第1课 商业书信的撰写 Business Letter Writing.doc

第1课 商业书信的撰写 Business Letter Writing教学目的要求：了解业务信函的撰写原则；掌握业务信函的布局（结构），七个部分7C原则；掌握信封的写法。教学重点与难点：商业信函时应注意的要点，商业信函书信的组成部分及格式教学时数：共计2学时（其中理论课2学时，实验课 学时，习题课 学时，讨论课 学时）教学内容与方法：（要求内容充实；方法与手段合适，包括举例讲解、多媒体讲解、模型讲解、实物讲解、挂图讲解、音像讲解或板书内容及内容时间分配等。）1.1 Writing Principles of business Letters商业书信的撰写原则要写好业务信函,应掌握7个 “C” 原则 1.1.1 Clearness (Clarity)清楚 意思表达明确，要注意： （一）避免用词错误：（二）注意词语所放的位置：（三）注意句子的结构：a.explain yourself clearly;b.avoiding ambiguous sentences and needless jargon;c.statements in well-constructed sentences and paragraphs;1.1.2 Conciseness 简洁 （一）避免废话连篇（二）避免不必要的重复 （三）短句、单词的运用a.in the fewest possible words;b.briefly but completely;Example1(answers):Thank you for your information in your letter dated 5th August 1999. We are very interested in your tape recorders, It will be highly appreciated if you could send us photographs and a price list of the same.Looking forward to hearing from you soon. sincerely yours,1.1.3 Courtesy 礼貌 语言要有礼且谦虚，及时地回信也是礼貌的表现。a.more than Polite;b.sincere,tactful, thoughtful and appreciative;c.avoid irritating, offensive or belittling statements.1.1.4 Consideration 体谅 写信时要处处从对方的角度去考虑有什么需求，而不是从自身出发，语气上更尊重对方。 a.Try to put yourself in HIS place; b.emphasize the YOU attitude; c.emphasize positive,pleasant facts;1.1.5 Completeness 完整 一封商业信函应概况了各项必需的事项，如邀请信应说明时间、地点等，确忌寄出含糊不清的信件。vide all necessary information;b.Answer all questions asked;c.give something extra, when desirable;1.1.6 Concreteness 具体a.To make the message specific;b.dont try to write in a literary style;c.use action rather than camouflaged verbs;1.1.7 Correctness 正确1.2 Parts of a Business Letter 商业书信的组成部分 1.2.1 Essential Parts 必要部分1. Letter Head 信头2. Date 日期3. Inside Name and Address 收信人名称地址4. Salutation 称呼5. Body of the Letter 正文6. Complimentary Close 结尾敬语7. Signature 落款1.2.2 Optional Parts 附加部分8.Attention Line 具体收信人9.Subject Line 事由10.Reference Notation 案号11.Enclosure 附件12.Carbon Copy Notation (abbr. c.c.)抄送13.Postscript (abbr. P.S.) 附言1.3 Envelope Addressing 信封格式写信人在上，收信人在下根据收信人名称地址的写法分两种格式：缩格式（缩行式）：收信人名称地址逐行右缩齐头式（平头式）：收信人名称地址左端对齐1.4 Layout of a Business Letter 商业信函的格式1.4.1 Indented Form 缩格式（缩行式）1.4.2 Blocked Form 齐头式（平头式）1.4.3 Modified Blocked Form 改良齐头式课后教学小结：常见问题1-1打日期要注意下列各点:1.年份应完全写出,不能用(00)来代表(2000)。2.月份要写英文名称,不能用数字来代替。如(3999)等不能在正式函件中使用。3.月份名称可用缩写,如Aug.代替August;Oct.代替October;但May,June,July本身很短,不再减缩了。4.日期有时用1,2,3,4,5,11,56,21,22,23,24,31等,有时用1st,2nd 3rd,4th,5th,11th,56th,21st,22nd,23rd,24th,31st.日期最好用基数字,不用序数字。注意:月份和日期之间不要用标点点开,年份之前,必须用逗号点开。日期可用1,2,3,4,或用1st,2nd,3rd,4th.但各国各地习惯不同,不可一概而论。常见问题1-2说明:在公司名称的前面加c/o(care of),意思是由其转交,说明本信是一封私人信要由本人拆封,总收发不要拆。有时候外国商人来我国访问未到达以前,无一定信址,信件常由邀请公司转交,千万不要误拆,以免误会。常见问题1-3如果函件要抄送其他有关单位,同时使对方也知道已抄送其他单位可在信件最后的左下角注明“CC to xxx”或“CC xxx”。CC是carbon copy二字的缩写。常见问题1-4缩行式( Indented Style )： 封内地址和其需要分行的地方的后一行,都比前一行缩进二格或三格;信的正文,每一段的开始一行都缩进若干格(一般与称呼末一字母取齐)。平头式 ( Block Style )：凡是用打字机打上去的每一行字,包括(完全或绝对平头式)日期、封内地址、事由和结尾礼词,都是从左边的空白边缘打起。改良平头式( Modified Block Style )：这种格式,除日期,结尾礼词和签名部分外,其他部分每行开头都与左边空白边缘看齐。混合式 ( Semi-block Style with Indented Paragraphs )：封内地址及其他需要分行的部分,采用平头式,而第一段开始行采用缩行式。两种格式的混合采用所以称之为混合式。作业布置：Arrange the following in proper form as they should be set out a letter:请将以下商业书信的组成部分按其正确格式排置成一封完整信函：1)Senders name: China National Light Industrial Products Import & ExportCorporation. Shanghai Branch2)Senders address:568 Huchiu Road, Shanghai, China3)Senders cable address:INDUSTRY SHANGHAI4)Senders telex address:33054 INDUS CN5)Date:March 23,20.6)Receivers name:H.G.Wilkinson Company, Limited7)Receivers address:245 Lombart Street, Lagos, Nigeria8)Salutation used: Dear Sirs,9)Subject matter: Sewing Machines10) The Message:We thank you for your letter of March 16 enquiring for the captioned goods.The enclosed booklet contains details of all our Sewing