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Unit13 Rainy days make me sad SectionB教学案例一教学目标1.语言目标:重点单词及短语:pros and cons, aim at, compare, confusing, misleading, quality.能读懂课文内容,并从中提取信息和观点。能就“广告的利与弊”这一话题表达自己的观点和看法。2.能力目标:训练学生快速理顺并获取阅读信息的能力,完成围绕课文内容所设计的各种任务,初步掌握快速阅读技巧,能基本表述课文大意在学习中培养学生对阅读信息的筛选和辨别能力,能用英语谈论广告的利与弊,激发学生主动学英语和用英语的积极性。3.情感态度目标:通过对广告的优点和缺点的了解与学习,增长学生的见识,培养学生一分为二看待事物的辨证态度。二、 教学过程环节1.导入和“热身”活动(Lead-in and warming-up activities)Ask two students to give a duty report.如学生节选一段来自The Lion King 的对话:A: Simba! Im very disappointed in you.B: I know.A: You could have been killed. You deliberately obeyed me. And whats worse, you put Nala in danger.B: I was just trying to be brave like you.A: Im only brave when I have to be. Simba, being brave doesnt mean you go looking for trouble.B: But you are not scared of anything.A: I was today.B: You were?A: Yes, I thought I might lose you.B: Oh, I guess kings get scared, huh?A: Humm-mm.B: But you know what?A: What?B: I think those hyenas were even scareder! A: Cause nobody messes with your dad! Come here, you! B: No, no! Dad, were pals, right? A: Right. B: And well always be together, right? A: Simba, let me tell you something that my father told me. Look at the stars, the great kings of the past look down on us from those stars. B: Really? A: Yes, so whenever you feel alone, just remember that those kings will always be there to guide you. And so will I.全班互动交流。让学生把自己搜集到的一些商品的广告标语在班内分享。如:T: Boys and girls, yesterday I asked you to collected some English slogans, did you do that? Ss: Yes. T: Great! Who would like to share your slogans?S1: Communication unlimited.(摩托罗拉) S2: We lead, others copy.(理光复印机)S3: The choice of a new generation.(百事可乐)S4: Impossible made possible.(佳能打印机)S5: Anything is possible.(李宁品牌)S: (使学生了解日常生活用品的英语广告词的优美之处,体验现代生活英语的无穷魅力。)环节2.阅读前活动(Pre-reading activities)Listen to the text.(要求学生带着问题听课文,捕捉大意。如:What is the article about? Do you agree with it?) 询问调查学生对生活中的广告所持有的态度。环节3.阅读活动 (While-reading activities) 快速阅读,并通过“框架对比”来进行阅读记忆。 启发学生通过阅读查找和辨别有关信息,该任务可称为“浏览运用型任务”, 学生无须综合分析或逻辑判断,而运用形象思维和直觉思维就能从文章的字里行间找出完成任务所需要的答案。老师可以将学生找出的信息板书在黑板上,如:ProsConsHelp to compare two productsHelp to save moneyBuy some things with lowest priceTell you when stores are having salesMake our cities and countryside look uglySome advertising can be confusing and misleadingSome ads dont tell you the truthSome ads can lead you to buy something you dont need at all环节4.阅读后活动 (Post-reading activities) 参照板书内容,引导学生一起口述课文内容的要点和关键词句。Pairwork进行演示,拓展型阅读。首先,要求学生熟悉和记忆有关广告的利与弊,再通过结对活动进行语言转换和内容延伸。 例如: Group 1 A: Hello, everybody! Today we invite a boy to our Talk Show, his name is Deng Yansong. Hello, Deng Yansong! B: Hi, host! A: Well, what do you think of advertising? B: I hate them. A: You hate them? B: Yeah, because they make our cities and countries look ugly. Some people want to make more money, so they put the advertisements everywhere. They look very dirty. A: You are right. But on the other hand, advertisements can help us compare two products and we can buy one that has lowest price. Its great! B: I agree with you. A: But sometimes the advertising can be confusing and misleading, they can lead you to buy something you dont need at all. B: Yes, I have ever bought a shampoo called Easy Care, for the shiniest hair ever. But they make me very sad. A: Why? B: They make me think that you can look like the person in the ad, but it didnt work at all. I feel embarrassed. A: I think you shouldnt believe all of the advertisements. B: I think you are right. A: Well, in a world, everything has two sides, we should be careful of ads. So much for our today, thank you for coming! B: Goodbye, see you next! Group 2 A: Hello, Wang Yaqing! B: Hi, Xu Xin! A: Can I ask you some questions? B: Of course! A: How do you feel about advertisements? B: I think advertisements can be confusing and misleading. Sometimes, the ads couldnt tell you the quality of the products. A: Yes, I think so. Last summer, I bought a pair of shoes, the shop assistant told me its great. It costs me 400 yuan, but I wore it just for a month, it was broken. Do you think some ads can help us? B: No, I dont think so. The picture in an ad looks a lot better than the real thing. A: I agree with you. Oh, its 6:00, Ill go home. Bye! B: Good bye!Group 3 A: Hello, Zhang Ru. B: Hello, Cheng Liqing. A: May I ask you some questions? B: Sure! A: What do you think of advertisements? B: I think they are great, because they can also help you save money. Do you think so? A: I dont agree with you! B: Do you have any ideas? A: Yes, I think that they make our city and countryside look ugly. And some advertising can be confusing or misleading. B: Maybe you are right. I think everything has two sides, so we have different ideas!Group 4老师给予总结性评价。 完成3b的写作训练,培养学生的书面表达能力。学生总结汇报。如: Some advertisements tell the truth and some dont. For example, the Easy Care Shampoo says it will give you the shiniest hair ever. But my friend tried it and it didnt work at all. So I think the ads have cons that they can be confusing or misleading. But the advertisement also has pros. Last week, my friend saw the ad on TV about Beauty Cream, then she bought and tried it, it works really well, it makes her skin really soft, so I think the advertisements have pros and cons.环节5.课堂小结 SummaryIn this period weve leant the pros and cons about advertising, we know everything has two sides, so we should make good use of it.环节6. 布置作业Homework Write slogans for your favorite products.教学反思:任务型语言教学是新课改倡导的一种教

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