Barculture 3 Productdesign 4 MarketAnalysis 4 1Summary 4 2Chinabarmarketcapacity 4 3Marketpositioning 4 4Theproblemneedtofaceandsolution 5 Marketing5 1CompetitiveEdge 5 2PositioningStatement 5 3MarketingStrategy5 3 1UsingWeChattoimplementmarketingstrategy 5 4SalesStrategy 5 3 2Themembershipcard 5 3 3Vouchers 5 3 4Activities 5 4 1SalesForecast 5 5StrategicAlliances 6 Management6 1ManagementTeam 6 2OrganizationalStructure 6 3PersonnelPlan 3 1 1ExecutiveSummaryFreedomisaclassicalmusicbarneartheharbourplaza 港湾广场 ofDalian Itopensawindowfortheimpetuousmodernlife andprovidesarelaxingspaceforthetiredpeople Musicandcultureareourmainsellingpoint OurmusicisnotapopularrockbutaEuropeanclassicalmusicoraChinesestylemusic Ouraimistogiveconsumersarealrelaxinmind Butbecauseofthethemeofourbarhasagreatdifferentfromtheotherbars itmaynotbeacceptedatthebeginning Atthistime wemustconsiderhowtospreadourbarculture Specificinthebackwillbedescribedindetail Thenovelthemeandthefirstclassteamareourgreatestadvantage Withthe customerisGod theserviceconcept wewillmakeFreedomintoasuccessfulbar 4 1 2Objectives 5 1 3KeystoSuccess 6 2 1Start upprice Totalprice 1 500 000 7 2 2BarcultureWhendarknessenvelopedthecity thebarsmileinthesecretcity Ifyouhavenotenoughtimetotravel tovisittheEuropeancountry youcangothebartofeeltheEuropeanspirit Inthebar youcanfacetheEuropeanculturedirectly YoualsocanbuythethingswhatyoucanbuyinEuropeancountry 8 9 3 Productdesign 10 4 1SummaryBarastheWesternwineculturestandardmodelwasintroducedintoourcountry hasgraduallyintopeople slives intothestreetsofthecity Withthecontinuousimprovementofpeople slivingstandards therisingandflourishingofbarindustryhasacloserelationshipwiththeChineseeconomic socialandcultural ThebarindustryeconomiczonehasbecomeamainforceintheleisureconsumptionindustryinChina 4 MarketAnalysis 11 12 13 4 3Marketpositioning AccordingtothesurveytakenontheInternet wedecidedtomakethemarketpositioningintheageof25 35yearsoldwhite collarworkers Firstofall becausetheyhaveacertaineconomicbase Secondly thepeopleofthisagegenerallyhaveastablejob andtheirhigh pressuremakesthemsuitedtoourbar sidea toprovidearelaxingspaceforcustomers 14 4 4Theproblemneedtofaceandsolution 15 5 Marketing 5 1CompetitiveEdgeMusicbarClassicalstyleGentleandcomfortableenvironmentSpecialbartendersecretrecipeEnthusiasticandfriendlystaffManykindsofparties 16 5 2PositioningStatement Thebarislocatedinthecommercialandresidentcommunity mainlyprovideselegantandcomfortableleisureplacesforthesurroundingresidentsandofficeworkers Thepurposeofallofourmarketingstrategiesandplansistoexplaintothecustomerswhoweareandwhatwedo Wewillpriceourproductsfairly keepourstandardshigh andexecutetheconcept 17 5 3MarketingStrategy 5 3 1UsingWeChattoimplementmarketingstrategyTheregisteredpublicWeChatplatform qrcodescanning Allprintingproductsprintingqrcode regardingthepublicplatformasa fishpond Thecustomerswhoscantheqrcodewillbecomeafishinthepond AnyactivityisplayedatthebarwouldbeputoutthroughWeChatpublicplatform Allpeoplescannedqrcodecanreceivethemessage Thissavesalotofmanpower financialresourcesandtimeconsumption 18 5 3 2Themembershipcard Membershipcardwillbeprintedfor1000copies Atthestartofopening allcustomerswhocometothebartospendmorethan1000willgetamembershipcard Themembershipcardpermissionssetto7folds Thegoalofmembershipcardsistobindthecustomers 19 5 3 3Vouchers Printed30 100yuanvouchers voucher samountmustbecalculate toosmallisunattractive toolargecausesloss Andwealsohavemulti buysthatfull300tosend30 500to50 Vouchersandconsumptionbecomea1 10rateisappropriate Accordingtothecustomer sspendingpowertosendcorrespondingvouchers Buttheactivitycannotparallelwiththemembershipcard 20 5 3 4Activities Thefestival BothChineseandwesternfestivalshaveactivitiessuchasguessriddlesintheMid Autumnfestival ActivityonSunday Somethemes activitieswillbeplayedatWeekendsuchasromanticnight roserelationship andholdhands 21 Notregularactivities Seizethecity sentertainmentdynamicandthesurroundingurban sentertainmentdynamicandalwaysfocusonperformanceofentertainmentmediatocooperationtointensifypropaganda Specialactivities Suchasamateursingergame fancydressparty rockandrollnightactivities 22 5 4SalesStrategy Thesalesstrategyistobuildandopennewlocationsinordertoincreaserevenue However thisplanwillbeimplementedwhentheone markettester outletshowedpotentialgrowth Aseachindividuallocationwillcontinuetobuilditslocalcustomerbaseoverthefirstthreeyearsofoperation thegoalofeachstoreisS150 000RMBinannualsales withtheoriginalflagshipstoreexpectedtoearnalmostS10 000 000RMBperyear 23 5 4 1SalesForecast Weexpectthatcustomerswillbemoreeveryweekendandholidays Manypeoplewillgotobartohavefunafteraperiodoftimebusyjob 24 25 5 5StrategicAlliances Ourbusinessrequiresalongrelationshipwithrawsuppliersaswellaspartnervendors InChinese thisrelationshipiscalled guanxi meaningbusinessbonding WealreadyhavealongandgoodstandingrelationshipwithCompanyVinourpreviousventures ForCompanyY Mr JoeShmo themanagingdirector isaprominentfigureinthesocietyandwehopetostrengthenfurtherourbusinessrelationshipwithhimandthecompany 26 6 Management 6 1ManagementTeamFreedomBariscurrentlythecreativeideaofitsthreefounders Asthecompanyissmallinnature itonlyrequiresasimpleorganiz